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International marketing
102
Internationales Marketing
102
Consumer behaviour
37
Konsumentenverhalten
37
Brand management
24
Markenführung
24
Marketing management
23
Marketingmanagement
23
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20
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15
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15
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Laroche, Michel
10
Diamantopoulos, Adamantios
5
Cleveland, Mark
4
Javalgi, Rajshekhar G.
4
Bartikowski, Boris
3
Halkias, Georgios
3
Martin, Silvia L.
3
Navarro García, Antonio
3
Teng, Lefa
3
Arenas-Gaitán, Jorge
2
Arslanagic-Kalajdzic, Maja
2
Boso, Nathaniel
2
Brettel, Malte
2
Cardinali, Silvio
2
Craig, C. S.
2
Douglas, Susan P.
2
Engelen, Andreas
2
Jebarajakirthy, Charles
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Ko, Eunju
2
Micevski, Milena
2
Rey-Moreno, Manuel
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Samiee, Saeed
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Sharma, Piyush
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Wagner, Udo
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1
Ahammad, Mohammad F.
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Bianchi, Constanza
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Global Marketing Conference <2012, Seoul>
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Journal of business research : JBR
International marketing review
135
Journal of international marketing
122
Journal of global marketing
111
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
Advances in international marketing
37
SpringerLink / Bücher
37
Journal of international consumer marketing
33
Europäische Hochschulschriften / 5
31
Handbook of research in international marketing
26
Journal of euromarketing
26
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
Management international review : mir ; journal of international business
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
The journal of business & industrial marketing
17
Marketing intelligence & planning
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Springer eBook Collection
14
Gabler Edition Wissenschaft
13
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
International marketing ; Vol. 2
12
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ECONIS (ZBW)
102
Showing
1
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50
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102
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1
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
2
Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Nigam, Achint
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
Saved in:
3
The effect of local institutions on the competitive strategies of exporters : the case of emerging economies in Latin America
Heredia Pérez, Jorge A.
;
Geldes, Cristian
;
Kunc, Martin
; …
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014468541
Saved in:
4
The effect of brand names and logos' figurativeness on memory : an experimental approach
Lencastre, Paulo de
;
Machado, Joana César
;
Costa, Patrício
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304102
Saved in:
5
Talk less and listen more? : the effectiveness of social media talking and listening tactics on export performance
Hultman, Magnus
;
Iveson, Abbie
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288127
Saved in:
6
Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish
;
Saha, Victor
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
Saved in:
7
"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark
;
McCutcheon, Georgia
- In:
Journal of business research : JBR
138
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
Saved in:
8
Constituents of dynamic marketing capability : strategic fit and heterogeneity in export performance
Hoque, Mohammad Tayeenul
;
Nath, Prithwiraj
;
Ahammad, …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1007-1023
Persistent link: https://www.econbiz.de/10013185070
Saved in:
9
Marketing learning by exporting : how export-induced marketing expenditures improve firm performance
Golovko, Elena
;
Lopes Bento, Cindy
;
Sofka, Wolfgang
- In:
Journal of business research : JBR
150
(
2022
),
pp. 194-207
Persistent link: https://www.econbiz.de/10013365697
Saved in:
10
A contingency-based approach to the nexus between international strategic brand management and export performance
Pyper, Keith
;
Doherty, Anne Marie
;
Gounaris, Spiros
; …
- In:
Journal of business research : JBR
148
(
2022
),
pp. 472-488
Persistent link: https://www.econbiz.de/10013325508
Saved in:
11
Articulatory global branding : generalizability, modulators, and mechanisms of the in-out effect in non-WEIRD consumers
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Journal of business research : JBR
149
(
2022
),
pp. 231-239
Persistent link: https://www.econbiz.de/10013325591
Saved in:
12
Understanding the impact of national culture on firms' benefit-seeking behaviors in international B2B relationships : a conceptual model and research propositions
Xu, Shichun
;
Hao, Andy
- In:
Journal of business research : JBR
130
(
2021
),
pp. 27-37
Persistent link: https://www.econbiz.de/10012544761
Saved in:
13
Resources and digital export : an RBV perspective on the role of digital technologies and capabilities in cross-border e-commerce
Elia, Stefano
;
Giuffrida, Maria
;
Mariani, Marcello M.
; …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 158-169
Persistent link: https://www.econbiz.de/10012581694
Saved in:
14
Consumer multiculturation in multicultural marketplaces : Mexican immigrants' responses to the global consumer culture construction of Tex-Mex as Mexican food
Ibarra-Cantu, Cecilia
;
Cheetham, Fiona
- In:
Journal of business research : JBR
134
(
2021
),
pp. 70-77
Persistent link: https://www.econbiz.de/10012643498
Saved in:
15
The compensatory influences of country stereotypes and the global/local nature of brands : an extended framework
Bourdin, David
;
Halkias, Georgios
;
Makri, Aikaterini
- In:
Journal of business research : JBR
137
(
2021
),
pp. 28-38
Persistent link: https://www.econbiz.de/10012665753
Saved in:
16
Performance consequences of marketing standardization/adaptation : a systematic literature review and future research agenda
Mandler, Timo
;
Sezen, Burcu
;
Chen, Jieke
;
Ozsomer, Aysegul
- In:
Journal of business research : JBR
125
(
2021
),
pp. 416-435
Persistent link: https://www.econbiz.de/10012494028
Saved in:
17
Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance
St. Davčik, Nebojša
;
Cardinali, Silvio
;
Sharma, Piyush
; …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 650-660
Persistent link: https://www.econbiz.de/10012494523
Saved in:
18
Dynamic exporting capabilities and SME's profitability : conditional effects of market and product diversification
Miocevic, Dario
- In:
Journal of business research : JBR
136
(
2021
),
pp. 21-32
Persistent link: https://www.econbiz.de/10012663277
Saved in:
19
What can the university sector teach us about strategy? : support for strategy versus individual motivations to perform
Gellatly, Lauren
;
D'Alessandro, Steven
;
Carter, Leanne
- In:
Journal of business research : JBR
112
(
2020
),
pp. 320-330
Persistent link: https://www.econbiz.de/10012230598
Saved in:
20
How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Journal of business research : JBR
118
(
2020
),
pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
Saved in:
21
Marketing capabilities and international new venture performance : the mediation role of marketing communication and the moderation effect of technological turbulence
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
;
Ciravegna, …
- In:
Journal of business research : JBR
107
(
2020
),
pp. 25-37
Persistent link: https://www.econbiz.de/10012156665
Saved in:
22
Exploring the exporting-downsizing link : does the type of export strategy and firm efficiency in foreign markets matter?
Campos-García, Irene
;
Muñoz-Bullón, Fernando
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 324-336
Persistent link: https://www.econbiz.de/10012175345
Saved in:
23
The longitudinal effects of internationalization on firm performance : the moderating role of marketing capability
Wenbin, Sun
;
Price, Joseph M.
;
Ding, Yuan
- In:
Journal of business research : JBR
95
(
2019
),
pp. 326-337
Persistent link: https://www.econbiz.de/10011980110
Saved in:
24
Sensory branding : special issue following the 12th Global Brand Conference, Linnaeus University, Sweden
Roper, Stuart
;
Iglesias, Oriol
;
Rodrigues, Clarinda
- In:
Journal of business research : JBR
96
(
2019
),
pp. 340-342
Persistent link: https://www.econbiz.de/10011981061
Saved in:
25
Explaining performance determinants : a knowledge based view of international new ventures
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
- In:
Journal of business research : JBR
101
(
2019
),
pp. 615-626
Persistent link: https://www.econbiz.de/10012103519
Saved in:
26
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
27
Ethnic marketing to the global millennial consumers : challenges and opportunities
Licsandru, Tana Cristina
;
Cui, Charles Chi
- In:
Journal of business research : JBR
103
(
2019
),
pp. 261-274
Persistent link: https://www.econbiz.de/10012104219
Saved in:
28
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
29
The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance
Wu, Jie
;
Ma, Zhenzhong
;
Liu, Zhiyang
- In:
Journal of business research : JBR
99
(
2019
),
pp. 524-533
Persistent link: https://www.econbiz.de/10012023717
Saved in:
30
The role of inter-firm dispersion of international marketing capabilities in marketing strategy and business outcomes
Gnizy, Itzhak
- In:
Journal of business research : JBR
105
(
2019
),
pp. 214-226
Persistent link: https://www.econbiz.de/10012128501
Saved in:
31
Consumer responses to hedonic food products : healthy cake or indulgent cake? : could dialecticism be the answer?
Jakubanecs, Alexander
;
Fedorikhin, Alexander
;
Iversen, …
- In:
Journal of business research : JBR
91
(
2018
),
pp. 221-232
Persistent link: https://www.econbiz.de/10011902935
Saved in:
32
Challenges and opportunities for marketers in the emerging markets
Sharma, Piyush
;
Luk, Sherriff T. K.
;
Cardinali, Silvio
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 210-216
Persistent link: https://www.econbiz.de/10011855300
Saved in:
33
How internal marketing drive customer satisfaction in matured and maturing European markets?
Kadic-Maglajlic, Selma
;
Boso, Nathaniel
;
Micevski, Milena
- In:
Journal of business research : JBR
86
(
2018
),
pp. 291-299
Persistent link: https://www.econbiz.de/10011855339
Saved in:
34
Globalization, national identity, biculturalism and consumer behavior : a longitudinal study of Dutch consumers
Sobol, Kamila
;
Cleveland, Mark
;
Laroche, Michel
- In:
Journal of business research : JBR
82
(
2018
),
pp. 340-353
Persistent link: https://www.econbiz.de/10011771906
Saved in:
35
Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
82
(
2018
),
pp. 354-363
Persistent link: https://www.econbiz.de/10011771907
Saved in:
36
Is Multi-Ethnic Advertising a globally viable strategy for a Western luxury car brand? : a mixed-method cross-cultural study
Strebinger, Andreas
;
Guo, Xiaoling
;
Klauser, Ferdinand
; …
- In:
Journal of business research : JBR
82
(
2018
),
pp. 409-416
Persistent link: https://www.econbiz.de/10011771940
Saved in:
37
Exploring the effectiveness of foreign brand communication : consumer culture ad imagery and brand schema incongruity
Halkias, Georgios
;
Micevski, Milena
;
Diamantopoulos, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 210-217
Persistent link: https://www.econbiz.de/10011771499
Saved in:
38
Brothers in blood, yet strangers to global brand purchase : a four-country study of the role of consumer personality
Zabkar, Vesna
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 228-235
Persistent link: https://www.econbiz.de/10011771505
Saved in:
39
Managing employee attention and internal branding
Liu, Gordon
;
Ko, Wai Wai
;
Chapleo, Chris
- In:
Journal of business research : JBR
79
(
2017
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011745099
Saved in:
40
The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy
;
Perry, Patsy
;
Moore, Christopher
;
Warnaby, Gary
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
Saved in:
41
Internet marketing and export market growth in Chile
Bianchi, Constanza
;
Mathews, Shane
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 426-434
Persistent link: https://www.econbiz.de/10011435914
Saved in:
42
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
Saved in:
43
Cross-cultural differences in uses of online experts
Obal, Michael
;
Kunz, Werner
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1148-1156
Persistent link: https://www.econbiz.de/10011440247
Saved in:
44
Entrepreneurial orientation, marketing capabilities and performance : the moderating role of competitive intensity on Latin American international new ventures
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2040-2051
Persistent link: https://www.econbiz.de/10011471672
Saved in:
45
Internal brand co-creation : the experiential brand meaning cycle in higher education
Dean, Dianne
;
Arroyo-Gamez, Ramon E.
;
Pich, Christopher
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3041-3048
Persistent link: https://www.econbiz.de/10011507907
Saved in:
46
Complexity of internal services : scale development and validation
Braun, Corina
;
Hadwich, Karsten
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3508-3522
Persistent link: https://www.econbiz.de/10011514851
Saved in:
47
A snapshot of different issues on marketing in emerging economies : editorial to the special section
Wagner, Udo
;
Szymura-Tyc, Maja
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3617-3620
Persistent link: https://www.econbiz.de/10011515198
Saved in:
48
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
49
Global brand ownership : the mediating roles of consumer attitudes and brand identification
Bartsch, Fabian
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3629-3635
Persistent link: https://www.econbiz.de/10011515208
Saved in:
50
Quest for purposefully designed conceptualization of the country-of-origin image construct
Carneiro, Jorge Manoel Teixeira
;
Faria, Flávio Silva
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4411-4420
Persistent link: https://www.econbiz.de/10011554670
Saved in:
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