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Predicting consumer ad preferences : leveraging a machine learning approach for EDA and FEA neurophysiological metrics

Lobo Marques, Joao Alexandre; Neto, Andreia C.; Silva, … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015372972

Downstream cross-holdings and upstream advertising

Hu, Qing; Mizuno, Tomomichi - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015207087

How to accurately measure attention to video advertising

Hartnett, Nicole; Bellman, Steven; Beal, Virginia; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015194220

The double-edged sword of inclusive language : consumer responses to "Latinx" in advertising

Donnadieu Borquez, Anabella; Perkins, Andrew W. - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015464138

Estimating the value of offsite tracking data to advertisers : evidence from Meta

Wernerfelt, Nils; Tuchman, Anna; Shapiro, Bradley T.; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441729

Advertising types cross-network effects on two sided platforms

Khlyupina, Veronika A.; Golovanova, Svetlana; Ribeiro, … - 2025

Broadcast TV is a well-known example of a two-sided platform where cross network effects on the viewer and advertising sides interact. Like many platforms, it is advertiser-financed. While the literature shows that viewers dislike advertising, we explore a unique data set and distinguish between...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015473095

The business of abortion : referral services, cross-border consumption, and Canadian women's access to abortion in New York State : 1970-1972

Elvins, Sarah; Parkin, Katherine J. - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015450730

Wartime segmentation : class, gender, and nation in the marketing of consumers, Sweden 1939-1945

Arnberg, Klara; Hagström, Jim - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015451063

Lobbying in disguise

Carattini, Stefano; Matter, Ulrich; Roesti, Matthias - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015642014

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Lobbying in disguise

Carattini, Stefano; Matter, Ulrich; Roesti, Matthias - 2025

Book / Working Paper

Strategic complementarities in a model of commercial media bias

Kerkhof, Anna; Münster, Johannes - 2025

Media content is an important privately supplied public good. While it has been shown that contributions to a public good crowd out other contributions in many cases, the issue has not been thoroughly studied for media markets yet. We show that in a standard model of commercial media bias,...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015433893

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Strategic complementarities in a model of commercial media bias

Kerkhof, Anna; Münster, Johannes - 2023

Book / Working Paper

Strategic complementarities in a model of commercial media bias

Kerkhof, Anna; Münster, Johannes - 2023

Book / Working Paper

Platform credit, advertising, and customer capital

Efing, Matthias; Huang, Yi; Han, Ruobing; Sun, Qi; Xu, … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015409696

Profit raising entry with upstream advertising

Hu, Qing; Mizuno, Tomomichi - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015395474

Beyond the pair : media archetypes and complex channel synergies in advertising

Bell, J. Jason; Thomaz, Felipe; Stephen, Andrew T. - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015420899

AI-generated advertising through the eyes of Generation Z

Bachnik, Katarzyna; Nowacki, Robert; … - 2025

Artificial intelligence (AI) has become a transformative force across industries, including advertising, where its integration reshapes the creation and delivery of advertising messages. This paper explores the relationship between the perception of advertising creation and the integration of...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015625876

An analysis of the optimal advertising format for artificial intelligence (AI) tools

Cornelsen, Jens; Mählck, Anna - 2025

This discussion paper examines the success factors of different advertising formats on AI platforms and based on this, develops a practice-oriented guide for the successful implementation of operational advertising measures for AI tools. The relevance of the topic results from the growing...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015435459

Retiring the store flyer : effects of ceasing print store flyers on household grocery shopping behavior

Lin, Arjen van; Keller, Kristopher Oliver; Guyt, Jonne - 2025

Print store flyers, featuring a retailer's assortment and promotions, are still widely used. Yet increasing digital engagement and sustainability targets have many retailers rethinking whether they should actively distribute these flyers door-to-door. At the same time, retailers are worried...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015475568

Pay as you share : content, platforms, and regulation

Campbell, Arthur; Go, Geoffrey; Wang, Chengsi - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015400998

Unveiling sora open AI's impact : a review of transformative shifts in marketing and advertising employment

Bijalwan, Priya; Gupta, Ashulekha; Johri, Amar; Wasiq, … - 2025

Marketing and advertising are two of the many industries that are significantly impacted by rapid advancements in artificial intelligence (AI). With the launch of Sora, AI has changed the game of video captioning and generating text-based videos. Sora is an advanced Generative Artificial...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015607148

Banning unsolicited store flyers : does helping the environment hurt retailing?

Guyt, Jonne; Lin, Arjen van; Keller, Kristopher Oliver - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015552620

Beyond likes : the persuasive potential of romantic parasocial relationships with influencers

Breves, Priska L.; Liebers, Nicole T.; Meijers, Marijn H. C. - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015531724

The challenge to be different in influencer marketing : why and when negative meanings of influencers transfer to brands

Kunz, Sonja; Florack, Arnd; Leri, Ifigeneia; Schmied, Andrea - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015531795

What you see is not what you get : food advertising amidst the global overweight and obesity pandemic

Ocokoljic, Marija - 2025

The tandem issue of obesity and overweight is a serious global issue that has attained pandemic scale. Media, particularly advertising, plays an active role in shaping perceptions and behavioural patterns, influencing both how and what people eat. This paper analyses food advertising in Serbia...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015655159

How do advertised prices affect consumers' financial well-being and happiness?

Dahlén, Micael; Colliander, Jonas; Gajic, Vladan; Kim, … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015075036

Bankruptcy lawyers and credit recovery

Lee, Brian Jonghwan - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014575759

Enhancing students' understanding of social media marketing and the use of advertising and public relations terminology within IMC : a participatory action research project

Laurie, Sally; Mortimer, Kathleen; Holtz, Matthew; … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014580278

Exploring the role of advertising in the context of tourist-destination congruity

Šegota, Tina - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014582388

Content moderation and advertising in social media platforms

Madio, Leonardo; Quinn, Martin - 2024 - This version: June 2024

We study the incentive of an ad-funded social media platform to curb the presence of unsafe content that entails reputational risk to advertisers. We identify conditions for the platform not to moderate unsafe content and demonstrate how the optimal moderation policy depends on the risk the...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014556691

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Content moderation and advertising in social media platforms

Madio, Leonardo; Quinn, Martin - 2023

Book / Working Paper

Content moderation and advertising in social media platforms

Madio, Leonardo; Quinn, Martin - 2021

Book / Working Paper

A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters

Boerman, Sophie C.; Reijmersdal, Eva A. van; Rozendaal, … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015052732

Advertising anxiety : Lucozade narratives in the 1939 newspaper promotion campaign

Lyon, Phil - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015048041

Market nudges and autonomy

Ivanković, Viktor; Engelen, Bart - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014520003

Through rose-tinted glasses : how inducing and resolving curiosity makes consumers less skeptical and improves their product evaluations

Hüttl-Maack, Verena; Sedghi, Tara; Daume, Jana - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014470733

The effects of cause-related marketing on consumer repurchase intentions through brand resonance : moderating effects of news articles and advertising

Usman Ahmad Qadri; Moustafa, Alsadig Mohamed Ahmed; … - 2024

The increasing reliance on news articles and advertising to communicate cause-related marketing (CRM) initiatives highlights a critical gap in understanding their effects on brand equity, especially post-natural disasters. This study investigates the role of brand resonance as a mediator and...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015179663

Do anglophone consumers truly trust or simply tolerate english advertising? : the mediating effect of ethnic self-identification on attitudes toward english advertising and advertising trust

Roux, Thérèse; Potgieter, Adéle - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015183024

Costly advertising and information congestion : insights from pigou's successors

Jinushi, Ryoji - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015135365

Consumer memory and competitive interference : the case of auto insurance advertising

Sahni, Navdeep S.; Yang, Yifan - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015191736

Direct sales and bargaining

Donna, Javier D.; Pereira, Pedro; Pu, Yun; Trindade, Andre - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015158062

Consumer information processing and decision-making : origins, findings, applications, and future directions

Schmitt, Bernd - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014634412

The globalization of guinness : marketing taste, transferring technology

Pilcher, Jeffrey - 2024

Brewed in 50 countries and consumed in 150, Guinness Stout has become a global commodity. Although associated with Irish pubs and diasporic populations, it has also become popular in former British colonies of Africa and Southeast Asia. This article adopts a mobility studies perspective to show...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014555640

Chicas Modernas and Chinas Poblanas : international and national influences in the Mexican beer industry and its advertisements : 1910-1940

Pierce, Gretchen - 2024

The Mexican beer industry in general, and advertising in particular, contained both international and national influences. The industry transitioned from significant inputs of capital, technology, and expertise by foreigners during the Porfiriato (1876-1911) to locals carrying out these...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014555652

Neural signals of video advertisement liking : insights into psychological processes and their temporal dynamics

Chan, Hang-Yee; Boksem, Maarten A. S.; Venkatraman, Vinod; … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015168477

Marketing, other intangibles, and output growth in 61 United States industries

Sveikauskas, Leo; Soloveichik, Rachel; Garner, Corby; … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015168561

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Marketing, other intangibles, and output growth in 61 United States industries

Sveikauskas, Leo; Soloveichik, Rachel; Garner, Corby; … - 2023

Book / Working Paper

Marketing, other intangibles, and output growth in 61 United States industries

Sveikauskas, Leo; Soloveichik, Rachel; Garner, Corby; … - 2023

Book / Working Paper

Semiotic protocols for cultural trend analysis in strategic communication : brand cases from the telecommunications sector

Grunfeld, Manuel Pinto; Gomes, Nelson Pinheiro - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015562224

Long-term consumer selection strategies for a heterogeneous consumer base when demand depends on purchase and advertising histories

Nordemann, Oliver; Schlosser, Rainer - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015459135

Clash between law power and code power : the case of Norway vs. Meta

Spilker, Hendrik Storstein; Reppen, Maria - 2026

In this article, we analyse the controversies leading up to and following Meta's introduction of the infamous "pay or okay model" for Facebook and Instagram users in the European Union/European Economic Area (EU/EEA) region. In particular, we focus on the central role of the Norwegian data...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015607278

Hemp for health : a historical perspective on the marketing of cannabis-based foods in Sweden

Runefelt, Leif; O'Hagan, Lauren Alex - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015594929

Can destination marketing capitalise on health management?

Volgger, Michael; Taplin, Ross - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015585111

Utility and democracy in political campaign advertising : toward a rule-utilitarian ethic for political marketing and the ethics of meddling in the other party's primary

Reed, Joel - 2026

Political advertising ethics has long been dominated by an adherence to the norms of democratic idealism or the highly situational ethics of act utilitarianism. This article proposes an alternative system of political advertising ethics grounded in Brandt’s ideal moral code theory, a form of...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015586950

Pharmaceutical Advertising in Dynamic Equilibrium

Dubois, Pierre; Pakes, Ariel - 2026

Direct-to-consumer advertising (DTCA) of prescription drugs may expand treatment access but also risks promoting overuse and business stealing without generating welfare gains. Among developed nations, only the United States and New Zealand permit DTCA, whereas detailing - promotion aimed at...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015639347

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