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Future of marketing after disruptions and uncertainties : physical, digital, or phygital?

Mishra, Vinaytosh; Rana, Sudhir - In: Contemporary Trends in Marketing : Problems, Processes …, (pp. 31-40). 2023

Persistent link: https://www.econbiz.de/10014338916

The dark side of members' heterogeneity within online brand communities and global virtual teams : an extension to Schwartz's value theory

Raut, Sachin Kumar; Rana, Sudhir; Kathuria, Sakshi; … - In: Journal of global marketing 36 (2023) 4, pp. 284-302

Persistent link: https://www.econbiz.de/10014390264

How do influencers moderate purchase motives? : an application of S-O-R model to assess the effects of reviewers' rating on online purchase

Rana, Sudhir; Bag, Sudin; Ghosal, Indrajit; Prasad, Bikram - In: Journal of promotion management : innovations in … 29 (2023) 8, pp. 1168-1197

Persistent link: https://www.econbiz.de/10014369758

Demystifying hedonic shopping motivation and consumer buying behavior during the post-global pandemic : evidence from a developing country

Aruldoss, Alex; Rana, Sudhir; Parayitam, Satyanarayana; … - In: Journal of marketing theory and practice : JMTP 32 (2024) 4, pp. 486-505

Persistent link: https://www.econbiz.de/10015190538

Leveraging gamification to enhance persuasive behaviour and streamline online product returns : an approach grounded in multiple case studies

Debadrita Panda; Raut, Sachin Kumar; Rana, Sudhir; Mad … - In: The journal of business & industrial marketing 39 (2024) 12, pp. 2684-2698

Persistent link: https://www.econbiz.de/10015205298

Perceived service quality and customer satisfaction : a missing link in Indian banking sector

Nambiar, Bindu K.; Ramanathan, Hareesh N.; Rana, Sudhir; … - In: Vision : the journal of business perspective 23 (2019) 1, pp. 44-55

Persistent link: https://www.econbiz.de/10012161362

Promoting through consumer nostalgia : a conceptual framework and future research agenda

Rana, Sudhir; Raut, Sachin Kumar; Prashar, Sanjeev; Abu … - In: Journal of promotion management : innovations in … 27 (2021) 2, pp. 211-249

Persistent link: https://www.econbiz.de/10012423610

The transversal of nostalgia from psychology to marketing : what does it portend for future research?

Rana, Sudhir; Raut, Sachin Kumar; Prashar, Sanjeev; … - In: International journal of organizational analysis 30 (2022) 4, pp. 899-932

Persistent link: https://www.econbiz.de/10013364391

Motives of mobile payment adoption during COVID-19 pandemic in Sri Lanka : a holistic approach of both customers' and retailers' perspectives

Jayarathne, P. G. S. Amila; Chathuranga, B. T. K.; … - In: South Asian journal of marketing 4 (2023) 1, pp. 51-73

Purpose - This study aims to investigate the motives of mobile payment adoption from both customers’ and retailers’ perspectives in Sri Lanka during the COVID-19 pandemic period. It also aims to compare the motives of mobile payment adoption across rural and urban contexts....

Persistent link: https://www.econbiz.de/10014285434

An EEG-based neuro-recommendation system for improving consumer purchase experience

Panda, Debadrita; Chakladar, Debashis Das; Rana, Sudhir; … - In: Journal of consumer behaviour 23 (2024) 1, pp. 61-75

Persistent link: https://www.econbiz.de/10014468170