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Brand image
53
Markenimage
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Brand management
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Consumer behaviour
33
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33
Brand
16
Markenartikel
16
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Uggla, Henrik
4
Ragel, V. R.
3
Attri, Rekha
2
Cleff, Thomas
2
Kakati, Rinalini P.
2
Kavida, V.
2
Lakshmi, S.
2
Mathews, Jose
2
Panda, Tapan K.
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Dao Thi Dai Trang
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Das, Gopal
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Elangeswaran, Sajiththa
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Freiling, Jörg
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Joji Alex N.
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The IUP journal of brand management : IJBRM
Journal of business research : JBR
473
The journal of brand management : an international journal
335
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
132
Asia Pacific journal of marketing and logistics
107
European journal of marketing : EJM
107
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
86
Marketing intelligence & planning
80
International journal of hospitality management
79
SpringerLink / Bücher
78
Journal of international consumer marketing
73
The journal of consumer marketing
71
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
64
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of global marketing
63
Journal of marketing management : MM
62
Marketing letters : a journal of research in marketing
61
Journal of marketing
60
Journal of strategic marketing
59
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
Cogent business & management
51
Journal of promotion management : innovations in planning and applied research
51
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
International journal of consumer studies
45
Tourism management perspectives : TMP
45
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
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ECONIS (ZBW)
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1
Factos affecting brand image : the case of Pepsodent in Da Nang, Vietnam
Trinh Le Tan
;
Dao Thi Dai Trang
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
2
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012102907
Saved in:
2
The impact of tourists' sociodemographic characteristics on perceived destination image
Sabari Shankar R.
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
2
,
pp. 26-44
Persistent link: https://www.econbiz.de/10012102910
Saved in:
3
The role of social media communication in brand equity creation : an empirical study
Alam, Mohd. Sarwar
;
Khan, Bilal Mustafa
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
1
,
pp. 54-78
Persistent link: https://www.econbiz.de/10012104311
Saved in:
4
A configurational model of brand loyalty
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 7-28
Persistent link: https://www.econbiz.de/10012182596
Saved in:
5
A study on the relationship between gender preference and brand experience with reference to Amazon brand
Baswan, Taru
;
Fatima, Farheen
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 64-77
Persistent link: https://www.econbiz.de/10012182603
Saved in:
6
Factors affecting purchase and recommendation willingness towards brand extension
Peter, Sachith Indika
;
Ragel, V. R.
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
3
,
pp. 49-68
Persistent link: https://www.econbiz.de/10011987773
Saved in:
7
Destination personality and destination image : a literature review
Shankar, R. Sabari
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
4
,
pp. 47-60
Persistent link: https://www.econbiz.de/10011987798
Saved in:
8
The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas
;
Walter, Nadine
;
Xie, Jing
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
Saved in:
9
Servo lubricants : an analysis of brand attitude
Srivastava, Manish
;
Pegoo, M. K. K.
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10011873187
Saved in:
10
Factors contributing to brand positioning of smartphones among college students in Chennai : a study
Lakshmi, S.
;
Kavida, V.
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 55-65
Persistent link: https://www.econbiz.de/10011873189
Saved in:
11
The impact of brand image on purchase intention : moderating role of store image in Pakistan's retail sector
Rehman, Hafiz Ihsan Ur
;
Ishaq, Zahid
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
3
,
pp. 54-66
Persistent link: https://www.econbiz.de/10011751083
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12
Determinants of brand equity from the consumer's perspective : a literature review
Brahmbhatt, Dhruv
;
Shah, Juhi
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
4
,
pp. 33-46
Persistent link: https://www.econbiz.de/10011854090
Saved in:
13
Growth of Patanjali brand from local to global market : a study
Masheswari, Namrata
;
Sharma, R. P.
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
4
,
pp. 59-67
Persistent link: https://www.econbiz.de/10011854105
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14
The role of consumer personality trait and brand personality trait in creating customer experience
Mann, Bikram Jit Singh
;
Rawat, Jyoti
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
3
,
pp. 23-42
Persistent link: https://www.econbiz.de/10011627189
Saved in:
15
The effect of brand equity on customer satisfaction : an empirical study based on David Aaker's brand equity model
Tanveer, Zoyia
;
Lodhi, Rab Nawaz
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
3
,
pp. 43-54
Persistent link: https://www.econbiz.de/10011627192
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16
Impact of brand equity on purchase intention of home appliances
Lakshmi, S.
;
Kavida, V.
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
4
,
pp. 54-67
Persistent link: https://www.econbiz.de/10011635597
Saved in:
17
The impact of consumer personality traits on luxury brand market : an empirical study on closet consumers
Kastiya, Shweta
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10011536296
Saved in:
18
The role of consumer perceived fit in brand extension acceptability
Evangeline, S. J.
;
Ragal, V. R.
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
1
,
pp. 57-72
Persistent link: https://www.econbiz.de/10011536309
Saved in:
19
Modeling the personality construct of brands : a study on apparel brands in India
Ghosh, Saugat
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
2
,
pp. 57-74
Persistent link: https://www.econbiz.de/10011538392
Saved in:
20
Factors affecting shoopers' brand preference towards choosing retail stores
Bhukya, Ramulu
;
Singh, Sapna
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
2
,
pp. 75-86
Persistent link: https://www.econbiz.de/10011538410
Saved in:
21
Impact of country of origin and customer involvement on brand preference : discriminant modeling in Indian credit card business
Panda, Tapan K.
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
4
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011635578
Saved in:
22
A study on selection of most preferred brands
Gupta, Gaurav
;
Singla, Vikas
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
4
,
pp. 24-33
Persistent link: https://www.econbiz.de/10011635579
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23
Consumer acceptability of brand extensions : the role of brand reputation and perceived similarity
Selvanayagam, J. Evangeline
;
Ragel, V. R.
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
3
,
pp. 18-29
Persistent link: https://www.econbiz.de/10011411340
Saved in:
24
Exploring the benefits of branding universities : a developing country perspective
Heer, Felicia de
;
Tandoh-Offin, Patrick
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
4
,
pp. 58-71
Persistent link: https://www.econbiz.de/10011536126
Saved in:
25
Brand personality : finding compatibility between human personality and brand characteristics
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
2
,
pp. 21-38
Persistent link: https://www.econbiz.de/10011300968
Saved in:
26
Determinants of the buying behavior of young consumer of branded clothes : an empirical analysis
Kansra, Pooja
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
3
,
pp. 57-70
Persistent link: https://www.econbiz.de/10010424453
Saved in:
27
Brand positioning of green cars : a correspondence analysis approach
Mohanraj, M. Prasanna
;
Siddique, Saneen Mohammed
; …
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
3
,
pp. 7-18
Persistent link: https://www.econbiz.de/10010424459
Saved in:
28
The impact of political brand trust on voting intention : evidence from 2013 North Maluku Governor Election
Rachmat, Muhammad
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
2
,
pp. 55-70
Persistent link: https://www.econbiz.de/10010385827
Saved in:
29
The influence of brand association on customer preference : a study on branded carbonated soft drinks
Elangeswaran, Sajiththa
;
Ragel, V. R.
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
2
,
pp. 38-54
Persistent link: https://www.econbiz.de/10010385828
Saved in:
30
Need states : the missing link to the brand portfolio strategy paragon
Uggla, Henrik
;
Nyberg, Björn
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
2
,
pp. 28-37
Persistent link: https://www.econbiz.de/10010385830
Saved in:
31
Can you feel it? : the effect of brand experience on brand equity
Cleff, Thomas
;
Lin, I Chun
;
Walter, Nadine
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
2
,
pp. 7-27
Persistent link: https://www.econbiz.de/10010385838
Saved in:
32
An analytical study of spillover effect of different branding elements on customer-based brand equity
Choudhury, Smritishikha
;
Kakati, Rinalini P.
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
1
,
pp. 30-46
Persistent link: https://www.econbiz.de/10010367908
Saved in:
33
Cross-cultural model of customer-based brand equity for a tourism destination
Ruzzier, Maja Konecnik
;
Antoncic, Bostjan
;
Ruzzier, Mitja
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
1
,
pp. 7-29
Persistent link: https://www.econbiz.de/10010367912
Saved in:
34
The impact of brand loyalty on consumers' sportswear brand purchases
Singh, Pankaj Kumar
;
Pattanayak, J. K.
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
4
,
pp. 40-52
Persistent link: https://www.econbiz.de/10010490355
Saved in:
35
Energy versus relevance in a comparative brand equity context : implications for brand portfolio management
Uggla, Henrik
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
4
,
pp. 29-39
Persistent link: https://www.econbiz.de/10010490356
Saved in:
36
The brand value of FM channels in indore : a comparative analysis
Attri, Rekha
- In:
The IUP journal of brand management : IJBRM
10
(
2013
)
4
,
pp. 37-48
Persistent link: https://www.econbiz.de/10010233462
Saved in:
37
The effect of repositioning on brand personality : an empirical study on BlackBerry mobile phones
Mishra, Mukesh Kumar
;
Choudhury, Dibyendu
- In:
The IUP journal of brand management : IJBRM
10
(
2013
)
2
,
pp. 64-82
Persistent link: https://www.econbiz.de/10009772584
Saved in:
38
Measuring customer-based brand equity through brand building blocks for durables
Kakati, Rinalini P.
;
Choudhury, Smitishikha
- In:
The IUP journal of brand management : IJBRM
10
(
2013
)
2
,
pp. 24-41
Persistent link: https://www.econbiz.de/10009772590
Saved in:
39
Does emotional appeal work in advertising? : the rationality behind using emotional appeal to create favorable brand attitude
Panda, Tapan K.
;
Panda, Tapas K.
;
Mishra, Kamalesh
- In:
The IUP journal of brand management : IJBRM
10
(
2013
)
2
,
pp. 7-23
Persistent link: https://www.econbiz.de/10009772591
Saved in:
40
The nature and scope of brand portfolio signals within brand portfolio management
Uggla, Henrik
- In:
The IUP journal of brand management : IJBRM
10
(
2013
)
3
,
pp. 7-16
Persistent link: https://www.econbiz.de/10010203631
Saved in:
41
An empirical study of the effects of consumer knowledge on fit perception in brand extension success
Paul, Soumi
;
Datta, Saroj Kumar
- In:
The IUP journal of brand management : IJBRM
10
(
2013
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10009756788
Saved in:
42
Developing brand personality scales : a literature review
Das, Gopal
;
Guin, Kalyan Kumar
;
Datta, Biplab
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
2
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009577722
Saved in:
43
An enquiry into selected marketing mix elements and their inpact on brand equity
Alex, N. Joji
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
2
,
pp. 29-43
Persistent link: https://www.econbiz.de/10009577728
Saved in:
44
Brand portfolio prerogative : five challenges and research themes within brand portfolio management
Uggla, Henrik
;
Lashgari, Maryam
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
3
,
pp. 7-20
Persistent link: https://www.econbiz.de/10009659092
Saved in:
45
The impact of comparative communication in advertisements on brand image : an exploratory Indian perspective
Mehta, Nikhil
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
4
,
pp. 6-30
Persistent link: https://www.econbiz.de/10009702532
Saved in:
46
Effect of internal branding on brand supporting behaviors of employees regarding customer attraction in Islamic banking
Javanmard, Habibollah
;
Nia, Ensiyeh Nemati
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
4
,
pp. 35-46
Persistent link: https://www.econbiz.de/10009425880
Saved in:
47
Measuring public sector oil marketing companies' brand awareness
Attri, Rekha
;
Urkude, Ashish Manohar
;
Pahwa, Manvinder S.
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
4
,
pp. 7-24
Persistent link: https://www.econbiz.de/10009425886
Saved in:
48
Consumer evaluations of product line brand extension
Joji Alex N.
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
1
,
pp. 22-35
Persistent link: https://www.econbiz.de/10009245005
Saved in:
49
Archetyping the brand : strategy to connect
Siraj, Sadaf
;
Kumari, Shyama
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
3
,
pp. 47-59
Persistent link: https://www.econbiz.de/10009405692
Saved in:
50
Building strong service brands : the hierarchical relationship between brand equity dimensions
Balaji, M. S.
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
3
,
pp. 7-24
Persistent link: https://www.econbiz.de/10009405698
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