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Search: subject_exact:"Brand personality"
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Brand image
10,773
Markenimage
10,761
Brand management
6,994
Markenführung
6,988
Consumer behaviour
6,593
Konsumentenverhalten
6,590
Brand
3,293
Markenartikel
3,254
Beziehungsmarketing
1,869
Relationship marketing
1,869
Social Web
984
Social web
984
Advertising effects
977
Werbewirkung
977
Online-Marketing
899
Internet marketing
895
Designation of origin
876
Herkunftsbezeichnung
876
Tourism marketing
746
Tourismusmarketing
746
Customer satisfaction
655
Kundenzufriedenheit
655
Marketingmanagement
601
Marketing management
599
Destination management
598
Destinationsmanagement
598
Brand loyalty
503
Corporate reputation
494
Firmenimage
494
Holiday behaviour
460
Urlaubsverhalten
460
Advertising
444
Deutschland
440
Werbung
438
Germany
432
Personality psychology
422
Persönlichkeitspsychologie
422
Viral marketing
422
Virales Marketing
422
Markentreue
421
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4,873
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1,670
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9,000
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1,856
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3
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2
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815
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285
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223
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222
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212
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101
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101
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70
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67
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53
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48
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41
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14
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13
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13
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8
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8
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7
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7
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5
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5
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5
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5
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5
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826
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19
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9
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5
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1
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Burmann, Christoph
71
Phau, Ian
33
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Loureiro, Sandra Maria Correia
30
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
25
Huber, Frank
24
Sattler, Henrik
24
Han, Heesup
23
Romaniuk, Jenni
23
De Chernatony, Leslie
22
Gierl, Heribert
22
Guzman, Francisco
22
Bauer, Hans H.
21
Usman, Osly
21
Foroudi, Pantea
20
Japutra, Arnold
20
Baumgarth, Carsten
19
Fetscherin, Marc
19
Sarkar, Abhigyan
18
Christodoulides, George
17
King, Ceridwyn
17
Veloutsou, Cleopatra
17
Wiedmann, Klaus-Peter
17
Ekinci, Yuksel
16
Gupta, Suraksha
16
Khan, Imran
16
MacInnis, Deborah J.
16
Rahman, Zillur
16
Völckner, Franziska
16
Bruhn, Manfred
15
Gil Saura, Irene
15
Park, C. Whan
15
Paul, Justin
15
Pelsmacker, Patrick de
15
Sreejesh, S.
15
Valette-Florence, Pierre
15
Wong, IpKin Anthony
15
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Springer Fachmedien Wiesbaden
27
NetLibrary, Inc
4
Friedrich-Schiller-Universität Jena
3
IGI Global
3
Books on Demand GmbH <Norderstedt>
2
Centre d'Observation Economique
2
Christian-Albrechts-Universität zu Kiel
2
EconWPA
2
Edward Elgar Publishing
2
Fachhochschule Reutlingen / European School of Business
2
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
2
Haufe-Lexware GmbH & Co. KG
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
National Bureau of Economic Research
2
Universität Mannheim
2
Université Paris-Dauphine (Paris IX)
2
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
2
American Marketing Association
1
Arbeitskreis Sportökonomie
1
Brandsboard e.V.
1
Business Information Centre <Toronto>
1
Campus Verlag
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Charles H. Dyson School of Applied Economics and Management, Cornell University
1
Communiquer autrement, le vin dans l'imaginaire <Veranstaltung> <2015, Ferrals-les-Corbières>
1
Credit Suisse Group AG
1
EBS Business School
1
Eidgenössisches Institut für Geistiges Eigentum
1
Erich-Schmidt-Verlag
1
Ernst-Moritz-Arndt-Universität Greifswald
1
European Association of Agricultural Economists - EAAE
1
European University Institute
1
European University Institute / Department of Economics
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Faculteit Economie en Bedrijfskunde, Universiteit Gent
1
Finansovyj Universitet
1
Fördergesellschaft Marketing an der Universität Augsburg
1
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Published in...
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Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Journal of travel and tourism marketing
100
Tourism management : research, policies, practice
100
Journal of marketing communications
93
Marketing intelligence & planning
88
International journal of hospitality management
79
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
Journal of strategic marketing
71
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
International marketing review
68
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
64
Journal of marketing
62
Journal of marketing management : MM
62
SpringerLink / Bücher
62
Journal of the Academy of Marketing Science
61
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
Journal of promotion management : innovations in planning and applied research
53
The IUP journal of brand management : IJBRM
53
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
Journal of Islamic marketing
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
43
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Source
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ECONIS (ZBW)
10,763
Other ZBW resources
56
RePEc
27
EconStor
8
BASE
7
Showing
2,901
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2901
Web Trends : a valuable tool for business research
France, Stephen L.
;
Shi, Yuying
;
Kazandjian, Brett
- In:
Journal of business research : JBR
132
(
2021
),
pp. 666-679
Persistent link: https://www.econbiz.de/10012581649
Saved in:
2902
The effect of social mission on service quality and brand image
Lin, Yi Hsin
;
Lin, Feng-Jyh
;
Wang, Kuo-Hsiung
- In:
Journal of business research : JBR
132
(
2021
),
pp. 744-752
Persistent link: https://www.econbiz.de/10012581658
Saved in:
2903
Shape congruence in product design : impacts on automatically activated attitudes
Pleyers, Gordy
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581853
Saved in:
2904
Capturing implicit texture-flavour associations to predict consumers' new product preferences
Cuny, Caroline
;
Petit, Cécile
;
Allain, Gaël
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012581854
Saved in:
2905
Brand and quality effects on introduction of store brand products
Al-Monawer, Nasser
;
Davoodi, Mehdi
;
Qi, Lian
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012581861
Saved in:
2906
Perceived brand authenticity and social exclusion as drivers of psychological brand ownership
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012581919
Saved in:
2907
Shopping centers revisited : the interplay between consumers' spontaneous online communications and retail planning
Pantano, Eleonora
;
Dennis, Charles
;
De Pietro, Michela
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012581925
Saved in:
2908
The relationship between brand experience and consumer-based brand equity in grocerants
Jeon, Hyeon Mo
;
Yoo, Se Ran
- In:
Service business
15
(
2021
)
2
,
pp. 369-389
Persistent link: https://www.econbiz.de/10012582273
Saved in:
2909
Position of Sri Lankan products in the global market : a comparison of brand values
Silva, Pathmani Mangalika de
;
Gunawardana, Kennedy D.
; …
- In:
New horizons in management, leadership and …
,
(pp. 3-26)
.
2021
Persistent link: https://www.econbiz.de/10012582291
Saved in:
2910
Country image at risk : spillover effects of product-harm crises and the role of trust
Aichner, Thomas
;
Wilken, Robert
;
Coletti, Paolo
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 73-89
Persistent link: https://www.econbiz.de/10012584503
Saved in:
2911
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
2912
CSR spillover effect : the influence of a brand's corporate social responsibility activity on competing brands
Tezer, Ali
;
Tofighi, Maryam
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
7/8
,
pp. 651-670
Persistent link: https://www.econbiz.de/10012584560
Saved in:
2913
Moderating effect of brand commitment on apparel brand prestige in upward comparisons
Kumagai, Ken
;
Nagasawa, Shin'ya
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 195-213
Persistent link: https://www.econbiz.de/10012584776
Saved in:
2914
The impact of inclusive fashion advertising with plus-size models on female consumers : the mediating role of brand warmth
Joo, Bo Ra
;
Wu, Juanjuan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
Saved in:
2915
"Foreign brands of course!" : an ethnographic study exploring COO image perceptions and its influence on the preference of foreign clothing brands
Khair, Nadine
;
Lloyd-Parkes, Elizabeth
;
Deacon, Jonathan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 274-290
Persistent link: https://www.econbiz.de/10012584789
Saved in:
2916
Scrutinizing the efficacy of branded apps quality to counter counterfeiting and restore trust in M-Commerce
Manchanda, Mohit
;
Deb, Madhurima
;
Lomo-David, Ewuuk
- In:
Quality management journal : QMJ
28
(
2021
)
3
,
pp. 156-174
Persistent link: https://www.econbiz.de/10012584871
Saved in:
2917
Tell us your concern, and we shall together address! : role of service booking channels and brand equity on post-failure outcomes
Manu C
;
Sreejesh, S.
;
Paul, Justin
- In:
International journal of hospitality management
96
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012585701
Saved in:
2918
Editorial: on Hideki Matsuyama and the need for more study of global brand equity
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 325-326
Persistent link: https://www.econbiz.de/10012586664
Saved in:
2919
Which model looks most like me? : explicating the impact of body image advertisements on female consumer well-being and consumption behaviour across brand categories
Lou, Chen
;
Tse, Caleb H.
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 602-628
Persistent link: https://www.econbiz.de/10012586684
Saved in:
2920
Brand equity for self-driving route along the Silk Road
Xu, Xing'an
;
Wang, Lilei
;
Song, Zibin
;
Song, Jiayun
- In:
The service industries journal
41
(
2021
)
7/8
,
pp. 462-488
Persistent link: https://www.econbiz.de/10012586701
Saved in:
2921
Influence of socio-psychological factors on consumers purchasing behavior in Kazakhstan
Ostrovskiy, Alexandr
;
Garkavenko, Vladimir
;
Rybina, Liza
- In:
The service industries journal
41
(
2021
)
7/8
,
pp. 527-552
Persistent link: https://www.econbiz.de/10012586707
Saved in:
2922
Do brand micro-blogs entities’ interactivity enhance customer’s brand resonance? : evidence from China
Zhao, Haichuan
;
Cheng, Xian
;
Xingyuan, Wang
;
Qin, Chunqing
- In:
Asian business & management
20
(
2021
)
3
,
pp. 390-408
Persistent link: https://www.econbiz.de/10012586930
Saved in:
2923
Antecedents and outcomes of brand strength : a study of Asian IT organizations towards brand sustainability
Ray, Keshab
;
Sharma, Meenakshi
- In:
Corporate reputation review
24
(
2021
)
3
,
pp. 128-142
Persistent link: https://www.econbiz.de/10012587289
Saved in:
2924
Inclusion as a component of CSR and a brand connection strategy
Laskin, Alexander V.
;
Kresic, Katie
- In:
Public relations for social responsibility : affirming …
,
(pp. 149-163)
.
2021
Persistent link: https://www.econbiz.de/10012587443
Saved in:
2925
Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and brand diffusion
Gölgeci, Ismail
;
Malagueno, Ricardo
;
Fearne, Andrew P.
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 5-16
Persistent link: https://www.econbiz.de/10012588287
Saved in:
2926
The role of atmosphere in Italian museums : effects on brand perceptions and visitor behavioral intentions
Piancatelli, Chiara
;
Massi, Marta
;
Vocino, Andrea
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 546-566
Persistent link: https://www.econbiz.de/10012588444
Saved in:
2927
The impact of gamification adoption intention on brand awareness and loyalty in tourism : the mediating effect of customer engagement
Abou-Shouk, Mohamed
;
Soliman, Mohammad
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588590
Saved in:
2928
Online destination brand experience and authenticity : does individualism-collectivism orientation matter?
Khan, Imran
;
Fatma, Mobin
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588616
Saved in:
2929
The clustering of city images on Instagram : a comparison between projected and perceived images.
Paül i Agustí, Daniel
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012588629
Saved in:
2930
Measuring destination image : a novel approach based on visual data mining : a methodological proposal and an application to European islands
Arabadzhyan, Anastasia
;
Figini, Paolo
;
Vici, Laura
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012588636
Saved in:
2931
Perceived greenwashing : the effects of green marketing on environmental and product perceptions
Szabo, Szerena
;
Webster, Jane
- In:
Journal of business ethics : JBE
171
(
2021
)
4
,
pp. 719-739
Persistent link: https://www.econbiz.de/10012588907
Saved in:
2932
Customer-brand disidentification : conceptualization, scale development and validation
Anaza, Nwamaka A.
;
Saavedra, José Luis
;
Hair, Joseph F.
; …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 116-131
Persistent link: https://www.econbiz.de/10012590177
Saved in:
2933
Consumer brand curation on social shopping sites
Weeks, Jessica Babin
;
Smith, Keith Marion
;
Hulland, John
- In:
Journal of business research : JBR
133
(
2021
),
pp. 399-408
Persistent link: https://www.econbiz.de/10012590302
Saved in:
2934
Online display advertising for CPG brands : (when) does it work?
Ewijk, Bernadette J. van
;
Stubbe, Astrid
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10012591030
Saved in:
2935
Wine terroir commitment in the development of a wine destination
Capitello, Roberta
;
Sidali, Katia Laura
;
Schamel, Günter
- In:
The Cornell hospitality quarterly
62
(
2021
)
3
,
pp. 313-323
Persistent link: https://www.econbiz.de/10012591190
Saved in:
2936
Effects of social media marketing and selected marketing constructs on stages of brand loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
2937
Measuring celebrity equity : unearthing the consumer knowledge structure associations
Kaur Ghuman, Mandeep
;
Parmar, Yadvinder
;
Mann, Bikram …
- In:
Global business review
22
(
2021
)
3
,
pp. 797-820
Persistent link: https://www.econbiz.de/10012591520
Saved in:
2938
Predicting airline passengers' loyalty using artificial neural network theory
Singh, Balgopal
- In:
Journal of air transport management
94
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012591801
Saved in:
2939
Investigating the influence of audiences' movie-viewing motives on attitude towards brand placement in movies
Stephen, Gladys
;
Jublee, Daniel Inbaraj
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 487-510
Persistent link: https://www.econbiz.de/10012622602
Saved in:
2940
Configuring perceived fit to mitigate consumer animosity in the context of cross-border sport sponsorships
Angell, Robert J.
;
Bottomley, Paul
;
Brečić, Ružica
; …
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 605-624
Persistent link: https://www.econbiz.de/10012623297
Saved in:
2941
Decoding consumer psychology toward dietary supplements : a mediation analysis between freebies and brand loyalty
Bharadwaj, Samrat
;
Bezborah, Pranjal
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
4
,
pp. 173-187
Persistent link: https://www.econbiz.de/10012623348
Saved in:
2942
Higher-order utilitarian and symbolic antecedents of brand love and consumers' behavioral consequences for smartphones
Khan, Muhammad Asif
;
Zulqarnain, Muhammad
;
Bhatti, …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
3
,
pp. 177-203
Persistent link: https://www.econbiz.de/10012623491
Saved in:
2943
The hidden chain of branded telecommunication services delivery : value, trust, brand, price tolerance and word of mouth communication chain
Nikhashemi, S. R.
;
Naser Valaei
;
Sajad Rezaei
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
3
,
pp. 204-240
Persistent link: https://www.econbiz.de/10012623494
Saved in:
2944
Brand authenticity and strategic response to crises : symbolic effects of donation type on purchase intent and digital engagement
Pittman, Matthew
;
Sheehan, Kim Bartel
- In:
Journal of current issues and research in advertising
42
(
2021
)
3
,
pp. 215-235
Persistent link: https://www.econbiz.de/10012623602
Saved in:
2945
Blinded by the brand : inauthentic salesperson brand attachment and its influence on customer purchase intentions
Beeler, Lisa
;
Zablah, Alex R.
;
Rapp, Adam
- In:
Journal of personal selling & sales management : JPSSM
41
(
2021
)
3
,
pp. 268-284
Persistent link: https://www.econbiz.de/10012623653
Saved in:
2946
The social phenomenon of trolling : understanding the discourse and social practices of online provocation
Demsar, Vlad
;
Brace-Govan, Jan
;
Jack, Gavin
;
Sands, Sean
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
11/12
,
pp. 1058-1090
Persistent link: https://www.econbiz.de/10012623854
Saved in:
2947
How social media influencers affect behavioural intentions towards recommended brands : the role of emotional attachment and information value
Sánchez-Fernández, Raquel
;
Jiménez-Castillo, David
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
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11/12
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pp. 1123-1147
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CEOs' self-disclosure on Instagram and consumer-brand relationships : the moderating effect of relationship norms
Kim, Taeyeon
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
40
(
2021
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6
,
pp. 897-921
Persistent link: https://www.econbiz.de/10012623906
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UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
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2950
Investigating customers' system justifying responses : application of system justification theory
Legendre, Tiffany S.
;
Lee, Seonjeong
- In:
The service industries journal
41
(
2021
)
11/12
,
pp. 832-851
Persistent link: https://www.econbiz.de/10012623977
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