//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Article in journal"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Bankenmarketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Bank marketing
248
Bankmarketing
248
Beziehungsmarketing
65
Relationship marketing
65
Deutschland
55
Germany
55
Personal banking
37
Privatkundengeschäft
37
Bank
34
Konsumentenverhalten
28
Electronic Banking
26
Electronic banking
26
USA
23
United States
23
Customer satisfaction
20
Financial services
20
Finanzdienstleistung
20
Kundenzufriedenheit
20
Dienstleistungsqualität
15
Service quality
15
Theorie
14
Theory
14
Austria
12
Bankgeschäft
12
Banking services
12
Distribution channel
12
Vertriebsweg
12
Österreich
12
Bankwirtschaft
10
Economics of banking
10
India
10
Indien
10
Marketing management
10
Marketingmanagement
10
Greece
9
Griechenland
9
Preismanagement
9
Pricing strategy
9
Target group
9
more ...
less ...
Online availability
All
Undetermined
4
Free
1
Type of publication
All
Article
27
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
28
Hochschulschrift
18
Thesis
16
Aufsatz im Buch
6
Bibliografie enthalten
6
Bibliography included
6
Book section
6
Collection of articles of several authors
3
Graue Literatur
3
Non-commercial literature
3
Sammelwerk
3
Case study
1
Conference proceedings
1
Fallstudie
1
Guidebook
1
Konferenzschrift
1
Ratgeber
1
more ...
less ...
Language
All
English
26
German
2
Author
All
Mylonakis, John
2
Akşin, O. Zeynep
1
Ali, Liaqat
1
Allard, Thomas
1
Angraini, Yenni
1
Babin, Barry
1
Batra, Dharminder Kumar
1
Bebeşelea, Mihaela
1
Bruhn, Manfred
1
Camilleri, Silvio John
1
Chaiy, Seoil
1
Chan, Kara
1
Chebat, Jean-Charles
1
Chen, Jie
1
Chia, Swee-lim
1
Crispo, Martine
1
Dubinsky, Alan J.
1
Ellul, Denise
1
Eriksson, Kent
1
Foscht, Thomas
1
Fraering, Martin
1
Garland, Ron
1
Georgi, Dominik
1
Gera, Rajat
1
Gerpott, Torsten J.
1
Grimbald, Ndah
1
Güneş, Evrim D.
1
Hanks, Lydia
1
Harrison, Tina Suzanne
1
Heinonen, Kristina
1
Karantinou, Kalipso M.
1
Katuri, Srinivasa
1
Kaur, Simran Jit
1
Kim, Ellen Eun Kyoo
1
Kim, Molan
1
Kim, Moshe
1
Knüfermann, Markus
1
Lado, Nora
1
Lam, Monica
1
Lees, Gavin
1
more ...
less ...
Published in...
All
Journal of financial services marketing : JFSM
8
The journal of services marketing
3
Banks and bank systems : international research journal
2
Journal of service research : JSR
2
The international journal of bank marketing : IJBM
2
Young consumers : insight and ideas for responsible marketers
2
Acta Universitatis Danubius / Oeconomica
1
Bank-Archiv : Zeitschrift für das gesamte Bank- und Börsenwesen : journal of banking and financial research
1
Business and Economic Research : BER
1
Economics : digitale Ökonomie und struktureller Wandel
1
International journal of financial research
1
Journal for global business advancement : JGBA
1
Journal of Islamic marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
more ...
less ...
Source
All
ECONIS (ZBW)
28
Showing
1
-
28
of
28
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Bank marketing and its effects on customer retention in microfinance in Yaounde, Cameroon
Mah, Tarbot Chelsea
;
Grimbald, Ndah
- In:
Business and Economic Research : BER
13
(
2023
)
1
,
pp. 57-68
Persistent link: https://www.econbiz.de/10014288635
Saved in:
2
How important is CRM toward customer's loyalty to conventional and Islamic bank marketing strategy? : a case study from Indonesia
Munandar, Jono Mintarto
;
Oktaviani, Dewi
;
Angraini, Yenni
- In:
Journal of Islamic marketing
13
(
2022
)
1
,
pp. 246-263
Persistent link: https://www.econbiz.de/10012797434
Saved in:
3
From traditional banking to technology-enabled banking services in India : a study of bank customers' perceptive
Ali, Liaqat
;
Kaur, Simran Jit
- In:
Journal for global business advancement : JGBA
15
(
2022
)
4
,
pp. 447-468
Persistent link: https://www.econbiz.de/10014309015
Saved in:
4
Younger customers' outlooks when selecting and changing a financial services provider : the case of Maltese students
Camilleri, Silvio John
;
Ellul, Denise
- In:
International journal of financial research
8
(
2017
)
2
,
pp. 51-63
Persistent link: https://www.econbiz.de/10011779436
Saved in:
5
Marketing bank services to youth in China
Chan, Kara
;
Tsang, Lennon
;
Chen, Jie
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
3
,
pp. 278-289
Persistent link: https://www.econbiz.de/10011786185
Saved in:
6
An evaluation of an integrated perspective of perceived service quality for retail banking services in India
Mittal, Sanjiv
;
Gera, Rajat
;
Batra, Dharminder Kumar
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
3
,
pp. 330-350
Persistent link: https://www.econbiz.de/10011383612
Saved in:
7
Towards a universal model of internet banking adoption : initial conceptualization
Harrison, Tina Suzanne
;
Onyia, Okey Peter
;
Tagg, Stephen K.
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
7
,
pp. 647-687
Persistent link: https://www.econbiz.de/10010423921
Saved in:
8
Beyond loyalty : customer satisfaction, loyalty, and fortitude
Fraering, Martin
;
Minor, Michael
- In:
The journal of services marketing
27
(
2013
)
4
,
pp. 334-344
Persistent link: https://www.econbiz.de/10009788843
Saved in:
9
Frequency of CRM implementation activities : a customer-centric view
Kim, Molan
;
Park, Jeong Eun
;
Dubinsky, Alan J.
;
Chaiy, Seoil
- In:
The journal of services marketing
26
(
2012
)
2
,
pp. 83-93
Persistent link: https://www.econbiz.de/10009568254
Saved in:
10
A model of customer loyalty and corporate social responsibility
Mandhachitara, Rujirutana
;
Poolthong, Yaowalak
- In:
The journal of services marketing
25
(
2011
)
2
,
pp. 122-133
Persistent link: https://www.econbiz.de/10009230979
Saved in:
11
Modeling customer reactions to sales attempts : if cross-selling backfires
Güneş, Evrim D.
;
Akşin, O. Zeynep
;
Örmeci, E. Lerzan
; …
- In:
Journal of service research : JSR
13
(
2010
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10003982846
Saved in:
12
Mehrheit der Bankkunden recherchiert online : Ergebnisse einer Clickstream-Analyse
Meyer, Thomas
- In:
Economics : digitale Ökonomie und struktureller Wandel
(
2010
)
79
,
pp. 1-31
Persistent link: https://www.econbiz.de/10008648300
Saved in:
13
Banking on the youth : the case for finer segmentation of the youth market
Foscht, Thomas
;
Maloles, Cesar
;
Schloffer, Judith
; …
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
4
,
pp. 264-276
Persistent link: https://www.econbiz.de/10008809040
Saved in:
14
The impact of company type and corporate social responsibility messaging on consumer perceptions
Mattila, Anna S.
;
Hanks, Lydia
;
Kim, Ellen Eun Kyoo
- In:
Journal of financial services marketing : JFSM
15
(
2010/11
)
2
,
pp. 126-135
Persistent link: https://www.econbiz.de/10009563155
Saved in:
15
Customers' ways of making sense of a financial service relationship through intersubjective mirroring of others
Eriksson, Kent
;
Sönderberg, Inga-Lill
- In:
Journal of financial services marketing : JFSM
15
(
2010/11
)
2
,
pp. 99-111
Persistent link: https://www.econbiz.de/10009563157
Saved in:
16
Evolutionary changes in service attribute importance in a crisis scenario : the Uruguayan financial crisis
Kim, Moshe
;
Lado, Nora
;
Torres, Anna
- In:
Journal of service research : JSR
11
(
2008/09
)
4
,
pp. 429-440
Persistent link: https://www.econbiz.de/10003853632
Saved in:
17
The link between marketing instruments and customer perceptions
Bruhn, Manfred
;
Georgi, Dominik
;
Tuzovic, Sven
- In:
Journal of relationship marketing : innovations & …
8
(
2009
)
1
,
pp. 50-67
Persistent link: https://www.econbiz.de/10003837024
Saved in:
18
Specific features of the study of purchasing behaviour and consumption by the customer, financial and banking sector
Mitran, Paula Cornelia
;
Bebeşelea, Mihaela
- In:
Acta Universitatis Danubius / Oeconomica
(
2009
)
1
,
pp. 161-172
Persistent link: https://www.econbiz.de/10003940371
Saved in:
19
Reinventing the branch : an empirical assessment of banking strategies to environmental differentiation
Allard, Thomas
;
Babin, Barry
;
Chebat, Jean-Charles
; …
- In:
Journal of retailing and consumer services
16
(
2009
)
6
,
pp. 442-450
Persistent link: https://www.econbiz.de/10003906172
Saved in:
20
The influence of banking advertising on bank customers: an examination of Greek bank customers' choices
Mylonakis, John
- In:
Banks and bank systems : international research journal
3
(
2008
)
4
,
pp. 44-49
Persistent link: https://www.econbiz.de/10003844958
Saved in:
21
Special issue: Strategic developments in financial services marketing
Lymperopoulos, Constantine
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003806417
Saved in:
22
Factors that affect consumers' cross-buying intention : a model for financial services
Soureli, Magdalini
;
Lewis, Barbara R.
;
Karantinou, …
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10003806426
Saved in:
23
A bank customer analysis and mortgage services evaluation : implications of market segmentation policies
Mylonakis, John
- In:
Banks and bank systems : international research journal
2
(
2007
)
3
,
pp. 157-172
Persistent link: https://www.econbiz.de/10003867833
Saved in:
24
Switching banks : old bank gone but not forgotten
Lees, Gavin
;
Garland, Ron
;
Wright, Malcolm
- In:
Journal of financial services marketing : JFSM
12
(
2007/08
)
2
,
pp. 146-156
Persistent link: https://www.econbiz.de/10003697774
Saved in:
25
Building customers' affective commitment towards retail banks : the role of CRM in each "moment of truth"
Menon, Kalyani
;
O'Connor, Aidan
- In:
Journal of financial services marketing : JFSM
12
(
2007/08
)
2
,
pp. 157-168
Persistent link: https://www.econbiz.de/10003697778
Saved in:
26
Conceptualising online banking service value
Heinonen, Kristina
- In:
Journal of financial services marketing : JFSM
12
(
2007/08
)
1
,
pp. 39-52
Persistent link: https://www.econbiz.de/10003701671
Saved in:
27
Switching customers from branches to internet: a credit union's journey
Katuri, Srinivasa
;
Lam, Monica
- In:
Journal of financial services marketing : JFSM
11
(
2006/07
)
3
,
pp. 229-248
Persistent link: https://www.econbiz.de/10003470297
Saved in:
28
Internet-Banking-Nutzungsverhalten und -Kundenmerkmale : explorative empirische Zusammenhangsanalysen
Gerpott, Torsten J.
;
Knüfermann, Markus
- In:
Bank-Archiv : Zeitschrift für das gesamte Bank- und …
54
(
2006
)
12
,
pp. 868-878
Persistent link: https://www.econbiz.de/10003408387
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->