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Search: "The marketing review"
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1
Measuring marketing performance : a review and a framework
Gao, Yuhui
- In:
The marketing review
10
(
2010
)
1
,
pp. 25-40
Persistent link: https://www.econbiz.de/10003963397
Saved in:
2
Measuring marketing performance : a review and a framework
Gao, Yuhui
- In:
The marketing review
10
(
2010
)
1
,
pp. 25-40
Persistent link: https://www.econbiz.de/10009853170
Saved in:
3
The Internet and international marketing: a review
Prashantham, Shameen
- In:
The marketing review
3
(
2002-03
)
4
,
pp. 403-418
Persistent link: https://www.econbiz.de/10006025164
Saved in:
4
Trends in sports analytics for event management : a content analysis
Sen, Subhasis
;
Rajagopal, K.
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012299456
Saved in:
5
A united front towards consumer-focused sponsorship
Sung, Billy
;
Cheah, Isaac
;
Phu, Ian
;
Nicholson, Amelia
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 17-44
Persistent link: https://www.econbiz.de/10012299459
Saved in:
6
Review of literature on green consumer behaviour over 25 years (1994-2018)
Shabbirhusain RV
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 45-61
Persistent link: https://www.econbiz.de/10012299461
Saved in:
7
Big data augments emotional labour and organisational outcomes
Chen, Jing
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 63-72
Persistent link: https://www.econbiz.de/10012299469
Saved in:
8
A literature review of customer behaviour patterns on e-commerce websites using an eye tracker
Kamangar, Arash
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 73-91
Persistent link: https://www.econbiz.de/10012299471
Saved in:
9
Communicating a company's higher purpose to conscious consumers through online behavioural advertising
Mishra, Oly
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 93-108
Persistent link: https://www.econbiz.de/10012299473
Saved in:
10
Conceptual organisation of customer engagement : understanding the concept of engagement and considering the structure of customer engagement factors
Katagiri, Hideki
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 109-142
Persistent link: https://www.econbiz.de/10012299477
Saved in:
11
Recapitulation of brand anthropomorphism : an innovating marketing strategy
Agrawal, Shivan
;
Bajpai, Naval
;
Khandelwal, Utkal
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
Saved in:
12
Thirty years of research on salesforce control systems and sales territory designs : an update on progress and research gaps
Fatima, Zoha
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 3-16
Persistent link: https://www.econbiz.de/10012155672
Saved in:
13
Reliving a crisis through a feature film : corporate image from online user-generated versus official media perspectives
Heavens, Andrew
;
Osburg, Victoria-Sophie
;
Yoganathan, …
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 17-28
Persistent link: https://www.econbiz.de/10012155679
Saved in:
14
The new method of Exponential Random Graph Modelling to analyse interactions in participatory processes of place branding
Stevens, Vidar
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 29-41
Persistent link: https://www.econbiz.de/10012155684
Saved in:
15
The ultimate definition of marketing
Godwin, Lynn R.
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 43-49
Persistent link: https://www.econbiz.de/10012155687
Saved in:
16
Corporate brand identity and employee brand citizenship behaviour : a conceptual framework
Gilani, Hasan
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 51-84
Persistent link: https://www.econbiz.de/10012155693
Saved in:
17
Employer branding and its relation with HR functions of employee recruitment and retention : a review of literature
Gupta, Bindiya
;
Mittal, Shweta
;
Mittal, Vivek
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 85-105
Persistent link: https://www.econbiz.de/10012155722
Saved in:
18
Conceptualising a formative model for online review helpfulness : proposal
Kashyap, Rachita
;
Ponnam, Abhilash
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 107-125
Persistent link: https://www.econbiz.de/10012155725
Saved in:
19
YouTube advertising : exploring its effectiveness
Djafarova, Elmira
;
Kramer, Kristina
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10012155726
Saved in:
20
If it is love, can I get my money back? : a critical review of the brand love literature
Moussa, Salim
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 147-159
Persistent link: https://www.econbiz.de/10012299482
Saved in:
21
Scarcity promotions : customers' negative experiential journey
Harikrishnan P. K.
;
Dewani, Prem Prakash
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 161-188
Persistent link: https://www.econbiz.de/10012299491
Saved in:
22
Consumer scepticism : a systematic review of literature
Chaudhary, Vartika
;
Sharma, Dinesh
;
Kalro, Arti D.
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 189-212
Persistent link: https://www.econbiz.de/10012299788
Saved in:
23
Achieving sustainable competitive advantage through brand makeover
Khan, Kalim
;
Panwar, Tapish
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 213-234
Persistent link: https://www.econbiz.de/10012299789
Saved in:
24
Responding to change and customer value improvement : pragmatic advice to banks
Nyagadza, Brighton
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012299794
Saved in:
25
A review of measuring brand equity with emphasis on the role of price premium
Kaprwan, Pankaj
;
Mathur, Sameer
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 253-277
Persistent link: https://www.econbiz.de/10012299804
Saved in:
26
A concept in search of a stronger foundation : three ideal types of place brand architectures
Stevens, Vidar
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 279-292
Persistent link: https://www.econbiz.de/10012299815
Saved in:
27
Sales force structure : a review
Shabbir Husain RV
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 227-242
Persistent link: https://www.econbiz.de/10012116368
Saved in:
28
Practical implications in popular consumer behaviour research
Annamalai, Balamurugan
;
Varshney, Sanjeev
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 325-346
Persistent link: https://www.econbiz.de/10012116387
Saved in:
29
Measuring customer-based brand equity of tourism destinations : just a matter of scale?
Leicht, Thomas
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 347-370
Persistent link: https://www.econbiz.de/10012116392
Saved in:
30
A practice-based model of effective marketing based on an auto-ethnographical observation of brand management training at Procter & Gamble (P&G)
Young, Peter N.
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 243-269
Persistent link: https://www.econbiz.de/10012116405
Saved in:
31
Consumer decision-making at the base of the pyramid : synthesis of literature and an integrative framework
Choudhury, Nanda
;
Mukherjee, Srabanti
;
Datta, Biplab
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 271-307
Persistent link: https://www.econbiz.de/10012116406
Saved in:
32
e-WOM : review and a new conceptualisation
Agarwal, Ridhi
;
Singh, Ramendra
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 309-323
Persistent link: https://www.econbiz.de/10012116407
Saved in:
33
A paradigmatic and methodological examination of market orientation research
Shaikh, Ateeque
;
Modi, Pratik
;
Yadav, Vanita
;
Kumar, …
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 371-400
Persistent link: https://www.econbiz.de/10012116408
Saved in:
34
Factors influencing online shopping behaviour : a review of motivating and deterrent factors
Saxena, Ekta
;
Gupta, Devashish Das
- In:
The marketing review
18
(
2018
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10011892385
Saved in:
35
Advancing Islamic branding : the influence of religious beliefs and religion-compliant product adoption
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Telewar, T. C.
; …
- In:
The marketing review
18
(
2018
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10011892845
Saved in:
36
Branding in a digital world : discussion based on an interview with Paul Geddes CEO of Direct Line Group
Geddes, Paul
(
interviewee
);
Hughes, Tim
(
interviewer
); …
- In:
The marketing review
18
(
2018
)
1
,
pp. 41-53
Persistent link: https://www.econbiz.de/10011892851
Saved in:
37
Sales control and performance : moderating effects of salesperson and supervisor characteristics
Shabbir Husain RV
- In:
The marketing review
18
(
2018
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10011892858
Saved in:
38
Disposal of used goods by consumers : an examination of the literature
Kaur, Manpreet
;
Bawa, Anupam
- In:
The marketing review
18
(
2018
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10011892859
Saved in:
39
Customer research : time for second thoughts
Sarstedt, Marko
;
Schütz, Tobias
- In:
The marketing review
18
(
2018
)
1
,
pp. 97-111
Persistent link: https://www.econbiz.de/10011892860
Saved in:
40
Defining and delimiting the scope of the Corporate Identity construct
Melewar, T. C.
;
Skinner, Heather
- In:
The marketing review
18
(
2018
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10011961531
Saved in:
41
Characteristics of social media non-adopters : lessons learned
Arun Kumar Tarofder
;
S. M. Ferdous Azam
;
Ali, Azrin
- In:
The marketing review
18
(
2018
)
2
,
pp. 131-148
Persistent link: https://www.econbiz.de/10011961538
Saved in:
42
Marketing, communication and democracy : towards a dialogue between the disciplines of marketing and communication
Basalingappa, Anita
;
Kumar, Keval
- In:
The marketing review
18
(
2018
)
2
,
pp. 149-160
Persistent link: https://www.econbiz.de/10011961543
Saved in:
43
Television advertising and children : methodological and publication trends
Hasan, Tania
;
Butt, Irfan
- In:
The marketing review
18
(
2018
)
2
,
pp. 161-180
Persistent link: https://www.econbiz.de/10011961550
Saved in:
44
Some functionality aspects of Customer Relationship Management : a review of studies
John, Waseem
- In:
The marketing review
18
(
2018
)
2
,
pp. 181-199
Persistent link: https://www.econbiz.de/10011961553
Saved in:
45
Consumer guilt review : a practical guide for researchers
Kayal, Ghadeer G.
;
Rana, Nripendra P.
;
Simintiras, …
- In:
The marketing review
18
(
2018
)
2
,
pp. 201-224
Persistent link: https://www.econbiz.de/10011961554
Saved in:
46
Factors influencing performance of SMEs : literature review and research propositions for SMEs
Sayal, Amber
;
Banerjee, Saikat
- In:
The marketing review
17
(
2017
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10011760023
Saved in:
47
Affiliate marketing : an overview and analysis of emerging literature
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Alryalat, …
- In:
The marketing review
17
(
2017
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011760026
Saved in:
48
The paradox of haptics and contamination : literature review and research directions
Dubey, Ashish
;
Yadav, Shiv Shankar Kumar
- In:
The marketing review
17
(
2017
)
1
,
pp. 51-71
Persistent link: https://www.econbiz.de/10011760252
Saved in:
49
Calendar-led marketing : strategic synchronisation of timing
Martin, Charles L.
- In:
The marketing review
17
(
2017
)
1
,
pp. 73-86
Persistent link: https://www.econbiz.de/10011760254
Saved in:
50
Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
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