//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"olc"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How call center location impac...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Type of publication
All
Article
41
Language
All
Undetermined
39
English
2
Author
All
Hoyer, Wayne D.
25
Roggeveen, Anne L.
11
Grewal, Dhruv
10
Bharadwaj, Neeraj
5
Homburg, Christian
5
Alden, Dana L.
4
Mukherjee, Ashesh
4
Krafft, Manfred
3
Naylor, Rebecca Walker
3
Tsiros, Michael
3
Compeau, Larry D.
2
Estelami, Hooman
2
Koschate, Nicole
2
Levy, Michael
2
Reinartz, Werner
2
Stock, Ruth Maria
2
ter Hofstede, Frenkel
2
Broniarczyk, Susan M.
1
Crowley, Ayn E.
1
Daryanto, Ahmad
1
Desai, Kalpesh Kaushik
1
Ernst, Holger
1
Evrard, Yves
1
Fassnacht, Martin
1
Gotlieb, Jerry
1
Herrmann, Andreas
1
Hogreve, Jens
1
Huber, Frank
1
Inman, J.Jeffrey
1
Jindal, Rupinder P.
1
Johar, Gita Venkataramani
1
Kopalle, Praveen
1
Krieger, Katrin
1
Krohmer, Harley
1
Lee, Chol
1
Malär, Lucia
1
Marmorstein, Howard
1
Matsuno, Ken
1
McAlister, Leigh
1
Motyka, Scott
1
more ...
less ...
Published in...
All
Journal of marketing
7
Journal of the Academy of Marketing Science
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of retailing
5
Journal of marketing research : JMR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
2
MSI reports : working paper series
2
Psychology & marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
The journal of product & brand management
1
more ...
less ...
Source
All
OLC EcoSci
ECONIS (ZBW)
146
Other ZBW resources
8
RePEc
5
USB Cologne (EcoSocSci)
5
BASE
4
EconStor
4
more ...
less ...
Showing
1
-
10
of
41
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Investigating the antecedents and outcomes of customer firm transaction cost savings in a supply chain relationship
Bharadwaj, Neeraj
;
Matsuno, Ken
- In:
Journal of business research : JBR
59
(
2006
)
1
,
pp. 62-72
Persistent link: https://www.econbiz.de/10006713678
Saved in:
2
Investigating the decision criteria used in electronic components procurement
Bharadwaj, Neeraj
- In:
Industrial marketing management : the international …
33
(
2004
)
4
,
pp. 317-324
Persistent link: https://www.econbiz.de/10006247889
Saved in:
3
Marketing Initiatives, Expected Cash Flows, and Shareholders' Wealth
Rao, Ramesh K.S.
;
Bharadwaj, Neeraj
- In:
Journal of marketing
72
(
2008
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10008171128
Saved in:
4
Consumer response to and choice of customized versus standardized systems
Bharadwaj, Neeraj
;
Naylor, Rebecca Walker
;
ter …
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 216-228
Persistent link: https://www.econbiz.de/10008898990
Saved in:
5
Consumer response to and choice of customized versus standardized systems
Bharadwaj, Neeraj
;
Naylor, Rebecca Walker
;
ter …
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 216-227
Persistent link: https://www.econbiz.de/10008283563
Saved in:
6
Introduction to the special issue on marketing communications and consumer behavior
Evrard, Yves
;
Hoyer, Wayne D.
;
Strazzieri, Alain
- In:
Journal of business research : JBR
58
(
2005
)
3
,
pp. 339-340
Persistent link: https://www.econbiz.de/10006714085
Saved in:
7
Humor in Television Advertising: A Moment-to-Moment Analysis
Woltman Elpers, Josephine L.C.M.
;
Mukherjee, Ashesh
; …
- In:
Journal of consumer research : JCR ; an …
31
(
2004
)
3
,
pp. 592-598
Persistent link: https://www.econbiz.de/10006645060
Saved in:
8
The Customer Relationship Management Process: Its Measurement and Impact on Performance
Reinartz, Werner
;
Krafft, Manfred
;
Hoyer, Wayne D.
- In:
Journal of marketing research : JMR
41
(
2004
)
3
,
pp. 293-305
Persistent link: https://www.econbiz.de/10006645657
Saved in:
9
The Effect of Novel Attributes on Product Evaluation
Mukherjee, Ashesh
;
Hoyer, Wayne D.
- In:
Journal of consumer research : JCR ; an …
28
(
2001
)
3
,
pp. 462-472
Persistent link: https://www.econbiz.de/10006656184
Saved in:
10
Descriptive Characteristics of Memory-Based Consideration Sets: Influence of Usage Occasion Frequency and Usage Location Familiarity
Desai, Kalpesh Kaushik
;
Hoyer, Wayne D.
- In:
Journal of consumer research : JCR ; an …
27
(
2000
)
3
,
pp. 309-323
Persistent link: https://www.econbiz.de/10006660729
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->