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~type_genre:"Reprint"
~type_genre:"Aufsatz in Zeitschrift"
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592
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509
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brand equity
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15
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15
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ECONIS (ZBW)
665
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401
Green supply chain initiatives in brand building : an Indian perspective
Trott, Sangeeta
- In:
International journal of business innovation and research
13
(
2017
)
2
,
pp. 222-237
Persistent link: https://www.econbiz.de/10011724586
Saved in:
402
Co-creating service recovery after service failure : the role of brand equity
Hazée, Simon
;
Van Vaerenbergh, Yves
;
Armirotto, Vincent
- In:
Journal of business research : JBR
74
(
2017
),
pp. 101-109
Persistent link: https://www.econbiz.de/10011675409
Saved in:
403
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
404
The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement
Hepola, Janne
;
Karjalouto, Heikki
;
Hintikka, Anni
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 282-293
Persistent link: https://www.econbiz.de/10011744454
Saved in:
405
Measuring and understanding brand value in a dynamic model of brand management
Borkovsky, Ron N.
;
Goldfarb, Avi
;
Haviv, Avery M.
; …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
4
,
pp. 471-499
Persistent link: https://www.econbiz.de/10011744809
Saved in:
406
A mechanism for aggregating association network data : an application to brand concept maps
Böger, Daniel
;
Kottemann, Pascal
;
Meißner, Martin
; …
- In:
Journal of business research : JBR
79
(
2017
),
pp. 90-106
Persistent link: https://www.econbiz.de/10011745158
Saved in:
407
How CSR affects brand equity of Indian Firms?
Singh, Anupam
;
Verma, Priyanka
- In:
Global business review
18
(
2017
)
3
,
pp. 52-69
Persistent link: https://www.econbiz.de/10011745473
Saved in:
408
An assessment of how well we account for intangibles
De Rassenfosse, Gaétan
- In:
Industrial and corporate change
26
(
2017
)
3
,
pp. 517-534
Persistent link: https://www.econbiz.de/10011747148
Saved in:
409
City brand competitiveness : exploring structural relationships among city brand equity elements in China
Lee, Kunjoon
- In:
International journal of business and economics …
6
(
2017
)
3
,
pp. 32-39
Persistent link: https://www.econbiz.de/10011750264
Saved in:
410
Effective strategies for developing meaningful names and associations for co-branded products in new and emerging markets
Chen, Kun
;
Newell, Stephen J.
;
Kou, Gang
;
Zhang, Lei
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 362-374
Persistent link: https://www.econbiz.de/10011753366
Saved in:
411
Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Baltic journal of management
12
(
2017
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10011707209
Saved in:
412
The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams
Giroux, Marilyn
;
Pons, Frank
;
Maltese, Lionel
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 180-195
Persistent link: https://www.econbiz.de/10011709613
Saved in:
413
Influence of customer relationship management, brand equity, perceived product quality, perceived price on customer value and purchase intention (studies Philips light bulb in Bata...
Hakim, Lukmanul
;
Susanti, Nanis
;
Ujianto
- In:
International journal of economics and finance
9
(
2017
)
7
,
pp. 122-131
Persistent link: https://www.econbiz.de/10011713816
Saved in:
414
The impact of corporate social responsibility on brand equity : consumer responses to two types of fit
Guzman, Francisco
;
Davis, Donna
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 435-446
Persistent link: https://www.econbiz.de/10011778290
Saved in:
415
How trust moderates social media engagement and brand equity
Chahal, Hardeep
;
Rani, Anu
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011779170
Saved in:
416
Journal of brand management : year end review 2017
Powell, Shaun M.
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 509-515
Persistent link: https://www.econbiz.de/10011771414
Saved in:
417
Applying consumer-based brand equity in luxury hotel branding
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Tseng, …
- In:
Journal of business research : JBR
81
(
2017
),
pp. 192-202
Persistent link: https://www.econbiz.de/10011771690
Saved in:
418
A financial approach-based measurement of brand equity in the restaurant industry
Choi, Serin
;
Choi, Kyuwan
;
Lee, Seoki
;
Lee, Kyuseok
- In:
Tourism economics : the business and finance of tourism …
23
(
2017
)
7
,
pp. 1515-1522
Persistent link: https://www.econbiz.de/10011772727
Saved in:
419
When and why does the name of the brand still matter? : developing the temporal dimension of brand name equity theory
Round, Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2118-2137
Persistent link: https://www.econbiz.de/10011773843
Saved in:
420
Impact of government brand-building promotion on enterprise financial performance : empirical evidence from China
Wen, Decheng
;
Chen, Xiao
;
Sun, Xiaojing
;
Cao, Jing
; …
- In:
Total quality management & business excellence : an …
28
(
2017
)
9
,
pp. 1023-1040
Persistent link: https://www.econbiz.de/10011778049
Saved in:
421
Pawning n00bs : insights into perceptions of brand extensions of the video game industry
Butcher, Luke
;
Tang, Ysobel
;
Phau, Ian
- In:
Australasian marketing journal
25
(
2017
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10011792004
Saved in:
422
The World Heritage list: which sites promote the brand? : a big data spatial econometrics approach
Wuepper, David
;
Patry, Marc
- In:
Journal of cultural economics
41
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011796055
Saved in:
423
An integrated retailer image and brand equity framework : re-examining, extending, and restructuring retailer brand equity
Anselmsson, Johan
;
Burt, Steven
;
Tunca, Burak
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 194-203
Persistent link: https://www.econbiz.de/10011743247
Saved in:
424
A strategic approach to self-branding
Evans, Joel R.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
4
,
pp. 270-311
Persistent link: https://www.econbiz.de/10011848759
Saved in:
425
MNCs and religious influences in global markets : drivers of consumer-based halal brand equity
Butt, Muhammad Mohsin
;
Rose, Susan
;
Wilkins, Stephen
; …
- In:
International marketing review
34
(
2017
)
6
,
pp. 885-908
Persistent link: https://www.econbiz.de/10011799827
Saved in:
426
Green marketing strategies : how do they influence consumer-based brand equity?
Sohail, M. Sadiq
- In:
Journal for global business advancement : JGBA
10
(
2017
)
3
,
pp. 229-243
Persistent link: https://www.econbiz.de/10011800591
Saved in:
427
Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 650-666
Persistent link: https://www.econbiz.de/10011801144
Saved in:
428
"Impact of Electronic Word of Mouth (E-WOM) on Consumer Based Brand Equity (CBBE) : a literature review"
Yadav, Neha
;
Chikhalkar, Rekha D.
- In:
Indian journal of economics & business : IJEB
16
(
2017
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10011873797
Saved in:
429
You get what you pay for : the link between price and food safety in Kenya
Hoffmann, Vivian
;
Moser, Christine
- In:
Agricultural economics : the journal of the …
48
(
2017
)
4
,
pp. 449-458
Persistent link: https://www.econbiz.de/10011861659
Saved in:
430
Building customer-based brand equity of domestic brands : role of brand equity dimensions
Sharma, Rajesh
- In:
Metamorphosis : a journal of management research
16
(
2017
)
1
,
pp. 45-59
Persistent link: https://www.econbiz.de/10011815898
Saved in:
431
Dynamic modeling for apartment brand management in the housing market
Choi, Minji
;
Park, Moonseo
;
Lee, Hyun-Soo
;
Hwang, Sungjoo
- In:
International journal of strategic property management
21
(
2017
)
4
,
pp. 357-370
Persistent link: https://www.econbiz.de/10011893511
Saved in:
432
Does corporate social responsibility contribute to strengthen brand equity? : an empirical study
Bhattacharya, Subhajit
- In:
International review on public and non-profit marketing
14
(
2017
)
4
,
pp. 513-533
Persistent link: https://www.econbiz.de/10011956204
Saved in:
433
Medical insurance mayhem : one woman's struggle for information
Bish, Rachael
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 219-225
Persistent link: https://www.econbiz.de/10011971508
Saved in:
434
Governance of private label as strategic asset : developing a brand valuation model
Giovannini, Renato
;
Sansone, Marcello
;
Marsigalia, Bruno
; …
- In:
Journal of governance and regulation : international …
6
(
2017
)
4
,
pp. 17-29
Persistent link: https://www.econbiz.de/10011921406
Saved in:
435
Studying the effect of country image on brand equity
Bozorginia, Rahman
;
Basirat, Mehdi
- In:
International journal of economic perspectives : IJEP
11
(
2017
)
3
,
pp. 1910-1919
Persistent link: https://www.econbiz.de/10012212120
Saved in:
436
Stock exchange brands as an influence on investor behavior
Çal, Betül
;
Lambkin, Mary
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 391-410
Persistent link: https://www.econbiz.de/10011731395
Saved in:
437
Measuring brand equity of foreign fashion apparels in the Indian market
Khan, Saima
;
Khan, Bilal Mustafa
- In:
Journal for global business advancement : JGBA
10
(
2017
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10011739075
Saved in:
438
To extend or not extend a human brand : an analysis of perceived fit and attitudes toward athlete brand extensions
Walsh, Patrick
;
Williams, Antonio
- In:
Journal of sport management : the official journal of …
31
(
2017
)
1
,
pp. 44-60
Persistent link: https://www.econbiz.de/10011669258
Saved in:
439
The roles of customer-brand relationships and brand equity in brand extension acceptance
Chiu, Chao-Min
;
Huang, Hsin-Yi
;
Weng, Yi-Chin
;
Chen, …
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
2
,
pp. 155-176
Persistent link: https://www.econbiz.de/10011669622
Saved in:
440
Influence of sensory stimuli on brand experience, brand equity and purchase intention
Moreira, António Carrizo
;
Fortes, Nuno
;
Santiago, Ramiro
- In:
Journal of business economics and management
18
(
2017
)
1
,
pp. 68-83
Persistent link: https://www.econbiz.de/10011721668
Saved in:
441
Differences in the city branding of European capitals based on online vs. offline sources of information
Molina, Arturo
;
Fernández, Alejandra C.
;
Gómez, Mar
; …
- In:
Tourism management : research, policies, practice
58
(
2017
),
pp. 28-39
Persistent link: https://www.econbiz.de/10011634629
Saved in:
442
Does the artist's name influence the perceived value of an art work?
Hernando, Elisa
;
Campo, Sara
- In:
International journal of arts management
19
(
2017
)
2
,
pp. 46-58
Persistent link: https://www.econbiz.de/10011653662
Saved in:
443
How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?
Datta, Hannes
;
Ailawadi, Kusum L.
;
Heerde, Harald J. van
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011697740
Saved in:
444
An empirical comparison of two brand personality scales : evidence from India
Ahmad, Anees
;
Thyagaraj, K. S.
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 86-92
Persistent link: https://www.econbiz.de/10011697908
Saved in:
445
A multi-stakeholder IMC framework for networked brand identity
Orazi, Davide C.
;
Spry, Amanda
;
Theilacker, Max N.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 551-571
Persistent link: https://www.econbiz.de/10011698234
Saved in:
446
Modeling the impact of advertisement-image congruity on applicant attraction
Baum, Matthias
;
Schäfer, Marina
;
Kabst, Rüdiger
- In:
Human resource management
55
(
2016
)
1
,
pp. 7-24
Persistent link: https://www.econbiz.de/10011436902
Saved in:
447
How brand orientation impacts B2B service brand equity? : an empirical study among Chinese firms
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Zhu, Miao
- In:
The journal of business & industrial marketing
31
(
2016
)
1
,
pp. 83-98
Persistent link: https://www.econbiz.de/10011539342
Saved in:
448
From mission statement to airline branding
Lin, Yi Hsin
;
Ryan, Chris
- In:
Journal of air transport management
53
(
2016
),
pp. 150-160
Persistent link: https://www.econbiz.de/10011546423
Saved in:
449
Brand relationship between global airline alliances and their member airlines
Chung, Yi-Shih
;
Feng, Cheng-min
- In:
Journal of air transport management
55
(
2016
),
pp. 222-233
Persistent link: https://www.econbiz.de/10011547866
Saved in:
450
Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011484680
Saved in:
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