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isPartOf:"Journal of business research : JBR"
~subject:"Pricing strategy"
~subject:"Brand management"
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Pricing strategy
Brand management
Perception
92
Wahrnehmung
92
Consumer behaviour
71
Konsumentenverhalten
71
Brand image
19
Markenimage
19
Markenführung
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Aiello, Gaetano
2
Pizzi, Gabriele
2
Vannucci, Virginia
2
Akhtar, Pervaiz
1
Balaji, M. S.
1
Baumert, Thomas
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Bellman, Steven
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Bian, Xuemei
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Journal of business research : JBR
Journal of revenue and pricing management
9
The journal of product & brand management
9
SpringerLink / Bücher
8
Journal of retailing and consumer services
7
International journal of hospitality management
6
The journal of brand management : an international journal
6
Marketing letters : a journal of research in marketing
5
Journal of retailing
4
Journal of vacation marketing : an international journal
4
Research
4
Cogent business & management
3
European journal of marketing : EJM
3
International journal of advertising : the review of marketing communications
3
International journal of consumer studies
3
International journal of market research
3
Journal of marketing research : JMR
3
Journal of the Academy of Marketing Science
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Journal of travel and tourism marketing
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Marketing : ZFP ; journal of research and management
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Springer eBook Collection / Business and Economics
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The international review of retail, distribution and consumer research
3
Theoretical and applied economics : GAER review
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Asia Pacific journal of marketing and logistics
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ESMT working paper
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Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft / Innovatives Markenmanagement
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
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International journal of advertising : the quarterly review of marketing communications
2
International journal of contemporary hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal for global business advancement : JGBA
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of business economics and management
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of customer behaviour
2
Journal of euromarketing
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Journal of fashion marketing and management
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ECONIS (ZBW)
24
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1
Strength in diversity : how incongruent racial cues enhance consumer preferences toward conservative brands
Boman, Laura
;
Hewage, Ganga S. Urumutta
;
Hasford, Jonathan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434782
Saved in:
2
The influence of sound logo instruments on brand personality perceptions : an investigation of brand ruggedness and sophistication
Puligadda, Sanjay
;
VanBergen, Noah
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534258
Saved in:
3
Privacy concerns and justice perceptions with the disclosure of biometric versus behavioral data for personalized pricing tell me who you are, I'll tell you how much you pay : onsu...
Pizzi, Gabriele
;
Vannucci, Virginia
;
Shukla, Yupal
; …
- In:
Journal of business research : JBR
148
(
2022
),
pp. 420-432
Persistent link: https://www.econbiz.de/10013325503
Saved in:
4
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
5
The mitigating role of nostalgia for consumer price unfairness perceptions in response to disadvantageous personalized pricing
Pade, Robin
;
Feurer, Sven
- In:
Journal of business research : JBR
145
(
2022
),
pp. 277-287
Persistent link: https://www.econbiz.de/10013197903
Saved in:
6
The effects of uppercase vs. lowercase letters on consumers' perceptions and brand attitudes
Teng, Lefa
;
Xie, Chenxin
;
Liu, Tianjiao
;
Wang, Fan
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 164-175
Persistent link: https://www.econbiz.de/10012663287
Saved in:
7
Perception is reality... : how digital retail environments influence brand perceptions through presence
Cowan, Kirsten
;
Spielmann, Nathalie
;
Horn, Esther
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 86-96
Persistent link: https://www.econbiz.de/10012430468
Saved in:
8
Brand antiquity and value perception : are customers willing to pay higher prices for older brands?
Baumert, Thomas
;
Obesso, María Mercedes de
- In:
Journal of business research : JBR
123
(
2021
),
pp. 241-254
Persistent link: https://www.econbiz.de/10012430496
Saved in:
9
How counterfeit dominance affects luxury fashion brand owners' perceptions : a cross-cultural examination
Song, Lei
;
Meng, Yan
;
Chang, Hua
;
Li, Wenjing
;
Tan, Kang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012544757
Saved in:
10
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
11
Heads up : head movements during ad exposure respond to consumer goals and predict brand memory
Pieters, Rik
;
Wedel, Michel
- In:
Journal of business research : JBR
111
(
2020
),
pp. 281-289
Persistent link: https://www.econbiz.de/10012237814
Saved in:
12
"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury fashion brands
Park, Minjung
;
Im, Hyunjoo
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
117
(
2020
),
pp. 529-542
Persistent link: https://www.econbiz.de/10012287964
Saved in:
13
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
14
Branding in the time of virtual reality : are virtual store brand perceptions real?
Pizzi, Gabriele
;
Vannucci, Virginia
;
Aiello, Gaetano
- In:
Journal of business research : JBR
119
(
2020
),
pp. 502-510
Persistent link: https://www.econbiz.de/10012417036
Saved in:
15
Sensory stimulation for sensible consumption : multisensory marketing for e-tailing of ethical brands
Yoganathan, Vignesh
;
Osburg, Victoria-Sophie
;
Akhtar, …
- In:
Journal of business research : JBR
96
(
2019
),
pp. 386-396
Persistent link: https://www.econbiz.de/10011981085
Saved in:
16
Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets
Ferguson, Jodie L.
;
Brown, Brian P.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 80-92
Persistent link: https://www.econbiz.de/10011645485
Saved in:
17
Managing employee attention and internal branding
Liu, Gordon
;
Ko, Wai Wai
;
Chapleo, Chris
- In:
Journal of business research : JBR
79
(
2017
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011745099
Saved in:
18
Impacts of product type and representation type on the perception of justice and price fairness
Isabella, Giuliana
;
Mazzon, Jose Alfonso
;
Dimoka, Angelika
- In:
Journal of business research : JBR
81
(
2017
),
pp. 203-211
Persistent link: https://www.econbiz.de/10011771694
Saved in:
19
How price display influences consumer luxury perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Saved in:
20
Consumer attention to price in social commerce : eye tracking patterns in retail clothing
Vishnu Menon, R. G.
;
Valdimar Sigurdsson
;
Larsen, Nils Magne
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5008-5013
Persistent link: https://www.econbiz.de/10011589095
Saved in:
21
Exploring price fairness perceptions and their influence on consumer behavior
Malc, Domen
;
Mumel, Damijan
;
Pisnik Korda, Aleksandra
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3693-3697
Persistent link: https://www.econbiz.de/10011515236
Saved in:
22
Authenticity perceptions in the Chinese marketplace
Liu, Martin J.
;
Yannopoulou, Natalia
;
Bian, Xuemei
; …
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 27-33
Persistent link: https://www.econbiz.de/10010433170
Saved in:
23
Coke is it : how stories in childhood memories illuminate an icon
LaTour, Kathryn A.
;
LaTour, Michael S.
;
Zinkhan, George M.
- In:
Journal of business research : JBR
63
(
2010
)
3
,
pp. 328-336
Persistent link: https://www.econbiz.de/10003960043
Saved in:
24
Effect of self-congruity with sponsorship on brand loyalty
Sirgy, M. Joseph
;
Lee, Dong-jin
;
Johar, J. S.
;
Tidwell, John
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1091-1097
Persistent link: https://www.econbiz.de/10003766358
Saved in:
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