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Search: subject_exact:"Advertising response"
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Advertising effects
7,736
Werbewirkung
7,736
Werbung
3,725
Advertising
3,724
Consumer behaviour
3,549
Konsumentenverhalten
3,549
Online-Marketing
2,102
Internet marketing
2,099
Brand management
1,131
Markenführung
1,131
Markenimage
982
Brand image
973
Social Web
635
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635
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598
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597
Brand
512
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504
Theorie
467
Theory
466
Marketing management
451
Marketingmanagement
451
Emotion
448
Celebrity endorsement
445
Celebrity-Werbung
445
Deutschland
443
Germany
440
Werbepsychologie
395
Psychology of advertising
393
Fernsehwerbung
366
Television advertising
366
Zielgruppe
363
Target group
360
advertising
344
Experiment
317
Wahrnehmung
262
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260
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259
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259
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235
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Pelsmacker, Patrick de
57
Gierl, Heribert
54
Esch, Franz-Rudolf
37
Bauer, Hans H.
32
Dens, Nathalie
32
Eisend, Martin
29
Diehl, Sandra
28
Septianto, Felix
27
Wilbur, Kenneth C.
24
Reijmersdal, Eva A. van
23
Taylor, Charles Raymond
23
Terlutter, Ralf
23
Kaiser, Harry M.
22
Pauwels, Koen
20
Bellman, Steven
19
Huber, Frank
19
Rosengren, Sara
19
Stafford, Marla Royne
19
Yoon, Hye Jin
19
Chang, Chingching
18
Dahlén, Micael
18
Hudders, Liselot
18
Yoon, Sukki
18
Mueller, Barbara
17
Franses, Philip Hans
16
Matthes, Jörg
16
Romaniuk, Jenni
16
Roy, Subhadip
16
Smit, Edith G.
16
Srinivasan, Shuba
16
Torres, Ivonne M.
16
Tucker, Catherine
16
Chan, Kara
15
Geuens, Maggie
15
Gröppel-Klein, Andrea
15
Muehling, Darrel D.
15
Phau, Ian
15
Rozendaal, Esther
15
Varan, Duane
15
Poels, Karolien
14
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National Bureau of Economic Research
23
Springer Fachmedien Wiesbaden
19
Fachhochschule Reutlingen / European School of Business
5
Deutsche Werbewissenschaftliche Gesellschaft
4
Erasmus Research Institute of Management
4
Advertising Research Foundation
3
Arbeitsgemeinschaft Media-Analyse
3
IP Deutschland GmbH <Köln>
3
Media-Micro-Census GmbH <Frankfurt, Main>
3
Shaker Verlag
3
Springer Gabler <Firma>
3
Technische Universität Braunschweig
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
2
Books on Demand GmbH <Norderstedt>
2
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
2
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
2
European Advertising Academy
2
Helmut-Schmidt-Universität
2
Herbert von Halem Verlag
2
IGI Global
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
OECD
2
Peter Lang GmbH
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Österreichische Werbewissenschaftliche Gesellschaft
2
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Duale Hochschule Baden-Württemberg Mannheim / Fakultät Wirtschaft
1
Ekonomiska forskningsinstitutet <Stockholm>
1
European University Institute / Department of Economics
1
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Journal of advertising research
269
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
214
Journal of business research : JBR
207
International journal of advertising : the review of marketing communications
200
Journal of marketing communications
191
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
83
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Health marketing quarterly
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
SpringerLink / Bücher
49
The journal of product & brand management
38
Young consumers : insight and ideas for responsible marketers
38
Journal of current issues and research in advertising
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Marketing intelligence & planning
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
The journal of brand management : an international journal
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
Journal of the Academy of Marketing Science
29
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ECONIS (ZBW)
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2551
Corporate image advertising in the banking industry
Loveland, Karen A.
;
Smith, Katherine Taken
;
Smith, L. Murphy
- In:
Services marketing quarterly
40
(
2019
)
4
,
pp. 331-341
Persistent link: https://www.econbiz.de/10012179192
Saved in:
2552
Analyzing electronic word of mouth intention for shopping websites : a means-end chain approach
Quyen Phu Thi Phan
;
Amaya Rivas, Adriana A.
;
Bat, Tuya
- In:
Journal of internet commerce
18
(
2019
)
2
,
pp. 113-140
Persistent link: https://www.econbiz.de/10012179580
Saved in:
2553
In-feed native advertising on news websites : effects of advertising format, website reputation, and product involvement
Zhou, Lijie
;
Xue, Fei
- In:
Journal of internet commerce
18
(
2019
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10012179586
Saved in:
2554
Trustworthy blue or untrustworthy red : the influence of colors on trust
Su, Lixun
;
Cui, Annie Peng
;
Walsh, Michael F.
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
3
,
pp. 269-281
Persistent link: https://www.econbiz.de/10012181620
Saved in:
2555
Persuadability of celebrity brand endorsements : socio-economic and cultural perspective
Menezes, Kim Anne
;
Bhaskaran, Suku
;
Yadav, Itika
- In:
International journal of business and globalisation : IJBG
23
(
2019
)
1
,
pp. 69-87
Persistent link: https://www.econbiz.de/10012135625
Saved in:
2556
Celebrity use in Indian advertising : analysis and appraisal
Hussain, Danish
- In:
International journal of Indian culture and business …
19
(
2019
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012135644
Saved in:
2557
Differing outlook of contemporary advertising
Aydınlıoğlu, Ömer
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012136970
Saved in:
2558
Digital mobile advertising : a pitching research letter
Maseeh, Haroon Iqbal
- In:
Journal of accounting & management information systems …
18
(
2019
)
4
,
pp. 640-646
Persistent link: https://www.econbiz.de/10012139272
Saved in:
2559
A study on advertising effectiveness between traditional advertisements and interactive advertisements in Central India
Kumar, Ravi
- In:
GITAM journal of management : a quarterly publication …
17
(
2019
)
1
,
pp. 148-164
Persistent link: https://www.econbiz.de/10012139308
Saved in:
2560
A knowledge engineering framework for intelligent targeting of online video advertisements
Stalidis, George
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 165-177
Persistent link: https://www.econbiz.de/10012140200
Saved in:
2561
Attention and saliency on the internet : evidence from an online recommendation system
Helmers, Christian
;
Krishnan, Pramila
;
Patnam, Manasa
- In:
Journal of economic behavior & organization : JEBO
161
(
2019
),
pp. 216-242
Persistent link: https://www.econbiz.de/10012140212
Saved in:
2562
Consumer attitudes towards mobile advertising : an updated vision
Aramendia-Muneta, Maria Elena
;
Olarte-Pascual, Cristina
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
Saved in:
2563
Frontiers: how effective is third-party consumer profiling? : evidence from field studies
Neumann, Nico
;
Tucker, Catherine
;
Whitfield, Timothy
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 918-926
Persistent link: https://www.econbiz.de/10012147182
Saved in:
2564
Monetizing online marketplaces
Choi, Hana
;
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 948-972
Persistent link: https://www.econbiz.de/10012147189
Saved in:
2565
Advertising and demand for addictive goods : the effects of e-cigarette advertising
Tuchman, Anna E.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 994-1022
Persistent link: https://www.econbiz.de/10012147192
Saved in:
2566
Search advertising : budget allocation across search engines
Zia, Mohammad
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1023-1037
Persistent link: https://www.econbiz.de/10012147195
Saved in:
2567
Modelling the effects of brand placements in movies : an investigative study of event type and placement type
Chavadi, Chandan Andanesh
;
Menon, Sindhu R.
;
Sirothiya, …
- In:
Vision : the journal of business perspective
23
(
2019
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10012161361
Saved in:
2568
Empirical study on perceived value and attitude of millennials towards social media advertising : a structural equation modelling approach
Arora, Taanika
;
Agarwal, Bhawna
- In:
Vision : the journal of business perspective
23
(
2019
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10012161364
Saved in:
2569
The effect of celebrity trustworthiness on endorsement effectiveness : a comparison of congruence and hybrid model
Thomas, Tijo
;
Johnson, Johney
- In:
Vision : the journal of business perspective
23
(
2019
)
3
,
pp. 275-286
Persistent link: https://www.econbiz.de/10012161657
Saved in:
2570
Modelling the effects of financial services advertising on financial product purchase : an empirical validation
Dogra, Pallavi
;
Sharma, Rishi R.
- In:
Vision : the journal of business perspective
23
(
2019
)
4
,
pp. 418-431
Persistent link: https://www.econbiz.de/10012161742
Saved in:
2571
A map for effective advertising : the metaphoric advertising processing model
Dehay, Eliza K.
;
Landwehr, Jan Rüdiger
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 289-303
Persistent link: https://www.econbiz.de/10012162458
Saved in:
2572
Going undercover : online domestic tourism marketing communication in closed and open Facebook groups
Roth-Cohen, Osnat
;
Lahav, Tamar
- In:
Journal of vacation marketing
25
(
2019
)
3
,
pp. 349-362
Persistent link: https://www.econbiz.de/10012165873
Saved in:
2573
Advertising, attention, and stock returns
Chemmanur, Thomas J.
;
Yan, An
- In:
The quarterly journal of finance
9
(
2019
)
3
,
pp. 1-51
Persistent link: https://www.econbiz.de/10012166866
Saved in:
2574
Content analysis of tv food advertising using climate impact and a nutritional impact index
Annala, Milla
;
Vinnari, Markus
- In:
Ecological economics : the transdisciplinary journal of …
159
(
2019
),
pp. 68-74
Persistent link: https://www.econbiz.de/10012167251
Saved in:
2575
Message strategy of promotional e-mails in India : a content analysis
Utkarsh
;
Gupta, Nimit
- In:
International journal of electronic marketing and …
10
(
2019
)
4
,
pp. 351-367
Persistent link: https://www.econbiz.de/10012168811
Saved in:
2576
Capital market returns to new product development success : informational effects on product market advertising
Park, Kyung M.
;
Chintagunta, Pradeep K.
;
Suk, Inho
- In:
Journal of marketing research
56
(
2019
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012170831
Saved in:
2577
Wearout or weariness? : measuring potential negative consequences of online ad volume and placement on website visits
Chae, Inyoung
;
Bruno, Hernan A.
;
Feinberg, Fred M.
- In:
Journal of marketing research
56
(
2019
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10012170854
Saved in:
2578
Targeted advertising by asymmetric firms
Zhang, Jianqiang
;
He, Xiuli
- In:
Omega : the international journal of management science
89
(
2019
),
pp. 136-150
Persistent link: https://www.econbiz.de/10012118622
Saved in:
2579
Building a foundation for neuromarketing and consumer neuroscience research : how researchers can apply academic rigor to the neuroscientific study of advertising effects
Ramsøy, Thomas Z.
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 281-294
Persistent link: https://www.econbiz.de/10012118863
Saved in:
2580
The relative effectiveness of endorsers : the identity badge of CEOs and founders versus the attractiveness of celebrities
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10012118870
Saved in:
2581
Measuring different emotions in children with a pictorial scale : a self-reported nonverbal tool measures the emotions children experience when exposed to ads
Vanhamme, Joëlle
;
Chiu, Chung-Kit
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 370-380
Persistent link: https://www.econbiz.de/10012118872
Saved in:
2582
Measuring the value of recommendation links on product demand
Kumar, Anuj
;
Hosanagar, Kartik
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 819-838
Persistent link: https://www.econbiz.de/10012118891
Saved in:
2583
Was television responsible for a new generation of smokers?
Thomas, Michael
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
Saved in:
2584
Ethnic food advertising formats and consumers' responses : picture-dominant or text-dominant?
Kim, DongHee
;
Jang, Soocheong
- In:
International journal of hospitality management
82
(
2019
),
pp. 5-12
Persistent link: https://www.econbiz.de/10012121356
Saved in:
2585
Mobile Marketing 2.0 : state of the art and research agenda
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing in a digital world
,
(pp. 97-119)
.
2019
Persistent link: https://www.econbiz.de/10012123421
Saved in:
2586
Mobile targeting using customer trajectory patterns
Ghose, Anindya
;
Li, Beibei
;
Liu, Siyuan
- In:
Management science : journal of the Institute for …
65
(
2019
)
11
,
pp. 5027-5049
Persistent link: https://www.econbiz.de/10012125865
Saved in:
2587
Die geschlechterspezifische Wirkung weiblicher und männlicher sexueller Werbereize : ein Beitrag zur Werbewirkungsforschung
Thomas, Stefan
-
2019
Persistent link: https://www.econbiz.de/10012126037
Saved in:
2588
Multi-screen behavior : implications on media usage and advertising effectiveness
Hoeck, Lena
-
2019
-
1st edition
Persistent link: https://www.econbiz.de/10012126072
Saved in:
2589
Consumers' perceptions of native advertisements : exploring the impact of ethics and ad trust
Fischbach, Sarah
;
Zarzosa, Jennifer
- In:
Business & professional ethics journal
38
(
2019
)
3
,
pp. 275-296
Persistent link: https://www.econbiz.de/10012126252
Saved in:
2590
Looking beyond traditional measures of advertising impact : using neuroscientific methods to evaluate social marketing messages
Gountas, John
;
Gountas, Sandra
;
Ciorciari, Joseph
; …
- In:
Journal of business research : JBR
105
(
2019
),
pp. 121-135
Persistent link: https://www.econbiz.de/10012128491
Saved in:
2591
Can social media interaction and message features influence nonprofessional investors' perceptions of firms?
Kipp, Peter C.
;
Zhang, Yibo
;
Tadesse, Amanuel F.
- In:
The journal of information systems : JIS ; a semiannual …
33
(
2019
)
2
,
pp. 77-98
Persistent link: https://www.econbiz.de/10012129102
Saved in:
2592
Drama goes viral : effects of story development on shares and views of online advertising videos
Quesenberry, Keith A.
;
Coolsen, Michael K.
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012129481
Saved in:
2593
Adding voice to the omnichannel and how that affects brand trust
Pagani, Margherita
;
Racat, Margot
;
Hofacker, Charles F.
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 89-105
Persistent link: https://www.econbiz.de/10012129486
Saved in:
2594
Modeling advertisers' willingness to pay in TV commercial slot auctions
Shi, Yang
;
Zhao, Ying
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 120-133
Persistent link: https://www.econbiz.de/10012129488
Saved in:
2595
An exploratory study on perception of celebrity endorsement in public services advertising
Chan, Kara
;
Zhang, Ting
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 195-209
Persistent link: https://www.econbiz.de/10012129598
Saved in:
2596
The impact of celebrity endorsement in cause related marketing campaigns on audiences' behavioral intentions : Egypt case
Tantawi, Passent
;
Sadek, Heba
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 293-311
Persistent link: https://www.econbiz.de/10012129604
Saved in:
2597
Forecasting of advertising effectiveness for renewable energy technologies : a neural network analysis
Sharifi, Mehdi
;
Pool, Javad Khazaei
;
Reza Jalilvand, …
- In:
Technological forecasting & social change : an …
143
(
2019
),
pp. 154-161
Persistent link: https://www.econbiz.de/10012133751
Saved in:
2598
Do mobile banner ads increase sales? : yes, in the offline channel
Osinga, Ernst C.
;
Zevenbergen, Menno
;
Zuijlen, Mark W. …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 439-453
Persistent link: https://www.econbiz.de/10012134264
Saved in:
2599
Informational or emotional appeals in crowdfunding message strategy : an empirical investigation of backers' support decisions
Xiang, Diandian
;
Zhang, Leinan
;
Qiuyan, Tao
;
Wang, Yonggui
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1046-1063
Persistent link: https://www.econbiz.de/10012153434
Saved in:
2600
Mobile searching versus online searching : differential effects of paid search keywords on direct and indirect sales
Wang, Feng
;
Zuo, Li
;
Yang, Zhi
;
Wu, Yueyan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1151-1165
Persistent link: https://www.econbiz.de/10012153452
Saved in:
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