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Print advertising
416
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416
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114
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89
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Mulken, Margot van
6
Reid, Leonard N.
6
Sonnac, Nathalie
5
Zotos, Yorgos
5
Dewenter, Ralf
4
Gabszewicz, Jean Jaskold
4
Gierl, Heribert
4
Kaiser, Ulrich
4
McQuarrie, Edward F.
4
Phillips, Barbara J.
4
Torres, Ivonne M.
4
Carlson, Les
3
Chandra, Ambarish
3
Chattopadhyay, Tuhin
3
Depken, Craig A.
3
Dianoux, Christian
3
Gröppel-Klein, Andrea
3
King, Karen Whitehill
3
Laroche, Michel
3
Laussel, Didier
3
Lepkowska-White, Elzbieta
3
Linhart, Zdenek
3
Mogaji, Emmanuel
3
Neijens, Peter C.
3
Olsen, G. Douglas
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Pieters, Rik
3
Pracejus, John W.
3
Richard, Marie-Odile
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Sierra, Jeremy J.
3
Smit, Edith
3
Smit, Edith G.
3
Smith, Ken
3
Sridhar, Shrihari
3
Wedel, Michel
3
Abraham, Katharine G.
2
Baccarella, Christian V.
2
Bajde, Domen
2
Bao, Yeqing
2
Bartikowski, Boris
2
Beerli-Palacio, Asunción
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Journal of advertising research
18
International journal of advertising : the quarterly review of marketing communications
15
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of business research : JBR
12
Journal of current issues and research in advertising : JCIRA
12
Journal of marketing communications
11
The journal of media economics
10
Journal of international consumer marketing
8
Journal of promotion management : JPM
8
European journal of marketing : EJM
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
History of retailing and consumption
6
Journal of marketing research : JMR
6
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
Journal of global marketing
4
Journal of media business studies
4
Services marketing quarterly
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
4
American economic journal : a journal of the American Economic Association
3
International advertising and communication : current insights and empirical findings
3
International journal of advertising : the review of marketing communications
3
International marketing review
3
JMM : the international journal on media management
3
Journal of business & economics research
3
Journal of business ethics : JOBE
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of fashion marketing and management
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
3
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
3
The journal of industrial economics
3
The journal of services marketing
3
Vierteljahrshefte zur Wirtschaftsforschung
3
5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002
2
Advertising and violence : concepts and perspectives
2
Advertising in developing and emerging countries : the economic, political and social context
2
Australasian marketing journal
2
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ECONIS (ZBW)
448
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448
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1
Advertising anxiety : Lucozade narratives in the 1939 newspaper promotion campaign
Lyon, Phil
- In:
History of retailing and consumption
10
(
2024
)
2
,
pp. 168-186
Persistent link: https://www.econbiz.de/10015048041
Saved in:
2
Our magazine, or, why does no-one read us?
Parker, Martin
- In:
Organization : the interdisciplinary journal of …
30
(
2023
)
6
,
pp. 1287-1292
Persistent link: https://www.econbiz.de/10014432189
Saved in:
3
Concepts of place in British womenswear advertising : 1880-1914
Rose, Clare
- In:
History of retailing and consumption
10
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10015048028
Saved in:
4
Advertising and the character of English provincial department stores : c.1880-1914
Stobart, Jon
- In:
History of retailing and consumption
7
(
2021
)
1
,
pp. 98-114
Persistent link: https://www.econbiz.de/10012693764
Saved in:
5
Representation of women of color on the covers of the top three fashion magazines : a content analysis
Mitchell, Natalie A.
;
Stovall, Tony
;
Avalos, David
- In:
Journal of consumer marketing
40
(
2023
)
5
,
pp. 597-608
Persistent link: https://www.econbiz.de/10014332221
Saved in:
6
The persuasive power of the fourth estate : estimating the effect of newspaper endorsements: 1960-1980
Sprick Schuster, Steven
- In:
Journal of economic behavior & organization : JEBO
207
(
2023
),
pp. 496-510
Persistent link: https://www.econbiz.de/10014282027
Saved in:
7
Audit and benchmarking of supermarket catalog composition in five countries
Tan, Pei Jie
;
Tanusondjaja, Arry
;
Corsi, Armando
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 589-616
Persistent link: https://www.econbiz.de/10014295239
Saved in:
8
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
9
Did eighteenth-century shopkeepers use newspapers to promote their goods? : a comparison of Manchester and Norwich 1765-1805
Reed, Dinah
- In:
History of retailing and consumption
9
(
2023
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10014391869
Saved in:
10
Visual references in the description of print advertisements : a four-country cross-cultural analysis
Gliniecka, Martyna
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 201-213
Persistent link: https://www.econbiz.de/10013167321
Saved in:
11
Effectiveness of print advertising practices of higher education services in Nepal
Awale, Sushil
;
Shrestha, Binod Krishna
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012801953
Saved in:
12
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
13
Digitised historic newspapers as a primary source for marketing historians
Hawkins, Richard A.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 292-302
Persistent link: https://www.econbiz.de/10013329674
Saved in:
14
The nature and extent of environmental sustainability advertising in magazines in a developing market
Ndlovu, Sibusiso
;
Ellis, Debbie
- In:
International journal of innovation & sustainable …
16
(
2022
)
3/4
,
pp. 372-399
Persistent link: https://www.econbiz.de/10014319666
Saved in:
15
Exploring textual modes, imagery and claims in B to B and B to C print advertising
Gilliam, David A.
;
Muñoz, Justin R.
;
Jiménez, Fernando R.
- In:
Journal of business-to-business marketing
28
(
2021
)
3
,
pp. 223-245
Persistent link: https://www.econbiz.de/10012802184
Saved in:
16
Digitization and pre-purchase information : the causal and welfare impacts of reviews and crowd ratings
Reimers, Imke
;
Waldfogel, Joel
- In:
American economic review
111
(
2021
)
6
,
pp. 1944-1971
Persistent link: https://www.econbiz.de/10012546658
Saved in:
17
Estimating platform market power in two-sided markets with an application to magazine advertising
Song, Minjae
- In:
American economic journal
13
(
2021
)
2
,
pp. 35-67
Persistent link: https://www.econbiz.de/10012546696
Saved in:
18
Relative effectiveness of print and digital advertising : a memory perspective
Venkatraman, Vinod
;
Dimoka, Angelika
;
Vo, Khoi
;
Pavlou, …
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 827-844
Persistent link: https://www.econbiz.de/10012662056
Saved in:
19
Beyond gender stereotypes : the missing women in print advertising
Shinoda, Luciana Messias
;
Veludo-de-Oliveira, Tania Modesto
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 629-656
Persistent link: https://www.econbiz.de/10012586687
Saved in:
20
The textual management of the solicit response move in newspaper fundraising advertisements
McGee, Iain
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
3
,
pp. 265-285
Persistent link: https://www.econbiz.de/10012623628
Saved in:
21
Japanese newspapers
Flath, David
- In:
International journal of economic policy studies
15
(
2021
)
2
,
pp. 257-299
Persistent link: https://www.econbiz.de/10012614950
Saved in:
22
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
23
Disclaimers in real estate print advertisements
Mogaji, Emmanuel
- In:
Designing and communicating experience
,
(pp. 91-103)
.
2021
Persistent link: https://www.econbiz.de/10012648272
Saved in:
24
En-gendering power and empowerment in advertising : a content analysis
Tsai, Wan-Hsiu Sunny
;
Shata, Aya
;
Tian, Shiyun
- In:
Journal of current issues and research in advertising
42
(
2021
)
1
,
pp. 19-33
Persistent link: https://www.econbiz.de/10012483543
Saved in:
25
Effectiveness of sexual appeals in print advertisements : a dynamic human-centric perspective
Gong, Zijian
;
Shurtliff, Austin
- In:
Innovation in advertising and branding communication
,
(pp. 117-135)
.
2021
Persistent link: https://www.econbiz.de/10012391658
Saved in:
26
Social connectivity, media bias, and correlation neglect
Denter, Philipp
;
Dumav, Martin
;
Ginzburg, Boris
- In:
The economic journal : the journal of the Royal …
131
(
2021
)
637
,
pp. 2033-2057
Persistent link: https://www.econbiz.de/10012595177
Saved in:
27
The influence of selected factors on the effectiveness of print media advertising
Cabyova, Ludmila
;
Krajcovic, Peter
- In:
International journal of business & management : IJoBM
5
(
2017
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011859485
Saved in:
28
Thought piece : a window on advertising archives
Strickland, Jeannette
- In:
History of retailing and consumption
6
(
2020
)
3
,
pp. 153-161
Persistent link: https://www.econbiz.de/10012549000
Saved in:
29
Financial inducements : growth in DTC magazine advertisements
Good, Megan C.
- In:
Services marketing quarterly
41
(
2020
)
4
,
pp. 306-321
Persistent link: https://www.econbiz.de/10012607276
Saved in:
30
COO in print advertising : Developed versus developing market comparisons
Zeugner-Roth, Katharina Petra
;
Bartsch, Fabian
- In:
Journal of business research : JBR
120
(
2020
),
pp. 364-378
Persistent link: https://www.econbiz.de/10012417140
Saved in:
31
Consumer reactions to animal and human models in print ads : how animals and people in ads influence the purchase-decision journey
Trivedi, Rohit H.
;
Teichert, Thorsten
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 426-438
Persistent link: https://www.econbiz.de/10012495772
Saved in:
32
Attention, memory and preference for direct and indirect print advertisements
Simola, Jaana
;
Kuisma, Jarmo
;
Kaakinen, Johanna K.
- In:
Journal of business research : JBR
111
(
2020
),
pp. 249-261
Persistent link: https://www.econbiz.de/10012237808
Saved in:
33
The effects of endorsers' facial expressions on status perceptions and purchase intentions
Chen, Yunqing
;
Wyer, Robert S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 371-385
Persistent link: https://www.econbiz.de/10012288675
Saved in:
34
Can your advertisement go abstract without affecting willingness to pay? : product-centered versus lifestyle content in luxury brand print advertisements
Massara, Francesco
;
Scarpi, Daniele
;
Porcheddu, Daniele
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 28-37
Persistent link: https://www.econbiz.de/10012293493
Saved in:
35
A neuroscientific method for assessing effectiveness of digital vs. print Ads : using biometric techniques to measure cross-media ad experience and recall
Ciceri, Andrea
;
Russo, Vincenzo
;
Songa, Giulia
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 71-86
Persistent link: https://www.econbiz.de/10012293497
Saved in:
36
Guns for christmas : advertising in boys' life magazine, 1911-2012
Witkowski, Terrence H.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10012264069
Saved in:
37
Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema
;
Sheinin, Daniel A.
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
Saved in:
38
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
39
Perfect mothers? : the description of mothers in food advertising
Lee, Jinhee
;
Hong, Ji Mi
;
Cheong, Hyuk Jun
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 593-611
Persistent link: https://www.econbiz.de/10012179146
Saved in:
40
Bees on paper : the British press reads the Fable
Revolti, Matteo
- In:
Erasmus journal for philosophy and economics : EJPE
9
(
2016
)
1
,
pp. 124-141
Persistent link: https://www.econbiz.de/10011487230
Saved in:
41
The impact of the internet on the French printed media : is a cover price increase a good strategy to improve profitability?
Borsenberger, Claire
;
Muller-Vibes, Catherine
- In:
Revue d'économie politique
129
(
2019
)
6
,
pp. 937-965
Persistent link: https://www.econbiz.de/10012383831
Saved in:
42
Spokes-characters in print advertising : an update and extension
Phillips, Barbara J.
;
Sedgewick, Jennifer R.
; …
- In:
Journal of current issues and research in advertising
40
(
2019
)
2
,
pp. 214-228
Persistent link: https://www.econbiz.de/10012243128
Saved in:
43
Newspapers in times of low advertising revenues
Angelucci, Charles
;
Cagé, Julia
- In:
American economic journal : a journal of the American …
11
(
2019
)
3
,
pp. 319-364
Persistent link: https://www.econbiz.de/10012100400
Saved in:
44
A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
103
(
2019
),
pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
Saved in:
45
Effects of face images and face pareidolia on consumers' responses to print advertising : an empirical investigation
Guido, Gianluigi
;
Pichierri, Marco
;
Pino, Giovanni
; …
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 219-231
Persistent link: https://www.econbiz.de/10012109430
Saved in:
46
Content analysis of female athlete endorsers in UK sports magazine Advertisements
Mogaji, Emmanuel
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
3
,
pp. 25-41
Persistent link: https://www.econbiz.de/10012111274
Saved in:
47
The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 139-153
Persistent link: https://www.econbiz.de/10012201019
Saved in:
48
Advertising in times of war : themes in Argentine print advertising during the Malvinas/Falklands War
Mundel, Juan
;
Nieves-Pizarro, Yadira
- In:
Journal of marketing communications
25
(
2019
)
2
,
pp. 158-179
Persistent link: https://www.econbiz.de/10012203277
Saved in:
49
The interplay between consumer self-view, cognitive style, and creative visual metaphors in print advertising
Myers, Jun
;
Jung, Jae Min
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 229-246
Persistent link: https://www.econbiz.de/10012203290
Saved in:
50
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
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