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Do customer perceptions of corporate services brand ethicality improve brand equity? : considering the roles of brand heritage, brand image, and recognition benefits
Iglesias, Oriol; Markovic, Stefan; Singh, Jatinder Jit; … - In: Journal of business ethics : JOBE 154 (2019) 2, pp. 441-459
Persistent link: https://www.econbiz.de/10011989031
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Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta; Iglesias, Oriol; Markovic, Stefan; … - In: Journal of business ethics : JOBE 144 (2017) 3, pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
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How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived quality
Markovic, Stefan; Iglesias, Oriol; Singh, Jatinder Jit; … - In: Journal of business ethics : JOBE 148 (2018) 4, pp. 721-740
Persistent link: https://www.econbiz.de/10011844265
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Co-creation : a key link between corporate social responsibility, customer trust, and customer loyalty
Iglesias, Oriol; Markovic, Stefan; Bagherzadeh, Mehdi; … - In: Journal of business ethics : JBE 163 (2020) 1, pp. 151-166
Persistent link: https://www.econbiz.de/10012295404
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How does sensory brand experience influence brand equity? : considering the roles of customer satisfaction, customer affective commitment, and employee empathy
Iglesias, Oriol; Markovic, Stefan; Rialp Criado, Josep - In: Journal of business research : JBR 96 (2019), pp. 343-354
Persistent link: https://www.econbiz.de/10011981068
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The CSR imperative : how CSR influences word-of-mouth considering the roles of authenticity and alternative attractiveness
Markovic, Stefan; Iglesias, Oriol; Qiu, Yuqian; … - In: Business & society 61 (2022) 7, pp. 1773-1803
Persistent link: https://www.econbiz.de/10013396347
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I give a dime if you do, too! : the influence of descriptive norms on perceived impact, personal involvement, and monetary donation intentions
Gugenishvili, Ilia; Francu, Ruxandra-Elena; Koporcic, … - In: Journal of consumer behaviour 21 (2022) 2, pp. 167-179
Persistent link: https://www.econbiz.de/10013177496
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Eco-labels, conspicuous conservation and moral licensing : an indirect behavioural rebound effect
Barkemeyer, Ralf; Young, C. William; Chintakayala, … - In: Ecological economics : the transdisciplinary journal of … 204PA (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014249898