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~subject:"Nonprofit organization"
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Search: subject_exact:"Cause marketing"
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Nonprofit organization
Cause-Related Marketing
397
Cause-related marketing
397
Consumer behaviour
256
Konsumentenverhalten
248
Marketing management
159
Marketingmanagement
159
Corporate Social Responsibility
125
Corporate social responsibility
125
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81
Beziehungsmarketing
80
Fundraising
65
cause-related marketing
61
Brand management
54
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53
Werbewirkung
46
Advertising effects
44
Cause marketing
44
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38
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38
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32
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32
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31
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29
Nonprofit marketing
28
Nonprofit-Marketing
28
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24
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24
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23
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23
Deutschland
23
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22
Firmenimage
22
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22
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21
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20
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19
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18
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17
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17
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Liu, Gordon
2
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1
Dalakas, Vassilis
1
Deb, Madhurima
1
Du, Lanying
1
Dunn, Jeff
1
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1
Helm, Scott T.
1
Hou, Jundong
1
Huang, Yupeng
1
Hyde, Melissa K.
1
Jadeja, Ashwin
1
Jeong, Hyun Ju
1
Karabas, Ismail
1
Kim, Jihye
1
King, Skyler
1
Ko, Wai Wai
1
Kull, Alexander J.
1
Lauper, Patricia
1
Legg, Melissa
1
Liston-Heyes, Catherine
1
Ng, Shu Kay
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1
Rego, Michelle M.
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Journal of nonprofit & public sector marketing
4
International review on public and non-profit marketing
3
European journal of marketing : EJM
2
Journal of retailing and consumer services
2
Baltic journal of management
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing
1
Journal of business ethics : JOBE
1
Journal of philanthropy and marketing
1
Psychology & marketing
1
Services marketing quarterly
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The Jossey-Bass handbook of nonprofit leadership and management
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ECONIS (ZBW)
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1
Don't put me on the spot : the role of perceived intrusiveness in public donation solicitations
Sanchez, Alison
;
Kull, Alexander J.
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2401-2412
Persistent link: https://www.econbiz.de/10013465203
Saved in:
2
Retaining volunteers for the cause : hope and pride associated with cause-related charity events in cancer control
Legg, Melissa
;
Hyde, Melissa K.
;
Chambers, Suzanne K.
; …
- In:
Journal of philanthropy and marketing
27
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013093293
Saved in:
3
How preexisting beliefs and message involvement drive charitable donations : an integrated model
Van Steenburg, Eric
;
Spears, Nancy
- In:
European journal of marketing
56
(
2022
)
1
,
pp. 209-251
Persistent link: https://www.econbiz.de/10012798648
Saved in:
4
Cause-related marketing : an interpretive structural model approach
Sindhu, Shilpa
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
1
,
pp. 102-128
Persistent link: https://www.econbiz.de/10012802217
Saved in:
5
Promotion of transaction-based cause-related marketing : how should the source and the impact of the partnership be presented
Stewart, Kristin
;
Dalakas, Vassilis
;
Wardley, Marcus
- In:
Services marketing quarterly
43
(
2022
)
4
,
pp. 466-484
Persistent link: https://www.econbiz.de/10013416991
Saved in:
6
Exploring donation and purchase intentions to corporate owned vs. corporate sponsored foundations
Swift, Amanda
;
Karabas, Ismail
;
King, Skyler
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
5
,
pp. 572-589
Persistent link: https://www.econbiz.de/10013465723
Saved in:
7
Measuring the impact of cause-related marketing : a meta-analysis of nonprofit and for-profit alliance campaigns
Rego, Michelle M.
;
Hamilton, Mark
;
Rogers, Dana
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
4
,
pp. 434-456
Persistent link: https://www.econbiz.de/10012650502
Saved in:
8
Psychological antecedents of consumer trust in CRM campaigns and donation intentions : the moderating role of creativity
Thomas, Sujo
;
Jadeja, Ashwin
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581929
Saved in:
9
The impact of scepticism in cause-related marketing campaigns on audiences’ behavioural intentions with religiosity as a moderator : focused study on nonprofit organizations in Ind...
Deb, Madhurima
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 387-401
Persistent link: https://www.econbiz.de/10012617327
Saved in:
10
Benefits of cause-related marketing for companies and nonprofits : focusing on the roles of self-corporate congruity and issue involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International review on public and non-profit marketing
17
(
2020
)
3
,
pp. 317-330
Persistent link: https://www.econbiz.de/10012292912
Saved in:
11
Social enterprise and nonprofit ventures
Helm, Scott T.
- In:
The Jossey-Bass handbook of nonprofit leadership and …
,
(pp. 334-365)
.
2016
Persistent link: https://www.econbiz.de/10011540742
Saved in:
12
Factors affecting donations in U.S. retail stores : a conceptual framework
Savas, Selen
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 178-185
Persistent link: https://www.econbiz.de/10011598739
Saved in:
13
More than competition : exploring stakeholder identities at a grassroots cause-related sporting event
Parris, Denise Linda
;
Shapiro, Stephen L.
;
Welty …
- In:
International review on public and non-profit marketing
12
(
2015
)
2
,
pp. 115-140
Persistent link: https://www.econbiz.de/10011410737
Saved in:
14
Cause marketing communications : consumer inference on attitudes towards brand and cause
Samu, Sridhar
;
Wymer, Walter
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1333-1353
Persistent link: https://www.econbiz.de/10010414766
Saved in:
15
A study of non-profit organisations in cause-realted marketing : stakeholder concerns and safeguarding strategies
Liston-Heyes, Catherine
;
Liu, Gordon
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1954-1974
Persistent link: https://www.econbiz.de/10010205948
Saved in:
16
An analysis of cause-related marketing implementation strategies through social alliance : partnership conditions and strategic objectives
Liu, Gordon
;
Ko, Wai Wai
- In:
Journal of business ethics : JOBE
100
(
2011
)
2
,
pp. 253-281
Persistent link: https://www.econbiz.de/10009162102
Saved in:
17
Positioning strategies for social cause organizations : a multivariate analysis of dimensions and ideals
Sciulli, Lisa M.
;
Bebko, Charlene
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
2
,
pp. 99-133
Persistent link: https://www.econbiz.de/10009241356
Saved in:
18
A model of cause-related marketing for "profit-driven" and "non-profit" organizations
Svensson, Göran
;
Wood, Greg
- In:
European business review : EBR ; the official journal …
23
(
2011
)
2
,
pp. 203-214
Persistent link: https://www.econbiz.de/10009125145
Saved in:
19
Zur Wirksamkeit von Testimonial Endorsed Cause-Related Marketing
Lauper, Patricia
-
2010
Persistent link: https://www.econbiz.de/10008823291
Saved in:
20
Mechanism of power and action for cause-related marketing : perspectives of enterprise and non-profit organizations
Du, Lanying
;
Hou, Jundong
;
Huang, Yupeng
- In:
Baltic journal of management
3
(
2008
)
1
,
pp. 92-104
Persistent link: https://www.econbiz.de/10003697804
Saved in:
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