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Returns on Business-to-Business Relationship Marketing Investments: Strategies for Leveraging Profits
Palmatier, Robert W.; Gopalakrishna, Srinath; Houston, … - In: Marketing science : the marketing journal of the … 25 (2006) 5, pp. 477-493
Persistent link: https://www.econbiz.de/10007376825
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Achieving relationship marketing effectiveness in business-to-business exchanges
Palmatier, Robert W.; Scheer, Lisa K.; Evans, Kenneth R.; … - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 174-190
Persistent link: https://www.econbiz.de/10008052710
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Customer Loyalty to Whom? Managing the Benefits and Risks of Salesperson-Owned Loyalty
Palmatier, Robert W.; Scheer, Lisa K.; Steenkamp, … - In: Journal of marketing research : JMR 44 (2007) 2, pp. 185-199
Persistent link: https://www.econbiz.de/10007719286
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Trust at Different Organizational Levels
Fang, Eric; Palmatier, Robert W.; Scheer, Lisa K.; Li, Ning - In: Journal of marketing 72 (2008) 2, pp. 80-98
Persistent link: https://www.econbiz.de/10008153424
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Determining the payoff from relationship marketing programs ; Report No. 05-102
Palmatier, Robert W.; Gopalakrishna, Srinath - In: MSI reports : working paper series (2005) 1, pp. 49-70
Persistent link: https://www.econbiz.de/10009893431
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Goal-Setting Paradoxes? Trade-Offs Between Working Hard and Working Smart: The United States Versus China
Fang, Eric; Palmatier, Robert W.; Evans, Kenneth R. - In: Journal of the Academy of Marketing Science 32 (2004) 2, pp. 188-202
Persistent link: https://www.econbiz.de/10006150722
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Influence of customer participation on creating and sharing of new product value
Fang, Eric; Palmatier, Robert W.; Evans, Kenneth R. - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 322-336
Persistent link: https://www.econbiz.de/10008082574
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Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
Palmatier, Robert W.; Dant, Rajiv P.; Grewal, Dhruv; … - In: Journal of marketing 70 (2006) 4, pp. 136-153
Persistent link: https://www.econbiz.de/10007278446
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Leveraging relationship marketing strategies for better performance : a meta-analysis ; Report No. 05-115
Palmatier, Robert W.; Dant, Rajiv P.; Grewal, Dhruv; … - In: MSI reports : working paper series (2005) 3, pp. 107-140
Persistent link: https://www.econbiz.de/10009893440
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A Three-stage Model of Industrial Trade Show Performance
Gopalakrishna, Srinath; Lilien, Gary L. - In: Marketing science : the marketing journal of the … 14 (1995) 1, pp. 22-42
Persistent link: https://www.econbiz.de/10006937957