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A theory of marketing's contribution to customers' perceived value

Misra, Shekhar; Pedada, Kiran; Sinha, Ashish - In: Journal of creating value 8 (2022) 2, pp. 219-240

Persistent link: https://www.econbiz.de/10014581506

The Marketing of Service-Dominant Logic : A Rhetorical Approach

Miles, Christopher - 2023

Chapter 1: S-D Logic as Persuasive Discourse -- Chapter 2: Rhetorical Analysis and Marketing Texts -- Chapter 3: Rhetoric and the Agonistic Moment of S-D Logic -- Chapter 4: The Rhetorical Evolution of S-D Logic -- Chapter 5: A Rhetorical Analysis of sdlogic.net -- Chapter 6: The Rhetoric of...

Persistent link: https://www.econbiz.de/10014435516

Extension in the subjectifying power of marketing ideology in organizations : a Foucauldian analysis of academic marketing

Fougère, Martin; Skålén, Per - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 13-28

Persistent link: https://www.econbiz.de/10009771555

To serve man : a marketing manifesto (and an article that should not have been necessary)

Gaski, John F. - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 1, pp. 6-17

Persistent link: https://www.econbiz.de/10009753957

The influence of marketing scholarship’s legacy on nonprofit marketing

Wymer, Walter - In: International Journal of Financial Studies : open … 1 (2013) 3, pp. 102-118

This inquiry contributes to the literature on the development of “nonprofit marketing thought” by describing how the field’s early period established a legacy effect on nonprofit marketing scholarship to the present day. This qualitative work uses a wide variety of sources from a...

Persistent link: https://www.econbiz.de/10010197480

Reconceptualizing resources : a critique of service-dominant logic

Campbell, Norah; O’Driscoll, Aidan; Saren, Michael - In: Journal of macromarketing : examining the interactions … 33 (2013) 4, pp. 306-321

Persistent link: https://www.econbiz.de/10010227830

A review of the relationships and impact of market orientation and market positioning on organisational pferformance

Blackson, Charles; Cowan, Kirsten; Crawford, John C.; … - In: Journal of strategic marketing 21 (2013) 6, pp. 499-512

Persistent link: https://www.econbiz.de/10010207290

From subsistence marketplaces up, from general macromarketing theories down : bringing marketing's contribution to development into the theoretical midrange

Ingenbleek, Paul T. M. - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 199-212

Persistent link: https://www.econbiz.de/10010380639

The complexity of context : a service ecosystems approach for international marketing

Akaka, Melissa Archpru; Vargo, Stephen L.; Lusch, Robert F. - In: Journal of international marketing 21 (2013) 4, pp. 1-20

Persistent link: https://www.econbiz.de/10010233213

Rethinking the relationship between social/nonprofit marketing and commercial marketing

Andreasen, Alan R. - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 1, pp. 36-41

Persistent link: https://www.econbiz.de/10009565310