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The role of cultural differences in customer retention : evidence from the high-contact service industry
Fam, Kim-Shyan; Boon Liat Cheng; Cham, Tat Huei; Yi, … - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 1, pp. 257-288
Persistent link: https://www.econbiz.de/10014230003
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Ethnic food consumption intention at the touring destination : the national and regional perspectives using multi-group analysis
Hiram Ting; Fam, Kim-Shyan; Cheah, Jun-Hwa; Richard, … - In: Tourism management : research, policies, practice 71 (2019), pp. 518-529
Persistent link: https://www.econbiz.de/10011988014
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Can positioning strategies help influence willingness to pay for office space? : evidence on the moderating effect of office space grade and industry sector for occupiers of leased office space
Cheah, Jun-Hwa; Hiram Ting; Thaichon, Park; Fam, Kim-Shyan - In: Journal of strategic marketing 29 (2021) 4, pp. 337-358
Persistent link: https://www.econbiz.de/10012515862
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Attributes of likeable television commercials in Asia
Fam, Kim-Shyan - In: Journal of advertising research 48 (2008) 3, pp. 418-432
Persistent link: https://www.econbiz.de/10003768848
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Modelling e-commerce customer reactions : exploring online shopping carnivals in China
Liu, Yang; Li, Qi; Edu, Tudor; Negricea, Costel; Fam, … - In: Economic research 35 (2022) 1,3, pp. 3060-3082
Persistent link: https://www.econbiz.de/10014383574
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Like it or not : differences in advertising likeability and dislikeability within Asia
Gazley, Aaron; Krisjanous, Jayne; Fam, Kim-Shyan; … - In: Asia Pacific journal of marketing and logistics 24 (2012) 1, pp. 23-40
Persistent link: https://www.econbiz.de/10009492376
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Guest editorial: Special issue : the female consumer in the 21st century
Johnstone, Micael-Lee; Fam, Kim-Shyan - In: Qualitative market research : an international journal 16 (2013) 3, pp. 248-252
Persistent link: https://www.econbiz.de/10009765595
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Applying transaction utility theory to sales promotion : the impact of culture on consumer satisfaction
McNeill, Lisa S.; Fam, Kim-Shyan; Chung, Kim - In: The international review of retail, distribution and … 24 (2014) 2, pp. 166-185
Persistent link: https://www.econbiz.de/10010367007
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An examination of sales promotion programs in Hong Kong : what the retailers offer and what the consumers prefer
Yang, Lin; Cheung, Wah-leung; Henry, James; Guthrie, John; … - In: Journal of promotion management : JPM 16 (2010) 4, pp. 467-479
Persistent link: https://www.econbiz.de/10008825721
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The influence of religion on Islamic mobile phone banking services adoption
Sun, Susan; Goh, Tiong; Fam, Kim-Shyan; Yang, Xue - In: Journal of Islamic marketing : JIMA 3 (2012) 1, pp. 81-98
Persistent link: https://www.econbiz.de/10009539258