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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"E-commerce"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Textbook"
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E-commerce
Internet marketing
106
Online-Marketing
106
Advertising effects
91
Werbewirkung
91
Advertising
82
Werbung
82
Consumer behaviour
70
Konsumentenverhalten
70
advertising
38
Search engine
30
Suchmaschine
30
Game theory
26
Spieltheorie
26
Viral marketing
24
Virales Marketing
24
Social Web
22
Social web
22
USA
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United States
22
Experiment
16
Online retailing
16
Online-Handel
16
online advertising
15
Auction theory
14
Auktionstheorie
14
Theorie
14
Theory
14
game theory
13
Brand management
12
Markenführung
12
targeting
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Bayes-Statistik
11
Bayesian inference
11
Electronic Commerce
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Feldforschung
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field experiments
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Aufsatz in Zeitschrift
Textbook
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11
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English
11
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Mela, Carl F.
2
Berman, Ron
1
Bronnenberg, Bart J.
1
Cheng, Zhang
1
Chevalier, Judith A.
1
Choi, Hana
1
De los Santos, Babur
1
Dover, Yaniv
1
Katona, Zsolt
1
Kim, Jun B.
1
Koulayev, Sergei
1
Lambrecht, Anja
1
Li, Chenxi
1
Luo, Xueming
1
Manchanda, Puneet
1
Mayzlin, Dina
1
Nosko, Chris
1
Packard, Grant
1
Pattabhiramaiah, Adithya
1
Rao, Justin M.
1
Shi, Savannah Wei
1
Simonov, Andrey
1
Ursu, Raluca M.
1
Vana, Prasad
1
Wang, Xiaoyi
1
Zhang, Jie
1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
44
Journal of business research : JBR
36
International journal of electronic marketing and retailing : IJEMR
34
International journal of internet marketing and advertising : IJIMA
30
Journal of management information systems : JMIS
26
Information systems research : ISR
22
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
Journal of internet commerce
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Electronic commerce research
18
Industrial marketing management : the international journal for industrial and high-tech firms
16
International journal of hospitality management
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
International journal of business information systems : IJBIS
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of travel and tourism marketing
12
Technological forecasting & social change : an international journal
12
International journal of electronic commerce : IJEC
11
Journal of electronic commerce research : JECR
11
International journal of contemporary hospitality management
10
International journal of electronic business
10
International journal of retail & distribution management
10
Journal of organizational computing and electronic commerce
10
Journal of the Academy of Marketing Science
10
International journal of electronic customer relationship management : IJECRM
9
International journal of technology marketing : IJTMkt
9
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
9
Electronic commerce research and applications
8
Electronic markets : the international journal on networked business
8
European research studies
8
Journal of fashion marketing and management
8
Journal of hospitality marketing & management
8
Journal of marketing research : JMR
8
Journal of retailing
8
Management information systems : mis quarterly
8
Administrative Sciences : open access journal
7
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ECONIS (ZBW)
11
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11
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date (newest first)
date (oldest first)
1
Monetizing online marketplaces
Choi, Hana
;
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 948-972
Persistent link: https://www.econbiz.de/10012147189
Saved in:
2
Competition and crowd-out for brand keywords in sponsored search
Simonov, Andrey
;
Nosko, Chris
;
Rao, Justin M.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10011864713
Saved in:
3
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
4
Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi
;
Luo, Xueming
;
Cheng, Zhang
;
Wang, Xiaoyi
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 762-779
Persistent link: https://www.econbiz.de/10011760394
Saved in:
5
The power of rankings : quantifying the effect of rankings on online consumer search and purchase decisions
Ursu, Raluca M.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 530-552
Persistent link: https://www.econbiz.de/10011916541
Saved in:
6
Channels of impact : user reviews when quality is dynamic and managers respond
Chevalier, Judith A.
;
Dover, Yaniv
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 688-709
Persistent link: https://www.econbiz.de/10011951214
Saved in:
7
Optimizing click-through in online rankings with endogenous search refinement
De los Santos, Babur
;
Koulayev, Sergei
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
4
,
pp. 542-564
Persistent link: https://www.econbiz.de/10011744817
Saved in:
8
Zooming in on choice : how do consumers search for cameras online?
Bronnenberg, Bart J.
;
Kim, Jun B.
;
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
5
,
pp. 693-712
Persistent link: https://www.econbiz.de/10011584275
Saved in:
9
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
10
Usage experience with decision aids and evolution of online purchase behavior
Shi, Savannah Wei
;
Zhang, Jie
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 871-882
Persistent link: https://www.econbiz.de/10010468382
Saved in:
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