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Year of publication
Subject
All
Werbung 7,570 Advertising 6,833 Werbewirkung 2,131 Advertising effects 2,090 USA 2,026 United States 1,950 Konsumentenverhalten 1,386 Consumer behaviour 1,378 advertising 1,219 Theorie 1,202 Theory 1,176 Online-Marketing 829 Internet marketing 827 Marketing 621 Deutschland 566 Marketingmanagement 456 Marketing management 444 Germany 413 Markenführung 406 Brand management 405 Werbepsychologie 313 Markenartikel 311 Psychology of advertising 292 Brand 265 Werbewirtschaft 261 Social Web 242 Social web 242 Preismanagement 238 Pricing strategy 238 Advertising industry 230 Internet 225 Werbeplanung 222 Markenimage 216 Brand image 206 Öffentlichkeitsarbeit 206 Advertising planning 201 Wettbewerb 198 Competition 189 Zielgruppe 186 Public relations 180
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Online availability
All
Undetermined 2,235 Free 1,475
Type of publication
All
Article 4,926 Book / Working Paper 4,166 Journal 129 Other 17
Type of publication (narrower categories)
All
Article in journal 3,809 Aufsatz in Zeitschrift 3,809 Graue Literatur 710 Non-commercial literature 710 Aufsatz im Buch 608 Book section 608 Working Paper 603 Arbeitspapier 515 Hochschulschrift 314 Thesis 219 Collection of articles of several authors 205 Sammelwerk 205 Lehrbuch 111 Konferenzschrift 106 Textbook 99 Aufsatzsammlung 95 Dissertation u.a. Prüfungsschriften 89 Bibliografie enthalten 68 Bibliography included 68 Case study 49 Fallstudie 49 Conference proceedings 47 Bibliographie 46 Conference paper 41 Konferenzbeitrag 41 Ratgeber 34 Wörterbuch 32 Guidebook 29 Reprint 29 Collection of articles written by one author 28 Sammlung 28 Amtsdruckschrift 22 Government document 22 Handbook 21 Handbuch 21 Nachschlagewerk 19 Reference book 19 Article 18 Enzyklopädie 17 Glossar enthalten 16
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Language
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English 6,455 German 1,602 Undetermined 1,090 French 52 Russian 23 Swedish 10 Italian 9 Polish 7 Danish 5 Lithuanian 5 Dutch 5 Spanish 5 Finnish 4 Portuguese 4 Romanian 4 Norwegian 3 Bulgarian 2 Serbian 2 Afrikaans 1 Arabic 1 Croatian 1 Hungarian 1 Indonesian 1 Multiple languages 1 Albanian 1 Turkish 1 Ukrainian 1 Chinese 1
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Author
All
Kaiser, Harry M. 56 Eisend, Martin 34 Anderson, Simon P. 30 Kind, Hans Jarle 29 Nickel, Volker 25 Pelsmacker, Patrick de 25 Pflaum, Dieter 25 Nilssen, Tore 23 Rosengren, Sara 23 Taylor, Charles Raymond 23 Esch, Franz-Rudolf 22 Gierl, Heribert 22 Sørgard, Lars 22 Bruhn, Manfred 21 Pepels, Werner 21 Saffer, Henry 21 Dahlén, Micael 20 Schweiger, Günter 20 Zaccour, Georges 20 Okazaki, Shintaro 18 Fluet, Claude 17 Moraga-González, José Luis 17 Mueller, Barbara 17 Richards, Timothy J. 17 Russo, Antonio 17 Kinnucan, Henry W. 16 Schrattenecker, Gertraud 16 Diehl, Sandra 15 Emons, Winand 15 Jullien, Bruno 15 Liaukonyte, Jura 15 Peitz, Martin 15 Silk, Alvin J. 15 Wilbur, Kenneth C. 15 Koschnick, Wolfgang J. 14 Reid, Leonard N. 14 Siegert, Gabriele 14 Stafford, Marla Royne 14 Berndt, Ernst R. 13 Dave, Dhaval 13
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Institution
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 40 Springer Fachmedien Wiesbaden 33 C.E.P.R. Discussion Papers 25 National Bureau of Economic Research 24 Université Paris-Dauphine (Paris IX) 14 Zentralausschuss der Werbewirtschaft 14 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 12 Agricultural and Applied Economics Association - AAEA 11 EconWPA 11 Axel-Springer-Verlag 10 Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain 9 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 9 CESifo 8 Center for Tobacco Control Research and Education, UC San Francisco 8 NET Institute 8 European Society for Opinion and Marketing Research 7 eSocialSciences 7 Økonomisk institutt, Universitetet i Oslo 7 Centre for Industrial Economics (CIE), Økonomisk Institut 6 Department of Agricultural and Resource Economics, University of Connecticut 6 Florida Department of Citrus 6 Zentralverband der Deutschen Werbewirtschaft 6 Economic Research Service, Department of Agriculture 5 Tilburg University, Center for Economic Research 5 Université Paris-Dauphine 5 Österreichische Werbewissenschaftliche Gesellschaft 5 American Marketing Association 4 Charles H. Dyson School of Applied Economics and Management, Cornell University 4 Cowles Foundation for Research in Economics, Yale University 4 Department of Economics, Oxford University 4 European Advertising Academy 4 IGI Global 4 IP Deutschland GmbH <Köln> 4 Institute for the Study of Labor (IZA) 4 Instituto Valenciano de Investigaciones Económicas (IVIE) 4 Nordic Council of Ministers 4 School of Economics, Universiteit Utrecht 4 Tinbergen Institute 4 Tinbergen Instituut 4 University of Virginia, Department of Economics 4
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Published in...
All
International journal of advertising : the quarterly review of marketing communications 165 Journal of advertising : official publication of the American Academy of Advertising 158 Journal of advertising research 154 Journal of marketing communications 109 Journal of business research : JBR 98 Journal of advertising 88 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 82 International journal of advertising : the review of marketing communications 76 Journal of promotion management : JPM 69 Marketing Science 69 European journal of marketing : EJM 59 International journal of industrial organization 51 European journal of operational research : EJOR 48 Management science : journal of the Institute for Operations Research and the Management Sciences 47 Journal of historical research in marketing 46 Working paper / National Bureau of Economic Research, Inc. 40 Journal of marketing research : JMR 38 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 37 Journal of retailing and consumer services 35 MPRA Paper 35 Health marketing quarterly 33 Advertising theory 31 Journal of consumer research : JCR ; an interdisciplinary bimonthly 31 International journal of internet marketing and advertising : IJIMA 30 Journal of business ethics : JOBE 29 Journal of marketing 29 Psychology & marketing 29 CESifo working papers 26 Journal of promotion management : innovations in planning and applied research 26 CEPR Discussion Papers 25 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 24 NBER working paper series 24 Discussion paper / Centre for Economic Policy Research 23 Economics letters 23 Journal of global marketing 23 Marketing letters : a journal of research in marketing 23 American journal of agricultural economics 22 Applied economics 22 Journal of macromarketing : examining the interactions among markets, marketing, and society 22 Marketing : ZFP ; journal of research and management 22
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Source
All
ECONIS (ZBW) 6,923 USB Cologne (EcoSocSci) 1,170 RePEc 910 EconStor 120 BASE 76 USB Cologne (business full texts) 26 Other ZBW resources 7 ArchiDok 6
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Showing 1 - 50 of 9,238
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Hand movement speed in advertising elicits gender stereotypes and consumer responses
Malik, Sumit; Sayin, Eda - In: Psychology & marketing 39 (2022) 2, pp. 331-345
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The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin - In: Psychology & marketing 39 (2022) 5, pp. 962-973
Persistent link: https://ebtypo.dmz1.zbw/10013186896
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The influence of advertising on children's buying behaviour : a case study in Slovakia
Hajduova, Zuzana; Hutmanova, Nikoleta; Jusko, Lubor; … - In: Marketing i menedžment innovacij : m&mi (2021) 3, pp. 199-210
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Managing quality and pricing during a product recall : an analysis of pre-crisis, crisis and post-crisis regimes
Mukherjee, Arka; Carvalho, Margarida; Zaccour, Georges - 2021
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Simulating media platform mergers
Ivaldi, Marc; Zhang, Jiekai - 2021
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An analysis of competition and displacement of business among media forms in the advertising media arket of Pakistan
Bakhtawar, Barira; Latif, Faiza; Kamal, Asifa - In: The Lahore journal of business 10 (2021) 1, pp. 121-147
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Reputation and advertising of collective brand members in the wine industry : the moderating role of market share
Sellers Rubio, Ricardo; Más Ruiz, Francisco José; … - In: Journal of wine economics 16 (2021) 2, pp. 169-188
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Social media as a promotional tool towards SME's development evidence from the financial industry in a developing economy
Amoah, John; Jibril, Abdul Bashiru - In: Cogent business & management 8 (2021) 1, pp. 1-21
The notable contribution of small and medium enterprises (SMEs) in the development of socio-economics has been very encouraging in terms of its GDP contribution and employment creation. Both developed and developing countries are living testimonies of the contributions by SMEs. The primary aim...
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Femvertising and its perception by Polish female consumers
Macias, Klaudia - In: Journal of marketing and consumer behaviour in emerging … (2021) 1/12, pp. 55-69
The world is constantly undergoing socio-economic and cultural changes, but the existence of patriarchy and the related gender inequality remain unchanged. In response to this state of aff airs, a feminist movement emerged and infl uenced society. Companies recognize the changes taking place in...
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Advertising and content differentiation : evidence from YouTube
Kerkhof, Anna - 2020
This paper studies the effect of advertising on content differentiation on YouTube, the second-most visited website in the world. I demonstrate that an exogenous increase in the feasible advertising quantity leads to a considerable decrease in the YouTubers' probability to duplicate mainstream...
Persistent link: https://ebtypo.dmz1.zbw/10012313777
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Advertising arbitrage
Kovbasyuk, Sergey; Pagano, Marco - 2020
Arbitrageurs with a short investment horizon gain from accelerating price discovery by advertising their private information. However, advertising many assets may overload investors' attention, reducing the number of informed traders per asset and slowing price discovery. So arbitrageurs...
Persistent link: https://ebtypo.dmz1.zbw/10012251032
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Emotional experience and advertising effectiveness : on the use of EEG in marketing
Eijlers, Esther - 2020
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Persistent link: https://ebtypo.dmz1.zbw/10012203501
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Can online political targeting be rendered transparent? Prospects for campaign oversight using the Facebook Ad Library
Mehta, Somya; Erickson, Kristofer - In: Internet Policy Review 11 (2022) 1, pp. 1-31
A recent policy development has been voluntary self-regulation of internet platforms through the establishment of online ad archives. Since 2018, concern over the potential misuse of platforms has led to calls for reform of online campaign monitoring. In response, Google, Facebook and Twitter...
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An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift; Heeralal, Shalen - In: International Journal of Research in Business and … 11 (2022) 1, pp. 33-41
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Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi; Gligor, David - In: International journal of business innovation and … 27 (2022) 1, pp. 76-100
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Distracted from comparison: product design and advertisement with limited attention
Johnen, Johannes; Leung, Benson Tsz Kin - 2022
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The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen; De Angelis, Matteo; Rossi, Dario - In: Marketing letters : a journal of research in marketing 33 (2022) 1, pp. 113-128
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Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.; Ooijen, Iris van - In: Journal of marketing communications 28 (2022) 2, pp. 207-226
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The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung; Kim, Jungkeun; Lee, Daniel C.; Kim, … - In: Psychology & marketing 39 (2022) 1, pp. 76-89
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Online-to-offline advertisements as field experiments
Matsui, Akira; Moriwaki, Daisuke - In: The Japanese economic review : the journal of the … 73 (2022) 1, pp. 211-242
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The evolving contribution of R&D, advertising and capital expenditures for US-listed firms' growth in sales, 1979-2018 : a quantile regression analysis
Rabinovich, Joel - 2022
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The CSR spillover effect on consumer responses to advertised reference price promotion
Lin, Chih-Huang; Lii, Yuan-Shuh; Ding, May-Ching - In: Administrative Sciences : open access journal 12 (2022) 1, pp. 1-13
This paper highlights the moderating effect of retailer CSR perception and CSR contribution type on the relationship between advertised reference price (ARP) and consumer evaluations. A two-by-three between-subjects factorial design is employed with the manipulation of ARP and CSR contribution...
Persistent link: https://ebtypo.dmz1.zbw/10012817828
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Can online political targeting be rendered transparent? : prospects for campaign oversight using the Facebook Ad Library
Mehta, Somya; Erickson, Kristofer - In: Internet policy review : journal on internet regulation 11 (2022) 1, pp. 1-31
A recent policy development has been voluntary self-regulation of internet platforms through the establishment of online ad archives. Since 2018, concern over the potential misuse of platforms has led to calls for reform of online campaign monitoring. In response, Google, Facebook and Twitter...
Persistent link: https://ebtypo.dmz1.zbw/10013190924
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Using Donald Trump's COVID-19 vaccine endorsement to give public health a shot in the arm : a large-scale ad experiment
Larsen, Bradley J.; Ryan, Timothy J.; Greene, Steven; … - 2022
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Digital influencers, food and tourism - a new model of open innovation for businesses in the Ho.Re.Ca. sector
Ingrassia, Marzia; Bellia, Claudio; Giurdanella, Chiara; … - In: Journal of open innovation : technology, market, and … 8 (2022) 1, pp. 1-29
The choice of influencer marketing as an endorser for promoting products and services is becoming a more and more effective communication strategy of open innovation. Their use of social media platforms, such as Instagram, allows them to be reached by millions of followers all over the world. As...
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Lanchester duopoly model revisited : advertising competition under time inconsistent preferences
Lu, Lijue; Navas, Jorge - In: Journal of the Operational Research Society 73 (2022) 2, pp. 244-260
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Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes; Schouten, Alexander P.; Croes, Emmelyn A. J. - In: International journal of advertising : the review of … 41 (2022) 1, pp. 101-127
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The influence of PSA's likeability on children’s intentions to eat healthy food
Nicolini, Valentina; Cassia, Fabio - In: International review on public and non-profit marketing 19 (2022) 1, pp. 15-36
Persistent link: https://ebtypo.dmz1.zbw/10013168352
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Asymmetric horizontal differentiation under advertising in a cournot duopoly
Brady, Malcolm - In: Games 13 (2022) 3, pp. 1-14
Horizontal differentiation is generally derived from the aggregate utility function and is assumed to be symmetric. However, empirical work suggests that asymmetric horizontal differentiation can exist in practice. This paper examines the topic of asymmetric horizontal differentiation by...
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Perceived versus negotiated discounts : the role of advertised reference prices in price negotiations
Jindal, Pranav - In: Journal of marketing research 59 (2022) 3, pp. 578-599
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Estonian marketers' attitude towards podcasts as an innovative marketing channel
Resilient, Kaja; Kurtis, Mare; Ohlau, Aili - In: Marketing i menedžment innovacij : m&mi (2022) 1, pp. 202-218
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Enduring consumer beliefs about advertising and mass media : implications for publicity and its impact
Ringold, Debra Jones - In: International journal of advertising : the review of … 41 (2022) 3, pp. 563-587
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Is WhatsApp a "new age advertising tool"?
Srivastava, Mallika; Fernandes, Semila Fenelly - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 120-141
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Fits like a glove : how companies can ensure congruence between influencer and brand
Kristal, Samuel; Toth, Laura - In: Transfer : Zeitschrift für Kommunikation und … 68 (2022) 1, pp. 57-62
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How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying; Wang, Valerie Lynette; Wang, Yong Jian; Wei, … - In: International journal of consumer studies 46 (2022) 3, pp. 716-730
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Mixed feelings enhance the effectiveness of luxury advertising
Bandyopadhyay, Argho; Septianto, Felix; Nallaperuma, … - 2022
Persistent link: https://ebtypo.dmz1.zbw/10012698466
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The persuasiveness of metaphor in advertising
Septianto, Felix; Pontes, Nicolas; Tjiptono, Fandy - In: Psychology & marketing 39 (2022) 5, pp. 951-961
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Advertising and price competition in the presence of overlapping ownership
Li, Changying; Li, Youping; Zhang, Jianhu - In: Journal of institutional and theoretical economics : JITE 178 (2022) 1, pp. 43-53
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Examining the role of individuals' perceptions of likelihood of sustained commitment in corporate-nonprofit partnership CSR advertisements
Waymer, Damion; Gilliland, Michaella Walton; Barbour, … - In: International journal of advertising : the review of … 41 (2022) 2, pp. 258-283
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Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham - In: International journal of intelligent enterprise 9 (2022) 2, pp. 258-273
Persistent link: https://ebtypo.dmz1.zbw/10013256158
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Deceptive claims using fake news advertising : the impact on consumers
Rao, Anita - In: Journal of marketing research 59 (2022) 3, pp. 534-554
Persistent link: https://ebtypo.dmz1.zbw/10013258053
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Consumer attitudes towards Instagram advertisements in Egypt : the role of the perceived advertising value and personalization
Gaber, Hazem Rasheed; Wright, Len Tiu; Kooli, Kaouther - In: Cogent business & management 6 (2019), pp. 1-13
This article investigates the factors that affect consumers’ attitudes towards Instagram advertisements in Egypt. Furthermore, it studies the effect of consumers’ attitudes towards these advertisements on the development of their attitudes towards brands. An online questionnaire was used to...
Persistent link: https://ebtypo.dmz1.zbw/10012114176
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Advertising, innovation and economic growth
Cavenaile, Laurent; Roldan, Pau - 2019
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Advertising and content differentiation : evidence from YouTube
Kerkhof, Anna - 2019
Does advertising revenue increase or diminish content differentiation in media markets? This paper shows that an increase in the technically feasible number of ad breaks per video leads to an increase in content differentiation between several thousand YouTube channels. I exploit two...
Persistent link: https://ebtypo.dmz1.zbw/10012317621
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The Impact of Online Competition on Local Newspapers: Evidence from the Introduction of Craigslist
Djourelova, Milena; Durante, Ruben; Martin, Gregory J. - 2021
How does competition from online platforms affect the organization, performance, and editorial choices of newspapers? And what are the implications of these changes for the information vot-ers are exposed to and for political accountability? We study these questions using the staggered...
Persistent link: https://ebtypo.dmz1.zbw/10012582153
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Bork's Hoax: Antitrust and the Internet Market
Alleman, James - 2021
Robert Bork's Antitrust Paradox (1978) has been justification for lack of antitrust behavior for over four decades. His test essentially asks if consumers are harmed by the pricing practices of the firm in the market in which they purchase the good or service. Even if these firms are monopoly or...
Persistent link: https://ebtypo.dmz1.zbw/10012606279
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Competition with List Prices
Haan, Marco; Heijnen, Pim; Obradovits, Martin - 2021
This paper studies the competitive role of list prices. We argue that such prices are often more salient than actual retail prices, so consumers' purchase decisions may be influenced by them. Two firms compete by setting prices in a homogeneous product market. They first set a list price that...
Persistent link: https://ebtypo.dmz1.zbw/10012614670
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Estimating demand with multi-homing in two-sided markets
Affeldt, Pauline Luise; Argentesi, Elena; Filistrucchi, Lapo - 2021
We empirically investigate the relevance of multi-homing in two-sided markets. First, we build a micro-founded structural econometric model that encompasses demand for differentiated products and allows for multi-homing on both sides of the market. We then use an original dataset on the Italian...
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A game-theoretic model of strategic interaction using advertising: Simulating the evolution of the Cournot Nash equilibrium under different competitive scenarios
Brady, Malcolm - In: Games 12 (2021) 4, pp. 1-16
This paper examines the behaviour of two firms competing in a duopoly, where firms can influence demand through use of advertising. The paper simulates the strategic interaction of the two firms based on a game-theoretic Cournot analytical model. The evolution over time of the Nash equilibrium...
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NEUROMARKETING FEATURES
Išoraitė, Margarita - 2021
Article analyze concept neuromarketing, it advantages and disadvantages. The goal of every business is to meet the needs of consumers, so neuromarketing is very important in helping to get to know the consumer better. Neuromarketing does not answer the question of where the buy-in button is and...
Persistent link: https://ebtypo.dmz1.zbw/10012426803
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