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~isPartOf:"Journal of business research : JBR"
~subject:"Mobile marketing"
~subject:"Online retailing"
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Mobile marketing
Online retailing
Mobile Marketing
11
Consumer behaviour
8
Konsumentenverhalten
8
Internet marketing
7
Online-Marketing
7
Mobile communications
6
Mobilkommunikation
6
Mobile Business
4
Mobile business
4
Mobile phone
4
Mobiltelefon
4
Advertising
3
Advertising effects
3
Innovation adoption
3
Innovationsakzeptanz
3
Werbewirkung
3
Werbung
3
Attitude
2
Marketing management
2
Marketingmanagement
2
Meta-Analyse
2
Meta-analysis
2
Mobile Anwendung
2
Mobile application
2
America
1
Animated logos
1
Apple
1
Attitude certainty
1
Betriebliche Standortwahl
1
Brand
1
Brand choice
1
Brand management
1
Branding
1
Communication
1
Company innovativeness
1
Company power
1
Consumer acceptance of new marketing platforms
1
Culture
1
Data protection
1
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9
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12
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12
Aufsatz in Zeitschrift
12
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English
12
Author
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Krishen, Anjala S.
2
Ashaduzzaman, Md.
1
Ataman, M. Berk
1
Bartikowski, Boris
1
Bernritter, Stefan F.
1
Bijmolt, Tammo H. A.
1
Bindu, N.
1
Bruggen, Gerrit H. van
1
Chung, Christina
1
Dinsmore, John
1
Dwivedi, Yogesh Kumar
1
Eisenbeiß, Maik
1
Fiedler, Maximilian
1
Gao, Tao
1
Gierl, Heribert
1
Gisbergen, Marnix S. van
1
Gokgoz, Zeynep Aydin
1
Goodrich, Kendall
1
Griffith, Denni Arli
1
Guido, Gianluigi
1
Hühn, Arief Ernst
1
Janssen, Loes
1
Jebarajakirthy, Charles
1
Kachroo, Pushkin
1
Ketelaar, Paul E.
1
Kim, Youngchan
1
Konig, Ruben Peter
1
Konus, Umut
1
Kumar, K. Satheesh
1
Lütjens, Henk
1
Maseeh, Haroon Iqbal
1
Muk, Alexander
1
Nataraajan, Rajan
1
Pagani, Margherita
1
Pentecost, Robin
1
Pichierri, Marco
1
Pino, Giovanni
1
Raschke, Robyn L.
1
Richard, Marie-Odile
1
Rohm, Andrew J.
1
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Journal of business research : JBR
Digital advertising : theory and research
18
SpringerLink / Bücher
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of retailing and consumer services
13
Springer eBook Collection / Business and Economics
13
International journal of internet marketing and advertising : IJIMA
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Gabler Edition Wissenschaft
9
Journal of advertising research
9
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
8
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
8
Handbook of research on mobile marketing management
8
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
8
Journal of Research in Interactive Marketing
8
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
8
Psychology & marketing
7
Reihe Electronic Commerce
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Business horizons
5
Journal of marketing
5
Journal of promotion management : JPM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Developing successful global strategies for marketing luxury brands
4
Electronic Services
4
Europäische Hochschulschriften / 5
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
Journal of marketing research
4
Journal of promotion management : innovations in planning and applied research
4
Marketing : ZFP ; journal of research and management
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Wirtschaftswissenschaft
4
Working paper / National Bureau of Economic Research, Inc.
4
Young consumers : insight and ideas for responsible marketers
4
Apps management and e-commerce transactions in real-time
3
Asia Pacific journal of marketing and logistics
3
Ausgewählte Studien des ECC-Handel
3
Beiträge zur Marketingwissenschaft : Arbeitspapiere
3
Berichte aus der Betriebswirtschaft
3
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ECONIS (ZBW)
12
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1
Determinants of consumers' attitudes towards digital advertising : a meta-analytic comparison across time and touchpoints
Lütjens, Henk
;
Eisenbeiß, Maik
;
Fiedler, Maximilian
; …
- In:
Journal of business research : JBR
153
(
2022
),
pp. 445-466
Persistent link: https://www.econbiz.de/10013534078
Saved in:
2
A broad overview of interactive digital marketing : a bibliometric network analysis
Krishen, Anjala S.
;
Dwivedi, Yogesh Kumar
;
Bindu, N.
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 183-195
Persistent link: https://www.econbiz.de/10012545041
Saved in:
3
Introduction : advancing understanding of mobile applications in marketing
Dinsmore, John
;
Swani, Kunal
;
Goodrich, Kendall
;
Konus, Umut
- In:
Journal of business research : JBR
126
(
2021
),
pp. 361-362
Persistent link: https://www.econbiz.de/10012494323
Saved in:
4
There's an app for that! : understanding the drivers of mobile application downloads
Gokgoz, Zeynep Aydin
;
Ataman, M. Berk
;
Bruggen, Gerrit …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 423-437
Persistent link: https://www.econbiz.de/10012435342
Saved in:
5
A meta-analytic review of mobile advertising research
Maseeh, Haroon Iqbal
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 33-51
Persistent link: https://www.econbiz.de/10012663194
Saved in:
6
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
7
Animated logos in
mobile
marketing
communications : the roles of logo movement directions and trajectories
Guido, Gianluigi
;
Pichierri, Marco
;
Nataraajan, Rajan
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 6048-6057
Persistent link: https://www.econbiz.de/10011597700
Saved in:
8
"Opening" location-based mobile ads : how openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Woudenberg, …
- In:
Journal of business research : JBR
91
(
2018
),
pp. 277-285
Persistent link: https://www.econbiz.de/10011902963
Saved in:
9
Applying the technology acceptance model in a two-country study of SMS advertising
Muk, Alexander
;
Chung, Christina
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10010433173
Saved in:
10
The integrated mobile advertising model : the effects of technology- and emotion-based evaluations
Yang, Byunghwa
;
Kim, Youngchan
;
Yoo, Changjo
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1345-1352
Persistent link: https://www.econbiz.de/10009756002
Saved in:
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