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subject:"Aufsatzsammlung"
~subject:"Online-Marketing"
~isPartOf:"Information systems research : ISR"
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Aufsatzsammlung
Online-Marketing
Consumer behaviour
125
Konsumentenverhalten
125
Online retailing
55
Online-Handel
55
E-commerce
35
Electronic Commerce
35
Internet marketing
29
Social Web
29
Social web
29
Experiment
25
Viral marketing
24
Virales Marketing
24
Preismanagement
20
Pricing strategy
20
Theorie
18
Theory
18
Personalisierung
15
Personalization
15
electronic commerce
15
Internet
13
Mobile communications
12
Mobilkommunikation
12
Beziehungsmarketing
11
Relationship marketing
11
Einzelhandel
10
Retail trade
10
Data protection
8
Datenschutz
8
Digital platform
8
Digitale Plattform
8
Product information
8
Product quality
8
Produktinformation
8
Produktqualität
8
Distribution channel
7
Vertriebsweg
7
Website
7
Advertising effects
6
Information behaviour
6
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Online availability
All
Undetermined
21
Free
1
Type of publication
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Article
29
Type of publication (narrower categories)
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Article in journal
29
Aufsatz in Zeitschrift
29
Language
All
English
29
Author
All
Tan, Yong
3
Choi, Angela Aerry
2
Feng, Juan
2
Ghose, Anindya
2
Ho, Yi-Chun
2
Ho, Yi-Jen
2
Oh, Wonseok
2
Zhang, Xiaoquan
2
Ananthakrishnan, Uttara M.
1
Ba, Sulin
1
Bhatnagar, Amit
1
Bodoff, David
1
Chan, Hock Chuan
1
Chatterjee, Patrali
1
Chen, Cheng
1
Chen, Haipeng
1
Chen, Peiyu
1
Cho, Daegon
1
Choi, Ben C. F.
1
De Vreede, Gert-Jan
1
Dewan, Sanjeev
1
Ding, Amy Wenxuan
1
Fan, Ming
1
Fang, Eric
1
Feng, Yue
1
Goldfarb, Avi
1
Han, Sang Pil
1
Hann, Il-Horn
1
Heng, Cheng Suang
1
Hitt, Lorin M.
1
Ho, Shuk Ying
1
Hong, Yili
1
Hosanagar, Kartik
1
Hu, Yuheng
1
Huang, Lihua
1
Huang, Yan
1
Jasin, Stefanus
1
Jiang, Zhenhui
1
Kaiser, Lena Franziska
1
Kim, Seung Hyun
1
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Published in...
All
Information systems research : ISR
Journal of business research : JBR
184
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of marketing communications
72
International journal of advertising : the review of marketing communications
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
53
International journal of hospitality management
51
Journal of internet commerce
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
39
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Journal of promotion management : JPM
29
Journal of marketing
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
The journal of brand management : an international journal
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of consumer studies
26
International journal of contemporary hospitality management
26
Journal of advertising research
26
Technological forecasting & social change : an international journal
26
Journal of management information systems : JMIS
25
Young consumers : insight and ideas for responsible marketers
25
Marketing intelligence & planning
24
Journal of marketing research : JMR
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of marketing management : MM
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
Journal of hospitality marketing & management
21
Journal of international consumer marketing
20
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ECONIS (ZBW)
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1
The attraction effect in crowdfunding
Weinmann, Markus
;
Mishra, Abhay Nath
;
Kaiser, Lena Franziska
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1276-1295
Persistent link: https://www.econbiz.de/10014384233
Saved in:
2
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
3
Reviewing before reading? : an empirical investigation of book-consumption patterns and their effects on reviews and sales
Lee, Heeseung Andrew
;
Choi, Angela Aerry
;
Sun, Tianshu
; …
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1368-1389
Persistent link: https://www.econbiz.de/10012805186
Saved in:
4
The effects of price rank on clicks and conversions in product list advertising on online retail platforms
Zhuang, Mengzhou
;
Fang, Eric
;
Lee, Jongkuk
;
Li, Xiaoling
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1412-1430
Persistent link: https://www.econbiz.de/10012805193
Saved in:
5
Measuring product type and purchase uncertainty with online product ratings : a theoretical model and empirical application
Chen, Peiyu
;
Hitt, Lorin M.
;
Hong, Yili
;
Wu, Shinyi
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1470-1489
Persistent link: https://www.econbiz.de/10012805204
Saved in:
6
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
7
Coupons or free shipping? : effects of price promotion strategies on online review ratings
Wu, Ji
;
Zhao, Haichuan
;
Chen, Haipeng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 633-652
Persistent link: https://www.econbiz.de/10012599910
Saved in:
8
On the spillover effects of online product reviews on purchases : evidence from clickstream data
Kwark, Young
;
Lee, Gene Moo
;
Pavlou, Paul A.
;
Qiu, Liangfei
- In:
Information systems research : ISR
32
(
2021
)
3
,
pp. 895-913
Persistent link: https://www.econbiz.de/10012669860
Saved in:
9
An empirical analysis of seller advertising strategies in an online marketplace
Sun, Haoyan
;
Fan, Ming
;
Tan, Yong
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012242419
Saved in:
10
Trade-offs in online advertising : advertising effectiveness and annoyance dynamics across the purchase funnel
Todri, Vilma
;
Ghose, Anindya
;
Singh, Param Vir
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 102-125
Persistent link: https://www.econbiz.de/10012242426
Saved in:
11
A tangled web : should online review portals display fraudulent reviews?
Ananthakrishnan, Uttara M.
;
Li, Beibei
;
Smith, Michael D.
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 950-971
Persistent link: https://www.econbiz.de/10012298138
Saved in:
12
Your hometown matters : popularity-difference bias in online reputation platforms
Kokkodis, Marios
;
Lappas, Theodoros
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 412-430
Persistent link: https://www.econbiz.de/10012295004
Saved in:
13
Measuring the value of recommendation links on product demand
Kumar, Anuj
;
Hosanagar, Kartik
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 819-838
Persistent link: https://www.econbiz.de/10012118891
Saved in:
14
"Level up" : leveraging skill and engagement to maximize player game-play in online video games
Huang, Yan
;
Jasin, Stefanus
;
Manchanda, Puneet
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 927-947
Persistent link: https://www.econbiz.de/10012118902
Saved in:
15
Online product reviews-triggered dynamic pricing : theory and evidence
Feng, Juan
;
Li, Xin
;
Zhang, Xiaoquan
- In:
Information systems research : ISR
30
(
2019
)
4
,
pp. 1107-1123
Persistent link: https://www.econbiz.de/10012153310
Saved in:
16
When seeing helps believing : the interactive effects of previews and reviews on e-book purchases
Choi, Angela Aerry
;
Cho, Daegon
;
Yim, Dobin
;
Moon, Jae Yun
- In:
Information systems research : ISR
30
(
2019
)
4
,
pp. 1164-1183
Persistent link: https://www.econbiz.de/10012153318
Saved in:
17
Socially nudged : a quasi-experimental study of friends’ social influence in online product ratings
Wang, Chong Alex
;
Zhang, Xiaoquan
;
Hann, Il-Horn
- In:
Information systems research : ISR
29
(
2018
)
3
,
pp. 641-655
Persistent link: https://www.econbiz.de/10011929240
Saved in:
18
Providing a window of opportunity for converting eStore visitors
Bhatnagar, Amit
;
Sen, Arun
;
Sinha, Atish P.
- In:
Information systems research : ISR
28
(
2017
)
1
,
pp. 22-32
Persistent link: https://www.econbiz.de/10011686224
Saved in:
19
Popularity or proximity : characterizing the nature of social influence in an online music community
Dewan, Sanjeev
;
Ho, Yi-Jen
;
Ramaprasad, Jui
- In:
Information systems research : ISR
28
(
2017
)
1
,
pp. 117-136
Persistent link: https://www.econbiz.de/10011686266
Saved in:
20
Disconfirmation effect on online rating behavior : a structural model
Ho, Yi-Chun
;
Wu, Junjie
;
Tan, Yong
- In:
Information systems research : ISR
28
(
2017
)
3
,
pp. 626-642
Persistent link: https://www.econbiz.de/10011754100
Saved in:
21
When online reviews meet sales volume information : is more or accurate information always better?
Liu, Yang
;
Feng, Juan
;
Liao, Xiuwu
- In:
Information systems research : ISR
28
(
2017
)
4
,
pp. 723-743
Persistent link: https://www.econbiz.de/10011791205
Saved in:
22
Online cash-back shopping : implications for consumers and e-businesses
Ho, Yi-Chun
;
Ho, Yi-Jen
;
Tan, Yong
- In:
Information systems research : ISR
28
(
2017
)
2
,
pp. 250-264
Persistent link: https://www.econbiz.de/10011716893
Saved in:
23
Deliberation without attention : the latent benefits of distracting website features for online purchase decisions
Tan, Barney
;
Yi, Cheng
;
Chan, Hock Chuan
- In:
Information systems research : ISR
26
(
2015
)
2
,
pp. 437-455
Persistent link: https://www.econbiz.de/10011296063
Saved in:
24
Learning user real-time intent for optimal dynamic Web page transformation
Ding, Amy Wenxuan
;
Li, Shibo
;
Chatterjee, Patrali
- In:
Information systems research : ISR
26
(
2015
)
2
,
pp. 339-359
Persistent link: https://www.econbiz.de/10011296091
Saved in:
25
Online gambling behavior : the impacts of cumulative outcomes, recent outcomes, and prior use
Ma, Xiao
;
Kim, Seung Hyun
;
Kim, Sung S.
- In:
Information systems research : ISR
25
(
2014
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10010469114
Saved in:
26
How is the mobile Internet different? : search costs and local activities
Ghose, Anindya
;
Goldfarb, Avi
;
Han, Sang Pil
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 613-631
Persistent link: https://www.econbiz.de/10010128865
Saved in:
27
Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua
;
Ba, Sulin
;
Huang, Lihua
;
Feng, Yue
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
Saved in:
28
Research note-privacy concerns and privacy-protective behavior in synchronous online social interactions
Jiang, Zhenhui
;
Heng, Cheng Suang
;
Choi, Ben C. F.
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 579-595
Persistent link: https://www.econbiz.de/10010128869
Saved in:
29
Timing of adaptive Web personalization and its effects on online consumer behavior
Ho, Shuk Ying
;
Bodoff, David
;
Tam, Kar Y.
- In:
Information systems research : ISR
22
(
2011
)
3
,
pp. 660-679
Persistent link: https://www.econbiz.de/10009383501
Saved in:
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