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Year of publication
Subject
All
Werbung 13,359 Advertising 13,219 Werbewirkung 5,214 Advertising effects 5,166 Consumer behaviour 4,109 Konsumentenverhalten 4,000 Internet marketing 1,905 Online-Marketing 1,904 Theorie 1,840 Theory 1,815 advertising 1,517 Marketing 1,002 Brand management 862 USA 855 Marketingmanagement 852 Marketing management 846 Markenführung 838 United States 746 Social Web 730 Social web 730 Markenartikel 704 Brand 654 Deutschland 647 Brand image 560 Markenimage 556 Pricing strategy 483 Germany 482 Preismanagement 482 Werbewirtschaft 460 Zielgruppe 453 Target group 444 Advertising industry 427 Internet 345 Emotion 335 Experiment 317 Game theory 310 Wettbewerb 309 Spieltheorie 305 Competition 301 Werbepsychologie 294
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Online availability
All
Undetermined 5,685 Free 3,094 CC license 134 Digitizable 20
Type of publication
All
Article 9,195 Book / Working Paper 6,309 Journal 140 Other 17 Database 1
Type of publication (narrower categories)
All
Article in journal 6,630 Aufsatz in Zeitschrift 6,630 Graue Literatur 903 Non-commercial literature 903 Working Paper 803 Aufsatz im Buch 780 Book section 780 Arbeitspapier 705 research-article 567 Hochschulschrift 350 Thesis 224 Collection of articles of several authors 220 Sammelwerk 220 Aufsatzsammlung 142 Konferenzschrift 133 Lehrbuch 116 review-article 116 Textbook 98 Dissertation u.a. Prüfungsschriften 89 review 82 Conference paper 74 Konferenzbeitrag 74 Bibliografie enthalten 72 Bibliography included 72 Article 52 Case study 50 Fallstudie 50 Conference proceedings 47 Bibliographie 46 Wörterbuch 44 Ratgeber 37 case-report 37 viewpoint 36 conceptual-paper 33 Reprint 32 Collection of articles written by one author 29 Guidebook 29 Sammlung 29 non-article 27 Handbook 23
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Language
All
English 12,685 German 1,766 Undetermined 1,115 French 54 Russian 23 Spanish 10 Swedish 10 Italian 9 Polish 8 Danish 5 Lithuanian 5 Dutch 5 Portuguese 5 Finnish 4 Romanian 4 Norwegian 3 Bulgarian 2 Serbian 2 Afrikaans 1 Arabic 1 Croatian 1 Hungarian 1 Indonesian 1 Multiple languages 1 Albanian 1 Turkish 1 Ukrainian 1 Chinese 1
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Author
All
Kaiser, Harry M. 68 Eisend, Martin 52 Taylor, Charles Raymond 48 Anderson, Simon P. 47 Pelsmacker, Patrick de 40 Kind, Hans Jarle 37 Rosengren, Sara 35 Gierl, Heribert 34 Septianto, Felix 33 Mueller, Barbara 32 Dahlén, Micael 31 Saffer, Henry 31 Okazaki, Shintaro 29 Wilbur, Kenneth C. 29 Nilssen, Tore 28 Diehl, Sandra 27 Sørgard, Lars 27 Chan, Kara 26 Pflaum, Dieter 26 Stafford, Marla Royne 26 Zaccour, Georges 26 Huh, Jisu 25 Nickel, Volker 25 Sethi, Suresh 25 Yoon, Sukki 25 Bruhn, Manfred 24 Campbell, Colin L. 23 Esch, Franz-Rudolf 23 Pepels, Werner 23 Kinnucan, Henry W. 22 Silk, Alvin J. 22 Yoon, Hye Jin 22 Ford, John B. 21 Thaichon, Park 21 Dens, Nathalie 20 Hudders, Liselot 20 Moraga-González, José Luis 20 Prasad, Ashutosh 20 Schweiger, Günter 20 Terlutter, Ralf 20
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Institution
All
National Bureau of Economic Research 61 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 40 Springer Fachmedien Wiesbaden 35 C.E.P.R. Discussion Papers 25 Université Paris-Dauphine (Paris IX) 14 Zentralausschuss der Werbewirtschaft 14 Center Data 12 Consumers, Health, Agriculture and Food Executive Agency 12 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 12 GFK 12 Wageningen Economic Research 12 Agricultural and Applied Economics Association - AAEA 11 EconWPA 11 Axel-Springer-Verlag 10 American Marketing Association 9 Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain 9 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 9 CESifo 8 Center for Tobacco Control Research and Education, UC San Francisco 8 European Society for Opinion and Marketing Research 8 NET Institute 8 Newspaper Proprietors' Association 8 Zentralverband der Deutschen Werbewirtschaft 7 eSocialSciences 7 Økonomisk institutt, Universitetet i Oslo 7 Centre for Industrial Economics (CIE), Økonomisk Institut 6 Department of Agricultural and Resource Economics, University of Connecticut 6 Florida Department of Citrus 6 Economic Research Service, Department of Agriculture 5 Tilburg University, Center for Economic Research 5 Université Paris-Dauphine 5 Österreichische Werbewissenschaftliche Gesellschaft 5 Advertising Research Foundation 4 Charles H. Dyson School of Applied Economics and Management, Cornell University 4 Cowles Foundation for Research in Economics, Yale University 4 Department of Economics, Oxford University 4 European Advertising Academy 4 IGI Global 4 IP Deutschland GmbH <Köln> 4 Institute for the Study of Labor (IZA) 4
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Published in...
All
International journal of advertising : the review of marketing communications 275 Journal of advertising research 237 Journal of advertising 220 Journal of business research : JBR 200 International journal of advertising : the quarterly review of marketing communications 198 Journal of marketing communications 179 Journal of advertising : official publication of the American Academy of Advertising 175 European Journal of Marketing 139 Marketing science 137 Journal of Consumer Marketing 136 Journal of retailing and consumer services 93 Management science : journal of the Institute for Operations Research and the Management Sciences 90 Journal of promotion management : JPM 88 Journal of historical research in marketing 86 Young Consumers 83 Journal of current issues and research in advertising 76 Journal of promotion management : innovations in planning and applied research 75 Psychology & marketing 72 Marketing Science 69 International journal of internet marketing and advertising : IJIMA 68 Journal of current issues and research in advertising : JCIRA 66 European journal of operational research : EJOR 65 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 64 European journal of marketing : EJM 63 NBER working paper series 61 International Marketing Review 59 Journal of marketing 58 Journal of marketing research : JMR 58 Strategic Direction 58 Health marketing quarterly 56 International journal of industrial organization 56 Journal of Product & Brand Management 54 SpringerLink / Bücher 52 Journal of Services Marketing 46 NBER Working Paper 46 Young consumers : insight and ideas for responsible marketers 44 Marketing Intelligence & Planning 40 Working paper / National Bureau of Economic Research, Inc. 40 Asia Pacific journal of marketing and logistics 39 Marketing letters : a journal of research in marketing 39
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Source
All
ECONIS (ZBW) 12,390 USB Cologne (EcoSocSci) 1,170 RePEc 910 Other ZBW resources 908 EconStor 166 BASE 86 USB Cologne (business full texts) 26 ArchiDok 6
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Showing 1 - 50 of 13,924
 
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Predicting consumer ad preferences : leveraging a machine learning approach for EDA and FEA neurophysiological metrics
Lobo Marques, Joao Alexandre; Neto, Andreia C.; Silva, … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015372972
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Downstream cross-holdings and upstream advertising
Hu, Qing; Mizuno, Tomomichi - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015207087
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How to accurately measure attention to video advertising
Hartnett, Nicole; Bellman, Steven; Beal, Virginia; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015194220
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The double-edged sword of inclusive language : consumer responses to "Latinx" in advertising
Donnadieu Borquez, Anabella; Perkins, Andrew W. - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015464138
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Estimating the value of offsite tracking data to advertisers : evidence from Meta
Wernerfelt, Nils; Tuchman, Anna; Shapiro, Bradley T.; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441729
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Advertising types cross-network effects on two sided platforms
Khlyupina, Veronika A.; Golovanova, Svetlana; Ribeiro, … - 2025
Broadcast TV is a well-known example of a two-sided platform where cross network effects on the viewer and advertising sides interact. Like many platforms, it is advertiser-financed. While the literature shows that viewers dislike advertising, we explore a unique data set and distinguish between...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015473095
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The business of abortion : referral services, cross-border consumption, and Canadian women's access to abortion in New York State : 1970-1972
Elvins, Sarah; Parkin, Katherine J. - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015450730
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Wartime segmentation : class, gender, and nation in the marketing of consumers, Sweden 1939-1945
Arnberg, Klara; Hagström, Jim - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015451063
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Lobbying in disguise
Carattini, Stefano; Matter, Ulrich; Roesti, Matthias - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015642014
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Lobbying in disguise
Carattini, Stefano; Matter, Ulrich; Roesti, Matthias - 2025
Book / Working Paper
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Strategic complementarities in a model of commercial media bias
Kerkhof, Anna; Münster, Johannes - 2025
Media content is an important privately supplied public good. While it has been shown that contributions to a public good crowd out other contributions in many cases, the issue has not been thoroughly studied for media markets yet. We show that in a standard model of commercial media bias,...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015433893
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Strategic complementarities in a model of commercial media bias
Kerkhof, Anna; Münster, Johannes - 2023
Book / Working Paper
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Strategic complementarities in a model of commercial media bias
Kerkhof, Anna; Münster, Johannes - 2023
Book / Working Paper
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Platform credit, advertising, and customer capital
Efing, Matthias; Huang, Yi; Han, Ruobing; Sun, Qi; Xu, … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015409696
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Profit raising entry with upstream advertising
Hu, Qing; Mizuno, Tomomichi - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015395474
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Beyond the pair : media archetypes and complex channel synergies in advertising
Bell, J. Jason; Thomaz, Felipe; Stephen, Andrew T. - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015420899
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AI-generated advertising through the eyes of Generation Z
Bachnik, Katarzyna; Nowacki, Robert; … - 2025
Artificial intelligence (AI) has become a transformative force across industries, including advertising, where its integration reshapes the creation and delivery of advertising messages. This paper explores the relationship between the perception of advertising creation and the integration of...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015625876
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An analysis of the optimal advertising format for artificial intelligence (AI) tools
Cornelsen, Jens; Mählck, Anna - 2025
This discussion paper examines the success factors of different advertising formats on AI platforms and based on this, develops a practice-oriented guide for the successful implementation of operational advertising measures for AI tools. The relevance of the topic results from the growing...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015435459
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Retiring the store flyer : effects of ceasing print store flyers on household grocery shopping behavior
Lin, Arjen van; Keller, Kristopher Oliver; Guyt, Jonne - 2025
Print store flyers, featuring a retailer's assortment and promotions, are still widely used. Yet increasing digital engagement and sustainability targets have many retailers rethinking whether they should actively distribute these flyers door-to-door. At the same time, retailers are worried...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015475568
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Pay as you share : content, platforms, and regulation
Campbell, Arthur; Go, Geoffrey; Wang, Chengsi - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015400998
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Unveiling sora open AI's impact : a review of transformative shifts in marketing and advertising employment
Bijalwan, Priya; Gupta, Ashulekha; Johri, Amar; Wasiq, … - 2025
Marketing and advertising are two of the many industries that are significantly impacted by rapid advancements in artificial intelligence (AI). With the launch of Sora, AI has changed the game of video captioning and generating text-based videos. Sora is an advanced Generative Artificial...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015607148
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Banning unsolicited store flyers : does helping the environment hurt retailing?
Guyt, Jonne; Lin, Arjen van; Keller, Kristopher Oliver - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015552620
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Beyond likes : the persuasive potential of romantic parasocial relationships with influencers
Breves, Priska L.; Liebers, Nicole T.; Meijers, Marijn H. C. - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015531724
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The challenge to be different in influencer marketing : why and when negative meanings of influencers transfer to brands
Kunz, Sonja; Florack, Arnd; Leri, Ifigeneia; Schmied, Andrea - 2025
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What you see is not what you get : food advertising amidst the global overweight and obesity pandemic
Ocokoljic, Marija - 2025
The tandem issue of obesity and overweight is a serious global issue that has attained pandemic scale. Media, particularly advertising, plays an active role in shaping perceptions and behavioural patterns, influencing both how and what people eat. This paper analyses food advertising in Serbia...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015655159
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How do advertised prices affect consumers' financial well-being and happiness?
Dahlén, Micael; Colliander, Jonas; Gajic, Vladan; Kim, … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015075036
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Bankruptcy lawyers and credit recovery
Lee, Brian Jonghwan - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014575759
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Enhancing students' understanding of social media marketing and the use of advertising and public relations terminology within IMC : a participatory action research project
Laurie, Sally; Mortimer, Kathleen; Holtz, Matthew; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014580278
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Exploring the role of advertising in the context of tourist-destination congruity
Šegota, Tina - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014582388
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Content moderation and advertising in social media platforms
Madio, Leonardo; Quinn, Martin - 2024 - This version: June 2024
We study the incentive of an ad-funded social media platform to curb the presence of unsafe content that entails reputational risk to advertisers. We identify conditions for the platform not to moderate unsafe content and demonstrate how the optimal moderation policy depends on the risk the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014556691
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Content moderation and advertising in social media platforms
Madio, Leonardo; Quinn, Martin - 2023
Book / Working Paper
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Content moderation and advertising in social media platforms
Madio, Leonardo; Quinn, Martin - 2021
Book / Working Paper
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A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.; Reijmersdal, Eva A. van; Rozendaal, … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015052732
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Advertising anxiety : Lucozade narratives in the 1939 newspaper promotion campaign
Lyon, Phil - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015048041
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Market nudges and autonomy
Ivanković, Viktor; Engelen, Bart - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014520003
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Through rose-tinted glasses : how inducing and resolving curiosity makes consumers less skeptical and improves their product evaluations
Hüttl-Maack, Verena; Sedghi, Tara; Daume, Jana - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014470733
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The effects of cause-related marketing on consumer repurchase intentions through brand resonance : moderating effects of news articles and advertising
Usman Ahmad Qadri; Moustafa, Alsadig Mohamed Ahmed; … - 2024
The increasing reliance on news articles and advertising to communicate cause-related marketing (CRM) initiatives highlights a critical gap in understanding their effects on brand equity, especially post-natural disasters. This study investigates the role of brand resonance as a mediator and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015179663
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Do anglophone consumers truly trust or simply tolerate english advertising? : the mediating effect of ethnic self-identification on attitudes toward english advertising and advertising trust
Roux, Thérèse; Potgieter, Adéle - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015183024
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Costly advertising and information congestion : insights from pigou's successors
Jinushi, Ryoji - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015135365
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Consumer memory and competitive interference : the case of auto insurance advertising
Sahni, Navdeep S.; Yang, Yifan - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015191736
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Direct sales and bargaining
Donna, Javier D.; Pereira, Pedro; Pu, Yun; Trindade, Andre - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015158062
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Consumer information processing and decision-making : origins, findings, applications, and future directions
Schmitt, Bernd - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014634412
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The globalization of guinness : marketing taste, transferring technology
Pilcher, Jeffrey - 2024
Brewed in 50 countries and consumed in 150, Guinness Stout has become a global commodity. Although associated with Irish pubs and diasporic populations, it has also become popular in former British colonies of Africa and Southeast Asia. This article adopts a mobility studies perspective to show...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014555640
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Chicas Modernas and Chinas Poblanas : international and national influences in the Mexican beer industry and its advertisements : 1910-1940
Pierce, Gretchen - 2024
The Mexican beer industry in general, and advertising in particular, contained both international and national influences. The industry transitioned from significant inputs of capital, technology, and expertise by foreigners during the Porfiriato (1876-1911) to locals carrying out these...
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Neural signals of video advertisement liking : insights into psychological processes and their temporal dynamics
Chan, Hang-Yee; Boksem, Maarten A. S.; Venkatraman, Vinod; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015168477
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Marketing, other intangibles, and output growth in 61 United States industries
Sveikauskas, Leo; Soloveichik, Rachel; Garner, Corby; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015168561
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Marketing, other intangibles, and output growth in 61 United States industries
Sveikauskas, Leo; Soloveichik, Rachel; Garner, Corby; … - 2023
Book / Working Paper
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Marketing, other intangibles, and output growth in 61 United States industries
Sveikauskas, Leo; Soloveichik, Rachel; Garner, Corby; … - 2023
Book / Working Paper
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Semiotic protocols for cultural trend analysis in strategic communication : brand cases from the telecommunications sector
Grunfeld, Manuel Pinto; Gomes, Nelson Pinheiro - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015562224
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Long-term consumer selection strategies for a heterogeneous consumer base when demand depends on purchase and advertising histories
Nordemann, Oliver; Schlosser, Rainer - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015459135
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Clash between law power and code power : the case of Norway vs. Meta
Spilker, Hendrik Storstein; Reppen, Maria - 2026
In this article, we analyse the controversies leading up to and following Meta's introduction of the infamous "pay or okay model" for Facebook and Instagram users in the European Union/European Economic Area (EU/EEA) region. In particular, we focus on the central role of the Norwegian data...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015607278
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Hemp for health : a historical perspective on the marketing of cannabis-based foods in Sweden
Runefelt, Leif; O'Hagan, Lauren Alex - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015594929
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Can destination marketing capitalise on health management?
Volgger, Michael; Taplin, Ross - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015585111
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Utility and democracy in political campaign advertising : toward a rule-utilitarian ethic for political marketing and the ethics of meddling in the other party's primary
Reed, Joel - 2026
Political advertising ethics has long been dominated by an adherence to the norms of democratic idealism or the highly situational ethics of act utilitarianism. This article proposes an alternative system of political advertising ethics grounded in Brandt’s ideal moral code theory, a form of...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015586950
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Pharmaceutical advertising in dynamic equilibrium
Dubois, Pierre; Pakes, Ariel - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015618002
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Pharmaceutical advertising in dynamic equilibrium
Dubois, Pierre; Pakes, Ariel - 2026
Book / Working Paper
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Pharmaceutical Advertising in Dynamic Equilibrium
Dubois, Pierre; Pakes, Ariel - 2026
Book / Working Paper
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A two-sided model of television competition with advertising pricing and endogenous reinvestment
Bardey, David - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015637958
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A two-sided model of television competition with advertising pricing and endogenous reinvestment
Bardey, David - 2026
Book / Working Paper
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Philanthropic practice on consumer attitude mediation of CRM campaign and CRM purchase intention
Durgha Devi, L.; Arumugam, Thangaraja - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015651511
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