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subject:"Internet marketing"
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Internet marketing
Kundenintegration
3,810
Customer integration
3,806
Beziehungsmarketing
1,403
Relationship marketing
1,401
Value creation
979
Betriebliche Wertschöpfung
978
Innovationsmanagement
952
Innovation management
947
Consumer behaviour
891
Konsumentenverhalten
891
Social Web
851
Social web
851
Innovation
808
Produktentwicklung
605
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578
Co-creation
396
Brand management
354
Markenführung
354
Online-Marketing
347
Dienstleistungsqualität
341
Service quality
341
Service-Dominant Logic
307
Customer satisfaction
304
Kundenzufriedenheit
304
Service-dominant logic
304
Value co-creation
304
Kundenwert
302
Customer value
300
Lieferantenmanagement
259
Supplier relationship management
259
co-creation
252
Dienstleistung
200
Brand image
193
Markenimage
193
Deutschland
182
Germany
181
Services
179
Viral marketing
179
Virales Marketing
179
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Carlson, Jamie
4
Harrigan, Paul
4
Rahman, Zillur
4
Brodie, Roderick J.
3
Calder, Bobby J.
3
Conduit, Jodie
3
Fantapié Altobelli, Claudia
3
Fujita, Momoko
3
Hajli, Nick
3
Hollebeek, Linda D.
3
Kaufmann, Hans Rüdiger
3
Malthouse, Edward C.
3
Manarioti, Agapi
3
Rahman, Mohammad M.
3
Soutar, Geoffrey N.
3
Thaichon, Park
3
Ahn, Jiseon
2
Anshu, Kumari
2
Aslam, Wajeeha
2
Back, Ki-Joon
2
Benmiled-Cherif, Héla
2
Bigné Alcañiz, J. Enrique
2
Bitter, Sofie
2
Bove, Liliana L.
2
Bozkurt, Siddik
2
Breidbach, Christoph F.
2
Constantinides, Efthymios
2
Dann, Stephen
2
De Vries, Natalie Jane
2
Deges, Frank
2
Drummond, Conor
2
Ebrahimi, Pejman
2
Eelen, Jiska
2
Eigenraam, Anniek W.
2
Fang, Jiaming
2
Filieri, Raffaele
2
Gaur, Loveleen
2
Gligor, David
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Grabner-Kräuter, Sonja
2
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Journal of business research : JBR
29
Journal of retailing and consumer services
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Customer engagement : contemporary issues and challenges
9
The journal of product & brand management
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Marketing intelligence & planning
6
The journal of brand management : an international journal
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of internet marketing and advertising : IJIMA
5
Journal of internet commerce
5
Journal of marketing management : MM
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information systems research : ISR
4
Journal of fashion marketing and management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of promotion management : innovations in planning and applied research
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
International journal of advertising : the review of marketing communications
3
International journal of technology marketing : IJTMkt
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
Journal of travel and tourism marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Social Branding : Strategien - Praxisbeispiele - Perspektiven
3
The journal of business & industrial marketing
3
The service industries journal
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Asia Pacific journal of marketing and logistics
2
Business horizons
2
Electronic markets : the international journal on networked business
2
Handbook of research on customer engagement
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
International journal of business information systems : IJBIS
2
International journal of electronic business
2
International journal of electronic business : IJEB
2
International journal of electronic commerce : IJEC
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International journal of hospitality management
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International journal of sports marketing & sponsorship
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ECONIS (ZBW)
346
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301
User integration in social media : an empirical analysis
Wirtz, Bernd W.
;
Nitzsche, Philipp T.
;
Ullrich, Sebastian
- In:
International journal of electronic business
11
(
2014
)
1
,
pp. 63-84
Persistent link: https://www.econbiz.de/10010390844
Saved in:
302
Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Hautz, Julia
;
Füller, Johann
;
Hutter, Katja
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010347824
Saved in:
303
Digital resources and approaches adopted by user-centred museums : the growing impact of the Internet and social media
Solima, Ludovico
- In:
Handbook of research on management of cultural products …
,
(pp. 181-199)
.
2014
Persistent link: https://www.econbiz.de/10010348383
Saved in:
304
From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.
;
Ye, Christine
;
Swilley, Esther
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
Saved in:
305
Distinction and status production on user-generated content platforms : using Bourdieu's theory of cultural production to understand social dynamics in online fields
Levina, Natalia
;
Arriaga, Manuel
- In:
Information systems research : ISR
25
(
2014
)
3
,
pp. 468-488
Persistent link: https://www.econbiz.de/10010469118
Saved in:
306
Online customer engagement through blogs in India
Verma, Sanjeev
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
Saved in:
307
Helpfulness of online product reviews as seen by consumers : source and content features
Li, Mengxiang
;
Huang, Liqiang
;
Tan, Chuan-hoo
;
Wei, Kwok Kee
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
4
,
pp. 101-136
Persistent link: https://www.econbiz.de/10009767389
Saved in:
308
Application of social media tools by retailers
Alarcón-del-Amo, María-del-Carmen
;
Lorenzo-Romero, Carlota
- In:
Organizations and social networking : utilizing social …
,
(pp. 214-235)
.
2013
Persistent link: https://www.econbiz.de/10009768687
Saved in:
309
Social media marketing : challenges and opportunities in the Web 2.0 marketplace
Constantinides, Efthymios
- In:
Consumer information systems and relationship …
,
(pp. 51-73)
.
2013
Persistent link: https://www.econbiz.de/10009777224
Saved in:
310
Social media strategy and capacity for consumer co-creation among destination marketing organizations
Tussyadiah, Iis
;
Zach, Florian
- In:
Information and communication technologies in tourism …
,
(pp. 242-253)
.
2013
Persistent link: https://www.econbiz.de/10009755625
Saved in:
311
How finnair socialized customers for service co-creation with social media
Jarvenpaa, Sirkka L.
;
Tuunainen, Virpi Kristiina
- In:
MIS quarterly executive : a research journal devoted to …
12
(
2013
)
3
,
pp. 125-136
Persistent link: https://www.econbiz.de/10010127827
Saved in:
312
Empowering members of a brand community to gain consumer insights and create new products : the case of the Vorwerk Thermomix research community
Kröper, Madeleine
;
Bilgram, Volker
;
Wehlig, Ramona
- In:
Strategy and communication for innovation
,
(pp. 415-426)
.
2013
Persistent link: https://www.econbiz.de/10010246306
Saved in:
313
Social media user satisfaction : theory development and research findings
Rauniar, Rupak
;
Rawski, Greg
;
Johnson, Ben
;
Yang, Jie
- In:
Journal of internet commerce
12
(
2013
)
1/4
,
pp. 195-224
Persistent link: https://www.econbiz.de/10010248470
Saved in:
314
Social media monitoring : paradigm shift in CRM
Thute, Charudatta
- In:
International journal of electronic customer …
7
(
2013
)
3/4
,
pp. 231-238
Persistent link: https://www.econbiz.de/10010396369
Saved in:
315
E-novation deployment : creating new "spaces" and distribution using e-novation
Dann, Stephen
-
2012
Persistent link: https://www.econbiz.de/10009574526
Saved in:
316
Walking the talk : co-creating the future of market research online communities
Troch, Thomas
;
De Ruyck, Tom
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
4
,
pp. 570-572
Persistent link: https://www.econbiz.de/10009576967
Saved in:
317
Customer engagement in a Facebook brand community
Gummerus, Johanna
;
Liljander, Veronica
;
Weman, Emil
; …
- In:
Management research review
35
(
2012
)
9
,
pp. 857-877
Persistent link: https://www.econbiz.de/10009660470
Saved in:
318
Memo to marketers : quantitative evidence for change : how user-generated content really affects brands
Christodoulides, George
;
Jevons, Colin
;
Bonhomme, Jennifer
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 53-64
Persistent link: https://www.econbiz.de/10009548172
Saved in:
319
Steuern die Markenmanager oder die Konsumenten die Märkte? : kritische Reflexionen zur partizipativen Markenführung unter der Berücksichtigung von sozialen Medien
Brexendorf, Tim Oliver
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 15-29)
.
2012
Persistent link: https://www.econbiz.de/10009552936
Saved in:
320
Vom Konsumenten zum Markenbotschafter : durch den gezielten Einsatz von Social Media die Konsumenten an die Marke binden
Einem, Elisabeth von
;
Gawlowski, Dominika
;
Isenberg, Marcel
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 147-165)
.
2012
Persistent link: https://www.econbiz.de/10009553593
Saved in:
321
Wie Social Branding in der Praxis erfolgreich eingesetzt werden kann und Verbraucher das Marketing von Unternehmen machen
Markschläger, Sven
;
Werle, Eva
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 83-96)
.
2012
Persistent link: https://www.econbiz.de/10009553608
Saved in:
322
How does brand-related user-generated content differ across YouTube, Facebook, and Twitter?
Smith, Andrew N.
;
Fischer, Eileen
;
Chen, Yongjian
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
2
,
pp. 102-113
Persistent link: https://www.econbiz.de/10009558961
Saved in:
323
Rising to Stardom : an empirical investigation of the diffusion of user-generated content
Liu-thompkins, Yuping
;
Rogerson, Michelle
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
2
,
pp. 71-82
Persistent link: https://www.econbiz.de/10009558969
Saved in:
324
Consumer Empowerment : nutzergenerierte Kommunikation im Social Web
Stumpf, Marcus
- In:
Digitale Kommunikation
,
(pp. 51-75)
.
2012
Persistent link: https://www.econbiz.de/10009545429
Saved in:
325
Social media DNA : how brand characteristics shape COBRAs
Muntinga, Daniël G.
;
Smit, Edith
;
Moorman, Marjolein
- In:
Current insights and future trends : [extended versions …
,
(pp. 121-135)
.
2012
Persistent link: https://www.econbiz.de/10009748169
Saved in:
326
Enhanced social presence through e-branding the consumer in virtual communities
Pennington, Robert
- In:
Branding and sustainable competitive advantage : …
,
(pp. 189-206)
.
2012
Persistent link: https://www.econbiz.de/10009707100
Saved in:
327
Evaluating promotional activities in an online two-sided market of user-generated content
Albuquerque, Paulo
;
Pavlidis, Polykarpos
;
Chatow, Udi
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 406-432
Persistent link: https://www.econbiz.de/10009562955
Saved in:
328
Special issue : Emergence and impact of user-generated content
2012
Persistent link: https://www.econbiz.de/10009562978
Saved in:
329
So whaddya think? : consumers create ads and other consumers critique them
Ertimur, Burc̜ak
;
Gilly, Mary C.
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 115-130
Persistent link: https://www.econbiz.de/10009569270
Saved in:
330
Mining messages : expoloring consumer response to consumer- vs. firm-generated ads
Pehlivan, Ekin
;
Sarican, Funda
;
Berthon, Pierre R.
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
6
,
pp. 313-321
Persistent link: https://www.econbiz.de/10009424857
Saved in:
331
Unveiling user-generated content : designing websites to best present customer reviews
Liu, Qianqian
;
Karahanna, Elena
;
Watson, Richard T.
- In:
Business horizons
54
(
2011
)
3
,
pp. 231-240
Persistent link: https://www.econbiz.de/10009126407
Saved in:
332
From brand awareness to online co-design : how a small bathroom provider turned interactive on the Web
Sasinovskaya, Olga
;
Anderson, Helén
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10009373386
Saved in:
333
Internet management for communication-distribution interaction as a means to maximize customer consumption experience : the Volagratis case
Cacia, Claudia
;
Aiello, Lucia
;
Singer, Pierpaolo
; …
- In:
Advanced technologies management for retailing : …
,
(pp. 145-178)
.
2011
Persistent link: https://www.econbiz.de/10009376304
Saved in:
334
E-novation deployment : creating new "spaces" and distribution using e-novation
Dann, Stephen
- In:
E-novation for competitive advantage in collaborative …
,
(pp. 183-195)
.
2011
Persistent link: https://www.econbiz.de/10009387779
Saved in:
335
Markenimplementierung im Web 2.0
Fantapié Altobelli, Claudia
- In:
Innovative Markenführung und -implementierung
,
(pp. 371-394)
.
2011
Persistent link: https://www.econbiz.de/10009349206
Saved in:
336
Consumer response to user-generated advertising : the effects of disclosing consumers as ad creators
Thompson, Debora V.
;
Malaviya, Prashant
- In:
MSI reports : working paper series
(
2011
)
2
,
pp. 43-82
Persistent link: https://www.econbiz.de/10009726053
Saved in:
337
Electronic Marketing
Drees, Norbert
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008841384
Saved in:
338
Treat your customers as equals : fostering customer collaboration through social media
Ellonen, Hanna-Kaisa
;
Kosonen, Miia
- In:
International journal of electronic marketing and …
3
(
2010
)
3
,
pp. 221-240
Persistent link: https://www.econbiz.de/10009234918
Saved in:
339
Self-selection and information role of online product reviews
Li, Xinxin
;
Hitt, Lorin M.
- In:
Information systems research : ISR
19
(
2008
)
4
,
pp. 456-474
Persistent link: https://www.econbiz.de/10003800797
Saved in:
340
WEB 2.0 : Hype oder Substanz?
Diller, Hermann
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003722649
Saved in:
341
Consumer Generated Advertising : Konsumenten als Marktpartner in der Werbung
Unterberg, Bastian
- In:
Community-Marketing : wie Unternehmen in sozialen …
,
(pp. 203-215)
.
2008
Persistent link: https://www.econbiz.de/10003709980
Saved in:
342
Wie Kunden zu Koproduzenten werden : neue Entwicklungen in Open Innovation und Mass Customization
Piller, Frank P.
- In:
WEB 2.0 : Hype oder Substanz?
,
(pp. 39-48)
.
2008
Persistent link: https://www.econbiz.de/10003784625
Saved in:
343
Collaborated Marketing : die motivationalen Treiber der konsumentenseitigen Beteiligung an Open Source-orientierten Marketingprojekten ; Ergebnisse einer explorativen Studie
Wiedmann, Klaus-Peter
;
Langner, Sascha
;
Hennigs, Nadine
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 127-149)
.
2008
Persistent link: https://www.econbiz.de/10003762118
Saved in:
344
Web 2.0 : welche Potenziale gilt es zu heben?
Kreutzer, Ralf T.
;
Merkle, Wolfgang
- In:
Die neue Macht des Marketing : wie Sie Ihr Unternehmen …
,
(pp. 149-183)
.
2007
Persistent link: https://www.econbiz.de/10003595084
Saved in:
345
Collaborated Marketing: die motivationalen Treiber der konsumentenseitigen Beteiligung an Open Source-orientierten Marketingprojekten : Ergebnisse einer explorativen Studie
Wiedmann, Klaus-Peter
;
Langner, Sascha
;
Hennigs, Nadine
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 127-149)
.
2007
Persistent link: https://www.econbiz.de/10003565777
Saved in:
346
The power of one : gaining business value from personalization technologies
Pal, Nirmal
;
Rangaswamy, Arvind
-
2003
Persistent link: https://www.econbiz.de/10011557350
Saved in:
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