//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Mobile Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Search engine marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Mobile Marketing
Internet marketing
143
Online-Marketing
143
Consumer behaviour
81
Konsumentenverhalten
81
Social Web
64
Social web
64
Viral marketing
38
Virales Marketing
38
Advertising effects
34
Werbewirkung
34
Brand management
31
Markenführung
31
Beziehungsmarketing
30
Relationship marketing
30
Social media
29
Online retailing
24
Online-Handel
24
Advertising
22
Brand image
22
Markenimage
22
Werbung
21
E-commerce
14
Electronic Commerce
14
Mobile communications
14
Mobilkommunikation
14
Brand
10
Customer integration
10
Experiment
10
Kundenintegration
10
Markenartikel
10
Mobile marketing
10
Marketing management
9
Marketingmanagement
9
Data protection
8
Datenschutz
8
Internet
7
Social relations
7
Soziale Beziehungen
7
Computerspiel
6
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Spann, Martin
2
Andrews, Michelle
1
Arden, Christine M.
1
Bacile, Todd J.
1
Bart, Yakov
1
Chu, Junhong
1
Goehring, Jody
1
Goh, Khim Yong
1
Grewal, Dhruv
1
Hoeck, Lena
1
Holland, Stephen
1
Hui, Sam
1
Kleijnen, Mirella
1
Krafft, Manfred
1
Kurtz, Oliver Tuna
1
Langer, Paul F.
1
Morrissey, Shawn
1
Noort, Guda van
1
Pancras, Joseph
1
Ramanathan, Suresh
1
Reijmersdal, Eva A. van
1
Rizley, Ross
1
Shankar, Venkatesh
1
Swilley, Esther
1
Thornswood, Lance
1
Verhoef, Peter C.
1
Wirtz, Bernd W.
1
Wu, Jing
1
Ye, Christine
1
Zubcsek, Peter Pal
1
more ...
less ...
Published in...
All
Harvard business review : HBR
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
International journal of internet marketing and advertising : IJIMA
9
Journal of business research : JBR
7
Business horizons
4
Journal of marketing
4
Journal of promotion management : innovations in planning and applied research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Young consumers : insight and ideas for responsible marketers
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of marketing research
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
SpringerLink / Bücher
3
Electronic commerce research and applications
2
Electronic markets : the international journal on networked business
2
Handbook of research on effective advertising strategies in the social media age
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of advertising : the review of marketing communications
2
International journal of business information systems : IJBIS
2
International journal of electronic commerce : IJEC
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of Indian business research
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of promotion management : JPM
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Kohlhammer Edition Marketing
2
Marketing efficiency in tourism : coping with volatile demand
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Psychology & marketing
2
Rheinwerk Computing
2
Technological forecasting & social change : an international journal
2
Wissenschaftliche Schriften der WWU Münster / 4
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in Consumer Psychology
1
Advances in electronic marketing
1
Advertising, promotion, and new media
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
Relevance
Date (newest first)
Date (oldest first)
1
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
2
An experimental analysis of the effectiveness of multi-screen advertising
Hoeck, Lena
;
Spann, Martin
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 81-99
Persistent link: https://www.econbiz.de/10012289423
Saved in:
3
Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
Saved in:
4
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
5
Mobile advertising : a framework and research agenda
Grewal, Dhruv
;
Bart, Yakov
;
Spann, Martin
;
Zubcsek, …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 3-14
Persistent link: https://www.econbiz.de/10011489406
Saved in:
6
Mobile promotions : a framework and research priorities
Andrews, Michelle
;
Goehring, Jody
;
Hui, Sam
;
Pancras, Joseph
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 15-24
Persistent link: https://www.econbiz.de/10011489455
Saved in:
7
Mobile shopper marketing : key issues, current insights, and future research avenues
Shankar, Venkatesh
;
Kleijnen, Mirella
;
Ramanathan, Suresh
; …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 37-48
Persistent link: https://www.econbiz.de/10011489474
Saved in:
8
Mobile advertising : an empirical study of temporal and spatial differences in search behavior and advertising response
Goh, Khim Yong
;
Chu, Junhong
;
Wu, Jing
- In:
Journal of interactive marketing : a quarterly …
30
(
2015
),
pp. 34-45
Persistent link: https://www.econbiz.de/10011292341
Saved in:
9
From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.
;
Ye, Christine
;
Swilley, Esther
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->