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subject:"Brand image"
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Brand image
Ästhetik
842
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679
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181
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181
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126
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126
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86
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Landwehr, Jan Rüdiger
4
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of retailing and consumer services
3
Psychology & marketing
2
The journal of brand management : an international journal
2
Edition transcript
1
European journal of marketing
1
European journal of marketing : EJM
1
Expanding disciplinary space : on the potential of critical marketing
1
Imagining organizations : performative imagery in business and beyond
1
International journal of advertising : the review of marketing communications
1
Journal of Asia Pacific business
1
Journal of advertising : official publication of the American Academy of Advertising
1
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1
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1
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1
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1
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1
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1
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1
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1
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ECONIS (ZBW)
37
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37
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37
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1
Refining replacements : validating a revised typology of visual metaphor using perceived processing fluency and aesthetic pleasure
Enschot, Renske van
;
Hooijdonk, Charlotte van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 344-367
Persistent link: https://www.econbiz.de/10014234040
Saved in:
2
Visual aesthetic quotient : establishing the effects of computational aesthetic measures for servicescape design
Kumar, Deepak S.
;
Sahadev, Sunil
;
Purani, Keyoor
- In:
Journal of service research
27
(
2024
)
2
,
pp. 250-267
Persistent link: https://www.econbiz.de/10014580431
Saved in:
3
Designing for identity : how and when brand visual aesthetics enable consumer diasporic identity
Buschgens, Mark
;
Figueiredo, Bernardo
;
Blijlevens, Janneke
- In:
European journal of marketing
58
(
2024
)
4
,
pp. 986-1014
Persistent link: https://www.econbiz.de/10015047351
Saved in:
4
From pixels to engagement : examining the impact of image resolution in cause-related marketing on Instagram
Ryu, Sann
- In:
Journal of research in interactive marketing : …
18
(
2024
)
4
,
pp. 709-730
Persistent link: https://www.econbiz.de/10015062847
Saved in:
5
The presence of the omni-temporal : theoretical foundations of (corporate) brand heritage design
Burghausen, Mario
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 129-143
Persistent link: https://www.econbiz.de/10014251427
Saved in:
6
How product design affects repurchase intention, eWOM, and museum visit intention : museum mystery boxes in China
Lin, Feng
;
Ryu, Kisang
- In:
Journal of travel and tourism marketing
40
(
2023
)
5
,
pp. 434-451
Persistent link: https://www.econbiz.de/10014369822
Saved in:
7
The role of consumers' construal level in art-infusion-type effect on retail product evaluation
Park, Sangchul
;
Kim, Sanghoon
;
Ahn, Sungsook
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014303221
Saved in:
8
Is beauty always good? : effects of visual presentation of Influencer's aesthetic labor on brand purchase intention
Xie, Shengcheng
;
Wei, Haiying
;
Liu, Fu
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014373362
Saved in:
9
How port aesthetics affect destination image, tourist satisfaction and tourist loyalty?
Lu, Chin-Shan
;
Weng, Hsiang-Kai
;
Chen, Shiou-Yu
;
Chiu, …
- In:
Maritime business review
5
(
2020
)
2
,
pp. 211-228
Persistent link: https://www.econbiz.de/10012257864
Saved in:
10
The impact of monetary rewards on product sales in referral programs : the role of product image aesthetics
Wang, Xia
;
Ding, Ying
- In:
Journal of business research : JBR
145
(
2022
),
pp. 828-842
Persistent link: https://www.econbiz.de/10013197956
Saved in:
11
The production of consumer society : cultural-economic principles of distinction
Mohr, Ernst
-
2021
Persistent link: https://www.econbiz.de/10012414666
Saved in:
12
Experiential art infusion effect on a service's brand : the role of emotions
Cuny, Caroline
;
Pinelli, Mathieu
;
Fornerino, Marianela
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1055-1075
Persistent link: https://www.econbiz.de/10012395422
Saved in:
13
How brand owners construct imagined worlds with brand visual aesthetics
Buschgens, Mark
;
Figueiredo, Bernardo
;
Rahman, Kaleel
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 266-283
Persistent link: https://www.econbiz.de/10012298789
Saved in:
14
Leveraging brand equity for effective visual product design
Heitmann, Mark
;
Landwehr, Jan Rüdiger
;
Schreiner, Thomas F.
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10012180465
Saved in:
15
Establishing a factor model for aesthetic preference for visual complexity of brand logo
Wang, Zongyuan
;
Duff, Brittany R. L.
;
Clayton, Russell B.
- In:
Journal of current issues and research in advertising
39
(
2018
)
1
,
pp. 83-100
Persistent link: https://www.econbiz.de/10012242906
Saved in:
16
Beyond beauty : design symmetry and brand personality
Bajaj, Aditi
;
Bond, Samuel D.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 77-98
Persistent link: https://www.econbiz.de/10011842176
Saved in:
17
Aesthetic or self-expressiveness? : linking brand logo benefits, brand stereotypes and relationship quality
Japutra, Arnold
;
Molinillo, Sebastian
;
Wang, Shasha
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 191-200
Persistent link: https://www.econbiz.de/10011904384
Saved in:
18
Measuring processing fluency : one versus five items
Graf, Laura K. M.
;
Mayer, Stefan
;
Landwehr, Jan Rüdiger
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 393-411
Persistent link: https://www.econbiz.de/10011917263
Saved in:
19
Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication
Sharma, Nazuk
;
Varki, Sajeev
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 270-281
Persistent link: https://www.econbiz.de/10011930121
Saved in:
20
Cross-modal communication : sound frequency influences consumer responses to color lightness
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 551-562
Persistent link: https://www.econbiz.de/10011537786
Saved in:
21
Blue-washing the green halo : how colors color ethical judgments
Sundar, Aparna
;
Kellaris, James J.
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 63-74)
.
2016
Persistent link: https://www.econbiz.de/10011593188
Saved in:
22
Beyond beauty : design symmetry and brand personality
Bajaj, Aditi
;
Bond, Samuel
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 107-120)
.
2016
Persistent link: https://www.econbiz.de/10011593192
Saved in:
23
The inherent primacy of aesthetic attribute processing
Townsend, Claudia
;
Sood, Sanjay
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 207-217)
.
2016
Persistent link: https://www.econbiz.de/10011593199
Saved in:
24
Processing fluency of product design : cognitive and affective routes to aesthetic preferences
Landwehr, Jan Rüdiger
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 218-233)
.
2016
Persistent link: https://www.econbiz.de/10011593200
Saved in:
25
Beyond "pink it and shrink it" perceived product gender, aesthetics, and product evaluation
Tilburg, Miriam van
;
Lieven, Theo
;
Herrmann, Andreas
; …
- In:
Psychology & marketing
32
(
2015
)
4
,
pp. 422-437
Persistent link: https://www.econbiz.de/10010527140
Saved in:
26
How visual brand identity shapes consumer response
Phillips, Barbara J.
;
McQuarrie, Edward F.
;
Griffin, W. …
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 225-236
Persistent link: https://www.econbiz.de/10010341740
Saved in:
27
Why reflect reality : an exploratory study on the effectiveness of traditionally attractive models and realistically attractive models in fashion and beauty advertising
Barry, Benjamin
(
contributor
);
Bell, Simon J.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003604132
Saved in:
28
How far can we push sceptical reflexivity? : an analysis of marketing ethics and the certification of poverty
Neyland, Daniel
;
Simakova, Elena
- In:
Expanding disciplinary space : on the potential of …
,
(pp. 139-155)
.
2013
Persistent link: https://www.econbiz.de/10010199657
Saved in:
29
The pragmatics of branding : an application of Dewey's theory of aesthetic expression
Hatch, Mary Jo
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 885-899
Persistent link: https://www.econbiz.de/10009572905
Saved in:
30
Style and strategy : snapshot aesthetics in brand culture
Schroeder, Jonathan E.
- In:
Imagining organizations : performative imagery in …
,
(pp. 129-151)
.
2012
Persistent link: https://www.econbiz.de/10009313018
Saved in:
31
A comparative study of American and Japanese company brand icons
Kilic, Ozcan
;
Miller, Darryl W.
;
Vollmers, Stacy M.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
8
,
pp. 583-596
Persistent link: https://www.econbiz.de/10009233001
Saved in:
32
The good, the bad, and the ugly : influence of aesthetics on product feature judgments
Hoegg, JoAndrea
;
Alba, Joseph W.
;
Dahl, Darren W.
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 419-430
Persistent link: https://www.econbiz.de/10008728836
Saved in:
33
The stopping power of advertising : measures and effects of visual complexity
Pieters, Rik
;
Wedel, Michel
;
Batra, Rajeev
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 48-60
Persistent link: https://www.econbiz.de/10009237713
Saved in:
34
Critical brand poetics : "from the m at the end of the earth"
Wijland, Roel
;
Fell, Cliff
- In:
Journal of marketing management : MM
25
(
2009
)
7/8
,
pp. 745-761
Persistent link: https://www.econbiz.de/10003886237
Saved in:
35
A comparative analysis of Chinese and Japanese company and brand icons
Kilic, Ozcan
;
Miller, Darryl W.
;
Vollmers, Stacy M.
- In:
Journal of Asia Pacific business
10
(
2009
)
3
,
pp. 221-237
Persistent link: https://www.econbiz.de/10003896400
Saved in:
36
Ansätze zur Optimierung des Produktdesigns
Landwehr, Jan Rüdiger
-
2008
Persistent link: https://www.econbiz.de/10003758334
Saved in:
37
Marketing aesthetics : the strategic management of brands, identity, and image
Schmitt, Bernd
;
Simonson, Alex
-
1997
Persistent link: https://www.econbiz.de/10000631726
Saved in:
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