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Tradeoffs between price and quality : how a value index affects preference formation
Creyer, Elizabeth H. - In: Journal of consumer affairs : official publication of … 31 (1997) 2, pp. 280-302
Persistent link: https://www.econbiz.de/10001230098
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Price as an indicator of quality: implications for utility and demand functions
Ding, Min; Ross, William T.; Rao, Vithala R. - In: Journal of retailing 86 (2010) 1, pp. 69-84
Persistent link: https://www.econbiz.de/10003969347
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Product recalls and the moderating role of brand commitment
Germann, Frank; Grewal, Rajdeep; Ross, William T.; … - In: Marketing letters : a journal of research in marketing 25 (2014) 2, pp. 179-191
Persistent link: https://www.econbiz.de/10010367211
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The role of positive emotions in experiental decisions
Kwortnik, Robert J.; Ross, William T. - In: International journal of research in marketing : IJRM ; … 24 (2007) 4, pp. 324-335
Persistent link: https://www.econbiz.de/10003593786
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How do implausible tensile price claims affect consumer perceptions of deceptiveness and consumer willingness to purchase in online environments?
Chang, Xinyu; Zheng, Hualu; Yang, Shuai; Huang, Lu; … - In: Journal of interactive marketing 60 (2025) 1, pp. 100-121
Persistent link: https://www.econbiz.de/10015187618
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Does music really work? : the two-stage audiovisual cross-modal correspondence effect on consumers’ shopping behavior
Yang, Shuai; Chang, Xinyu; Chen, Sixing; Lin, Shan; … - In: Marketing letters : a journal of research in marketing 33 (2022) 2, pp. 251-276
Persistent link: https://www.econbiz.de/10013273040
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"I eat organic for my benefit and yours" : egoistic and altruistic considerations for purchasing organic food and their implications for advertising strategists
Kareklas, Ioannis; Carlson, Jeffrey R.; Muehling, Darrel D. - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 18-32
Persistent link: https://www.econbiz.de/10010344096
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How augmented reality affects advertising effectiveness : the mediating effects of curiosity and attention toward the ad
Yang, Shuai; Carlson, Jeffrey R.; Chen, Sixing - In: Journal of retailing and consumer services 54 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012238342
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Consumption experiences as escape: an application of the Zaltman Metaphor Elicitation Technique
Coulter, Robin A. - In: Handbook of qualitative research methods in marketing, (pp. 400-418). 2006
Persistent link: https://www.econbiz.de/10003446395
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Judgment is not color blind : the impact of automatic color preference on product and advertising preferences
Kareklas, Ioannis; Brundel, Frédéric F.; Coulter, Robin A. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 87-95
Persistent link: https://www.econbiz.de/10010359875