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Year of publication
Subject
All
Werbung 9,979 Advertising 9,077 Werbewirkung 3,163 Advertising effects 3,115 Konsumentenverhalten 2,399 Consumer behaviour 2,391 Online-Marketing 1,419 Internet marketing 1,417 advertising 1,286 Theorie 1,208 Theory 1,180 USA 805 United States 726 Marketing 687 Markenführung 637 Brand management 636 Deutschland 621 Marketingmanagement 560 Marketing management 548 Germany 459 Social Web 433 Social web 433 Preismanagement 395 Pricing strategy 395 Markenimage 386 Brand image 374 Markenartikel 349 Zielgruppe 303 Brand 300 Target group 294 Werbewirtschaft 285 Wettbewerb 279 Werbepsychologie 271 Competition 262 Internet 256 Advertising industry 253 Psychology of advertising 249 Öffentlichkeitsarbeit 246 Game theory 245 Spieltheorie 242
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Online availability
All
Undetermined 3,146 Free 1,978
Type of publication
All
Article 6,242 Book / Working Paper 5,027 Journal 121 Other 17
Type of publication (narrower categories)
All
Article in journal 5,019 Aufsatz in Zeitschrift 5,019 Graue Literatur 779 Non-commercial literature 779 Aufsatz im Buch 685 Book section 685 Working Paper 675 Arbeitspapier 586 Hochschulschrift 335 Thesis 225 Collection of articles of several authors 220 Sammelwerk 220 Konferenzschrift 121 Aufsatzsammlung 119 Lehrbuch 114 Textbook 99 Dissertation u.a. Prüfungsschriften 89 Bibliografie enthalten 71 Bibliography included 71 Case study 50 Fallstudie 50 Conference proceedings 49 Conference paper 48 Konferenzbeitrag 48 Bibliographie 46 Wörterbuch 42 Ratgeber 34 Reprint 32 Guidebook 29 Collection of articles written by one author 28 Sammlung 28 Handbook 22 Handbuch 22 Amtsdruckschrift 21 Article 21 Enzyklopädie 21 Government document 21 Nachschlagewerk 19 Reference book 19 Bibliografie 17
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Language
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English 8,544 German 1,679 Undetermined 1,088 French 54 Russian 23 Swedish 10 Italian 9 Spanish 9 Polish 7 Danish 5 Lithuanian 5 Dutch 5 Finnish 4 Portuguese 4 Romanian 4 Norwegian 3 Bulgarian 2 Serbian 2 Afrikaans 1 Arabic 1 Croatian 1 Hungarian 1 Indonesian 1 Multiple languages 1 Albanian 1 Turkish 1 Ukrainian 1 Chinese 1
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Author
All
Kaiser, Harry M. 63 Eisend, Martin 45 Anderson, Simon P. 35 Taylor, Charles Raymond 35 Pelsmacker, Patrick de 34 Kind, Hans Jarle 33 Gierl, Heribert 27 Nilssen, Tore 26 Pflaum, Dieter 26 Saffer, Henry 26 Nickel, Volker 25 Rosengren, Sara 25 Sørgard, Lars 24 Dahlén, Micael 23 Esch, Franz-Rudolf 23 Okazaki, Shintaro 23 Pepels, Werner 23 Zaccour, Georges 23 Septianto, Felix 22 Bruhn, Manfred 21 Diehl, Sandra 21 Wilbur, Kenneth C. 21 Yoon, Sukki 21 Kinnucan, Henry W. 20 Schweiger, Günter 20 Stafford, Marla Royne 20 Liaukonyte, Jura 19 Mueller, Barbara 19 Richards, Timothy J. 18 Bagwell, Kyle 17 Fluet, Claude 17 Huh, Jisu 17 Jullien, Bruno 17 Schlosser, Rainer 17 Sethi, Suresh 17 Dave, Dhaval 16 Durante, Ruben 16 Jones, John Philip 16 Karray, Salma 16 Kloss, Ingomar 16
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Institution
All
National Bureau of Economic Research 50 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 40 Springer Fachmedien Wiesbaden 34 C.E.P.R. Discussion Papers 25 Université Paris-Dauphine (Paris IX) 14 Zentralausschuss der Werbewirtschaft 14 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 12 Agricultural and Applied Economics Association - AAEA 11 EconWPA 11 Axel-Springer-Verlag 10 Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain 9 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 9 CESifo 8 Center for Tobacco Control Research and Education, UC San Francisco 8 European Society for Opinion and Marketing Research 8 NET Institute 8 eSocialSciences 7 Økonomisk institutt, Universitetet i Oslo 7 Centre for Industrial Economics (CIE), Økonomisk Institut 6 Department of Agricultural and Resource Economics, University of Connecticut 6 Florida Department of Citrus 6 Zentralverband der Deutschen Werbewirtschaft 6 Economic Research Service, Department of Agriculture 5 Tilburg University, Center for Economic Research 5 Université Paris-Dauphine 5 Österreichische Werbewissenschaftliche Gesellschaft 5 American Marketing Association 4 Charles H. Dyson School of Applied Economics and Management, Cornell University 4 Cowles Foundation for Research in Economics, Yale University 4 Department of Economics, Oxford University 4 European Advertising Academy 4 IGI Global 4 IP Deutschland GmbH <Köln> 4 Institut für Medienentwicklung und Kommunikation <Frankfurt, Main> 4 Institute for the Study of Labor (IZA) 4 Instituto Valenciano de Investigaciones Económicas (IVIE) 4 Nordic Council of Ministers 4 RWI - Leibniz-Institut für Wirtschaftsforschung 4 School of Economics, Universiteit Utrecht 4 Tinbergen Institute 4
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Published in...
All
International journal of advertising : the quarterly review of marketing communications 186 Journal of advertising research 182 Journal of advertising : official publication of the American Academy of Advertising 170 Journal of business research : JBR 155 International journal of advertising : the review of marketing communications 147 Journal of advertising 136 Journal of marketing communications 132 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 89 Journal of promotion management : JPM 85 Marketing Science 69 Journal of historical research in marketing 66 European journal of marketing : EJM 64 Management science : journal of the Institute for Operations Research and the Management Sciences 60 European journal of operational research : EJOR 57 Journal of promotion management : innovations in planning and applied research 56 International journal of industrial organization 52 Journal of current issues and research in advertising : JCIRA 51 NBER working paper series 50 Journal of retailing and consumer services 48 Health marketing quarterly 47 Journal of marketing research : JMR 47 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 46 Psychology & marketing 44 Journal of marketing 42 SpringerLink / Bücher 42 International journal of internet marketing and advertising : IJIMA 41 Working paper / National Bureau of Economic Research, Inc. 41 NBER Working Paper 40 Journal of business ethics : JOBE 35 MPRA Paper 35 Journal of current issues and research in advertising 34 Journal of global marketing 32 Advertising theory 31 CESifo working papers 31 Journal of consumer research : JCR ; an interdisciplinary bimonthly 31 Marketing letters : a journal of research in marketing 31 Young consumers : insight and ideas for responsible marketers 31 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 30 Economics letters 27 Marketing : ZFP ; journal of research and management 27
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Source
All
ECONIS (ZBW) 9,086 USB Cologne (EcoSocSci) 1,170 RePEc 910 EconStor 126 BASE 76 USB Cologne (business full texts) 26 Other ZBW resources 7 ArchiDok 6
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Showing 1 - 50 of 11,407
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Hand movement speed in advertising elicits gender stereotypes and consumer responses
Sumit Malik; Sayin, Eda - In: Psychology & marketing 39 (2022) 2, pp. 331-345
Persistent link: https://ebtypo.dmz1.zbw/10012796106
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An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift; Heeralal, Shalen - In: International Journal of Research in Business and … 11 (2022) 1, pp. 33-41
Persistent link: https://ebtypo.dmz1.zbw/10012887823
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Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi; Gligor, David - In: International journal of business innovation and … 27 (2022) 1, pp. 76-100
Persistent link: https://ebtypo.dmz1.zbw/10012887908
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Estonian marketers' attitude towards podcasts as an innovative marketing channel
Resilient, Kaja; Kurtis, Mare; Ohlau, Aili - In: Marketing i menedžment innovacij : m&mi (2022) 1, pp. 202-218
Persistent link: https://ebtypo.dmz1.zbw/10013202300
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Reducing biases in advertising effectiveness research : new meta-analytic evidence
Korkames, Joseph; Stanley, Tom D.; Stremersch, Stefan - 2022
Persistent link: https://ebtypo.dmz1.zbw/10013532297
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Asymmetric horizontal differentiation under advertising in a cournot duopoly
Brady, Malcolm - In: Games 13 (2022) 3, pp. 1-14
Horizontal differentiation is generally derived from the aggregate utility function and is assumed to be symmetric. However, empirical work suggests that asymmetric horizontal differentiation can exist in practice. This paper examines the topic of asymmetric horizontal differentiation by...
Persistent link: https://ebtypo.dmz1.zbw/10013252741
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The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin - In: Psychology & marketing 39 (2022) 5, pp. 962-973
Persistent link: https://ebtypo.dmz1.zbw/10013186896
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Background noise? : TV advertising affects real-time investor behavior
Liaukonytė, Jūra; Žaldokas, Alminas - In: Management science : journal of the Institute for … 68 (2022) 4, pp. 2465-2484
Persistent link: https://ebtypo.dmz1.zbw/10013368220
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Advertising arbitrage
Kovbasyuk, Sergei; Pagano, Marco - 2022
Persistent link: https://ebtypo.dmz1.zbw/10013262655
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Cracking the box or stretching its walls? : exploiting institutional plasticity in Iranian creative advertising
Ghaffari, Mahsa; Svystunova, Liudmyla; Jarvis, Lee - In: Human relations : towards the integration of the social … 75 (2022) 9, pp. 1707-1740
Persistent link: https://ebtypo.dmz1.zbw/10013397557
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Managing quality and pricing during a product recall : an analysis of pre-crisis, crisis and post-crisis regimes
Mukherjee, Arka; Carvalho, Margarida; Zaccour, Georges - 2021
Persistent link: https://ebtypo.dmz1.zbw/10012939464
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Reputation and advertising of collective brand members in the wine industry : the moderating role of market share
Sellers Rubio, Ricardo; Más Ruiz, Francisco José; … - In: Journal of wine economics 16 (2021) 2, pp. 169-188
Persistent link: https://ebtypo.dmz1.zbw/10012656822
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Simulating media platform mergers
Ivaldi, Marc; Zhang, Jiekai - 2021
Persistent link: https://ebtypo.dmz1.zbw/10012542201
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Estimating demand with multi-homing in two-sided markets
Affeldt, Pauline Luise; Argentesi, Elena; Filistrucchi, Lapo - 2021
Persistent link: https://ebtypo.dmz1.zbw/10012621326
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Competition with list prices
Haan, Marco; Heijnen, Pim; Obradovits, Martin - 2021
This paper studies the competitive role of list prices. We argue that such prices are often more salient than actual retail prices, so consumers' purchase decisions may be influenced by them. Two firms compete by setting prices in a homogeneous product market. They first set a list price that...
Persistent link: https://ebtypo.dmz1.zbw/10012550314
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Estimating demand with multi-homing in two-sided markets
Affeldt, Pauline Luise; Argentesi, Elena; Filistrucchi, Lapo - 2021
We empirically investigate the relevance of multi-homing in two-sided markets. First, we build a micro-founded structural econometric model that encompasses demand for differentiated products and allows for multi-homing on both sides of the market. We then use an original dataset on the Italian...
Persistent link: https://ebtypo.dmz1.zbw/10012664715
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Femvertising and its perception by Polish female consumers
Macias, Klaudia - In: Journal of marketing and consumer behaviour in emerging … (2021) 1/12, pp. 55-69
The world is constantly undergoing socio-economic and cultural changes, but the existence of patriarchy and the related gender inequality remain unchanged. In response to this state of aff airs, a feminist movement emerged and infl uenced society. Companies recognize the changes taking place in...
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An analysis of competition and displacement of business among media forms in the advertising media arket of Pakistan
Bakhtawar, Barira; Latif, Faiza; Kamal, Asifa - In: The Lahore journal of business 10 (2021) 1, pp. 121-147
Persistent link: https://ebtypo.dmz1.zbw/10012813533
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Wine ratings and advertising strategies: is there a link?
Sellers Rubio, Ricardo - In: Wine Economics and Policy 10 (2021) 2, pp. 87-97
Advertising is one of the most widely used marketing resources in the beverage industry, yet the wine industry has not made an intense use of this resource over time. The small average size of wineries together with rising concerns about the effectiveness of advertising has led many wineries to...
Persistent link: https://ebtypo.dmz1.zbw/10012814241
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A game-theoretic model of strategic interaction using advertising : simulating the evolution of the Cournot Nash equilibrium under different competitive scenarios
Brady, Malcolm - In: Games 12 (2021) 4, pp. 1-16
This paper examines the behaviour of two firms competing in a duopoly, where firms can influence demand through use of advertising. The paper simulates the strategic interaction of the two firms based on a game-theoretic Cournot analytical model. The evolution over time of the Nash equilibrium...
Persistent link: https://ebtypo.dmz1.zbw/10012698096
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Estimating demand with multi-homing in two-sided markets
Affeldt, Pauline Luise; Argentesi, Elena; Filistrucchi, Lapo - 2021
We empirically investigate the relevance of multi-homing in two-sided markets. First, we build a micro-founded structural econometric model that encompasses demand for differentiated products and allows for multi-homing on both sides of the market. We then use an original dataset on the Italian...
Persistent link: https://ebtypo.dmz1.zbw/10012607419
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Social media as a promotional tool towards SME's development evidence from the financial industry in a developing economy
Amoah, John; Jibril, Abdul Bashiru - In: Cogent business & management 8 (2021) 1, pp. 1-21
The notable contribution of small and medium enterprises (SMEs) in the development of socio-economics has been very encouraging in terms of its GDP contribution and employment creation. Both developed and developing countries are living testimonies of the contributions by SMEs. The primary aim...
Persistent link: https://ebtypo.dmz1.zbw/10012659536
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The impact of social media activities on raising brand awareness during the COVID-19 pandemic : the case of fashion industry in Kosovo
Rrustemi, Visar; Baca, Granit - In: Management : journal of contemporary management issues 26 (2021) 2, pp. 295-310
Persistent link: https://ebtypo.dmz1.zbw/10013502505
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A political economy of reorientation new theory and policy for the recovery
In: Central European review of economics and management : CEREM 5 (2021) 2, pp. 7-53
Aim: The article aims at developing an economic theory of reorientation. As Western subjects are disoriented by long-time systematic commercial manipulation of their preferences, the theory focuses on new concepts of endogenous preferences and on the process of preference manipulation and its...
Persistent link: https://ebtypo.dmz1.zbw/10013198455
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Estimating demand with multi-homing in two-sided markets
Affeldt, Pauline Luise; Argentesi, Elena; Filistrucchi, Lapo - 2021
Persistent link: https://ebtypo.dmz1.zbw/10013167932
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How retailers support consumers during the pandemic : Kaufland case study
Moraru, Mădălina - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 7 (2021) 1, pp. 178-189
Brands’ perspectives on consumption and consumers have strongly changed during the pandemic because, lately, they have focused on medical care and innovation. The context of advertising campaigns requires a different approach with specific communication characteristics: safety, medical care,...
Persistent link: https://ebtypo.dmz1.zbw/10013170347
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Political marketing : impact of public relations on the change in voter behaviour of consumers (voters)
Bacik, Radovan; Gavurova, Beata; Gburova, Jaroslava - In: Marketing i menedžment innovacij : m&mi (2021) 2, pp. 40-48
Persistent link: https://ebtypo.dmz1.zbw/10013161735
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The influence of advertising on children's buying behaviour : a case study in Slovakia
Hajduova, Zuzana; Hutmanova, Nikoleta; Jusko, Lubor; … - In: Marketing i menedžment innovacij : m&mi (2021) 3, pp. 199-210
Persistent link: https://ebtypo.dmz1.zbw/10013162684
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The value of social media advertising strategies on tourist behavior : a game-changer for small rural businesses
Jones, Nory B.; Miles, Patti; Beaulieu, Tanya - In: Journal of small business strategy 31 (2021) 4, pp. 64-75
Persistent link: https://ebtypo.dmz1.zbw/10013346746
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From fatigue fighter to heartburn healer : the evolving marketing of a functional beverage in Sweden
O'Hagan, Lauren Alex - In: Journal of food products marketing : innovations in … 29 (2023) 1, pp. 19-40
Persistent link: https://ebtypo.dmz1.zbw/10013550341
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Data and competition: a simple framework
Cornière, Alexandre de; Taylor, Greg - 2023
Persistent link: https://ebtypo.dmz1.zbw/10013543097
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How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva; Isabella, Giuliana; … - In: Psychology & marketing 40 (2023) 1, pp. 209-233
Persistent link: https://ebtypo.dmz1.zbw/10013465222
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On the regulation of public broadcasting
Li, Changying; Li, Youping; Zhang, Jianhu - In: Journal of economics 138 (2023) 2, pp. 129-146
Persistent link: https://ebtypo.dmz1.zbw/10013549163
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The (army) hero with a thousand faces : a discourse-mythological approach to theorising archetypal blending in contemporary advertising
Kelsey, Darren; Yannopoulou, Natalia; Whittle, Andrea; … - In: Marketing theory 23 (2023) 1, pp. 141-162
Persistent link: https://ebtypo.dmz1.zbw/10014230883
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Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.; Smit, Edith G. - In: International journal of advertising : the review of … 42 (2023) 1, pp. 60-68
Persistent link: https://ebtypo.dmz1.zbw/10014233914
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Refining replacements : validating a revised typology of visual metaphor using perceived processing fluency and aesthetic pleasure
Enschot, Renske van; Hooijdonk, Charlotte van; … - In: International journal of advertising : the review of … 42 (2023) 2, pp. 344-367
Persistent link: https://ebtypo.dmz1.zbw/10014234040
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Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina; Einwiller, Sabine - In: Journal of marketing communications 29 (2023) 2, pp. 161-178
Persistent link: https://ebtypo.dmz1.zbw/10014232476
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Content moderation and advertising in social media platforms
Madio, Leonardo - 2023
Persistent link: https://ebtypo.dmz1.zbw/10014248454
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Interoperability between ad-financed platforms with endogenous multi-homing
Bourreau, Marc; Raizonville, Adrien; Thébaudin, Guillaume - 2023
Platform interoperability is considered a powerful tool to promote competition in digital markets when network effects are at play. We study the effect of interoperability on competition between two ad-financed platforms, allowing for endogenous multi-homing of consumers. When the platforms are...
Persistent link: https://ebtypo.dmz1.zbw/10014247369
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The impact of AI development on the development of marketing communications
Nesterenko, Volodymyr; Olefirenko, Oleg - In: Marketing i menedžment innovacij : m&mi 14 (2023) 1, pp. 169-181
Persistent link: https://ebtypo.dmz1.zbw/10014282101
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Equilibrium pricing under concave advertising costs
Kultti, Klaus; Pekkarinen, Teemu - In: The B.E. journal of theoretical economics 23 (2023) 1, pp. 529-535
Persistent link: https://ebtypo.dmz1.zbw/10013555710
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Location-based marketing using mobile geofencing : lessons learned from a user-centred application development research
Garcia, Manuel B. - In: International journal of technology marketing : IJTMkt 17 (2023) 1, pp. 1-29
Persistent link: https://ebtypo.dmz1.zbw/10013503814
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The context (in)dependence of low-fit brand extensions
Mathur, Pragya; Malika, Malika; Agrawal, Nidhi; … - In: Journal of marketing 87 (2023) 1, pp. 114-132
Persistent link: https://ebtypo.dmz1.zbw/10013474431
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"Platform mergers: lessons from a case in the digital tv market"
Ivaldi, Marc; Zhang, Jiekai - 2020
Persistent link: https://ebtypo.dmz1.zbw/10012264652
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Advertising arbitrage
Kovbasyuk, Sergey; Pagano, Marco - 2020
Arbitrageurs with a short investment horizon gain from accelerating price discovery by advertising their private information. However, advertising many assets may overload investors' attention, reducing the number of informed traders per asset and slowing price discovery. So arbitrageurs...
Persistent link: https://ebtypo.dmz1.zbw/10012251032
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Advertising arbitrage
Kovbasjuk, Sergej; Pagano, Marco - 2020
Persistent link: https://ebtypo.dmz1.zbw/10012494289
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Advertising and content differentiation : evidence from YouTube
Kerkhof, Anna - 2020
This paper studies the effect of advertising on content differentiation on YouTube, the second-most visited website in the world. I demonstrate that an exogenous increase in the feasible advertising quantity leads to a considerable decrease in the YouTubers' probability to duplicate mainstream...
Persistent link: https://ebtypo.dmz1.zbw/10012313777
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Political ideology in consumer resistance : analyzing far-right opposition to multicultural marketing
Ulver, Sofia; Laurell, Christofer - In: Journal of public policy & marketing 39 (2020) 4, pp. 477-493
Persistent link: https://ebtypo.dmz1.zbw/10012534325
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The mentoring relationship in an advertising agency : mentors training mentees
Buga-Moraru, Mădălina - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 6 (2020) 1, pp. 450-461
Advertising work meets significant challenges in terms of hiring young professionals that should properly match the job description due to the permanent progress in this field. Therefore, in spite of the academic background, the portfolio, and the training hours, young professionals need to be...
Persistent link: https://ebtypo.dmz1.zbw/10012534654
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Intangible assets investment and firms' performance: evidence from small and medium-sized enterprises in Korea
Seo, Hyeon Sik; Kim, Youngjun - In: Journal of business economics and management 21 (2020) 2, pp. 421-445
While many studies have examined the relationship between investment in intangibles assets and performance in large corporations, current research is lacking in regard to intangible investments in small and medium enterprises (SMEs). This study looks at SMEs in which intangible investments would...
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