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type:"article"
~subject:"Niedrigpreisstrategie"
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Search: subject_exact:"Quantity discount"
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Niedrigpreisstrategie
Rabatt
591
Rebate
591
Theorie
219
Theory
219
Preismanagement
209
Pricing strategy
208
Consumer behaviour
151
Konsumentenverhalten
151
Supply chain
98
Lieferkette
95
Sales promotion
87
Verkaufsförderung
87
Lagerhaltungsmodell
74
Discounting
73
Inventory model
73
Diskontierung
71
Einzelhandel
70
Retail trade
70
Preisdifferenzierung
65
Price discrimination
65
Lieferantenmanagement
57
Supplier relationship management
57
Kundenbindungsprogramm
54
Loyalty program
54
Low-cost strategy
52
USA
49
United States
49
Lagermanagement
44
Warehouse management
44
Beziehungsmarketing
38
Deutschland
38
Germany
38
Relationship marketing
38
Social discount rate
34
Soziale Diskontrate
34
Quantity discount
33
Game theory
31
Spieltheorie
29
Experiment
28
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51
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Kukar-Kinney, Monika
3
Aspara, Jaakko
2
Carlson, Jeffrey R.
2
Cheng, Andong
2
Hardesty, David M.
2
Natter, Martin
2
Tan, Wee Kheng
2
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1
Akbari, Karl
1
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Alavi, Sascha
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Journal of retailing and consumer services
7
Journal of business research : JBR
4
Journal of retailing
3
Psychology & marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of marketing
2
Journal of marketing research : JMR
2
Journal of revenue and pricing management
2
Asia Pacific journal of marketing and logistics
1
Decision sciences : DS
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Gesellschaft im Wandel : aktuelle ökonomische Herausforderungen
1
Health care financing review
1
Information systems research : ISR
1
International journal of advertising : the review of marketing communications
1
International journal of hospitality management
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of business strategy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of hospitality marketing & management
1
Journal of marketing theory and practice
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
OR spectrum : quantitative approaches in management
1
Omega : the international journal of management science
1
Review of industrial organization : RIO
1
Schmalenbach journal of business research : SBUR
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
1
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
1
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ECONIS (ZBW)
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1
Live shopping promotions : which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
Saved in:
2
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
3
Message assertiveness and price discounts : differences between hedonic and utilitarian consumption
Choi, Dongwon
;
Bang, Hye Jin
;
Yoon, Sukki
;
Baek, Tae Hyun
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 149-172
Persistent link: https://www.econbiz.de/10014450246
Saved in:
4
Playing when paying and what happens next : customer satisfaction and word-of-mouth intention in gambled price promotions
Akbari, Karl
;
Wagner, Udo
- In:
Schmalenbach journal of business research : SBUR
73
(
2021
)
2
,
pp. 243-271
Persistent link: https://www.econbiz.de/10012622905
Saved in:
5
Are "buy X get X free" price promotions effective? : an acquisition-transaction value perspective
Bhatt, Siddharth Harshkant
;
Pai, Dinesh Ramdas
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 707-721
Persistent link: https://www.econbiz.de/10014332140
Saved in:
6
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
7
When do price discounts become attractive? : a study comparing discount strategies on consumer perceptions
Tan, Wee Kheng
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1404-1424
Persistent link: https://www.econbiz.de/10014286056
Saved in:
8
Optimal selling format considering price discount strategy in live-streaming commerce
Ji, Guojun
;
Fu, Tianyu
;
Li, Shuhao
- In:
European journal of operational research : EJOR
309
(
2023
)
2
,
pp. 529-544
Persistent link: https://www.econbiz.de/10014291582
Saved in:
9
When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence
Yuan, Qin
;
Li, Jiang
;
Jiang, Yushi
;
Liu, Chun
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012796059
Saved in:
10
How displaying price discounts can mitigate negative customer reactions to dynamic pricing
Keller, Alisa
;
Vogelsang, Mila
;
Totzek, Dirk
- In:
Journal of business research : JBR
148
(
2022
),
pp. 277-291
Persistent link: https://www.econbiz.de/10013325480
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