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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"E-commerce"
~subject:"Social media"
~subject:"USA"
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E-commerce
Social media
USA
Internet marketing
106
Online-Marketing
106
Advertising effects
65
Werbewirkung
65
Consumer behaviour
57
Konsumentenverhalten
57
Social Web
51
Social web
51
Advertising
41
Werbung
41
Search engine
31
Suchmaschine
31
Viral marketing
30
Virales Marketing
30
advertising
19
Online retailing
18
Online-Handel
18
social media
17
Game theory
15
Spieltheorie
15
online advertising
15
Auction theory
14
Auktionstheorie
14
Social network
14
Soziales Netzwerk
14
United States
14
user-generated content
12
Electronic Commerce
11
Experiment
11
Internet
11
social networks
11
field experiments
10
targeting
10
game theory
9
word of mouth
9
Feldforschung
8
Field research
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Search theory
8
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25
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English
25
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Goldfarb, Avi
4
Tucker, Catherine
4
Mela, Carl F.
3
Gopinath, Shyam
2
Iyengar, Radha
2
Lodish, Leonard M.
2
Matwyshyn, Andrea M.
2
Valente, Thomas W.
2
Van Den Bulte, Christophe
2
Berman, Ron
1
Bronnenberg, Bart J.
1
Bucklin, Randolph E.
1
Carson, Steve
1
Chan, Tat Y.
1
Chevalier, Judith A.
1
Chintagunta, Pradeep K.
1
Choi, Hana
1
De los Santos, Babur
1
Dover, Yaniv
1
Ghose, Anindya
1
Godes, David
1
Goel, Sharad
1
Goldenberg, Jacob
1
Goldstein, Daniel G.
1
Jerath, Kinshuk
1
Katona, Zsolt
1
Kim, Jun B.
1
Koulayev, Sergei
1
Lambrecht, Anja
1
Libai, Barak
1
Ma, Liye
1
Manchanda, Puneet
1
Mayzlin, Dina
1
Muller, Eitan
1
Nosko, Chris
1
Packard, Grant
1
Park, Young-hoon
1
Pattabhiramaiah, Adithya
1
Rao, Justin M.
1
Reed II, Americus
1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
179
Journal of retailing and consumer services
109
Technological forecasting & social change : an international journal
96
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
73
Tourism management : research, policies, practice
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
58
Industrial marketing management : the international journal for industrial and high-tech firms
54
Business horizons
50
International journal of internet marketing and advertising : IJIMA
47
International journal of electronic marketing and retailing : IJEMR
46
Electronic commerce research
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
Journal of management information systems : JMIS
41
International journal of hospitality management
39
Information systems research : ISR
37
The journal of product & brand management
37
Journal of advertising research
34
Journal of travel and tourism marketing
33
International journal of contemporary hospitality management
32
Journal of internet commerce
32
Corporate communications : an international journal
30
Journal of electronic commerce research : JECR
30
SpringerLink / Bücher
26
Management information systems : mis quarterly
25
Management science : journal of the Institute for Operations Research and the Management Sciences
25
International journal of business information systems : IJBIS
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Working paper / National Bureau of Economic Research, Inc.
24
Marketing intelligence & planning
23
Electronic markets : EM ; the international journal of electronic commerce and business media
22
Journal of the Academy of Marketing Science
22
The journal of business & industrial marketing
22
Asia Pacific journal of marketing and logistics
21
European journal of marketing
21
International journal of e-business research : an official publication of the Information Resources Management Association
21
Journal of business ethics : JOBE
21
The journal of services marketing
21
Tourism management perspectives : TMP
21
Business Horizons
20
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ECONIS (ZBW)
25
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10
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25
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1
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
2
Preaching to the choir : the chasm between top-ranked reviewers, mainstream customers, and product sales
Yazdani, Elham
;
Gopinath, Shyam
;
Carson, Steve
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 838-851
Persistent link: https://www.econbiz.de/10011951305
Saved in:
3
Channels of impact : user reviews when quality is dynamic and managers respond
Chevalier, Judith A.
;
Dover, Yaniv
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 688-709
Persistent link: https://www.econbiz.de/10011951214
Saved in:
4
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
5
Monetizing online marketplaces
Choi, Hana
;
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 948-972
Persistent link: https://www.econbiz.de/10012147189
Saved in:
6
Competition and crowd-out for brand keywords in sponsored search
Simonov, Andrey
;
Nosko, Chris
;
Rao, Justin M.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10011864713
Saved in:
7
The power of rankings : quantifying the effect of rankings on online consumer search and purchase decisions
Ursu, Raluca M.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 530-552
Persistent link: https://www.econbiz.de/10011916541
Saved in:
8
Optimizing click-through in online rankings with endogenous search refinement
De los Santos, Babur
;
Koulayev, Sergei
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
4
,
pp. 542-564
Persistent link: https://www.econbiz.de/10011744817
Saved in:
9
Zooming in on choice : how do consumers search for cameras online?
Bronnenberg, Bart J.
;
Kim, Jun B.
;
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
5
,
pp. 693-712
Persistent link: https://www.econbiz.de/10011584275
Saved in:
10
Predicting individual behavior with social networks
Goel, Sharad
;
Goldstein, Daniel G.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 82-93
Persistent link: https://www.econbiz.de/10010337965
Saved in:
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