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Voss, Kevin E.
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OLC EcoSci
ECONIS (ZBW)
30
Other ZBW resources
16
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4
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1
Social and equity inferences in customers' evaluation of services
Voss, Kevin E.
;
Jiménez, Fernando R.
- In:
Journal of marketing theory and practice
18
(
2010
)
3
,
pp. 219-232
Persistent link: https://www.econbiz.de/10009884954
Saved in:
2
Too Popular to Ignore: The Influence of Online Reviews on Purchase Intentions of Search and Experience Products
Jiménez, Fernando R.
;
Mendoza, Norma A.
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 226-235
Persistent link: https://www.econbiz.de/10010169048
Saved in:
3
Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude
Voss, Kevin E.
;
Spangenberg, Eric R.
;
Grohmann, Bianca
- In:
Journal of marketing research : JMR
40
(
2003
)
3
,
pp. 310-320
Persistent link: https://www.econbiz.de/10006649604
Saved in:
4
An exploration of the comparability of semantic adjectives in three languages: A magnitude estimation approach
Voss, Kevin E.
;
Stem Jr, Donald E.
;
Johnson, Lester W.
; …
- In:
International marketing review
13
(
1996
)
5
,
pp. 44-58
Persistent link: https://www.econbiz.de/10006325201
Saved in:
5
On building better construct measures: Implications of a general hierarchical model
Mowen, John C.
;
Voss, Kevin E.
- In:
Psychology & marketing
25
(
2008
)
6
,
pp. 485-505
Persistent link: https://www.econbiz.de/10008052690
Saved in:
6
Consumer evaluation of continuous and discontinuous innovation : the effects of brand equity and product category knowledge
Gammoh, Bashar S.
;
Voss, Kevin E.
;
Skiver, Ryan
- In:
American journal of business : applying research to …
26
(
2011
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10009959793
Saved in:
7
A model of consumer's retail atmosphere perceptions
Rayburn, Steven W.
;
Voss, Kevin E.
- In:
Journal of retailing and consumer services
20
(
2013
)
4
,
pp. 400-407
Persistent link: https://www.econbiz.de/10010121688
Saved in:
8
Building brands through brand alliances: combining warranty information with a brand ally
Fang, Xiang
;
Gammoh, Bashar S.
;
Voss, Kevin E.
- In:
The journal of product & brand management
22
(
2013
)
2
,
pp. 153-160
Persistent link: https://www.econbiz.de/10010122148
Saved in:
9
Alliance competence: The moderating role of valence of alliance experience
Gammoh, Bashar S.
;
Voss, Kevin E.
- In:
European journal of marketing : EJM
47
(
2013
)
5
,
pp. 964-986
Persistent link: https://www.econbiz.de/10010132245
Saved in:
10
Role Stressors and Retail Performance: The Role of Perceived Competitive Climate
Arnold, Todd
;
Flaherty, Karen E.
;
Voss, Kevin E.
; …
- In:
Journal of retailing
85
(
2009
)
2
,
pp. 194-205
Persistent link: https://www.econbiz.de/10008259745
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