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Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.; Gustafsson, Anders; Tarasi, Crina O.; … - In: Journal of the Academy of Marketing Science 50 (2022) 1, pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
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How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.; Gustafsson, Anders; Tarasi, Crina O.; … - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
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Managing Customer Relationships
Bolton, Ruth N.; Tarasi, Crina O. - In: Review of marketing research : Vol. 3, (pp. 3-38). 2007
Persistent link: https://www.econbiz.de/10015383866
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Managing a global retail brand in different markets : meta-analyses of customer responses to service encounters
Bolton, Ruth N.; Gustafsson, Anders; Tarasi, Crina O.; … - In: Journal of retailing 98 (2022) 2, pp. 294-314
Persistent link: https://www.econbiz.de/10013364286
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Responsible research in retailing : is your research really useful? : commentary
Bolton, Ruth N. - In: Journal of retailing 95 (2019) 3, pp. 3-8
Persistent link: https://www.econbiz.de/10012129999
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Customer engagement conceptualization and conceptual relationships
Bolton, Ruth N. - In: Handbook of research on customer engagement, (pp. 114-125). 2019
Persistent link: https://www.econbiz.de/10013163361
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A dynamic model of customers' usage of services : usage as an antecedent and consequence of satisfaction
Bolton, Ruth N.; Lemon, Katherine N. - 1998
Persistent link: https://www.econbiz.de/10000988899
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The effect of service experiences over time on a supplier's retention of business customers ; Report No. 04-119
Bolton, Ruth N.; Lemon, Katherine N.; Bramlett, Matthew D. - In: MSI reports : working paper series (2004) 4, pp. 48-71
Persistent link: https://www.econbiz.de/10002707976
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Relationships take two : customer attachment styles' influence on consumers' desire for close relationships and loyalty to the firm
Mende, Martin; Bolton, Ruth N.; Bitner, Mary Jo - In: MSI reports : working paper series (2009) 3, pp. 23-49
Persistent link: https://www.econbiz.de/10003950175
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Decoding costumer-firm relationships : how attachment styles help explain customers' preferences to closeness, repurchase intentions, and changes in relationship breadth
Mende, Martin; Bolton, Ruth N.; Bitner, Mary Jo - In: Journal of marketing research : JMR 50 (2013) 1, pp. 125-142
Persistent link: https://www.econbiz.de/10009715240