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ECONIS (ZBW)
427
RePEc
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subject_exact:"internet marketing"
(5,459 results)
1
Impact of internal marketing on the customer perceptions in SMEs
Demir, Ahmet
- In:
International journal of services and operations …
42
(
2022
)
3
,
pp. 379-396
Persistent link: https://www.econbiz.de/10013367345
Saved in:
2
Employer branding : a strategy to enhance organizational performance
Azhar, Arooj
;
Rehman, Nabeel
;
Majeed, Nauman
;
Bano, Sobia
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014457786
Saved in:
3
Is Internal Marketing a declining field? If so, why? : a literature exploration from a hermeneutic perspective
Richardson, Neil
;
Gosnay, Ruth M.
- In:
Corporate communications : an international journal
29
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014494121
Saved in:
4
Who is CSR for in employer branding? : insights on employer branding strategies across industries, educational backgrounds and career styles
Buzzao, Giacomo
;
Rizzi, Francesco
- In:
Corporate social responsibility and environmental management
31
(
2024
)
2
,
pp. 1123-1141
Persistent link: https://www.econbiz.de/10014507078
Saved in:
5
Corporate social responsibility and employer brand personality appeal : approaches for human resources challenges in the hospitality sector
Azimi, Mohammad
;
Sadeghvaziri, Faraz
;
Ghaderi, Zahed
; …
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 443-469
Persistent link: https://www.econbiz.de/10014511820
Saved in:
6
Social networking sites and employer branding : a qualitative study of Indian organizations
Nayak, Sunanda
;
Budhwar, Pawan S.
- In:
Asian business & management
23
(
2024
)
2
,
pp. 237-265
Persistent link: https://www.econbiz.de/10014512831
Saved in:
7
Beyond employer brand content : the role of employer brand process attributes in understanding employees' reactions toward their employer
Kanwal, Hira
;
Van Hoye, Greet
- In:
Human resource management
63
(
2024
)
1
,
pp. 67-86
Persistent link: https://www.econbiz.de/10014481378
Saved in:
8
How the interplay of social media usage and online reviews generate intention to apply for a job vacancy : an employer branding-based agenda
Bharadwaj, Shubhangi
- In:
Management research review
47
(
2024
)
3
,
pp. 441-463
Persistent link: https://www.econbiz.de/10014467043
Saved in:
9
The corporate social responsibility (CSR) internal branding model : aligning employees' CSR awareness, knowledge, and experience to deliver positive employee performance outcomes
Carlini, Joan
;
Grace, Debra
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
7/8
,
pp. 732-760
Persistent link: https://www.econbiz.de/10012584564
Saved in:
10
Exploring the role of human resource management practices in the nexus of internal and external employer branding
Nazish, Ayesha
;
Mehboob, Syed Ali Abdullah
;
Haider, Sajjad
- In:
Middle East journal of management : MEJM
10
(
2023
)
1
,
pp. 51-71
Persistent link: https://www.econbiz.de/10013477852
Saved in:
11
The bright side of environmental uncertainty for organizational learning : the moderating role of political skill
Chang, Man-Ling
;
Au Due Tang
;
Cheng, Cheng-Feng
;
Chen, …
- In:
Asian business & management
22
(
2023
)
3
,
pp. 978-1007
Persistent link: https://www.econbiz.de/10014327764
Saved in:
12
The roles of internal marketing and person-organization fit in hospitality employees' life satisfaction : an integration of work and nonwork domains
Trung Dam-Huy Thai
;
Tin Trung Nguyen
;
Chen, Wen-Kuo
;
Au …
- In:
Baltic journal of management : BJM
18
(
2023
)
2
,
pp. 173-189
Persistent link: https://www.econbiz.de/10014331067
Saved in:
13
Does employer branding facilitate the retention of healthcare employees? : a mediation moderation study through organisational identification, psychological involvement, and employ...
Salameh, Anas Abdelsatar Mohammad
;
Aman-Ullah, Attia
; …
- In:
International journal of hospitality management
112
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014334498
Saved in:
14
Attracting Gen Z talents : do expectations towards employers vary by gender?
Laßleben, Hermann
;
Hofmann, Lisa
- In:
Gender in management : an international journal
38
(
2023
)
4
,
pp. 545-560
Persistent link: https://www.econbiz.de/10014338898
Saved in:
15
Investigating the influences of employer branding attributes on turnover intentions of hospitality workforce in the COVID-19 in Vietnam
Ananta Kar
;
Thao Nguyen Thi Phuong
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 2173-2198
Persistent link: https://www.econbiz.de/10014446039
Saved in:
16
GHRM and employer branding: empirical study in developing and developed economies
Muisyo, Paul Kivinda
;
Su, Qin
;
Julius, Mercy Muthoni
; …
- In:
Management research review
46
(
2023
)
10
,
pp. 1297-1314
Persistent link: https://www.econbiz.de/10014430470
Saved in:
17
Employee affection strategies through employer branding : evidence from Indian manufacturing sector
Sathyanarayana, S.
;
Shenoy, Veena
;
Jha, Nivedita
- In:
International journal of business and globalisation : IJBG
34
(
2023
)
3
,
pp. 351-367
Persistent link: https://www.econbiz.de/10014388602
Saved in:
18
Interactive influence of work-life balance benefits, employee recommendation, and job attributes on employer attractiveness and job pursuit intentions : two experiments
Ahamad, Faiz
;
Saini, Gordhan K.
;
Jawahar, I. M.
- In:
Asian business & management
22
(
2023
)
4
,
pp. 1215-1242
Persistent link: https://www.econbiz.de/10014374920
Saved in:
19
Commitment of key internal stakeholders during internationalization : challenges of an emerging market culture
Volkova, Natalia V.
;
Plakhotnik, Maria Sergeevna
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 245-263
Persistent link: https://www.econbiz.de/10014419317
Saved in:
20
Internal communication and employer brands
Tkalac Verčič, Ana
;
Verčič, Dejan
;
Špoljarić, Anja
-
2023
Persistent link: https://www.econbiz.de/10014022781
Saved in:
21
Flexible human resource management and vocational behaviour : the employability market orientation model
Pawlowska, Anna
-
2023
Persistent link: https://www.econbiz.de/10014025812
Saved in:
22
Organisation pursuit intention through perceived employer brand, person organisation fit and perceived organisational prestige
Sharma, Ruchika
;
Tanwar, Karnica
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 33-53
Persistent link: https://www.econbiz.de/10014225820
Saved in:
23
Internal audience watches the boss walking the talk : the mechanism of management's mission alignment for internal branding
Lee, Sang Bong
;
Suh, Taewon
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 472-487
Persistent link: https://www.econbiz.de/10014229064
Saved in:
24
Analysis of multiple structural relationships among employer brand, proposition value and intention to leave the organisation
Hashemi, Ali Ostad
;
Nouri, Fateme
;
Gholami, Negin
; …
- In:
International journal of procurement management
17
(
2023
)
1
,
pp. 26-43
Persistent link: https://www.econbiz.de/10014313593
Saved in:
25
Industry talent branding : a collaborative and strategic approach to reducing hospitality's talent challenge
Manoharan, Ashokkumar
;
Scott-Young, Christina
; …
- In:
International journal of contemporary hospitality management
35
(
2023
)
8
,
pp. 2793-2815
Persistent link: https://www.econbiz.de/10014314879
Saved in:
26
Employees' online brand advocacy behaviors as a response to justice and emotion
Aksoy, Nilsah Cavdar
;
Yazici, Nihal
;
Duzenci, Ahmet
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 878-891
Persistent link: https://www.econbiz.de/10014315457
Saved in:
27
Generation Z job seekers in Vietnam : CSR-based employer attractiveness and job pursuit intention
Nguyen Ngoc Thang
;
Rowley, Chris
;
Mayrhofer, Wolfgang
; …
- In:
Asia Pacific business review
29
(
2023
)
3
,
pp. 797-815
Persistent link: https://www.econbiz.de/10014320783
Saved in:
28
Exploring the attractiveness of social enterprises to job seekers : the role of perceived value fit and prestige
Crucke, Saskia
;
Bockaert, Hanne
- In:
Annals of public and cooperative economics
94
(
2023
)
2
,
pp. 399-422
Persistent link: https://www.econbiz.de/10014279904
Saved in:
29
Addressing employee turnover in retail through CSR and transformational leadership
Chandra, Snehal
;
Ghosh, Piyali
;
Sinha, Saitab
- In:
International journal of retail and distribution management
51
(
2023
)
5
,
pp. 690-710
Persistent link: https://www.econbiz.de/10014281099
Saved in:
30
Attracting talent through diversity at the top : the impact of TMT diversity and firms' efforts to promote diversity on employer attractiveness
Dauth, Tobias
;
Schmid, Stefan
;
Baldermann, Sebastian
; …
- In:
European management journal
41
(
2023
)
1
,
pp. 9-20
Persistent link: https://www.econbiz.de/10014281782
Saved in:
31
Internal communication and employer branding within a humanistic model : a case study of IKEA (Spain, 2019-2021)
Pérez-Pérez, Lucía
;
Berlanga, Inmaculada
;
Victoria, …
- In:
Corporate communications : an international journal
28
(
2023
)
2
,
pp. 213-229
Persistent link: https://www.econbiz.de/10014288171
Saved in:
32
The effects of employer branding on value congruence and brand love
Kim, Yunsik
;
Legendre, Tiffany S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
6
,
pp. 962-987
Persistent link: https://www.econbiz.de/10014312349
Saved in:
33
Identifying and ranking employer brand improvement strategies in post-COVID 19 tourism and hospitality
Bagheri, Moslem
;
Baum, Tom
;
Mobasheri, Ali Asghar
; …
- In:
Tourism and hospitality research : THR
23
(
2023
)
3
,
pp. 391-405
Persistent link: https://www.econbiz.de/10014312453
Saved in:
34
Knowledge management processes toward organizational performance - a knowledge-based view perspective : an analogy of emerging and developing economies
Sahibzada, Umar Farooq
;
Mumtaz, Ayesha
- In:
Business process management journal
29
(
2023
)
4
,
pp. 1057-1091
Persistent link: https://www.econbiz.de/10014291671
Saved in:
35
Crafting a paying-it-forward mindset in business : five principles for a competitive employer branding advantage
Eriksson, Theresa
;
Näppä, Anna
;
Robertson, Jeandri
- In:
Business horizons
66
(
2023
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10013534394
Saved in:
36
The role of talent management and employee psychological contract on employer branding : a pragmatic conceptual model
Sandeepanie, Madduma Hewage Ruchira
;
Gamage, Prasadini
; …
- In:
Management research review
46
(
2023
)
2
,
pp. 196-222
Persistent link: https://www.econbiz.de/10013536507
Saved in:
37
Take heed of those you reject : a candidate's view of employer reputation
Chen, Shuai
;
Wang, Weiwen
;
Zhou, Juan
;
Zhang, Shuyue
; …
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 305-315
Persistent link: https://www.econbiz.de/10013552959
Saved in:
38
Die Marketingforschung als Quelle der Inspiration für das Personalmanagement?
Mühlfeld-Kerstan, Katrin
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 229-245)
.
2023
Persistent link: https://www.econbiz.de/10013555065
Saved in:
39
Decoding the employee influencer on social media : applying Taylor's six segment message strategy wheel
Jacobson, Jenna
;
Gomes Rinaldi, Adriana
;
Rudkowski, Janice
- In:
European journal of marketing
57
(
2023
)
1
,
pp. 29-59
Persistent link: https://www.econbiz.de/10013502459
Saved in:
40
Stay together to be strong : how online knowledge sharing matters
Nguyen, Mai
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
4
,
pp. 338-349
Persistent link: https://www.econbiz.de/10014381406
Saved in:
41
The relationship of internal communication satisfaction with employee engagement and employer attractiveness : testing the joint mediating effect of the social exchange quality ind...
Tkalac Verčič, Ana
;
Galić, Zvonimir
;
Žnidar, Krešimir
- In:
International journal of business communication : IJBC …
60
(
2023
)
4
,
pp. 1313-1340
Persistent link: https://www.econbiz.de/10014365729
Saved in:
42
Analysis of employee perception of employer brand : a comparative study across business cycles using structural topic modelling
Karkhanis, Gaurav Vijay
;
Chandnani, Suresh Udhavdas
; …
- In:
Journal of business analytics
6
(
2023
)
2
,
pp. 95-111
Persistent link: https://www.econbiz.de/10014251107
Saved in:
43
Attraction and retention of employees in an Australian regional SME : the importance of place and scale in human resource management
Amarakoon, Upamali
;
Colley, Linda
- In:
Personnel review
52
(
2023
)
3
,
pp. 521-538
Persistent link: https://www.econbiz.de/10014252143
Saved in:
44
Green human resource management, a gateway to employer branding : mediating role of corporate environmental sustainability and corporate social sustainability
Yasin, Raheel
;
Huseynova, Aydan
;
Atif, Muhammad
- In:
Corporate social responsibility and environmental management
30
(
2023
)
1
,
pp. 369-383
Persistent link: https://www.econbiz.de/10014245828
Saved in:
45
Internship experience and organizational attractiveness : a realistic job fit perspective
Sekiguchi, Tomoki
;
Mitate, Yoshitaka
;
Yang, Yunyue
- In:
Journal of career development
50
(
2023
)
2
,
pp. 353-371
Persistent link: https://www.econbiz.de/10014246257
Saved in:
46
Employer attractiveness, employee engagement and employee performance
Ha Minh Nguyen
;
Luan Vinh Nguyen
- In:
The international journal of productivity and …
72
(
2023
)
10
,
pp. 2859-2881
Persistent link: https://www.econbiz.de/10014431855
Saved in:
47
Expanding branding : effects of multiple brand types on organizational attractiveness
Wu, Lusi
;
Dineen, Brian R.
- In:
Chinese management studies
17
(
2023
)
6
,
pp. 1346-1367
Persistent link: https://www.econbiz.de/10014482662
Saved in:
48
The role of employer branding and employee branding in the multinationals
Sharma, Mala
;
Verma, Pratibha
- In:
Technology, management and business : evolving perspectives
,
(pp. 71-77)
.
2023
Persistent link: https://www.econbiz.de/10014342185
Saved in:
49
Talent acquisition practices in South Africa
Ngonyama-Ndou, Thuli
- In:
Managing Human Resources in Africa : A Critical Approach
,
(pp. 53-77)
.
2023
Persistent link: https://www.econbiz.de/10014322062
Saved in:
50
Employer branding orientation : effects on recruitment performance under COVID-19
Kucherov, Dmitry G.
;
Alkanova, Olga N.
;
Lisovskaia, …
- In:
International journal of human resource management
34
(
2023
)
10
,
pp. 2107-2135
Persistent link: https://www.econbiz.de/10014323214
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