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Consumer privacy concerns and preference for degree of regulatory control : a study of mobile advertising in Japan
Okazaki, Shintaro; Li, Hairong; Hirose, Morikazu - In: Journal of advertising : official publication of the … 38 (2009) 4, pp. 63-77
Persistent link: https://www.econbiz.de/10003931178
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Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria; Neslin, Scott A.; Bradlow, Eric T.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
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Who's afraid of ubiquitous promotion? : exploring the effects of privacy concerns
Okazaki, Shintaro; Navarro-Bailón, Maria Ángeles - In: Breaking new ground in theory and practice, (pp. 233-245). 2011
Persistent link: https://www.econbiz.de/10009380725
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Cross-media integration of QR code : a preliminary exploration
Okazaki, Shintaro; Navarro, Angeles; Campo, Sara - In: Journal of electronic commerce research : JECR 14 (2013) 2, pp. 137-148
Persistent link: https://www.econbiz.de/10009787474
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Mobile advertising avoidance : exploring the role of ubiquity
Okazaki, Shintaro; Molina, Francisco José; Hirose, Morikazu - In: Electronic markets : the international journal on … 22 (2012) 3, pp. 169-183
Persistent link: https://www.econbiz.de/10009657247
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Privacy concerns in quick response code mobile promotion : the role of social anxiety and situational involvement
Okazaki, Shintaro; Navarro-Bailón, María Ángeles; … - In: International journal of electronic commerce : IJEC 16 (2011/12) 4, pp. 91-119
Persistent link: https://www.econbiz.de/10009573706
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Understanding the strategic consequences of customer privacy concerns : a meta-analytic review
Okazaki, Shintaro; Eisend, Martin; Plangger, Kirk; … - In: Journal of retailing 96 (2020) 4, pp. 458-473
Persistent link: https://www.econbiz.de/10012495484