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~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand image"
~subject:"Brand"
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Brand image
Brand
Beziehungsmarketing
101
Relationship marketing
101
Brand management
83
Markenführung
83
Consumer behaviour
77
Konsumentenverhalten
77
Markenimage
65
Markenartikel
61
Brand loyalty
22
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20
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20
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17
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brand loyalty
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loyalty
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Kundenwert
4
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Fetscherin, Marc
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Confente, Ilenia
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De Vries, Natalie Jane
2
Gil Saura, Irene
2
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2
Šerić, Maja
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1
Berenguer Contrí, Gloria
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Doh, Sun-Jae
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The journal of brand management : an international journal
Journal of business research : JBR
116
The journal of product & brand management
90
Journal of retailing and consumer services
86
International journal of hospitality management
39
Asia Pacific journal of marketing and logistics
30
Psychology & marketing
28
Cogent business & management
27
Journal of travel and tourism marketing
26
Industrial marketing management : the international journal for industrial and high-tech firms
22
European journal of marketing : EJM
20
International journal of internet marketing and advertising : IJIMA
20
Marketing intelligence & planning
20
Journal of hospitality marketing & management
19
Journal of promotion management : innovations in planning and applied research
19
Journal of strategic marketing
18
International journal of contemporary hospitality management
17
SpringerLink / Bücher
16
Tourism management : research, policies, practice
15
Journal of marketing management : MM
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
International journal of market research
12
Journal of marketing communications
12
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
12
Journal of service management
12
European journal of marketing
11
Journal of the Academy of Marketing Science
11
Global business review
10
Journal of business ethics : JOBE
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of marketing analytics : JMA
10
The journal of consumer marketing
10
The journal of services marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of Islamic marketing
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of fashion marketing and management
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
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ECONIS (ZBW)
79
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1
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
2
Positive affectivity as a predictor of consumers' propensity to be brand loyal
Pulligadda, Sanjay
;
Kardes, Frank R.
;
Cronley, Maria L.
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 216-228
Persistent link: https://www.econbiz.de/10011459533
Saved in:
3
The role of brand innovativeness and customer hope in developing online repurchase intentions
Fazal-e-Hasan, Syed
;
Ahmadi, Hormoz
;
Kelly, Louise
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 85-98
Persistent link: https://www.econbiz.de/10012060046
Saved in:
4
How to successfully introduce logo redesigns
Walsh, Michael F.
;
Cui, Annie Peng
;
MacInnis, Deborah J.
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 365-375
Persistent link: https://www.econbiz.de/10012060136
Saved in:
5
Understanding the drivers of consumer-brand identification
Sihvonen, Jenniina
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 583-594
Persistent link: https://www.econbiz.de/10012060168
Saved in:
6
The human dimension of a brand influences brand equity : an empirical examination in the context of a luxury and a convenience brand
Brunetti, Federico
;
Confente, Ilenia
;
Kaufmann, Hans …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 634-645
Persistent link: https://www.econbiz.de/10012120862
Saved in:
7
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
8
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
9
A lovable personality : the effect of brand personality on brand love
Roy, Pinaki
;
Khandeparkar, Kapil
;
Motiani, Manoj
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 97-113
Persistent link: https://www.econbiz.de/10011565291
Saved in:
10
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
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