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Brand "infrastructure" in nonprofit organizations : challenges to successful brand building?
Chapleo, Chris - In: Journal of marketing communications 21 (2015) 3, pp. 199-209
Persistent link: https://www.econbiz.de/10011376488
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Brands in higher education challenges and potential strategies
Chapleo, Chris - In: International studies of management and organization 45 (2015) 2, pp. 150-163
Persistent link: https://www.econbiz.de/10011286435
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What defines "successful" university brands?
Chapleo, Chris - In: International journal of public sector management : IJPSM 23 (2010) 2, pp. 169-183
Persistent link: https://www.econbiz.de/10008652338
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Exploring the secret of successful university brands
Chapleo, Chris - In: Developing business strategies and identifying risk …, (pp. 94-108). 2014
Persistent link: https://www.econbiz.de/10010348948
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Exploring rationales for branding a university : should we be seeking to measure branding in UK universities?
Chapleo, Chris - In: The journal of brand management : an international journal 18 (2010/11) 6, pp. 411-422
Persistent link: https://www.econbiz.de/10009127892
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Challenges in delivering brand promise, focusing on municipal healthcare organisations
Hytti, Ulla; Kuoppakangas, Päivikki; Suomi, Kati; … - In: International journal of public sector management : IJPSM 28 (2015) 3, pp. 254-272
Persistent link: https://www.econbiz.de/10011474269
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A brand within a brand : an integrated understanding of internal brand management and brand architecture in the public sector
Leijerholt, Ulrika; Chapleo, Chris; O'Sullivan, Helen - In: The journal of brand management : an international journal 26 (2019) 3, pp. 277-290
Persistent link: https://www.econbiz.de/10012060071
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Branding a tertiary institution by committee : an exploration of internal brand analysis and management processes
Chapleo, Chris; Clark, Paul - In: The journal of brand management : an international journal 23 (2016) 6, pp. 631-647
Persistent link: https://www.econbiz.de/10011625248
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The role of internal branding in nonprofit brand management : an empirical investigation
Liu, Gordon; Chapleo, Chris; Ko, Wai Wai; Ngugi, Isaac K. - In: Nonprofit and voluntary sector quarterly 44 (2015) 2, pp. 319-339
Persistent link: https://www.econbiz.de/10010519070
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Managing employee attention and internal branding
Liu, Gordon; Ko, Wai Wai; Chapleo, Chris - In: Journal of business research : JBR 79 (2017), pp. 1-11
Persistent link: https://www.econbiz.de/10011745099