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subject:"Viral marketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
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Viral marketing
Internet marketing
160
Online-Marketing
160
Consumer behaviour
100
Konsumentenverhalten
100
Social Web
88
Social web
88
Advertising effects
48
Werbewirkung
48
Beziehungsmarketing
39
Relationship marketing
39
Advertising
38
Brand management
38
Markenführung
38
Werbung
38
E-commerce
36
Electronic Commerce
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Virales Marketing
32
social media
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Online retailing
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Online-Handel
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Markenimage
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Confidence
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Loureiro, Sandra Maria Correia
2
Sarmento, Eduardo Moraes
2
Acharyulu, G. V. R. K.
1
Ahmed, Aun
1
Akrimi, Yosra
1
Al-Adwan, Ahmad Samed
1
Alhorani, Alaa
1
Almodarresi, Seyed Mahdi Alhosseini
1
Amarullah, Dudi
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Amritesh
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Araujo, Priscila Graziele
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Aslam, Faheem
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Barbosa, Belem
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Becerra, Enrique
1
Bilro, Ricardo Godinho
1
Biswal, Santosh Kumar
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Bueno, Ricardo Luiz Pereira
1
Chakraborty, Uttam
1
Choi, Chang-Won
1
Chung, Yoo Jin
1
Coyle, James R.
1
Dalakas, Vassilis
1
Decker, Reinhold
1
Donthu, Naveen
1
Eells, Danielle
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1
Ghaedi, Mohammadreza
1
Guerreiro, João Pedro Silva Martins
1
Guillory, Monica D.
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Gupta, Pranjal
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Journal of promotion management : innovations in planning and applied research
International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
72
International journal of hospitality management
45
Journal of retailing and consumer services
44
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
27
Tourism management : research, policies, practice
27
Electronic commerce research
23
Journal of management information systems : JMIS
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Journal of hospitality marketing & management
18
Journal of electronic commerce research : JECR
16
Journal of marketing
15
Journal of travel and tourism marketing
15
Psychology & marketing
14
Journal of advertising research
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
European journal of marketing : EJM
10
International journal of consumer studies
10
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
SpringerLink / Bücher
9
Cogent business & management
8
International journal of business information systems : IJBIS
8
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1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
3
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
4
Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte
;
Nasab, Seyyed Mohammad Tabataba'i
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
Saved in:
5
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
6
The anatomy of viral advertising : a content analysis of viral advertising from the elaboration likelihood model perspective
Segev, Sigal
;
Fernandes, Juliana
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 125-154
Persistent link: https://www.econbiz.de/10013483018
Saved in:
7
Do facebook friends make me donate? : factors involved in online donations via sns
Kim, Eunyoung
;
Park, Sung-Eun
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 849-872
Persistent link: https://www.econbiz.de/10014287778
Saved in:
8
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
9
Mega-influencers as online opinion leaders : establishing cosmetic brand engagement on social media
Fitriati, Rachma
;
Siwi, Inggit Sekar Madu
;
Munawaroh
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 359-382
Persistent link: https://www.econbiz.de/10013550351
Saved in:
10
Impact of beauty vlogger's credibility and popularity on ewom sharing intention : the mediating role of parasocial interaction
Manchanda, Parul
;
Arora, Nupur
;
Sethi, Vaishali
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 379-412
Persistent link: https://www.econbiz.de/10012821548
Saved in:
11
Tourists' booking behavior : online social media perspectives
Ghaedi, Mohammadreza
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 702-728
Persistent link: https://www.econbiz.de/10013277301
Saved in:
12
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
13
Social media communication and consumer decision making : an empirical perspective
Sangwan, Sumit
;
Sharma, Supran Kumar
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10014309987
Saved in:
14
An exploration of online marketplace quality dimension and relationship with purchase intention : the mediating roles of trust and e-WOM
Ranjan, Priyadarshi
;
Acharyulu, G. V. R. K.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10014309992
Saved in:
15
Predicting consumer avoidance of native advertising on social networking sites : a survey of facebook users
Chung, Yoo Jin
;
Kim, Eunice
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012385169
Saved in:
16
The effect of brand love on the electronic word-of-mouth and repurchase intention
Çelik, Süleyman
;
Topuz, Yusuf Volkan
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012669850
Saved in:
17
Impact of online reviews on consumer's hotel booking intentions : does brand image mediate?
Chakraborty, Uttam
;
Biswal, Santosh Kumar
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 943-963
Persistent link: https://www.econbiz.de/10012287155
Saved in:
18
The impacts of consumer personality traits on online video ads sharing intention
Choi, Chang-Won
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 1073-1092
Persistent link: https://www.econbiz.de/10012287161
Saved in:
19
Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth
Al-Adwan, Ahmad Samed
;
Kokash, Husam
;
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 278-306
Persistent link: https://www.econbiz.de/10012251138
Saved in:
20
Factors influencing consumers' purchase intention towards online group buying in Malaysia
Yean Sien Liew
;
Mohammad Falahat
- In:
International journal of electronic marketing and …
10
(
2019
)
1
,
pp. 60-77
Persistent link: https://www.econbiz.de/10012036982
Saved in:
21
The influence of online recommendation mechanisms in the Smartphone market in the context of electronic word-of-mouth
Pinochet, Luis Hernan Contreras
;
Lopes, Evandro Luiz
; …
- In:
International journal of electronic marketing and …
10
(
2019
)
3
,
pp. 209-229
Persistent link: https://www.econbiz.de/10012106620
Saved in:
22
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
23
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
24
The determinants and consequences of website credibility in e-retailing: examining the roles of ethical issues
Limbu, Yam B.
;
Jensen, Ricard W.
- In:
International journal of electronic marketing and …
9
(
2018
)
1
,
pp. 89-108
Persistent link: https://www.econbiz.de/10011849125
Saved in:
25
Impact of social relationships on electronic word of mouth in social networking sites : a study of Indian social network users
Sahrma, Smita
;
Rehman, Asad
- In:
International journal of electronic marketing and …
8
(
2017
)
2
,
pp. 93-115
Persistent link: https://www.econbiz.de/10011796485
Saved in:
26
Consumers' attitude toward Facebook advertising
Ferreira, Fátima
;
Barbosa, Belem
- In:
International journal of electronic marketing and …
8
(
2017
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10011790496
Saved in:
27
The digital economy : new e-business strategies for food Italian system
Sturiale, Luisa
;
Scuderi, Alessandro
- In:
International journal of electronic marketing and …
7
(
2016
)
4
,
pp. 287-310
Persistent link: https://www.econbiz.de/10011664548
Saved in:
28
The usefulness of online reviews in financial services
Guillory, Monica D.
;
Lohtia, Ritu
;
Donthu, Naveen
- In:
International journal of electronic marketing and …
7
(
2016
)
1
,
pp. 66-90
Persistent link: https://www.econbiz.de/10011595029
Saved in:
29
Usability, interactivity, website personality and consumers' responses : a case of internet service provider
Akrimi, Yosra
- In:
International journal of electronic marketing and …
7
(
2016
)
3
,
pp. 204-228
Persistent link: https://www.econbiz.de/10011648266
Saved in:
30
Online reviews as a source of marketing research data : a literature analysis
Tuma, Michael Nche
;
Decker, Reinhold
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 287-316
Persistent link: https://www.econbiz.de/10010394750
Saved in:
31
"Click here to share with a friend" : a uses and gratifications approach to word-of-mouth marketing ettectiveness
Coyle, James R.
;
Smith, Ted
;
Lightfoot, Elizabeth
; …
- In:
International journal of electronic marketing and …
4
(
2011
)
4
,
pp. 225-247
Persistent link: https://www.econbiz.de/10009530465
Saved in:
32
"You should buy this one!" : the influence of online recommendations on product attitudes and choice confidence
Harris, Judy
;
Gupta, Pranjal
- In:
International journal of electronic marketing and …
2
(
2008/09
)
2
,
pp. 176-189
Persistent link: https://www.econbiz.de/10003781060
Saved in:
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