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How to transform consumers into fans of your brand
Jahn, Benedikt; Kunz, Werner - In: Journal of service management 23 (2012) 3, pp. 344-362
Persistent link: https://www.econbiz.de/10009991455
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Trust development in e-services: a cohort analysis of Millennials and Baby Boomers
Obal, Michael; Kunz, Werner - In: Journal of service management 24 (2013) 1, pp. 45-63
Persistent link: https://www.econbiz.de/10010087400
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How does perceived firm innovativeness affect the consumer?
Kunz, Werner; Schmitt, Bernd; Meyer, Anton - In: Journal of business research : JBR 64 (2011) 8, pp. 816-823
Persistent link: https://www.econbiz.de/10009017518
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MARKETING - Understanding Customer Choices in E-Financial Services
Verma, Rohit; Iqbal, Zafar; Plaschka, Gerhard - In: California management review : CMR 46 (2004) 4, pp. 43-67
Persistent link: https://www.econbiz.de/10006609317
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A ORGANIZATIONAL DYNAMICS - Effective design of products-services: An approach based on integration of marketing and operations management decisions
Verma, Rohit; Thompson, Gary M.; Moore, William L.; … - In: Operations research, Management science : OR MS ; the … 42 (2002) 4, pp. 373-376
Persistent link: https://www.econbiz.de/10006508777
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Statistical power in operations management research
Verma, Rohit; Goodale, John C. - In: Operations research, Management science : OR MS ; the … 36 (1996) 2, pp. 185-188
Persistent link: https://www.econbiz.de/10006528594
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Number 9 - Managing service operations based on customer preferences
Verma, Rohit; Thompson, Gary M. - In: International journal of operations & production … 19 (1999) 9-10, pp. 891-908
Persistent link: https://www.econbiz.de/10006841484
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INTELLIGENCE - RESEARCH BRIEF - Predicting Customer Choices - Recent research has greatly improved management's ability to anticipate customer wants.
Verma, Rohit; Plaschka, Gerhard - In: MIT sloan management review 47 (2005) 1, pp. 5
Persistent link: https://www.econbiz.de/10006231466
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Exploring the Linkages Between Quality System, Service Quality, and Performance Excellence: Service Providers' Perspectives
Cook, Lori S.; Verma, Rohit - In: Quality management journal : QMJ 9 (2002) 2, pp. 44-56
Persistent link: https://www.econbiz.de/10005943431
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Doctoral Student Issues. "Want to Launch a Successful Academic Career? Then Build a Multi-Disciplinary Foundation,"
Verma, Rohit - In: Decision line 34 (2003) 4, pp. 11-12
Persistent link: https://www.econbiz.de/10008215318