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Search: subject_exact:"Gebrauchsanleitung"
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Subject
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Product information
846
Produktinformation
846
Consumer behaviour
504
Konsumentenverhalten
504
Online retailing
118
Online-Handel
118
Product labelling
110
Warenkennzeichnung
110
Viral marketing
98
Virales Marketing
98
Theorie
93
Theory
93
Information behaviour
92
Informationsverhalten
92
Internet marketing
86
Online-Marketing
86
Lebensmittel
85
Food
82
USA
81
United States
81
Product quality
75
Produktqualität
75
Eating habit
56
Ernährungsverhalten
56
Electronic Commerce
46
Advertising effects
45
E-commerce
45
Experiment
45
Werbewirkung
45
Verbraucherschutz
44
Deutschland
42
Consumer protection
41
Social Web
41
Social web
41
Ernährung
40
Germany
40
Kaufentscheidung
40
Nutrition
40
Advertising
38
Brand image
38
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194
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173
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601
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253
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545
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545
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91
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91
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57
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57
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55
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39
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13
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8
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8
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6
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5
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5
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2
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2
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2
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2
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2
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2
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2
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1
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English
753
German
94
French
4
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4
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Burton, Scot
13
Jin, Ginger Zhe
9
Groenen, Patrick J. F.
8
Grunert, Klaus G.
8
Howlett, Elizabeth
8
Kagie, Martijn
8
Shavell, Steven
7
Chesnes, Matthew
6
Gabaix, Xavier
6
Hitt, Lorin M.
6
Berry, Christopher
5
Cawley, John H.
5
Daysal, N. Meltem
5
Kees, Jeremy
5
Newell, Richard G.
5
Orsini, Chiara
5
Viswanathan, Madhu
5
Wezel, Michiel van
5
Xiao, Mo
5
Fraser, Iain M.
4
Ishihara, Masakazu
4
Li, Xinxin
4
Newman, Christopher L.
4
Polinsky, Alan Mitchell
4
Susskind, Alex
4
Waldfogel, Joel
4
Willage, Barton
4
Andrews, J. Craig
3
Balcombe, Kelvin G.
3
Boztuğ, Yasemin
3
Briers, Barbara
3
Chandon, Pierre
3
Chatterjee, Chirantan
3
Cui, Geng
3
Elste, Rainer
3
Forsythe, Sandra
3
Granlund, David
3
Guo, Liang
3
Hagen, Kornelia
3
Heiman, Amir
3
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National Bureau of Economic Research
9
Europäische Kommission / Statistisches Amt
2
Universität Stuttgart
2
Berliner Wissenschafts-Verlag
1
Consumer Research Institute, inc.
1
Deutsches Institut für Normung
1
Eidgenössisches Büro für Konsumentenfragen
1
Eric Cuvillier <Firma>
1
European Centre of Tort and Insurance Law
1
European Society for Agricultural and Food Ethics
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Europäische Kommission / Generaldirektion Gesundheit und Lebensmittelsicherheit / Directorate B - Health Systems, Medical Products and Innovation / Unit B5 - Medicines: Policy, Authorisation and Monitoring
1
Europäische Kommission / Generaldirektion Maritime Angelegenheiten und Fischerei
1
FernUniversität in Hagen
1
Frankreich / Section de l'Environnement
1
IGI Global
1
Kanada / Government
1
Organisation for Economic Co-operation and Development
1
Technische Universität Hamburg
1
Universität Kaiserslautern
1
Universität St. Gallen
1
Universität Stuttgart / Institut für Arbeitswissenschaft und Technologiemanagement
1
Verlag Dr. Kovač
1
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
1
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Published in...
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Journal of business research : JBR
23
Psychology & marketing
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Journal of consumer behaviour : an international research review
13
Food policy : economics planning and politics of food and agriculture
12
Information systems research : ISR
12
International journal of consumer studies
12
Working paper / National Bureau of Economic Research, Inc.
11
Journal of marketing research : JMR
10
Journal of retailing and consumer services
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of food products marketing
9
Journal of retailing
9
Journal of the Academy of Marketing Science
9
NBER working paper series
9
Management science : journal of the Institute for Operations Research and the Management Sciences
8
NBER Working Paper
8
International journal of hospitality management
7
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
7
Journal of institutional and theoretical economics : JITE
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Marketing letters : a journal of research in marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of internet commerce
6
Journal of marketing communications
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
ERIM report series research in management
5
German journal of agricultural economics : GJAE
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of marketing management : MM
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
The international review of retail, distribution and consumer research
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
4
European journal of marketing : EJM
4
Information systems for economics in transition : papers presented at the International Conference ISET-IC, March 4 - 7, 1996, Ghaziabad, India
4
International journal of electronic commerce : IJEC
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
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ECONIS (ZBW)
849
USB Cologne (EcoSocSci)
5
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501
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854
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501
How does verbal non-diagnostic information affect product evaluation?
Gierl, Heribert
;
Hüttl-Maack, Verena
- In:
Review of managerial science
6
(
2012
)
2
,
pp. 131-159
Persistent link: https://www.econbiz.de/10009510645
Saved in:
502
The power of a package
Lado Cousté, Nora
;
Martos-Partal, Mercedes
;
Martínez …
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 364-375
Persistent link: https://www.econbiz.de/10009663631
Saved in:
503
Will plain packaging reduce cigarette consumption?
Clarke, Harry R.
;
Prentice, David
- In:
Economic papers : a journal of applied economics and policy
31
(
2012
)
3
,
pp. 303-317
Persistent link: https://www.econbiz.de/10009667137
Saved in:
504
Understanding the role of prior product knowledge to information search : an application of process theory to the Indian market
Awashty, Dheeraj
;
Banerjee, Arindam
;
Banerjee, Bibek
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
2
,
pp. 257-287
Persistent link: https://www.econbiz.de/10009548767
Saved in:
505
Framework for understanding misleading information in daily shopping
Clement, Jesper
;
Skovgaard Andersen, Mette
;
O'Doherty …
- In:
Qualitative market research : an international journal
15
(
2012
)
2
,
pp. 110-127
Persistent link: https://www.econbiz.de/10009548846
Saved in:
506
Brands on the brain : do consumers use declarative information or experienced emotions to evaluate brands?
Esch, Franz-Rudolf
;
Möll, Thorsten
;
Schmitt, Bernd
; …
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 75-85
Persistent link: https://www.econbiz.de/10009548899
Saved in:
507
Manipulating basic taste perception to explore how product information affects experience
Litt, Ab
;
Shiv, Baba
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 55-66
Persistent link: https://www.econbiz.de/10009548903
Saved in:
508
Erzeugt nicht-diagnostische Information einen Reihenfolge-Effekt im Fall der attributweisen Informationspräsentation?
Gierl, Heribert
;
Stiegelmayr, Karin
- In:
Die Unternehmung : Swiss journal of business research …
66
(
2012
)
2
,
pp. 127-152
Persistent link: https://www.econbiz.de/10009551632
Saved in:
509
Persistence of health labeling information asymmetry in the United States : historical perspectives and twenty-first century realities
Kolodinsky, Jane
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
2
,
pp. 193-207
Persistent link: https://www.econbiz.de/10009558354
Saved in:
510
Consumers' internal categorization structures : an additive tree analysis
Chocaroo Eguaras, Raquel
;
Elorz Domezain, Margarita
; …
- In:
European journal of marketing : EJM
46
(
2012
)
6
,
pp. 760-789
Persistent link: https://www.econbiz.de/10009562336
Saved in:
511
Brand salience of OTC pharmaceuticals through package appearance
Kauppinen-Räisänen, Hannele
;
Owusu, Richard
;
Abeeku …
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
3
,
pp. 230-249
Persistent link: https://www.econbiz.de/10009630754
Saved in:
512
Consumer perceptions of online consumer product and service reviews : focusing on information processing confidence and susceptibility to peer influence
Lee, Hyun-hwa
;
Ma, Yoon Jin
- In:
Journal of research in interactive marketing : …
6
(
2012
)
2
,
pp. 110-132
Persistent link: https://www.econbiz.de/10009630758
Saved in:
513
Searching in choice mode : consumer decision processes in product search with recommendations
Dellaert, Benedict G. C.
;
Häubl, Gerald
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 277-288
Persistent link: https://www.econbiz.de/10009524175
Saved in:
514
Construal-level mind-sets and the perceived validity of marketing claims
Wright, Scott
;
Manolis, Chris
;
Brown, Drew
;
Guo, Xiaoning
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 253-261
Persistent link: https://www.econbiz.de/10009530046
Saved in:
515
How the temporal framing of energy savings influences consumer product evaluations and choice
Tangari, Andrea Heintz
;
Smith, Ronn J.
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 198-208
Persistent link: https://www.econbiz.de/10009534094
Saved in:
516
Information nutritionnelle, choix et caractéristiques des consommateurs
Loheac, Youenn
;
Combris, Pierre
;
Issanchou, Sylvie
- In:
Revue française d'économie : RFE
26
(
2012
)
3
,
pp. 29-68
Persistent link: https://www.econbiz.de/10009541339
Saved in:
517
In what sequence are information sources consulted by involved consumers? : the case of automobile pre-purchase search
Rijnsoever, Frank J. van
;
Castaldi, Carolina
;
Dijst, …
- In:
Journal of retailing and consumer services
19
(
2012
)
3
,
pp. 343-352
Persistent link: https://www.econbiz.de/10009541800
Saved in:
518
The effect of quantitative electronic word of mouth on consumer perceived product quality
Shen, Yingtao
;
Li, Shenyu
;
DeMoss, Michelle
- In:
International journal of management and marketing …
5
(
2012
)
2
,
pp. 19-29
Persistent link: https://www.econbiz.de/10009633273
Saved in:
519
Mandatory versus voluntary disclosure of product risks
Polinsky, Alan Mitchell
;
Shavell, Steven
- In:
The journal of law, economics, & organization
28
(
2012
)
2
,
pp. 360-379
Persistent link: https://www.econbiz.de/10009656678
Saved in:
520
Transparenz in der Lebensversicherung
Vollmer, Katharina
-
2012
Persistent link: https://www.econbiz.de/10010203740
Saved in:
521
Information and consumer perception of the "organic" attribute in fresh fruits and vegetables
Smed, Sinne
- In:
Agricultural economics : the journal of the …
43
(
2012
),
pp. 33-48
Persistent link: https://www.econbiz.de/10009689552
Saved in:
522
When do third-party product reviews affect firm value and what can firms do? : the case of media critics and professional movie reviews
Chen, Yubo
;
Liu, Yong
;
Zhang, Jurui
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 116-134
Persistent link: https://www.econbiz.de/10009737482
Saved in:
523
Is the devil in the details? : the signaling effect of numerical precision in environmental advertising claims
Xie, Guang-xin
;
Kronrod, Ann
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 103-117
Persistent link: https://www.econbiz.de/10009762979
Saved in:
524
Green eco-seals and advertising persuasion
Bickart, Barbara A.
;
Ruth, Julie A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 51-67
Persistent link: https://www.econbiz.de/10009762982
Saved in:
525
Does more mean better? : an examination of visual product presentation in e-retailing
Song, Sarah Sungsook
;
Kim, Minjeong
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
4
,
pp. 345-355
Persistent link: https://www.econbiz.de/10009728074
Saved in:
526
An experimental investigation of regulatory orientation and post-choice regret in online product selection
Church, E. Mitchell
;
Iyer, Lakshmi S.
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
4
,
pp. 289-304
Persistent link: https://www.econbiz.de/10009728090
Saved in:
527
The impact of product packaging on consumers' purchase decisions within a low involvement product category
Atwal, Glyn
;
Bryson, Douglas
;
Hulten, Peter
- In:
Journal of euromarketing
21
(
2012
)
2/3
,
pp. 124-135
Persistent link: https://www.econbiz.de/10009728876
Saved in:
528
The effect of marketer-suggested serving size on consumer responses : the unintended consequences of consumer attention to calorie information
Mohr, Gina S.
;
Lichtenstein, Donald R.
;
Janiszewski, …
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10009729591
Saved in:
529
Perceived "usefulness" of online consumer reviews : an exploratory investigation across three services categories
Racherla, Pradeep
;
Friske, Wesley
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 548-559
Persistent link: https://www.econbiz.de/10009730149
Saved in:
530
Helpfulness of online consumer reviews : readers' objectives and review cues
Baek, Hyunmi
;
Ahn, Joongho
;
Choi, Youngseok
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
2
,
pp. 99-126
Persistent link: https://www.econbiz.de/10009718633
Saved in:
531
The impact of online and offline information sources on automobile choice behavior
Kulkarni, Gauri
;
Ratchford, Brian Thomas
;
Kannan, P. K.
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 167-175
Persistent link: https://www.econbiz.de/10009569260
Saved in:
532
When implicit promises override explicit promises : the effectiveness of guarantees and diagnostic kits in improving product evaluations
Steinhart, Yael
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1708-1725
Persistent link: https://www.econbiz.de/10009678026
Saved in:
533
Sound disclosures : assessing when a disclosure is worthwhile
Kozup, John
;
Taylor, Charles Robert
;
Capella, Michael L.
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 313-322
Persistent link: https://www.econbiz.de/10009679192
Saved in:
534
Flies in the ointment? : addressing potential impediments to population-based health benefits of restaurant menu labeling initiatives
Burton, Scot
;
Kees, Jeremy
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 232-239
Persistent link: https://www.econbiz.de/10009679208
Saved in:
535
Optimal search for product information
Branco, Fernando M. R.
;
Sun, Monic
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
58
(
2012
)
11
,
pp. 2037-2056
Persistent link: https://www.econbiz.de/10009679746
Saved in:
536
Socialization and processing effects on comprehension of credit card advertisement disclosures
Wang, Alex
- In:
Journal of financial services marketing : JFSM
17
(
2012/13
)
2
,
pp. 163-176
Persistent link: https://www.econbiz.de/10009681453
Saved in:
537
Sustainable developments in knitting
Power, E. J.
- In:
International journal of business and globalisation : IJBG
9
(
2012
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10009612820
Saved in:
538
Effects of pictorial product-warnings on low-literate consumers
Jae, Haeran
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1674-1682
Persistent link: https://www.econbiz.de/10009683171
Saved in:
539
Nutritional Labeling
Drichoutis, Andreas C.
;
Nayga, Rodolfo M.
;
Lazaridis, …
- In:
The Oxford handbook of the economics of food …
.
2012
Persistent link: https://www.econbiz.de/10012881639
Saved in:
540
Unintended consequences of Obesity Prevention Messages
Byrne, Sahara
;
Niederdeppe, Jeff
- In:
The Oxford handbook of the social science of obesity
.
2012
Persistent link: https://www.econbiz.de/10012881790
Saved in:
541
Vertical product differentiation when quality is unobservable to buyers : presented at CESifo Area Conference on Industrial Organisation, March 2003
Orosel, Gerhard O.
;
Zauner, Klaus G.
-
2004
We analyze vertical product differentiation in a model where a good's quality is unobservable to buyers before purchase, a continuum of quality levels is technologically feasible, and minimum quality is supplied under competitive conditions. After purchase the true quality of the good is...
Persistent link: https://www.econbiz.de/10011450700
Saved in:
542
Production information systems usability in Jordan
Abu-Shanab, Emad
;
Al-Tarawneh, Heyam
- In:
Enterprise information systems design, implementation …
,
(pp. 270-285)
.
2011
Persistent link: https://www.econbiz.de/10008646926
Saved in:
543
Special issue on aging consumers
Perry, Vanessa G.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009505871
Saved in:
544
Food labels : an exploratory study into label information and what consumers see and understand
Sørensen, Henrik Selsøe
;
Clement, Jesper
;
Gabrielsen, Gorm
- In:
The international review of retail, distribution and …
22
(
2012
)
1
,
pp. 101-114
Persistent link: https://www.econbiz.de/10009509878
Saved in:
545
Music and amount of information : do they matter in an online apparel setting?
Kim, Jung-hwan
;
Lennon, Sharron
- In:
The international review of retail, distribution and …
22
(
2012
)
1
,
pp. 55-82
Persistent link: https://www.econbiz.de/10009509888
Saved in:
546
Reduce content or raise price? : the impact of persuasion knowledge and unit price increase tactics on retailer and product brand attitudes
Kachersky, Luke
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 479-488
Persistent link: https://www.econbiz.de/10009423194
Saved in:
547
Branded product information search on the Web: the role of brand trust and credibility of online information sources
Lee, Chunsik
;
Kim, Junga
;
Chan-Olmsted, Silvia M.
- In:
Journal of marketing communications
17
(
2011
)
5
,
pp. 355-374
Persistent link: https://www.econbiz.de/10009423359
Saved in:
548
e-Catalogs : how can brain hemisphericity relate to online shoppers' preferences?
Abdullah, A. B. M.
;
Hossain, Muhammad Muazzem
;
Joham, Carmen
- In:
Journal of internet commerce
10
(
2011
)
1/4
,
pp. 17-34
Persistent link: https://www.econbiz.de/10009485819
Saved in:
549
Measuring intangible effects of m-coupon campaigns on non-redeemers
Banerjee, Syagnik
;
Poddar, Amit
;
Yancey, Scott
; …
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 258-275
Persistent link: https://www.econbiz.de/10009486392
Saved in:
550
The role of menu organization in food choice
Parker, Jeffrey R.
;
Lehmann, Donald R.
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 143-187
Persistent link: https://www.econbiz.de/10009559367
Saved in:
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