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Advertising
157
Werbung
157
Consumer behaviour
35
Konsumentenverhalten
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Advertising effects
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Werbewirkung
16
Artificial intelligence
11
Brand management
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Eisend, Martin
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Huh, Jisu
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Rodgers, Shelly
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Segijn, Claire M.
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Septianto, Felix
4
Campbell, Colin L.
3
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2
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Journal of advertising
Journal of advertising research
204
International journal of advertising : the review of marketing communications
194
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
165
Journal of marketing communications
146
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
Journal of promotion management : JPM
85
Journal of historical research in marketing
71
Management science : journal of the Institute for Operations Research and the Management Sciences
70
Marketing Science
69
European journal of marketing : EJM
64
Journal of promotion management : innovations in planning and applied research
64
European journal of operational research : EJOR
63
Journal of retailing and consumer services
62
International journal of internet marketing and advertising : IJIMA
55
NBER working paper series
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
International journal of industrial organization
52
Psychology & marketing
52
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
Journal of marketing research : JMR
47
Journal of current issues and research in advertising
45
NBER Working Paper
45
Journal of marketing
43
Working paper / National Bureau of Economic Research, Inc.
41
Journal of business ethics : JOBE
36
Young consumers : insight and ideas for responsible marketers
36
MPRA Paper
35
Marketing letters : a journal of research in marketing
35
CESifo working papers
34
Journal of global marketing
33
Advertising theory
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Marketing : ZFP ; journal of research and management
29
Economics letters
28
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ECONIS (ZBW)
157
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1
Inclusive advertising for a better world
Viglia, Giampaolo
;
Tsai, Wanhsiu Sunny
;
Das, Gopal
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 643-646
Persistent link: https://www.econbiz.de/10014422127
Saved in:
2
Ethnic minorities in advertising
Rößner, Anna
;
Eisend, Martin
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 774-784
Persistent link: https://www.econbiz.de/10014422153
Saved in:
3
Asking questions of ai advertising : a maieutic approach
Coffin, Jack
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 608-623
Persistent link: https://www.econbiz.de/10013417525
Saved in:
4
Breaking gender binaries
Eisend, Martin
;
Rößner, Anna
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 557-573
Persistent link: https://www.econbiz.de/10013417531
Saved in:
5
The future of dataveillance in advertising theory and practice
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 574-591
Persistent link: https://www.econbiz.de/10013417532
Saved in:
6
"I'm (not) offended by whom I see!" : the role of culture and model ethnicity in shaping consumers' responses toward offensive nudity advertising in Asia and Western Europe
Terlutter, Ralf
;
Diehl, Sandra
;
Koinig, Isabell
;
Chan, Kara
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10013362248
Saved in:
7
An integrative approach to determinants of pre-roll ad acceptance and their relative impact : evidence from big data
Lee, Mi Hyun
;
Kim, Su Jung
;
Yoon, Sang-Hyeak
;
Park, Sungho
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 76-84
Persistent link: https://www.econbiz.de/10013362252
Saved in:
8
Don't lose your product in story translation : how product-story link in narrative advertisements increases persuasion
Glaser, Matthias
;
Reisinger, Heribert
- In:
Journal of advertising
51
(
2022
)
2
,
pp. 188-205
Persistent link: https://www.econbiz.de/10013362268
Saved in:
9
Why am I getting this ad? : how the degree of targeting disclosures and political fit affect persuasion knowledge, party evaluation, and online privacy behaviors
Binder, Alice
;
Stubenvoll, Marlis
;
Hirsch, Melanie
; …
- In:
Journal of advertising
51
(
2022
)
2
,
pp. 206-222
Persistent link: https://www.econbiz.de/10013362271
Saved in:
10
Older people in advertising
Eisend, Martin
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 308-322
Persistent link: https://www.econbiz.de/10013362314
Saved in:
11
Influencer celebrification : how social media influencers acquire celebrity capital
Brooks, Gillian
;
Drenten, Jenna
;
Piskorski, Mikołaj Jan
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 528-547
Persistent link: https://www.econbiz.de/10012802323
Saved in:
12
Multifaceted influencers : toward a new typology for influencer roles in advertising
Rundin, Ksenia
;
Colliander, Jonas
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 548-564
Persistent link: https://www.econbiz.de/10012802324
Saved in:
13
Advertising in a context harm crisis
Robinson, Thomas Derek
;
Veresiu, Ela
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 221-229
Persistent link: https://www.econbiz.de/10012607890
Saved in:
14
Explaining consumer responses to ethnic and religious minorities in advertising : the case of Israel and Germany
Rößner, Anna
;
Gvili, Yaniv
;
Eisend, Martin
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 391-407
Persistent link: https://www.econbiz.de/10012650822
Saved in:
15
Measuring the role of uniqueness and consistency to develop effective advertising
Mafael, Alexander
;
Raithel, Sascha
;
Taylor, Charles Raymond
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 494-504
Persistent link: https://www.econbiz.de/10012650828
Saved in:
16
Driving impact through inclusive advertising : an examination of award-winning gender-inclusive advertising
Zayer, Linda Tuncay
;
Coleman, Catherine A.
;
Gurrieri, Lauren
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 647-665
Persistent link: https://www.econbiz.de/10014422128
Saved in:
17
Body as a process versus body as an object : the consequences of how larger-bodied women are portrayed in health-related advertising
Naidu, Deepika
;
Perkins, Andrew W.
;
Howlett, Elizabeth
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 666-687
Persistent link: https://www.econbiz.de/10014422129
Saved in:
18
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
19
The advertising industry's advice on accessibility and disability representation : a critical discourse analysis
Timke, Edward
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 706-720
Persistent link: https://www.econbiz.de/10014422132
Saved in:
20
Inclusivity in advertising : a typology framework for understanding consumer reactions
Wilkie, Dean C. H.
;
Burgess, Amelie Jay
;
Mirzaei, Abas
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 721-738
Persistent link: https://www.econbiz.de/10014422133
Saved in:
21
Social exclusion : a bibliometric analysis and future research directions in advertising
Liu, Yeyi
;
Bhoumik, Kshitij
;
Ulqinaku, Aulona
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 756-773
Persistent link: https://www.econbiz.de/10014422149
Saved in:
22
ChatGPT, AI advertising, and advertising research and education
Huh, Jisu
;
Nelson, Michelle R.
;
Russell, Cristel Antonia
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 477-482
Persistent link: https://www.econbiz.de/10014339293
Saved in:
23
Journal of advertising research quality and ethics guidelines
Huh, Jisu
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 483-485
Persistent link: https://www.econbiz.de/10014339294
Saved in:
24
Consumer responses to AI-generated charitable giving ads
Arango, Luis
;
Singaraju, Stephen Pragasam
;
Niininen, Outi
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 486-503
Persistent link: https://www.econbiz.de/10014339295
Saved in:
25
Chatbot advertising as a double-edged sword : the roles of regulatory focus and privacy concerns
Kim, WooJin
;
Ryoo, Yuhosua
;
Lee, SoYoung
;
Lee, Jung Ah
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10014339306
Saved in:
26
Consumers' responses to virtual influencers as advertising endorsers : novel and effective or uncanny and deceiving?
Franke, Claudia
;
Gröppel-Klein, Andrea
;
Müller, Katrin
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 523-539
Persistent link: https://www.econbiz.de/10014339323
Saved in:
27
Authentically fake? : how consumers respond to the influence of virtual influencers
Lou, Chen
;
Kiew, Siu Ting Josie
;
Chen, Tao
;
Lee, Tze …
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 540-557
Persistent link: https://www.econbiz.de/10014339358
Saved in:
28
The creative knife : does interference dull the edge of creativity effectiveness?
Lehnert, Kevin
;
Till, Brian
;
Coble, Kyle
;
Arnold, Mark J.
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 558-577
Persistent link: https://www.econbiz.de/10014339493
Saved in:
29
Take a break, but make it different! Moderating effects of incubation task specificity on advertising idea generation
Schütmaat, Sarah
;
Kopka, Julian Felix
;
Ang, Lawrence
; …
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 578-593
Persistent link: https://www.econbiz.de/10014339494
Saved in:
30
A picture's worth a thousand words : using depicted movement in picture-based ads to increase narrative transportation
Grigsby, Jamie L.
;
Jewell, Robert D.
;
Zamudio, César
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 594-612
Persistent link: https://www.econbiz.de/10014339495
Saved in:
31
Nostalgia : a review, propositions, and future research agenda
Srivastava, Ekta
;
Sivakumaran, Bharadhwaj
; …
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 613-632
Persistent link: https://www.econbiz.de/10014339496
Saved in:
32
Strategies and tools to enhance the use of dynamic audiovisual stimuli in academic advertising research
Hamby, Anne
;
Russell, Cristel Antonia
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 633-642
Persistent link: https://www.econbiz.de/10014339497
Saved in:
33
Future of the Journal of Advertising in the rapidly changing world
Huh, Jisu
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10014233709
Saved in:
34
Branding co-creation with consumer-generated advertising : effect on creators and observers
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
;
Kim, Hyelin
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014233714
Saved in:
35
Awe in advertising : the mediating role of an abstract mindset
Septianto, Felix
;
Seo, Yuri
;
Li, Loic Pengtao
;
Shi, Linsong
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10014233721
Saved in:
36
Dynamic luxury advertising : using lifestyle versus functional advertisements in different purchase stages
Ma, Jingjing
;
Mo, Zichuan
;
Zhao, Yuanjie
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10014233723
Saved in:
37
Two's company, three's a crowd : the interplay between collective versus solo anthropomorphic brand appeals and gender
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 94-114
Persistent link: https://www.econbiz.de/10014233767
Saved in:
38
The challenge of a prominent position : decomposing shopping goals in sponsored search advertising
Huang, Qing
;
Shao, Bingjia
;
Li, Xiaoling
;
He, Tao
;
Liu, …
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 115-132
Persistent link: https://www.econbiz.de/10014233771
Saved in:
39
What's in a (first) name? : personized advertising messages enhance consumer perceived ethicality
Septianto, Felix
;
Paramita, Widya
;
Ye, Sheng
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 179-192
Persistent link: https://www.econbiz.de/10014233791
Saved in:
40
Nostalgia and forestalgia : insights, evaluation, and implications for advertising and product typology
Barnwell, R. Wixel
;
Collier, Joel E.
;
Shanahan, Kevin J.
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 193-210
Persistent link: https://www.econbiz.de/10014233793
Saved in:
41
Social value : a computational model for measuring influence on purchases and actions for individuals and systems
Williams, Dmitri
;
Khan, Euna Mehnaz
;
Pathak, Nishith
; …
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 247-263
Persistent link: https://www.econbiz.de/10014233813
Saved in:
42
Too close to the ego : narcissists' affective reaction to advertising depends on its relevance to self-image
He, Yang
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 264-278
Persistent link: https://www.econbiz.de/10014233820
Saved in:
43
Out-of-home advertising : a systematic review and research agenda
Wilson, Rick T.
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 279-299
Persistent link: https://www.econbiz.de/10014233833
Saved in:
44
Consumer response toward sexual advertisements in the context of access-based consumption
Liang, Yongheng
;
Wu, Xiaoyue
;
Su, Yi
;
Jin, Liyin
- In:
Journal of advertising
52
(
2023
)
3
,
pp. 423-438
Persistent link: https://www.econbiz.de/10014305458
Saved in:
45
Preschoolers and advertising : a systematic literature review and future research agenda on the effects of advertising on preschool children
Loose, Femke
;
Hudders, Liselot
;
Vanwesenbeeck, Ini
;
De …
- In:
Journal of advertising
52
(
2023
)
3
,
pp. 439-455
Persistent link: https://www.econbiz.de/10014305461
Saved in:
46
Celebrating 50 years of the Journal of Advertising and beyond : prelude editorial
Rodgers, Shelly
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 531-534
Persistent link: https://www.econbiz.de/10013417518
Saved in:
47
The bifold triadic relationships framework : a theoretical primer for advertising research in the metaverse
Ahn, Sun Joo
;
Kim, Jooyoung
;
Kim, Jaemin
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 592-607
Persistent link: https://www.econbiz.de/10013417523
Saved in:
48
Special section introduction: reimagining advertising research : 50 years and beyond
Huh, Jisu
;
Faber, Ronald J.
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 535-538
Persistent link: https://www.econbiz.de/10013417529
Saved in:
49
Transformative advertising research : reimagining the future of advertising
Gurrieri, Lauren
;
Zayer, Linda Tuncay
;
Coleman, Catherine A.
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 539-556
Persistent link: https://www.econbiz.de/10013417530
Saved in:
50
What a difference 50 years makes! : editorial
Rodgers, Shelly
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10013362226
Saved in:
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