Similar Search Results

Multi stage promotional resource allocation for segment specific and spectrum effect of promotion for a product incorporating repeat purchase behavior

Manik, Prerna; Gupta, Anshu; Jha, P. C. - In: International game theory review 17 (2015) 2, pp. 1-21

Persistent link: https://www.econbiz.de/10010528386

A theoretical approach to segmenting children's walking behaviour

Schuster, Lisa; Kubacki, Krzysztof; Rundle-Thiele, Sharyn - In: Young consumers : insight and ideas for responsible … 16 (2015) 2, pp. 159-171

Persistent link: https://www.econbiz.de/10011382795

Interact with me on my terms : a four segment Facebook engagement framework for marketers

Hodis, Monica Alexandra; Sriramachandramurthy, Rajendran; … - In: Journal of marketing management : MM 31 (2015) 11/12, pp. 1255-1284

Persistent link: https://www.econbiz.de/10011405232

Middle-class consumers in emerging markets : conceptualization, propositions, and implications for international marketers

Cavusgil, S. Tamer; Deligonul, Seyda; Kardes, Ilke; … - In: Journal of international marketing 26 (2018) 3, pp. 94-108

Persistent link: https://www.econbiz.de/10011924488

The determinants of the adoption intention of eco-friendly functional food in different market segments

Moons, Ingrid; Barbarossa, Camilla; Pelsmacker, Patrick de - In: Ecological economics : the transdisciplinary journal of … 151 (2018), pp. 151-161

Persistent link: https://www.econbiz.de/10011991646

Segmenting emerging markets based on consumer responses towards social network advertising

Tripathi, Shalini N.; Siddiqui, Masood H. - In: International journal of Indian culture and business … 15 (2017) 3, pp. 255-277

Persistent link: https://www.econbiz.de/10011867249

New market segmentation knowledge in the function of bioeconomy development in Serbia

Djokic, Nenad; Grubor, Aleksandar; Milićević, Nikola; … - In: Amfiteatru economic : an economic and business research … 20 (2018) 49, pp. 700-716

Sustainability of companies in modern market conditions greately depends on the knowledge. In order to improve their … market segmentation researches (belonging to preconditions of further bioeconomy development) when implementing new marketing … knowledge - food-related lifestyle market segmentation and scales’ testings. The results point out to adventurous consumers as …

Persistent link: https://www.econbiz.de/10011888240

Premium customers' perception of firms' customer relationship management segmentation, identity strategies and their satisfaction

Wali, Andy Fred; Nwokah, N. Gladson - In: International journal of markets and business systems 2 (2016) 4, pp. 291-308

Persistent link: https://www.econbiz.de/10011716063

Effect of religiosity on luxury consumer behaviour : the case of the Tunisian Muslim

Dekhil, Fawzi; Boulebech, Hajer; Bouslama, Neji - In: Journal of Islamic marketing : JIMA 8 (2017) 1, pp. 74-94

Persistent link: https://www.econbiz.de/10011660424

Consumer product preferences of organisations that use cause-related marketing : taking the less travelled road

Jain, Geetika; Singh, Rajshree - In: International journal of business competition and … 5 (2016) 1/2/3, pp. 137-151

Persistent link: https://www.econbiz.de/10011662986