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A meta-analysis of online trust relationships in e-commerce
Kim, Yeolib; Peterson, Robert A. - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 44-54
Persistent link: https://www.econbiz.de/10011695178
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Atypical shifts post-failure : influence of co-creation on attribution and future motivation to co-create
Sugathan, Praveen; Ranjan, Kumar Rakesh; Mulky, Avinash G. - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 64-81
Persistent link: https://www.econbiz.de/10011695225
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The role of gamification in enhancing intrinsic motivation to use a loyalty program
Kim, Kyongseok; Ahn, Sun Joo - In: Journal of interactive marketing : a quarterly … 40 (2017), pp. 41-51
Persistent link: https://www.econbiz.de/10011777306
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Pricing best sellers and traffic generators : the role of asymmetric cross-selling
Kocas, Cenk; Pauwels, Koen; Bohlmann, Jonathan D. - In: Journal of interactive marketing : a quarterly … 41 (2018), pp. 28-43
Persistent link: https://www.econbiz.de/10011844927
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Transforming consumers into brands : tracing transformation processes of the practice of blogging
Erz, Antonia; Christensen, Anna-Bertha Heeris - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 69-82
Persistent link: https://www.econbiz.de/10011920063
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Don't just "like" me, promote me : how attachment and attitude influence brand related behaviors on social medi
VanMeter, Rebecca A.; Syrdal, Holly A.; Powell Mantel, Susan - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 83-97
Persistent link: https://www.econbiz.de/10011920069
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Understanding the omnichannel customer journey : determinants of interaction choice
Barwitz, Niklas; Maas, Peter - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 116-133
Persistent link: https://www.econbiz.de/10011920073
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Seriously engaged consumers : navigating between work and play in online brand communities
Almeida, Stefânia Ordovás de; Scaraboto, Daiane; … - In: Journal of interactive marketing : a quarterly … 44 (2018), pp. 29-42
Persistent link: https://www.econbiz.de/10011949493
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The effects of online incivility and consumer-to-consumer interactional justice on complainants, observers, and service providers during social media service recovery
Bacile, Todd J.; Wolter, Jeremy S.; Allen, Alexis M.; … - In: Journal of interactive marketing : a quarterly … 44 (2018), pp. 60-81
Persistent link: https://www.econbiz.de/10011949553
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The boundaries of gamification for engaging customers : effects of losing a contest in online co-creation communities
Leclercq, Thomas; Hammedi, Wafa; Poncin, Ingrid - In: Journal of interactive marketing : a quarterly … 44 (2018), pp. 82-101
Persistent link: https://www.econbiz.de/10011949555