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Journal of advertising research
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subject_exact:"bannerwerbung"
(7,740 results)
1
Out-of-home advertising : a bibliometric review
Wilson, Rick T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 286-320
Persistent link: https://www.econbiz.de/10014550812
Saved in:
2
Out-of-home advertising : a systematic review and research agenda
Wilson, Rick T.
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 279-299
Persistent link: https://www.econbiz.de/10014233833
Saved in:
3
Roadblock advertising in the digital context : does paying to limit competing messages pay off?
Parida, Biswajita
;
Taylor, Charles Raymond
;
Abhishek
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013435303
Saved in:
4
Valuing externalities of outdoor advertising in an urban setting : the case of Warsaw
Czajkowski, Mikołaj
;
Bylicki, Michał
;
Budziński, Wiktor
- In:
Journal of urban economics
130
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013370325
Saved in:
5
Joy to the (shopper) world : an S-O-R view of digital place-based media in upmarket shopping malls
Roux, Amarentia Thérèse
;
Maree, Tania
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 1031-1060
Persistent link: https://www.econbiz.de/10012623363
Saved in:
6
Identification and prioritisation of effective criteria in the selection of outdoor advertising using the AHP technique
Alavijeh, Mohammad Reza Karimi
;
Foroozan, Atefeh
; …
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 359-373
Persistent link: https://www.econbiz.de/10012155315
Saved in:
7
An empirical investigation on the antecedents of consumers' cognitions of and attitudes towards digital signage advertising
Lee, Heejun
;
Cho, Chang-Hoan
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 97-115
Persistent link: https://www.econbiz.de/10012200207
Saved in:
8
Measuring audience reach of outdoor advertisements : using Bluetooth technology to validate measurement
Page, Bill
;
Anesbury, Zachary
;
Moshakis, Sophia
; …
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 456-463
Persistent link: https://www.econbiz.de/10011966616
Saved in:
9
Werbeanzeigen von Versicherungsunternehmen zur Aufklärung über Gesundheitsrisiken
Heideker, Silvia
;
Steul-Fischer, Martina
- In:
Zeitschrift für die gesamte Versicherungswissenschaft …
105
(
2016
)
5
,
pp. 549-561
Persistent link: https://www.econbiz.de/10011666631
Saved in:
10
Investigating consumer behavioural intention to utilise digital signage
Hough, Michelle
;
Bae, Young Han
;
Jun, Jong Woo
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011688469
Saved in:
11
The role of location and visual saliency in capturing attention to outdoor advertising
Wilson, Rick T.
;
Casper, Jeff
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 259-273
Persistent link: https://www.econbiz.de/10011595664
Saved in:
12
Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.
;
Baack, Daniel W.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
Saved in:
13
Looking in through outdoor : a socio-cultural and historical perspective on the evolution of advertising humour
Weinberger, Marc G.
;
Gulas, Charles S.
;
Weinberger, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 447-472
Persistent link: https://www.econbiz.de/10011546528
Saved in:
14
Outdoor advertising in urban context : spatiality, temporality and individuality
Koeck, Richard
;
Warnaby, Gary
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1402-1422
Persistent link: https://www.econbiz.de/10010433916
Saved in:
15
Fast getroffen ist auch daneben
Reinerth, Theo
;
Funk, Bianca
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
60
(
2014
)
4
,
pp. 62-67
Persistent link: https://www.econbiz.de/10010465810
Saved in:
16
Spektakuläre Markeninszenierungen durch Sensation Marketing
Halfmann, Marion
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2012/13
),
pp. 73-89
Persistent link: https://www.econbiz.de/10010126239
Saved in:
17
The hand, the bill... or both? : the role of credibility in handbill acceptance
Prendengast, Gerald
;
Wai, King Ting
;
Cheung, Wing Yi
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 128-135
Persistent link: https://www.econbiz.de/10009548149
Saved in:
18
Exterior atmospherics and consumer behavior : influence of landscaping and window display
Mower, Jennifer M.
;
Kim, Minjeong
;
Childs, Michelle L.
- In:
Journal of fashion marketing and management
16
(
2012
)
4
,
pp. 442-453
Persistent link: https://www.econbiz.de/10009667811
Saved in:
19
Die Aktivierungskraft von Guerilla Produktinszenierungen : ein Vergleich von Guerilla Marketing und klassischer Plakatwerbung mittels Aktivierungsindikatoren im EEG
Krieger, Kai Harald
;
Esch, Franz-Rudolf
;
Osinsky, Roman
; …
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
3
,
pp. 196-212
Persistent link: https://www.econbiz.de/10009626277
Saved in:
20
Receptiveness of Black Americans to outdoor advertising
Fortenberry Jr., John L.
;
MacGoldrick, Peter J.
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 586-593
Persistent link: https://www.econbiz.de/10008988785
Saved in:
21
Effects of outdoor advertising : does location matter?
Wilson, Rick T.
;
Till, Brian
- In:
Psychology & marketing
28
(
2011
)
9
,
pp. 909-933
Persistent link: https://www.econbiz.de/10009299415
Saved in:
22
Kompetenzmanagement und Bildungscontrolling
Caspar, Volker
- In:
Jahrbuch Personalentwicklung : Ausbildung, …
19
(
2010
),
pp. 374-382
Persistent link: https://www.econbiz.de/10003956677
Saved in:
23
Digital Signage : die nächste Out-of-Home-Generation
Berger, Thomas
- In:
Wirtschaftsinformatik & Management : Zeitschrift für …
2
(
2010
)
1
,
pp. 16-19
Persistent link: https://www.econbiz.de/10003928065
Saved in:
24
The "tourist in Romania" campaign - methods of calculation and allocation of advertising budgets
Papuc, Mihai
- In:
Romanian economic and business review
5
(
2010
)
2
,
pp. 185-189
Persistent link: https://www.econbiz.de/10009272679
Saved in:
25
Split-second recognition : what makes outdoor advertising work?
Meurs, Lex van
;
Aristoff, Mandy
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 82-92
Persistent link: https://www.econbiz.de/10003833782
Saved in:
26
Fly-posting : an exploration of a "controversial" medium
Black, Iain R.
;
Nevill, Iain
- In:
Journal of marketing communications
15
(
2009
)
4
,
pp. 209-226
Persistent link: https://www.econbiz.de/10003897658
Saved in:
27
Signage vs. no signage : an analysis of sponsorship recognition in women's college basketball
Maxwell, Heather
;
Lough, Nancy
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
4
,
pp. 188-198
Persistent link: https://www.econbiz.de/10003940612
Saved in:
28
Advertising consumer culture in 1930s Shanghai : globalization and localization in yuefenpai
Zhao, Xin
;
Belk, Russell W.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 45-56
Persistent link: https://www.econbiz.de/10003732317
Saved in:
29
Public Space Advertising - aktuelle Trends in der Außenwerbung
Schuster, Markus
;
Draskowitsch, Klaus
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
54
(
2008
)
3
,
pp. 31-36
Persistent link: https://www.econbiz.de/10003756043
Saved in:
30
Outdoor advertising recall : a comparison of newer technology and traditional billboards
Osborne, Anne C.
;
Coleman, Renita
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10003770176
Saved in:
31
Like more, look more. Look more, like more: the evidende from eye-tracking
Maughan, Lizzie
;
Gutnikov, Sergei
;
Stevens, Rob
- In:
The journal of brand management : an international journal
14
(
2006/07
)
4
,
pp. 335-342
Persistent link: https://www.econbiz.de/10003469697
Saved in:
32
Wirkungen von Drehbanden als innovative Form der Bandenwerbung
Sander, Matthias
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
3
,
pp. 199-213
Persistent link: https://www.econbiz.de/10002177932
Saved in:
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