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Objective and Subjective Knowl...
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Consumer behaviour
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Bearden, William O.
50
Hardesty, David M.
23
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11
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10
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9
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7
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4
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3
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3
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7
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Spanning boundaries and disciplines : university technology commercialization in the Idea Age
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Spanning boundaries and disciplines : university technology commercialization in the idea age
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ECONIS (ZBW)
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53
RePEc
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USB Cologne (EcoSocSci)
9
Other ZBW resources
9
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1
Objective and subjective knowledge relationships : a quantitative analysis of consumer research findings
Carlson, Jay P.
;
Vincent, Leslie H.
;
Hardesty, David M.
; …
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
5
,
pp. 864-876
Persistent link: https://www.econbiz.de/10003807434
Saved in:
2
Persuasion knowledge and consumer reactions to pricing tactics
Hardesty, David M.
;
Bearden, William O.
;
Carlson, Jay P.
- In:
Journal of retailing
83
(
2007
)
2
,
pp. 199-210
Persistent link: https://www.econbiz.de/10003452388
Saved in:
3
Editorial: Consumer behavior and retailing
Hardesty, David M.
;
Bearden, William O.
- In:
Journal of retailing
85
(
2009
)
3
,
pp. 239-244
Persistent link: https://www.econbiz.de/10003892338
Saved in:
4
Enhancing perceptions of price-value associated with price-matching guarantees
Hardesty, David M.
;
Bearden, William O.
;
Haws, Kelly L.
; …
- In:
Journal of business research : JBR
65
(
2012
)
8
,
pp. 1096-1101
Persistent link: https://www.econbiz.de/10009562089
Saved in:
5
The use of expert judges in scale development : implications for improving face vadility of measures of unobservable constructs
Hardesty, David M.
;
Bearden, William O.
-
2007
Persistent link: https://www.econbiz.de/10003540252
Saved in:
6
The evolution of team processes in commercializing high-tech products
Vincent, Leslie H.
- In:
Spanning boundaries and disciplines : university …
,
(pp. 87-118)
.
2010
Persistent link: https://www.econbiz.de/10009232749
Saved in:
7
Marketing strategy considerations in the commercialization of new technologies : an overview and frameworkd for strategy development
Vincent, Leslie H.
- In:
Technological innovation : generating economic results
,
(pp. 173-200)
.
2008
Persistent link: https://www.econbiz.de/10003724418
Saved in:
8
A pitfall of using offer quantity limits
Carlson, Jay P.
- In:
The international review of retail, distribution and …
31
(
2021
)
3
,
pp. 358-374
Persistent link: https://www.econbiz.de/10012590023
Saved in:
9
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Bearden, William O.
(
ed.
);
Netemeyer, Richard G.
(
ed.
); …
-
2011
-
3rd ed.
Persistent link: https://www.econbiz.de/10013208270
Saved in:
10
When not to accentuate the positive: Re-examining valence effects in attribute framing
Freling, Traci H.
;
Vincent, Leslie H.
;
Henard, David H.
- In:
Organizational behavior and human decision processes : …
124
(
2014
)
2
,
pp. 95-109
Persistent link: https://www.econbiz.de/10010402089
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