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Internet marketing
29
Online-Marketing
29
Consumer behaviour
13
Konsumentenverhalten
13
Online retailing
10
Online-Handel
10
Advertising effects
9
Search engine
9
Suchmaschine
9
Werbewirkung
9
E-commerce
8
Electronic Commerce
8
Social Web
8
Social web
8
Viral marketing
7
Virales Marketing
7
Advertising
6
Werbung
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Auction theory
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Auktionstheorie
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Vertrauen
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Auction
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Direct marketing
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Direktmarketing
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Einzelhandel
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Electronic commerce
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Adampoulou, Anna A.
1
Aksakallı, Vural
1
Bao, Yang
1
Benyoucef, Morad
1
Bos, Joost van den
1
Chang, Ching-Hui
1
Cheng, Zhang
1
Chiu, Yu-Ping
1
Deng, Xiaotie
1
Drossos, Dimitris A.
1
Duan, Wenjing
1
D’Acquisto, Giuseppe
1
Eckert, Jochen
1
Fang, Hui
1
Floh, Arne
1
Foukas, Konstantinos G.
1
Friske, Wesley
1
Galletta, Dennis F.
1
Giaglis, George M.
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Gu, Bin
1
Hinz, Oliver
1
Hsieh, Ai-Yun
1
Huang, He
1
Huang, Shiu-li
1
Huang, Zhao
1
Italiano, Giuseppe Francesco
1
Jansen, Bernard J.
1
Jhang-li, Jhih-hua
1
Kauffman, Robert J.
1
Kerkhof, Peter
1
Kokkinaki, Flora
1
Kwon, Changhyun
1
Lee, Hoonyoung
1
Li, Ting
1
Li, Yung-ming
1
Liu, Xiaoqi
1
Lo, Shao-Kang
1
Lowry, Paul Benjamin
1
Madlberger, Maria
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Malmivaara, Tuuli
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Electronic commerce research and applications
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
119
Journal of marketing communications
115
Journal of advertising research
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
SpringerLink / Bücher
96
International journal of electronic marketing and retailing : IJEMR
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Information systems research : ISR
86
International journal of hospitality management
86
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of promotion management : innovations in planning and applied research
78
Journal of internet commerce
77
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
Electronic commerce research
68
International journal of advertising : the quarterly review of marketing communications
65
International journal of technology marketing : IJTMkt
63
Springer eBook Collection
63
Cogent business & management
61
Journal of management information systems : JMIS
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
Marketing intelligence & planning
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Journal of marketing
52
Journal of travel and tourism marketing
50
International journal of business information systems : IJBIS
49
Journal of electronic commerce research : JECR
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
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ECONIS (ZBW)
29
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1
A targeted approach to viral marketing
Mochalova, Anastasia
;
Nanopoulos, Alexandros
- In:
Electronic commerce research and applications
13
(
2014
)
4
,
pp. 283-294
Persistent link: https://www.econbiz.de/10011348317
Saved in:
2
When trust and distrust collide online : the engenderment and role of consumer ambivalence in online consumer behavior
Moody, Gregory D.
;
Galletta, Dennis F.
;
Lowry, Paul Benjamin
- In:
Electronic commerce research and applications
13
(
2014
)
4
,
pp. 266-282
Persistent link: https://www.econbiz.de/10011348318
Saved in:
3
Keyword advertising is not what you think : clicking and eye movement behaviors on keyword advertising
Lo, Shao-Kang
;
Hsieh, Ai-Yun
;
Chiu, Yu-Ping
- In:
Electronic commerce research and applications
13
(
2014
)
4
,
pp. 221-228
Persistent link: https://www.econbiz.de/10011348321
Saved in:
4
Optimal reserve prices in weighted GSP auctions
Sun, Yang
;
Zhou, Yunhong
;
Deng, Xiaotie
- In:
Electronic commerce research and applications
13
(
2014
)
3
,
pp. 178-187
Persistent link: https://www.econbiz.de/10011348325
Saved in:
5
Performance analysis of keyword advertising campaign using gender-brand effect of search queries
Mukherjee, Partha
;
Jansen, Bernard J.
- In:
Electronic commerce research and applications
13
(
2014
)
2
,
pp. 139-149
Persistent link: https://www.econbiz.de/10011348327
Saved in:
6
Modeling the clickstream across multiple online advertising channels using a binary logit with Bayesian mixture of normals
Nottorf, Florian
- In:
Electronic commerce research and applications
13
(
2014
)
1
,
pp. 45-55
Persistent link: https://www.econbiz.de/10011348335
Saved in:
7
The effects of product involvement and impulse buying on purchase intentions in mobile text advertising
Drossos, Dimitris A.
;
Kokkinaki, Flora
;
Giaglis, George M.
- In:
Electronic commerce research and applications
13
(
2014
)
6
,
pp. 423-430
Persistent link: https://www.econbiz.de/10011349112
Saved in:
8
Research on the interactive effects of online scores
Yan, Qiang
;
Wang, Qinying
;
Liu, Xiaoqi
- In:
Electronic commerce research and applications
13
(
2014
)
6
,
pp. 402-408
Persistent link: https://www.econbiz.de/10011349114
Saved in:
9
A simulation testbed for analyzing trust and reputation mechanisms in unreliable online markets
Adampoulou, Anna A.
;
Symeonidis, Andreas L.
- In:
Electronic commerce research and applications
13
(
2014
)
5
,
pp. 368-386
Persistent link: https://www.econbiz.de/10011349116
Saved in:
10
The impact of context on display ad effectiveness : automatic attitude activation and applicability
Huang, Shiu-li
- In:
Electronic commerce research and applications
13
(
2014
)
5
,
pp. 341-354
Persistent link: https://www.econbiz.de/10011349119
Saved in:
11
From e-commerce to social commerce : a close look at design features
Huang, Zhao
;
Benyoucef, Morad
- In:
Electronic commerce research and applications
12
(
2013
)
4
,
pp. 246-259
Persistent link: https://www.econbiz.de/10010504870
Saved in:
12
Can we get from linking to buying? : behavioral differences in hedonic utilitarian Facebook usage
Pöyry, Essi
;
Parvinen, Petri
;
Malmivaara, Tuuli
- In:
Electronic commerce research and applications
12
(
2013
)
4
,
pp. 224-235
Persistent link: https://www.econbiz.de/10010504872
Saved in:
13
Towards effective online review systems in Chinese context : a cross-cultural empircal study
Fang, Hui
;
Zhang, Jie
;
Bao, Yang
;
Zhu, Qinghua
- In:
Electronic commerce research and applications
12
(
2013
)
3
,
pp. 208-220
Persistent link: https://www.econbiz.de/10010504874
Saved in:
14
Examining the impact of rich media on consumer willingness to pay in online stores
Li, Ting
;
Meshkova, Zornitsa
- In:
Electronic commerce research and applications
12
(
2013
)
6
,
pp. 449-461
Persistent link: https://www.econbiz.de/10010505460
Saved in:
15
The role of atmospheric cues in online impulse-buying behavior
Floh, Arne
;
Madlberger, Maria
- In:
Electronic commerce research and applications
12
(
2013
)
6
,
pp. 425-439
Persistent link: https://www.econbiz.de/10010505462
Saved in:
16
How online social ties and product-related risks influence purchase intentions : a Facebook experiment
Wang, Jyun-Cheng
;
Chang, Ching-Hui
- In:
Electronic commerce research and applications
12
(
2013
)
5
,
pp. 337-346
Persistent link: https://www.econbiz.de/10010505470
Saved in:
17
Predictors of attitudinal and behavioral outcomes in mobile advertising : a field experiment
Varnali, Kaan
;
Yılmaz, Çengiz
;
Toker, Aysegul
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 570-581
Persistent link: https://www.econbiz.de/10009730147
Saved in:
18
Perceived "usefulness" of online consumer reviews : an exploratory investigation across three services categories
Racherla, Pradeep
;
Friske, Wesley
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 548-559
Persistent link: https://www.econbiz.de/10009730149
Saved in:
19
Co-evolution-based mechanism design for sponsored search advertising
Yuan, Yong
;
Zeng, Daniel
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 537-547
Persistent link: https://www.econbiz.de/10009730152
Saved in:
20
Online user reviews, product variety, and the long tail : an empirical investigation on online software downloads
Zhou, Wenqi
;
Duan, Wenjing
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 275-289
Persistent link: https://www.econbiz.de/10009730238
Saved in:
21
The relationship between retailer-hosted and third-party hosted WOM sources and their influence on retailer sales
Park, Jaehong
;
Gu, Bin
;
Lee, Hoonyoung
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 253-261
Persistent link: https://www.econbiz.de/10009730242
Saved in:
22
Optimizing direct response in Internet display advertising
Aksakallı, Vural
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 229-240
Persistent link: https://www.econbiz.de/10009730246
Saved in:
23
Consumers rule : how consumer reviews influence perceived trustworthiness of online stores
Utz, Sonja
;
Kerkhof, Peter
;
Bos, Joost van den
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 49-58
Persistent link: https://www.econbiz.de/10009730287
Saved in:
24
On the design of sponsored keyword advertising slot autions : an analysis of a generalized second-price auction approach
Huang, He
;
Kauffman, Robert J.
- In:
Electronic commerce research and applications
10
(
2011
)
1/6
,
pp. 194-202
Persistent link: https://www.econbiz.de/10009561681
Saved in:
25
Online advertisement service pricing and an option contract
Moon, Yongma
;
Kwon, Changhyun
- In:
Electronic commerce research and applications
10
(
2011
)
1/6
,
pp. 38-48
Persistent link: https://www.econbiz.de/10009561721
Saved in:
26
The influence of product integration on online advertising effectiveness
Song, Peijian
;
Xu, Heng
;
Techatassanasoontorn, Angasa
; …
- In:
Electronic commerce research and applications
10
(
2011
)
1/6
,
pp. 288-303
Persistent link: https://www.econbiz.de/10009565073
Saved in:
27
An analysis of the importance of the long tail in search engine marketing
Skiera, Bernd
;
Eckert, Jochen
;
Hinz, Oliver
- In:
Electronic commerce research and applications
9
(
2010
)
1/6
,
pp. 488-494
Persistent link: https://www.econbiz.de/10008933084
Saved in:
28
The value of location in keyword auctions
Naldi, Maurizio
;
D’Acquisto, Giuseppe
;
Italiano, …
- In:
Electronic commerce research and applications
9
(
2010
)
1/6
,
pp. 160-170
Persistent link: https://www.econbiz.de/10008933151
Saved in:
29
Pricing display ads and contextual ads : competition, acquisition, and investment
Li, Yung-ming
;
Jhang-li, Jhih-hua
- In:
Electronic commerce research and applications
8
(
2009
)
1/6
,
pp. 16-27
Persistent link: https://www.econbiz.de/10003957890
Saved in:
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