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Peer influence in network markets: a theoretical and empirical analysis

Henkel, Joachim; Block, Jörn - In: Journal of evolutionary economics : JEE 23 (2013) 5, pp. 925-953

Persistent link: https://www.econbiz.de/10010199135

Visibility and Peer Influence in Durable Good Adoption

Bollinger, Bryan - 2020

The underlying channels through which peer influence operates in durable good adoption can affect the ability of marketers to leverage them. In this paper, we assess whether the visibility of peers' adoption decisions leads to greater peer influence. The context we study is residential rooftop...

Persistent link: https://www.econbiz.de/10012848822

Managing initial expectations when word-of-mouth matters : effects of product value and consumer heterogeneity

Yi, Sangyoon; Ahn, Jae-Hyeon - In: European journal of marketing : EJM 51 (2017) 1, pp. 123-156

Persistent link: https://www.econbiz.de/10011626439

Zooming in : self-emergence of movements in new product growth

Goldenberg, Jacob; Lowengart, Oded; Shapira, Daniel - In: Marketing science 28 (2009) 2, pp. 274-292

Persistent link: https://www.econbiz.de/10003843318

Social contagion in new product trial and repeat

Iyengar, Radha; Van Den Bulte, Christophe; Lee, Jae Young - In: Marketing science 34 (2015) 3, pp. 408-429

Persistent link: https://www.econbiz.de/10011291342

Nonmonotonic status effects in new product adoption

Hu, Yansong; Van Den Bulte, Christophe - In: Marketing science 33 (2014) 4, pp. 509-533

Persistent link: https://www.econbiz.de/10010402544

A diffusion model for service products

Shi, Xiaohui; Pattarin Chumnumpan; Fernandes, Kiran - In: The journal of services marketing 28 (2014) 4, pp. 331-341

Persistent link: https://www.econbiz.de/10010411896

The challenges of pre-launch forecasting of adoption time series for new durable products

Goodwin, Paul; Meeran, Sheik; Dyussekeneva, Karima - In: International journal of forecasting 30 (2014) 4, pp. 1082-1097

Persistent link: https://www.econbiz.de/10010517769

Customer-base analysis of bank through Markov model

Bhattacharjee, Dibyojyoti; Ranjit Singh - In: Metamorphosis : a journal of management research 12 (2013) 1, pp. 79-90

Persistent link: https://www.econbiz.de/10011770683

Predicting new product adoption using Bayesian truth serum

Howie, Patrick J.; Wang, Ying; Tsai, Joanne - In: Journal of medical marketing : device, diagnostic and … 11 (2011) 1, pp. 6-16

Persistent link: https://www.econbiz.de/10009235950