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~subject:"Verkaufsförderung"
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Verkaufsförderung
Rabatt
591
Rebate
591
Theorie
219
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219
Preismanagement
209
Pricing strategy
208
Consumer behaviour
151
Konsumentenverhalten
151
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Lagerhaltungsmodell
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Discounting
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Diskontierung
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Einzelhandel
70
Retail trade
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Preisdifferenzierung
65
Price discrimination
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Lieferantenmanagement
57
Supplier relationship management
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Social discount rate
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Soziale Diskontrate
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Journal of retailing
7
Journal of retailing and consumer services
7
Psychology & marketing
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business research : JBR
4
International journal of production economics
3
European journal of marketing : EJM
2
European journal of operational research : EJOR
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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American business review
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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1
Information systems and e-business management : ISeB
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Information systems research : ISR
1
Interfaces : the INFORMS journal on the practice of operations research
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International journal of contemporary hospitality management
1
International journal of services technology and management : IJSTM
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International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
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Journal of Asian finance, economics and business : JAFEB
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Journal of agricultural economics : JAE
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of customer behaviour
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of marketing analytics : JMA
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Journal of marketing theory and practice
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Journal of revenue and pricing management
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Journal of the Operational Research Society : OR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing : journal of research and management
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Marketing intelligence & planning
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ECONIS (ZBW)
87
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1
Live shopping promotions : which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
Saved in:
2
Final price neglect in multi-product promotions : how non-integrated price reductions promote higher-priced products
Jia, He
;
Huang, Yunhui
;
Zhang, Qiang
;
Shi, Zhengyu
; …
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
6
,
pp. 1097-1116
Persistent link: https://www.econbiz.de/10014526262
Saved in:
3
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
4
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
5
Restrictively framed promotions hurt retailers : the role of promotion induced reactance
Bhatt, Siddharth Harshkant
;
Swaminathan, Srinivasan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 77-109
Persistent link: https://www.econbiz.de/10014447585
Saved in:
6
Playing when paying and what happens next : customer satisfaction and word-of-mouth intention in gambled price promotions
Akbari, Karl
;
Wagner, Udo
- In:
Schmalenbach journal of business research : SBUR
73
(
2021
)
2
,
pp. 243-271
Persistent link: https://www.econbiz.de/10012622905
Saved in:
7
Are "buy X get X free" price promotions effective? : an acquisition-transaction value perspective
Bhatt, Siddharth Harshkant
;
Pai, Dinesh Ramdas
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 707-721
Persistent link: https://www.econbiz.de/10014332140
Saved in:
8
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
9
Coupon promotion and its cross-channel effect in omnichannel retailing industry : a time-sensitive strategy
Li, Zonghuo
;
Guan, Xu
;
Mei, Wanxia
- In:
International journal of production economics
258
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014282249
Saved in:
10
Is time-constrained promotion actually effective : the moderating role of price discounts and previous online consumption experience
Shao, Jing-Bo
;
Yao, Fei-Si
;
Xie, Min
- In:
International journal of services technology and …
28
(
2023
)
3/4
,
pp. 159-184
Persistent link: https://www.econbiz.de/10014306229
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