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Search: subject_exact:"Advertising"
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Werbung
11,119
Advertising
10,203
Werbewirkung
3,737
Advertising effects
3,689
Konsumentenverhalten
2,840
Consumer behaviour
2,831
Online-Marketing
1,754
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1,752
advertising
1,356
Theorie
1,336
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1,308
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839
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758
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737
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736
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719
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636
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601
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589
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551
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551
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469
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459
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459
Pricing strategy
459
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447
Markenartikel
394
Brand
346
Zielgruppe
337
Target group
328
Wettbewerb
323
Competition
306
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300
Werbepsychologie
291
Internet
284
Advertising industry
268
Psychology of advertising
268
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265
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264
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262
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3,588
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120
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17
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1
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224
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50
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28
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23
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9,662
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54
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Kaiser, Harry M.
67
Eisend, Martin
48
Anderson, Simon P.
38
Taylor, Charles Raymond
38
Pelsmacker, Patrick de
37
Kind, Hans Jarle
35
Gierl, Heribert
28
Wilbur, Kenneth C.
28
Nilssen, Tore
27
Saffer, Henry
27
Septianto, Felix
27
Pflaum, Dieter
26
Rosengren, Sara
26
Nickel, Volker
25
Okazaki, Shintaro
25
Zaccour, Georges
25
Sethi, Suresh
24
Sørgard, Lars
24
Dahlén, Micael
23
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Pepels, Werner
23
Bruhn, Manfred
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
Huh, Jisu
20
Mueller, Barbara
20
Schweiger, Günter
20
Jullien, Bruno
19
Liaukonyte, Jura
19
Prasad, Ashutosh
19
Richards, Timothy J.
19
Silk, Alvin J.
19
Yoon, Hye Jin
19
Ford, John B.
18
Peitz, Martin
18
Schlosser, Rainer
18
Terlutter, Ralf
18
Bagwell, Kyle
17
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All
National Bureau of Economic Research
54
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
40
Springer Fachmedien Wiesbaden
35
C.E.P.R. Discussion Papers
25
Université Paris-Dauphine (Paris IX)
14
Zentralausschuss der Werbewirtschaft
14
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
12
Agricultural and Applied Economics Association - AAEA
11
EconWPA
11
Axel-Springer-Verlag
10
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
9
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
9
CESifo
8
Center for Tobacco Control Research and Education, UC San Francisco
8
European Society for Opinion and Marketing Research
8
NET Institute
8
RWI - Leibniz-Institut für Wirtschaftsforschung
8
eSocialSciences
7
Økonomisk institutt, Universitetet i Oslo
7
American Marketing Association
6
Centre for Industrial Economics (CIE), Økonomisk Institut
6
Department of Agricultural and Resource Economics, University of Connecticut
6
Florida Department of Citrus
6
Zentralverband der Deutschen Werbewirtschaft
6
Economic Research Service, Department of Agriculture
5
Tilburg University, Center for Economic Research
5
Université Paris-Dauphine
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Charles H. Dyson School of Applied Economics and Management, Cornell University
4
Cowles Foundation for Research in Economics, Yale University
4
Department of Economics, Oxford University
4
European Advertising Academy
4
IGI Global
4
IP Deutschland GmbH <Köln>
4
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
Institute for the Study of Labor (IZA)
4
Instituto Valenciano de Investigaciones Económicas (IVIE)
4
Nordic Council of Ministers
4
School of Economics, Universiteit Utrecht
4
Tinbergen Institute
4
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Published in...
All
Journal of advertising research
204
International journal of advertising : the review of marketing communications
194
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
165
Journal of advertising
157
Journal of marketing communications
146
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
Journal of promotion management : JPM
85
Journal of historical research in marketing
71
Management science : journal of the Institute for Operations Research and the Management Sciences
70
Marketing Science
69
European journal of marketing : EJM
64
Journal of promotion management : innovations in planning and applied research
64
European journal of operational research : EJOR
63
Journal of retailing and consumer services
62
International journal of internet marketing and advertising : IJIMA
55
NBER working paper series
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
International journal of industrial organization
52
Psychology & marketing
52
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
Journal of marketing research : JMR
47
Journal of current issues and research in advertising
45
NBER Working Paper
45
Journal of marketing
43
Working paper / National Bureau of Economic Research, Inc.
41
Journal of business ethics : JOBE
36
Young consumers : insight and ideas for responsible marketers
36
MPRA Paper
35
Marketing letters : a journal of research in marketing
35
CESifo working papers
34
Journal of global marketing
33
Advertising theory
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Marketing : ZFP ; journal of research and management
29
Economics letters
28
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Source
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ECONIS (ZBW)
10,216
USB Cologne (EcoSocSci)
1,170
RePEc
910
EconStor
136
BASE
76
USB Cologne (business full texts)
26
Other ZBW resources
7
ArchiDok
6
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6801
Commercial advertising : six lectures at the London School of Economics and Political Science (University of London)
Russell, Thomas
-
2013
-
3. ed.; [Nachdr. der Ausg.] G. P. Putnam's Sons, London, 1919
Persistent link: https://www.econbiz.de/10009739756
Saved in:
6802
What the blind eye sees : incidental change detection as a source of perceptual fluency
Shapiro, Stewart A.
;
Nielsen, Jesper H.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
6
,
pp. 1202-1218
Persistent link: https://www.econbiz.de/10009740319
Saved in:
6803
The economics of advertising
Taylor, F. W.
-
2013
-
[Nachdr. der Ausg.] George Allen & Unwin, London, 1934
Persistent link: https://www.econbiz.de/10009740854
Saved in:
6804
The business of advertising
Moran, Clarence
-
2013
-
[Nachdr. der Ausg.] Methuen & Co., London, 1905
Persistent link: https://www.econbiz.de/10009740859
Saved in:
6805
The economic implications of advertising
Firestone, Otto John
-
2013
-
[Nachdr. der Ausg.] Methuen, Toronto & London, 1967
Persistent link: https://www.econbiz.de/10009740901
Saved in:
6806
Planning advertisements
Russell, Gilbert
-
2013
-
[Nachdr. der Ausg.] George Allen & Unwin, London, 1935
Persistent link: https://www.econbiz.de/10009740903
Saved in:
6807
Indigenous identity in the nation brand : tension and inconsistency in a nations tourism advertising campaigns
Pomering, Alan
- In:
Corporate reputation review : an international journal
16
(
2013
)
1
,
pp. 66-79
Persistent link: https://www.econbiz.de/10009741983
Saved in:
6808
Werbung in Bildschirmspielen : eine Eye-Tracking-Studie zur Rolle von Markenbekanntheit und Werbeintensität für die Wahrnehmung und Erinnerung von In-Game Advertising
Schlütz, Daniela
;
Blake, Christopher
;
Charrier, Daniela
; …
- In:
Wert und Werte der Marketing-Kommunikation
,
(pp. 281-298)
.
2013
Persistent link: https://www.econbiz.de/10009742537
Saved in:
6809
Der Wert von attraktiven Mediencharakteren für die Werbekommunikation : Modellierung des Einflusses von parasozialen Interaktionen auf Werbeeffekte von Brand Placements
Schramm, Holger
;
Knoll, Johannes
- In:
Wert und Werte der Marketing-Kommunikation
,
(pp. 262-280)
.
2013
Persistent link: https://www.econbiz.de/10009742538
Saved in:
6810
Über das Unbewusste in der Werbewirkung : zum Wesen impliziter Werbewirkungen, ihrer Bedeutung und Messung
Förster, Kati
;
Meyer-Janzek, Lilian
- In:
Wert und Werte der Marketing-Kommunikation
,
(pp. 211-230)
.
2013
Persistent link: https://www.econbiz.de/10009742541
Saved in:
6811
Der Wert programmintegrierter Werbung : zur Wahrnehmung und Akzeptanz von Product Placement in Filmen
Schramm, Holger
;
Schmid-Petri, Hannah
;
Lorkowski, Matthias
- In:
Wert und Werte der Marketing-Kommunikation
,
(pp. 191-210)
.
2013
Persistent link: https://www.econbiz.de/10009742542
Saved in:
6812
Die Problematik der Integrierten Kommunikation und die Messung ihres Wertes
Tropp, Jörg
- In:
Wert und Werte der Marketing-Kommunikation
,
(pp. 172-190)
.
2013
Persistent link: https://www.econbiz.de/10009742543
Saved in:
6813
Von proaktiv zu reaktiv? : Implikationen einer Makro-Analyse zum Werbeverhalten in Deutschland 1991 - 2009
Kienzler, Stephanie
;
Lischka, Juliane
- In:
Wert und Werte der Marketing-Kommunikation
,
(pp. 153-171)
.
2013
Persistent link: https://www.econbiz.de/10009742544
Saved in:
6814
Leistungswerte im Social Web : Formen und analytische Zugänge zur Evaluation von Werbekommunikation
Eble, Michael
- In:
Wert und Werte der Marketing-Kommunikation
,
(pp. 133-152)
.
2013
Persistent link: https://www.econbiz.de/10009742545
Saved in:
6815
Re-Kontextualisierung werblicher Kommunikation in sozialen Medien
Meitz, Tino Georg Konrad
;
Zurstiege, Guido
- In:
Wert und Werte der Marketing-Kommunikation
,
(pp. 92-112)
.
2013
Persistent link: https://www.econbiz.de/10009742547
Saved in:
6816
Bauch sucht Testimonial : zum Wert der Marktforschung im Auswahlprozess von prominenten Markenbotschaftern
Schaaf, Daniela
- In:
Wert und Werte der Marketing-Kommunikation
,
(pp. 55-72)
.
2013
Persistent link: https://www.econbiz.de/10009742549
Saved in:
6817
Wert-volle Werbung : Transparenz als werbeethisches Prinzip
Köberer, Nina
- In:
Wert und Werte der Marketing-Kommunikation
,
(pp. 17-34)
.
2013
Persistent link: https://www.econbiz.de/10009742551
Saved in:
6818
Advertising to children in Mexico
Hurtado, Marina
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
1
,
pp. 103-106
Persistent link: https://www.econbiz.de/10009742855
Saved in:
6819
Advertising competition in a mixed oligopoly
Matsumura, Toshihiro
;
Sunada, Takeaki
- In:
Economics letters
119
(
2013
)
2
,
pp. 183-185
Persistent link: https://www.econbiz.de/10009745765
Saved in:
6820
Are you in good hands? : slogan recall ; what really matters
Kohli, Chiranjeev
;
Thomas, Sunil
;
Suri, Rajneesh
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 31-42
Persistent link: https://www.econbiz.de/10009745874
Saved in:
6821
Media and convergence management
Diehl, Sandra
(
ed.
);
Karmasin, Matthias
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009760127
Saved in:
6822
The effectiveness of foreign-language display in advertising for congruent versus incongruent products
Hornikx, Jos
;
Meurs, Frank van
;
Hof, Robert-Jan
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 152-165
Persistent link: https://www.econbiz.de/10009761432
Saved in:
6823
Special issue on green advertising
Sheehan, Kim Bartel
-
2013
Persistent link: https://www.econbiz.de/10009762913
Saved in:
6824
Ad addressability and personalized content in IPTV markets
Fritsch, Christoph
- In:
Handbook of social media management : value chain and …
,
(pp. 493-511)
.
2013
Persistent link: https://www.econbiz.de/10009763155
Saved in:
6825
Consumer patriotism and response to patriotic advertising : comparison of international vs. national sport events
Kim, Yongjae
;
Yim, Kitae
;
Ko, Yong Jae
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
3
,
pp. 229-251
Persistent link: https://www.econbiz.de/10009765604
Saved in:
6826
Intra-national protectionism in China : evidence from the public disclosure of 'illegal' drug advertising
Eberhardt, Markus
;
Wang, Zheng
;
Yu, Zhihong
-
2013
Persistent link: https://www.econbiz.de/10009766965
Saved in:
6827
A model of targeted advertising based on consumer purchase history
Zhang, Jianqiang
;
Zhong, Weijun
;
Mei, Shue
-
2013
Persistent link: https://www.econbiz.de/10010189895
Saved in:
6828
Soziale Persönlichkeitseigenschaften : Aktivierung der Konsumentenpersönlichkeit durch wertebasierte Werbung am Beispiel umweltfreundlicher und innovativer Produkte
Kulikov, Alexander
-
2013
Persistent link: https://www.econbiz.de/10010190288
Saved in:
6829
Competing intermediaries in online display advertising
Stavrogiannis, Lampros C.
;
Gerding, Enrico H.
; …
- In:
Agent-mediated electronic commerce : designing trading …
,
(pp. 146-159)
.
2013
Persistent link: https://www.econbiz.de/10010191209
Saved in:
6830
#loweshatesmuslims : consumer ethical decision making related to corporate advertising choices
Gerlich, R. Nicholas
;
Drumheller, Kristina
;
Kinsky, Emily
; …
- In:
Marketing in the socially-networked world : challenges …
,
(pp. 121-128)
.
2013
Persistent link: https://www.econbiz.de/10010191272
Saved in:
6831
Möglichkeiten zur Abbildung der volkswirtschaftlichen Relevanz des deutschen Werbemarktes
Dahlhoff, Hans-Dieter
;
Kißing, Carsten
-
2013
Persistent link: https://www.econbiz.de/10010191997
Saved in:
6832
"Impact of T. V. advertisement and sales promotion on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
6
(
2013
)
2
,
pp. 171-176
Persistent link: https://www.econbiz.de/10010193798
Saved in:
6833
The Routledge companion to advertising and promotional culture
McAllister, Matthew P.
(
ed.
)
-
2013
-
1. publ.
Persistent link: https://www.econbiz.de/10010194590
Saved in:
6834
A cross-industry analysis of the spillover effect in paid search advertising
Nottorf, Florian
;
Funk, Burkhardt
- In:
Electronic markets : the international journal on …
23
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10010195506
Saved in:
6835
"What if technology worked in harmony with nature?" : imagining climate change through Prius advertisements
Garland, Jennifer
;
Huising, Ruthanne
;
Struben, Jeroen
- In:
Organization : the critical journal of organization, …
20
(
2013
)
5
,
pp. 679-704
Persistent link: https://www.econbiz.de/10010197035
Saved in:
6836
Measuring the impact of product placement on children using digital brand integration
Hudson, Simon
;
Elliott, Charlene
- In:
Journal of food products marketing
19
(
2013
)
3
,
pp. 176-200
Persistent link: https://www.econbiz.de/10009782048
Saved in:
6837
Pricing and advertisement in a manufacturer-retailer supply chain
Yue, Jinfeng
;
Austin, Jill
;
Huang, Zhimin
;
Chen, Bintong
- In:
European journal of operational research : EJOR
231
(
2013
)
2
,
pp. 492-502
Persistent link: https://www.econbiz.de/10009785470
Saved in:
6838
Impact of TV advertisement on the "response process" of the private service holders of Bangladesh
Hoque, Md. Anamul
;
Ahmed, SK Kamal
;
Fouji, Mahmudul Hasan
- In:
Business and Economic Research : BER
3
(
2013
)
1
,
pp. 427-441
Persistent link: https://www.econbiz.de/10009786139
Saved in:
6839
Comparing the relative effectiveness of advertising channels : a case study of a multimedia blitz campaign
Danaher, Peter J.
;
Dagger, Tracey S.
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 517-534
Persistent link: https://www.econbiz.de/10009786153
Saved in:
6840
Judging product effectiveness from perceived spatial proximity
Chae, Boyoun
;
Li, Xiuping
;
Zhu, Rui Juliet
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 317-335
Persistent link: https://www.econbiz.de/10009786434
Saved in:
6841
The future looks "right" : effects of the horizontal location of advertising images on product attitude
Chae, Boyoun
;
Hoegg, JoAndrea
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 223-238
Persistent link: https://www.econbiz.de/10009786440
Saved in:
6842
Everybody loves Joe
Balfanz, Henry B.
;
Brunswick, Gary J.
- In:
Journal of business case studies
9
(
2013
)
4
,
pp. 301-309
Persistent link: https://www.econbiz.de/10009786499
Saved in:
6843
Hedonic or utilitarian premiums : does it matter?
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1256-1275
Persistent link: https://www.econbiz.de/10009787179
Saved in:
6844
Product Placement im Fernsehen : die Handhabung der Sonderwerbeform in den USA und in Deutschland im Vergleich
Rimkute, Egle
-
2013
Persistent link: https://www.econbiz.de/10009787207
Saved in:
6845
Advertising on social network sites : a structural equation modelling approach
Saxena, Anant
;
Khanna, Uday
- In:
Vision : the journal of business perspective
17
(
2013
)
1
,
pp. 17-25
Persistent link: https://www.econbiz.de/10010357673
Saved in:
6846
Kommunikations- und Identitätspolitik
Zich, Christian
- In:
Marketing im Nebenfach
,
(pp. 109-128)
.
2013
Persistent link: https://www.econbiz.de/10010363670
Saved in:
6847
Food marketing to children : review of the issue for further exploration
Olšanová, Květa
- In:
Central European business review : CEBR
2
(
2013
)
3
,
pp. 43-50
Persistent link: https://www.econbiz.de/10010344402
Saved in:
6848
Creative industries trends : seduction by advertisement text
Pavlović, Milivoje
- In:
Megatrend revija
10
(
2013
)
3
,
pp. 113-122
Persistent link: https://www.econbiz.de/10010345453
Saved in:
6849
Effectiveness of the "Made in China" TV advertisement : evidence from a survey at an American university
Wang, Qingbin
;
Sun, Tao
;
Li, Minghao
;
Li, Wen
;
Zou, Yang
- In:
Journal of Chinese economic and foreign trade studies
6
(
2013
)
1
,
pp. 4-18
Persistent link: https://www.econbiz.de/10010347089
Saved in:
6850
Dynamic advertising and pricing with constant demand elasticities
Helmes, Kurt L.
;
Schlosser, Rainer
- In:
Journal of economic dynamics & control
37
(
2013
)
12
,
pp. 2814-2832
Persistent link: https://www.econbiz.de/10010348103
Saved in:
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