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Brand management
73
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Brand image
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Brand Planning : starke Strategien für Marken und Kampagnen
International journal of contemporary hospitality management
Journal of business research : JBR
585
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
256
European journal of marketing : EJM
125
Psychology & marketing
109
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
105
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
102
Journal of marketing communications
99
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Journal of marketing
78
Journal of the Academy of Marketing Science
77
Springer eBook Collection
74
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
66
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
Journal of advertising research
61
Qualitative market research : an international journal
60
International marketing review
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Journal of global marketing
56
Journal of marketing research : JMR
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Research
55
Business horizons
53
Journal of travel and tourism marketing
52
The journal of consumer marketing
52
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ECONIS (ZBW)
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1
Revealing mission statements in a hotel brand sector using social network analytic approach
Breznik, Kristijan
;
Zupan Korže, Saša
;
Ragozini, Giancarlo
- In:
International journal of contemporary hospitality management
36
(
2024
)
2
,
pp. 524-542
Persistent link: https://www.econbiz.de/10014483537
Saved in:
2
Understanding the world heritage sites' brand diffusion and formation via social media : a mixed-method study
Wang, Zongshui
;
Liu, Wei
;
Sun, Zhuo
;
Zhao, Hong
- In:
International journal of contemporary hospitality management
36
(
2024
)
2
,
pp. 602-631
Persistent link: https://www.econbiz.de/10014483688
Saved in:
3
Employee and customer perspectives in discovering the antecedent and output relationships for hotel branding development
Liu, Chih-Hsing
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 833-851
Persistent link: https://www.econbiz.de/10014483791
Saved in:
4
Mediating customer engagement in the relationship between fast-food restaurants' innovativeness and brand evangelism during COVID-19 : evidence from emergent markets
Khashan, Mohamed A.
;
Elsotouhy, Mohamed
;
Aziz, Mariam Ashraf
- In:
International journal of contemporary hospitality management
36
(
2024
)
4
,
pp. 1353-1374
Persistent link: https://www.econbiz.de/10014483845
Saved in:
5
Tokenism in the workplace : does brand activism benefit LGBTQ+ employees in the hospitality industry?
Bogicevic, Vanja
;
Li, Yizhi
;
Salvato, Edward D.
- In:
International journal of contemporary hospitality management
35
(
2023
)
11
,
pp. 3922-3949
Persistent link: https://www.econbiz.de/10014429863
Saved in:
6
What makes consumers repeat consumption internet celebrity restaurant?
Tang, Jianxiong
;
Xie, Liping
;
Sun, Qiao
;
Liu, Xian
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4073-4098
Persistent link: https://www.econbiz.de/10014430080
Saved in:
7
Exploring open innovation engagement process of hotel brand community members : motivation, empowerment and consequences
Shin, Hakseung
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4451-4467
Persistent link: https://www.econbiz.de/10014430128
Saved in:
8
Interactive CSR campaign and symbolic brand benefits : a moderated mediation model of brand trust and self-congruity in the restaurant industry
Sung, Kyong Sik
;
Lee, Seoki
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4535-4554
Persistent link: https://www.econbiz.de/10014430133
Saved in:
9
Industry talent branding : a collaborative and strategic approach to reducing hospitality's talent challenge
Manoharan, Ashokkumar
;
Scott-Young, Christina
; …
- In:
International journal of contemporary hospitality management
35
(
2023
)
8
,
pp. 2793-2815
Persistent link: https://www.econbiz.de/10014314879
Saved in:
10
Assessing brand performance consistency from consumer-generated media : the US hotel industry
Jeong, Miyoung
;
Shin, Hyejo Hailey
;
Lee, Minwoo
;
Lee, …
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 2056-2083
Persistent link: https://www.econbiz.de/10014280925
Saved in:
11
Inspiring guests' imagination of "home away from home" to choose Airbnb through brand storytelling
Zheng, Chunhui
;
Zhang, Jia
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 2136-2156
Persistent link: https://www.econbiz.de/10014280944
Saved in:
12
Females' customer engagement with eco-friendly restaurants in Instagram : the role of past visits
Ballester, Estefania
;
Ruiz Mafe, Carla
;
Rubio Benito, …
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 2267-2288
Persistent link: https://www.econbiz.de/10014280955
Saved in:
13
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
14
Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
15
Changes in the effect of credence cues on restaurant delivery service under different health risks
Kim, Jewoo
;
Kim, Jaewook
;
Wang, Yiqi
- In:
International journal of contemporary hospitality management
34
(
2022
)
2
,
pp. 737-758
Persistent link: https://www.econbiz.de/10013164497
Saved in:
16
Restaurant-visit intention : do anthropomorphic cues, brand awareness and subjective social class interact?
Kim, Heewon
;
Jang, Soocheong
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2359-2378
Persistent link: https://www.econbiz.de/10013412621
Saved in:
17
Is coolness important to luxury hotel brand management? : the linking and moderating mechanisms between coolness and customer brand engagement
Nguyen Huu Khoi
;
Le, Angelina Nhat Hanh
- In:
International journal of contemporary hospitality management
34
(
2022
)
7
,
pp. 2425-2449
Persistent link: https://www.econbiz.de/10013412638
Saved in:
18
Customers' perceptions of hotel AI-enabled voice assistants : does brand matter?
Cai, Ruiying
;
Cain, Lisa Nicole
;
Jeon, Hyeongjin
- In:
International journal of contemporary hospitality management
34
(
2022
)
8
,
pp. 2807-2831
Persistent link: https://www.econbiz.de/10013412817
Saved in:
19
Potential effects of green brand legitimacy and the biospheric value of eco-friendly behavior on online food delivery : a mediation approach
Chen, Xiaohua
;
Lee, Timothy J.
- In:
International journal of contemporary hospitality management
34
(
2022
)
11
,
pp. 4080-4102
Persistent link: https://www.econbiz.de/10013413318
Saved in:
20
Generation Z domestic food tourists' experienced restaurant innovativeness toward destination cognitive food image and revisit intention
Ding, Li
;
Jiang, Caifen
;
Qu, Hailin
- In:
International journal of contemporary hospitality management
34
(
2022
)
11
,
pp. 4157-4177
Persistent link: https://www.econbiz.de/10013413344
Saved in:
21
Positive and negative switching barriers : promoting hotel customer citizenship behaviour through brand attachment
Lee, Chang-Hun
;
Kim, Hye-Rhim
- In:
International journal of contemporary hospitality management
34
(
2022
)
11
,
pp. 4288-4311
Persistent link: https://www.econbiz.de/10013413365
Saved in:
22
Brand betrayal and moral judgment : consumers' responses to M&A of local foodservice brands
Yu, Heyao
;
Legendre, Tiffany S.
;
Jung, InHaeng
- In:
International journal of contemporary hospitality management
34
(
2022
)
12
,
pp. 4592-4608
Persistent link: https://www.econbiz.de/10013455343
Saved in:
23
Brand management - standing out from the crowd : a review and research agenda for hospitality management
King, Ceridwyn
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10011611097
Saved in:
24
Development of a scale to measure hotel brand experiences
Khan, Imran
;
Rahman, Zillur
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011611188
Saved in:
25
Building brand relationship quality among hotel loyalty program members
Lo, Ada S.
;
Im, Holly Hyunjung
;
Chen, Yong
;
Qu, Hailin
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 458-488
Persistent link: https://www.econbiz.de/10011611273
Saved in:
26
QSR brand value : marketing mix dimensions among McDonald's, KFC, Burger King, Subway and Starbucks
Harrington, Robert J.
;
Ottenbacher, Michael C.
;
Fauser, …
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 551-570
Persistent link: https://www.econbiz.de/10011611937
Saved in:
27
Relationships between brand experiences, personality traits, prestige, relationship quality, and loyalty : an empirical analysis of coffeehouse brands
Choi, Young Gin
;
Ok, Chihyung
;
Hyun, Sunghyup Sean
- In:
International journal of contemporary hospitality management
29
(
2017
)
4
,
pp. 1185-1202
Persistent link: https://www.econbiz.de/10011708009
Saved in:
28
Linking positive psychological capital with customer value co-creation
Lee, Yi-Hsuan
;
Hsiao, Chan
;
Chen, Yee-Chen
- In:
International journal of contemporary hospitality management
29
(
2017
)
4
,
pp. 1235-1255
Persistent link: https://www.econbiz.de/10011708025
Saved in:
29
Heuristic evaluation of healthy menus : examining the effect of brand image congruity
Jeong, EunHa
;
Jang, Soocheong
- In:
International journal of contemporary hospitality management
29
(
2017
)
10
,
pp. 2514-2534
Persistent link: https://www.econbiz.de/10011777063
Saved in:
30
An empirical investigation of perceived relational benefits and brand engagement in restaurant services
Odoom, Raphael
;
Boateng, Henry
;
Asante, Bismark Omane
- In:
International journal of contemporary hospitality management
29
(
2017
)
11
,
pp. 2767-2784
Persistent link: https://www.econbiz.de/10011799898
Saved in:
31
Shaping and enhancing airport lounge experiences : the application of brand personality and image congruity theories
Lee, Sanghyeop
;
Chua, Bee-Lia
;
Kim, Hyeon-Cheol
;
Han, Heesup
- In:
International journal of contemporary hospitality management
29
(
2017
)
11
,
pp. 2901-2920
Persistent link: https://www.econbiz.de/10011799935
Saved in:
32
Event innovation induced corporate branding
Yang, Fiona X.
;
Tan, Sherry Xiuchang
- In:
International journal of contemporary hospitality management
29
(
2017
)
3
,
pp. 862-882
Persistent link: https://www.econbiz.de/10011702095
Saved in:
33
Triad theory of hotel managerial leadership, employee brand-building behavior, and guest images of luxury-hotel brands
Xie, Lishan
;
Li, Yaoqi
;
Che, Sheng-Hsiang
;
Huan, Tzung-cheng
- In:
International journal of contemporary hospitality management
28
(
2016
)
9
,
pp. 1826-1847
Persistent link: https://www.econbiz.de/10011624165
Saved in:
34
Back to the future : progress and trends in hotel loyalty marketing
Tanford, Sarah
;
Shoemaker, Stowe
;
Dinca, Alexandra
- In:
International journal of contemporary hospitality management
28
(
2016
)
9
,
pp. 1937-1967
Persistent link: https://www.econbiz.de/10011624195
Saved in:
35
Service quality and brand loyalty : the mediation effect of brand passion, brand affection and self-brand connection
Hemsley-Brown, Jane
;
Alnawas, Ibrahim
- In:
International journal of contemporary hospitality management
28
(
2016
)
12
,
pp. 2771-2794
Persistent link: https://www.econbiz.de/10011610968
Saved in:
36
The effects of brand attachment on behavioral loyalty in the luxury restaurant sector
Ammari, Nedra Bahri
;
Van Niekerk, Mathilda
;
Ben Khelil, …
- In:
International journal of contemporary hospitality management
28
(
2016
)
3
,
pp. 559-585
Persistent link: https://www.econbiz.de/10011578149
Saved in:
37
Restaurant brand pages on Facebook : do active member participation and monetary sales promotions matter?
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann M.
- In:
International journal of contemporary hospitality management
27
(
2015
)
7
,
pp. 1662-1684
Persistent link: https://www.econbiz.de/10011477045
Saved in:
38
Hotel brand portfolio strategy
Wang, Yao-chin
;
Chung, Yeasun
- In:
International journal of contemporary hospitality management
27
(
2015
)
4
,
pp. 561-584
Persistent link: https://www.econbiz.de/10011326585
Saved in:
39
What you get is not what you saw : exploring the impacts of misleading hotel website photos
Kuo, Pei-Jou
;
Zhang, Lu
;
Cranage, David A.
- In:
International journal of contemporary hospitality management
27
(
2015
)
6
,
pp. 1301-1319
Persistent link: https://www.econbiz.de/10011403354
Saved in:
40
How to make your Facebook posts attractive : a case study of a leading budget hotel brand fan page
Su, Na
;
Reynolds, Dennis
;
Sun, Bixuan
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1772-1790
Persistent link: https://www.econbiz.de/10011447408
Saved in:
41
A strategy for the development of the private country club : focusing on brand prestige
Hwang, Jinsoo
;
Han, Heesup
;
Choo, Seung-woo
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609
Saved in:
42
"Do your internal branding efforts measure up?" : consumers' response to brand supporting behaviors of hospitality employees
Erkmen, Ezgi
;
Hancer, Murat
- In:
International journal of contemporary hospitality management
27
(
2015
)
5
,
pp. 878-895
Persistent link: https://www.econbiz.de/10011408127
Saved in:
43
Do perceived CSR initiatives enhance customer preference and loyalty in casinos?
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Chu, Rongwei
; …
- In:
International journal of contemporary hospitality management
26
(
2014
)
7
,
pp. 1024-1045
Persistent link: https://www.econbiz.de/10010426100
Saved in:
44
Theoretical examination of destination loyalty formation
Gursoy, Dogan
;
Chen, Joseph
;
Chi, Christina G.
- In:
International journal of contemporary hospitality management
26
(
2014
)
5
,
pp. 809-827
Persistent link: https://www.econbiz.de/10010395526
Saved in:
45
Operations research from 1913 to 2013 : the Ford assembly line to hospitality industry innovation
O'Neill, John
;
McGinley, Sean
- In:
International journal of contemporary hospitality management
26
(
2014
)
5
,
pp. 663-678
Persistent link: https://www.econbiz.de/10010395538
Saved in:
46
How can mega events and ecological orientation improve city brand attitudes?
Marin-Aguilar, Jose T.
;
Vila-López, Natalia
- In:
International journal of contemporary hospitality management
26
(
2014
)
4
,
pp. 629-652
Persistent link: https://www.econbiz.de/10010387382
Saved in:
47
Do affluent customers care when luxury brands go mass? : the role of product type and status seeking on luxury brand attitude
Yang, Wan
;
Mattila, Anna S.
- In:
International journal of contemporary hospitality management
26
(
2014
)
4
,
pp. 526-543
Persistent link: https://www.econbiz.de/10010387392
Saved in:
48
How to influence hospitality employee perceptions on hotel brand performance?
Cheung, Catherine
;
Kong, Haiyan
;
Song, Haiyan
- In:
International journal of contemporary hospitality management
26
(
2014
)
8
,
pp. 1162-1178
Persistent link: https://www.econbiz.de/10010467939
Saved in:
49
Evaluation of co-branded hotels in the Taiwanese market : the role of brand familiarity and brand fit
Lin, Yi-chin
- In:
International journal of contemporary hospitality management
25
(
2013
)
3
,
pp. 346-364
Persistent link: https://www.econbiz.de/10009730485
Saved in:
50
Transformational leadership and branding behavior in Taiwanese hotels
Uen, Jin-feng
;
Wu, Ting
;
Teng, Huei-chun
;
Liu, Yu-shuan
- In:
International journal of contemporary hospitality management
24
(
2012
)
1
,
pp. 26-43
Persistent link: https://www.econbiz.de/10009510236
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