//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The impact of a flagship vs a...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
78,403
Consumer behaviour
77,974
Einzelhandel
17,523
Markenführung
16,861
Brand management
16,842
Retail trade
14,619
Theorie
11,309
Theory
11,107
Markenimage
10,765
Brand image
10,550
Beziehungsmarketing
9,886
Relationship marketing
9,874
Markenartikel
9,062
Brand
7,966
Deutschland
7,129
USA
6,407
United States
6,100
Online-Handel
5,995
Online retailing
5,975
Germany
5,880
Kundenzufriedenheit
5,732
Customer satisfaction
5,729
Social Web
5,420
Social web
5,416
Online-Marketing
5,111
Internet marketing
5,058
Dienstleistungsqualität
4,511
Service quality
4,509
Electronic Commerce
4,270
Werbewirkung
4,089
E-commerce
4,077
Advertising effects
4,031
Marketingmanagement
3,753
Marketing management
3,701
Verbraucherverhalten
3,571
Werbung
3,515
Preismanagement
3,470
Pricing strategy
3,464
Experiment
3,413
Advertising
3,346
more ...
less ...
Online availability
All
Undetermined
34,077
Free
23,969
Type of publication
All
Article
72,011
Book / Working Paper
39,714
Journal
447
Other
50
Type of publication (narrower categories)
All
Article in journal
60,255
Aufsatz in Zeitschrift
60,255
Graue Literatur
9,581
Non-commercial literature
9,581
Aufsatz im Buch
8,500
Book section
8,500
Working Paper
7,946
Arbeitspapier
7,298
Hochschulschrift
4,083
Thesis
2,802
Collection of articles of several authors
1,768
Sammelwerk
1,768
Aufsatzsammlung
1,111
Case study
910
Fallstudie
910
Conference paper
626
Konferenzbeitrag
626
Bibliografie enthalten
581
Bibliography included
581
Dissertation u.a. Prüfungsschriften
532
Konferenzschrift
514
Lehrbuch
376
Amtsdruckschrift
359
Collection of articles written by one author
359
Government document
359
Sammlung
359
Textbook
318
Reprint
269
Conference proceedings
264
Article
231
Statistik
224
Ratgeber
177
Statistics
163
Guidebook
160
Handbook
98
Handbuch
98
Market information
98
Marktinformation
98
Systematic review
92
Übersichtsarbeit
92
more ...
less ...
Language
All
English
94,297
German
12,541
Undetermined
4,099
French
549
Polish
162
Spanish
155
Italian
134
Russian
93
Swedish
68
Danish
52
Dutch
52
Hungarian
37
Portuguese
33
Finnish
32
Lithuanian
29
Norwegian
29
Romanian
17
Croatian
12
Ukrainian
12
Slovak
11
Czech
9
Slovenian
8
Serbian
8
Indonesian
7
Japanese
7
Bulgarian
5
Arabic
4
Kazakh
4
Chinese
4
Multiple languages
3
Turkish
3
Bosnian
2
Modern Greek (1453-)
2
Valencian
1
Korean
1
Macedonian
1
Malay (macrolanguage)
1
Vietnamese
1
more ...
less ...
Author
All
Esch, Franz-Rudolf
169
Burmann, Christoph
162
Huber, Frank
150
Bauer, Hans H.
122
Han, Heesup
116
Belk, Russell W.
113
Herrmann, Andreas
103
Grunert, Klaus G.
102
Wiedmann, Klaus-Peter
102
Mattila, Anna S.
98
Baumgarth, Carsten
97
Gierl, Heribert
95
Grewal, Dhruv
94
Bruhn, Manfred
91
Swoboda, Bernhard
91
Phau, Ian
90
Ahlert, Dieter
89
Meffert, Heribert
88
Sheth, Jagdish N.
88
Melewar, T. C.
86
Lusk, Jayson L.
84
Keller, Kevin Lane
79
Khare, Arpita
78
Rajagopal
78
Usman, Osly
78
Loureiro, Sandra Maria Correia
75
Verhoef, Peter C.
75
Sattler, Henrik
74
Foxall, Gordon R.
73
Bagozzi, Richard P.
71
Tomczak, Torsten
71
Wansink, Brian
69
Dwivedi, Yogesh Kumar
68
Stavins, Joanna
67
Nayga, Rodolfo M.
66
Pelsmacker, Patrick de
66
Chintagunta, Pradeep K.
65
Ko, Eunju
65
Paul, Justin
65
Septianto, Felix
65
more ...
less ...
Institution
All
National Bureau of Economic Research
610
Springer Fachmedien Wiesbaden
252
OECD
52
Verlag Dr. Kovač
48
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
43
Université Paris-Dauphine (Paris IX)
42
International Energy Agency
41
American Marketing Association
39
IGI Global
35
Books on Demand GmbH <Norderstedt>
32
European Association of Agricultural Economists - EAAE
29
Information Resources Management Association
29
Gesellschaft zur Erforschung des Markenwesens
28
Institut für Demoskopie Allensbach
28
Edward Elgar Publishing
23
Institut für Handelsforschung <Köln>
23
Haufe-Lexware GmbH & Co. KG
22
European Centre for the Development of Vocational Training
20
Friedrich-Schiller-Universität Jena
18
Nomos Verlagsgesellschaft
17
Nordic Council of Ministers
17
INSEAD
16
Universität Mannheim
16
Europäische Kommission
15
Österreichisches Institut für Wirtschaftsforschung
15
Europäische Kommission / Statistisches Amt
14
USA / Bureau of the Census
14
Université Paris-Dauphine
14
Gesellschaft für Konsum-, Markt- und Absatzforschung
13
Markenverband
13
RWTH Aachen
13
Springer Gabler <Firma>
13
Springer International Publishing
13
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
13
Bundesverband der Deutschen Volksbanken und Raiffeisenbanken
12
Campus Verlag
12
Christian-Albrechts-Universität zu Kiel
12
Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
12
Europäische Kommission / Gemeinsame Forschungsstelle
12
Gottlieb-Duttweiler-Institut für Wirtschaftliche und Soziale Studien <Rüschlikon>
12
more ...
less ...
Published in...
All
Journal of business research : JBR
2,237
Journal of retailing and consumer services
2,180
International journal of consumer studies
768
International journal of hospitality management
762
Psychology & marketing
717
The journal of brand management : an international journal
694
SpringerLink / Bücher
679
Journal of consumer research : JCR ; an interdisciplinary bimonthly
610
NBER working paper series
609
Journal of retailing
516
Working paper / National Bureau of Economic Research, Inc.
513
The journal of product & brand management
510
NBER Working Paper
458
Journal of marketing research : JMR
445
Asia Pacific journal of marketing and logistics
432
European journal of marketing : EJM
432
Management science : journal of the Institute for Operations Research and the Management Sciences
428
International journal of retail & distribution management
415
The international review of retail, distribution and consumer research
394
Journal of marketing management : MM
390
Tourism management : research, policies, practice
388
Journal of travel and tourism marketing
382
Journal of marketing
379
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
361
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
361
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
334
Journal of marketing communications
333
Journal of fashion marketing and management
329
Marketing letters : a journal of research in marketing
328
Journal of international consumer marketing
324
Journal of the Academy of Marketing Science
323
Cogent business & management
309
European journal of operational research : EJOR
307
Journal of consumer behaviour : an international research review
303
Marketing intelligence & planning
300
The journal of consumer marketing
300
The journal of services marketing
290
International journal of contemporary hospitality management
289
Journal of business ethics : JOBE
284
Technological forecasting & social change : an international journal
281
more ...
less ...
Source
All
ECONIS (ZBW)
106,291
USB Cologne (EcoSocSci)
2,743
RePEc
1,800
EconStor
962
BASE
273
USB Cologne (business full texts)
59
OLC EcoSci
54
Other ZBW resources
28
ArchiDok
12
more ...
less ...
Showing
1
-
10
of
112,222
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan
;
Muhammad Sabbir Rahman
;
Abu Bakar Sade
- In:
International journal of business excellence
17
(
2019
)
3
,
pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
Saved in:
2
Blinded or branded? : effect of
brand
cues on customer evaluation of store brands versus national brands in an emerging market
Rashmi
;
Dangi, Hamendra Kumar
- In:
International journal of Indian culture and business …
16
(
2018
)
2
,
pp. 170-205
Persistent link: https://www.econbiz.de/10011933473
Saved in:
3
How previous positive experiences with store brands affect purchase intention in emerging countries : a comparison between Brazil and Colombia
Diallo, Mbaye Fall
;
Ribamar Siqueira, Jose <Jr.>
- In:
International marketing review
34
(
2017
)
4
,
pp. 536-558
Persistent link: https://www.econbiz.de/10011760569
Saved in:
4
Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella
brand
Keller, Kristopher Oliver
;
Geyskens, Inge
;
Dekimpe, …
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
Saved in:
5
Antecedents and consequences of private
brand
purchase : a systematic review and a conceptual framework
Muruganantham, G.
;
Priyadharshini, K.
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 660-682
Persistent link: https://www.econbiz.de/10011747858
Saved in:
6
How to
brand
your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
7
The emergence of a values-based premium private label
brand
reputation within a multiple-tier
brand
portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
8
Consumer identification with store brands : differences between consumers according to their
brand
loyalty
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Oubiña, Javier
- In:
Business research quarterly : BRQ
18
(
2015
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
Saved in:
9
When should private label brands endorse ethical attributes?
Bodur, H. Onur
;
Tofighi, Maryam
;
Grphmann, Bianca
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
Saved in:
10
Antecedents of consumer-based store
brand
equity : conceptual model
Łukasik, Przemysław
;
Schivinski, Bruno
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
51
(
2017
)
2
,
pp. 169-175
Persistent link: https://www.econbiz.de/10011985672
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->