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Internet marketing
64
Online-Marketing
64
Consumer behaviour
36
Konsumentenverhalten
36
Social Web
28
Social web
28
Viral marketing
23
Virales Marketing
23
Online retailing
22
Online-Handel
22
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17
Electronic Commerce
17
Advertising effects
11
Werbewirkung
11
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8
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Fan, Weiguo
2
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2
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2
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Suh, Taewon
2
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2
Tuffin, Bruno
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Electronic commerce research
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
198
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
66
International journal of advertising : the quarterly review of marketing communications
65
International journal of technology marketing : IJTMkt
59
Cogent business & management
58
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
International journal of business information systems : IJBIS
44
Journal of hospitality marketing & management
44
Journal of marketing research : JMR
44
Marketing intelligence & planning
44
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ECONIS (ZBW)
64
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1
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
2
Towards privacy-preserving digital marketing : an integrated framework for user modeling using deep learning on a data monetization platform
Han, Qiwei
;
Lucas, Carolina
;
Aguiar, Emila
;
Macedo, …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1701-1730
Persistent link: https://www.econbiz.de/10014383115
Saved in:
3
Online advertising and real estate sales : evidence from the housing market
Zhang, Xiuzhi
;
Zhang, Ying
;
Lin, Zhijie
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 605-622
Persistent link: https://www.econbiz.de/10014251734
Saved in:
4
Real-time bidding campaigns optimization using user profile settings
Miralles-Pechuán, Luis
;
Qureshi, M. Atif
;
Namee, Brian Mac
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 1297-1322
Persistent link: https://www.econbiz.de/10014252251
Saved in:
5
Let's play! : gamification as a marketing tool to deliver a digital luxury experience
Milanesi, Matilde
;
Guercini, Simone
;
Runfola, Andrea
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2135-2152
Persistent link: https://www.econbiz.de/10014418069
Saved in:
6
Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie
;
Fischer, Thomas
;
Riedl, René
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
Saved in:
7
Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
Saved in:
8
An overstimulated consumer in a highly visual world : the moderating effect of the highly sensitive person trait on the attitude towards the ad
Amaro, Ana Cláudia
;
Martinez, Luisa M.
;
Ramos, Filipe R.
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1429-1458
Persistent link: https://www.econbiz.de/10014383027
Saved in:
9
The impact of social media input intensity on reward-based crowdfunding performance : evidence from China
Jiang, Cuixia
;
Han, Ranran
;
Xu, Qifa
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1753-1774
Persistent link: https://www.econbiz.de/10014383120
Saved in:
10
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
11
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Sanchez-Loor, Daniel A.
;
Chang, Wei-Shiun
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1971-2010
Persistent link: https://www.econbiz.de/10014383140
Saved in:
12
Measurement of online review helpfulness : a formative measure development and validation
Kashyap, Rachita
;
Kesharwani, Ankit
;
Ponnam, Abhilash
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2183-2216
Persistent link: https://www.econbiz.de/10014418084
Saved in:
13
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
14
The brand strategy and cross-border promotion of Han Chinese clothing under the digital economy
Zhang, Chen
;
Gong, Taisheng
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 257-277
Persistent link: https://www.econbiz.de/10014251649
Saved in:
15
How the attributes of content distributors influence the intentions of users to pay for content shared on social media
Su, Wan
;
Li, Yangchun
;
Zhang, Huichuan
;
Wang, Tiandong
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 407-441
Persistent link: https://www.econbiz.de/10014251663
Saved in:
16
Optimal rebate strategy for an online retailer with a cashback platform : commission-driven or marketing-based?
Mu, Lifeng
;
Tang, Xin
;
Sugumaran, Vijayan
;
Xu, Wei
; …
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 475-510
Persistent link: https://www.econbiz.de/10014251719
Saved in:
17
A study of cognitive effort involved in the framing effect of summary descriptions of online product reviews for search vs. experience products
Jin, Jia
;
Lin, Chenchen
;
Wang, Fenghua
;
Xu, Ting
; …
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 785-806
Persistent link: https://www.econbiz.de/10014251917
Saved in:
18
Gender difference in visual attention to digital content of place-based advertising : a data-driven scientific approach
Suh, Taewon
;
Wilson, Rick T.
;
On, Seungtae
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 877-897
Persistent link: https://www.econbiz.de/10014251956
Saved in:
19
A semantic transfer approach to keyword suggestion for search engine advertising
Zhang, Jin
;
Zhang, Jilong
;
Chen, George Guo-Qiang
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 921-947
Persistent link: https://www.econbiz.de/10014252038
Saved in:
20
Mining sustainable fashion e-commerce : social media texts and consumer behaviors
Shen, Zheng
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 949-971
Persistent link: https://www.econbiz.de/10014252077
Saved in:
21
Measuring the consumer engagement related to social media : the case of franchising
Calderón-Monge, Esther
;
Ramírez-Hurtado, José M.
- In:
Electronic commerce research
22
(
2022
)
4
,
pp. 1249-1274
Persistent link: https://www.econbiz.de/10013447600
Saved in:
22
The impact of online video highlights on TV audience ratings
Bae, Giwoong
;
Kim, Hye-jin
- In:
Electronic commerce research
22
(
2022
)
2
,
pp. 405-425
Persistent link: https://www.econbiz.de/10013263049
Saved in:
23
Hot topic prediction considering influence and expertise in social media
Bok, Kyoungsoo
;
Noh, Yeonwoo
;
Lim, Jongtae
;
Yoo, Jaesoo
- In:
Electronic commerce research
21
(
2021
)
3
,
pp. 671-687
Persistent link: https://www.econbiz.de/10012698193
Saved in:
24
Assessing hotel decision-making of disabled guests : satisfaction correlation study between online comments’ credibility and perceived risk
Zhang, Yan
;
Yang, Qiongjing
- In:
Electronic commerce research
21
(
2021
)
3
,
pp. 767-786
Persistent link: https://www.econbiz.de/10012698235
Saved in:
25
Ranking objectives of advertisements on Facebook by a fuzzy TOPSIS method
Chu, Ta-Chung
;
Kysely, Miroslav
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 881-916
Persistent link: https://www.econbiz.de/10012698532
Saved in:
26
When does online review matter to consumers? : the effect of product quality information cues
Kim, Rae Yule
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 1011-1030
Persistent link: https://www.econbiz.de/10012698542
Saved in:
27
Need for control may motivate consumers to approach digital products : a social media advertising study
Wu, Linwan
;
Liu, Jiangmeng
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 1031-1054
Persistent link: https://www.econbiz.de/10012698543
Saved in:
28
Design of sweepstakes-based social media marketing for online customer engagement
Jung, Woo-Jin
;
Yang, Seungjun
;
Kim, Hee-Woong
- In:
Electronic commerce research
20
(
2020
)
1
,
pp. 119-146
Persistent link: https://www.econbiz.de/10012224060
Saved in:
29
A Bayesian network approach to juxtapose brand engagement and behaviors of substantive interest in e-services
Suh, Taewon
;
Kang, Seok
;
Kemp, Elyria A.
- In:
Electronic commerce research
20
(
2020
)
2
,
pp. 361-379
Persistent link: https://www.econbiz.de/10012224098
Saved in:
30
Distinct role of targeting precision of Internet-based targeted advertising in duopolistic e-business firms' heterogeneous consumers market
Jiang, Zhao
;
Dan, Wu
;
Liu, Jie
- In:
Electronic commerce research
20
(
2020
)
2
,
pp. 453-474
Persistent link: https://www.econbiz.de/10012224110
Saved in:
31
Segmenting market structure from multi-channel clickstream data: a novel generative model
Qian, Yang
;
Jiang, Yuanchun
;
Du, Yanan
;
Sun, Jianshan
; …
- In:
Electronic commerce research
20
(
2020
)
3
,
pp. 509-533
Persistent link: https://www.econbiz.de/10012287494
Saved in:
32
Examining the role of the marketing activity and eWOM in the movie diffusion: the decomposition perspective
Zhang, Hailin
;
Yuan, Xina
;
Song, Tae Ho
- In:
Electronic commerce research
20
(
2020
)
3
,
pp. 589-608
Persistent link: https://www.econbiz.de/10012287517
Saved in:
33
Content shared between banks and users on the social ecosystem : an inductive exploratory inquiry
Gandolfo, Alessandro
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 679-712
Persistent link: https://www.econbiz.de/10012309154
Saved in:
34
Subdivided or aggregated online review systems : which is better for online takeaway vendors?
Wang, Hongpeng
;
Du, Rong
;
Li, Jin
;
Fan, Weiguo
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 915-944
Persistent link: https://www.econbiz.de/10012309250
Saved in:
35
The impact of ad positioning in search engine advertising : a multifaceted decision problem
Schultz, Carsten D.
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 945-968
Persistent link: https://www.econbiz.de/10012309251
Saved in:
36
Negative online reviews of popular products : understanding the effects of review proportion and quality on consumers' attitude and intention to buy
Shihab, Muhammad Rifki
;
Putri, Audry Pragita
- In:
Electronic commerce research
19
(
2019
)
1
,
pp. 159-187
Persistent link: https://www.econbiz.de/10011999478
Saved in:
37
Online payments strategy : how third-party internet seals of approval and payment provider reputation influence the Millennials’ online transactions
Cardoso, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
19
(
2019
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10011999485
Saved in:
38
What makes a helpful online review? : a meta-analysis of review characteristics
Wang, Yani
;
Wang, Jun
;
Yao, Tang
- In:
Electronic commerce research
19
(
2019
)
2
,
pp. 257-284
Persistent link: https://www.econbiz.de/10012099741
Saved in:
39
The interaction effects of information cascades, word of mouth and recommendation systems on online reading behavior : an empirical investigation
Liu, Qihua
;
Zhang, Xiaoyu
;
Zhang, Liyi
;
Zhao, Yang
- In:
Electronic commerce research
19
(
2019
)
3
,
pp. 521-547
Persistent link: https://www.econbiz.de/10012099756
Saved in:
40
Designing a talents training model for cross-border e-commerce : a mixed approach of problem-based learning with social media
Cheng, Xusen
;
Su, Linlin
;
Zarifis, Alex
- In:
Electronic commerce research
19
(
2019
)
4
,
pp. 801-822
Persistent link: https://www.econbiz.de/10012126601
Saved in:
41
Opinion evolution of online consumer reviews in the e-commerce environment
Wan, Yan
;
Ma, Baojun
;
Pan, Yu
- In:
Electronic commerce research
18
(
2018
)
2
,
pp. 291-311
Persistent link: https://www.econbiz.de/10011864127
Saved in:
42
Price prediction of e-commerce products through Internet sentiment analysis
Tseng, Kuo-Kun
;
Lin, Regina Fang-Ying
;
Zhou, Hongfu
; …
- In:
Electronic commerce research
18
(
2018
)
1
,
pp. 65-88
Persistent link: https://www.econbiz.de/10011813150
Saved in:
43
Effects of membership tier on user content generation behaviors : evidence form online reviews
Fu, Dongpu
;
Hong, Yili
;
Wang, KanLiang
;
Fan, Weiguo
- In:
Electronic commerce research
18
(
2018
)
3
,
pp. 457-483
Persistent link: https://www.econbiz.de/10011901667
Saved in:
44
Auctions for online ad space among advertisers sensitive to both views and clicks
Maillé, Patrick
;
Tuffin, Bruno
- In:
Electronic commerce research
18
(
2018
)
3
,
pp. 485-506
Persistent link: https://www.econbiz.de/10011901669
Saved in:
45
Facilitating imaginations through online product presentation videos : effects on imagery fluency, product attitude and purchase intention
Orús, Carlos
;
Gurrea Sarasa, Raquel
;
Flavián Blanco, …
- In:
Electronic commerce research
17
(
2017
)
4
,
pp. 661-700
Persistent link: https://www.econbiz.de/10011744345
Saved in:
46
Who are the spoilers in social media marketing? Incremental learning of latent semantics for social spam detection
Song, Long
;
Lau, Raymond Yiu Keung
;
Kwok, Ron Chi-Wai
; …
- In:
Electronic commerce research
17
(
2017
)
1
,
pp. 51-81
Persistent link: https://www.econbiz.de/10011699103
Saved in:
47
Characteristics of online group-buying website and consumers intention to revisit : the moderating effects of visit channels
Che, Tong
;
Peng, Zeyu
;
Hua, Zhongsheng
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 171-188
Persistent link: https://www.econbiz.de/10011527503
Saved in:
48
Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan
;
Chen, Anran
;
Su, Chenting
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
Saved in:
49
A persuasive-based latent class segmentation analysis of luxury brand websites
Díaz, Estrella
;
Martín-Consuegra, David
;
Estelami, Hooman
- In:
Electronic commerce research
16
(
2016
)
3
,
pp. 401-424
Persistent link: https://www.econbiz.de/10011556572
Saved in:
50
The role of online buzz for leader versus challenger brands : the case of the MP3 player market
Shin, Hyun S.
;
Hanssens, Dominique M.
;
Kim, Kyoo Il
- In:
Electronic commerce research
16
(
2016
)
4
,
pp. 503-528
Persistent link: https://www.econbiz.de/10011598928
Saved in:
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