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International marketing
132
Internationales Marketing
132
Consumer behaviour
45
Konsumentenverhalten
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Brand management
26
Markenführung
26
Marketing management
25
Marketingmanagement
25
Brand image
23
Markenimage
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Multinationales Unternehmen
23
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23
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Welt
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132
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Papadopoulos, Nicolas G.
4
Shoham, Aviv
4
Vrontis, Demetris
4
Cleveland, Mark
3
Gnizy, Itzhak
3
Hadjielias, Elias
3
Leonidou, Leonidas C.
3
Mooij, Marieke K. de
3
Samiee, Saeed
3
Slater, Stephanie
3
Sousa, Carlos M. P.
3
Tarba, Shlomo Yedidia
3
Thrassou, Alkis
3
Zahoor, Nadia
3
Andriopoulos, Constantine
2
Barnes, Bradley R.
2
Brewer, Paul
2
Cadogan, John W.
2
Calantone, Roger J.
2
Christofi, Michael
2
Chung, Henry F. L.
2
Craig, C. S.
2
Del Giudice, Manlio
2
Fastoso, Fernando
2
Ghauri, Pervez N.
2
Griffith, David A.
2
Guzman, Francisco
2
He, Xinming
2
Japutra, Arnold
2
Jean, Ruey-Jer Bryan
2
Jeong, Insik
2
Katsikeas, Constantine S.
2
Khan, Zaheer
2
Kim, Daekwan
2
Kvasova, Olga
2
Magnusson, Peter
2
Miller, Chip E.
2
Mitręga, Maciej
2
Monkhouse, Lien Le
2
Oh, Chang Hoon
2
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International marketing review
Journal of international marketing
121
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Industrial marketing management : the international journal for industrial and high-tech firms
38
Advances in international marketing
37
SpringerLink / Bücher
37
Journal of international consumer marketing
33
Europäische Hochschulschriften / 5
31
Handbook of research in international marketing
26
Journal of euromarketing
26
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
Management international review : mir ; journal of international business
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
The journal of business & industrial marketing
17
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Marketing intelligence & planning
14
Gabler Edition Wissenschaft
13
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
Springer eBook Collection
13
International marketing ; Vol. 2
12
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ECONIS (ZBW)
132
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51
Standardization versus adaptation of global marketing strategies in emerging market cross-border acquisitions
Rao-Nicholson, Rekha
;
Khan, Zaheer
- In:
International marketing review
34
(
2017
)
1
,
pp. 138-158
Persistent link: https://www.econbiz.de/10011673783
Saved in:
52
Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George
;
Siamagka, Niloletta-Theofania
- In:
International marketing review
34
(
2017
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
Saved in:
53
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
54
Country of origin effects in international marketing channels : how overseas distributors account for the origins of products and brands
Moon, Byeong-joon
;
Oh, Han-Mo
- In:
International marketing review
34
(
2017
)
2
,
pp. 224-238
Persistent link: https://www.econbiz.de/10011674208
Saved in:
55
Buy-national campaigns : congruence determines premiums for domestic products
Insch, Andrea
;
Mather, Damien
;
Knight, John
- In:
International marketing review
34
(
2017
)
2
,
pp. 239-253
Persistent link: https://www.econbiz.de/10011674213
Saved in:
56
A store brand’s country-of-origin or store image : what matters to consumers?
Garrett, Tony C.
;
Lee, Sung-kyu
;
Chu, Kyounghee
- In:
International marketing review
34
(
2017
)
2
,
pp. 272-292
Persistent link: https://www.econbiz.de/10011674237
Saved in:
57
Drawing negative inferences from a positive country-of-origin image : consumers’ use of COI and price levels to assess counterfeit drugs
Majid, Kashef A.
- In:
International marketing review
34
(
2017
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10011674243
Saved in:
58
The effect of COO on retail buyers’ propensity to trial new products
Reardon, James
;
Vianelli, Donata
;
Miller, Chip E.
- In:
International marketing review
34
(
2017
)
2
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011674264
Saved in:
59
Strategic marketing in an international marketplace
Ford, John B.
(
ed.
);
Crittenden, Victoria Lynn
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011540145
Saved in:
60
Cultural technology : a framework for marketing cultural exports : analysis of Hallyu (the Korean wave)
Chen, Steven
- In:
International marketing review
33
(
2016
)
1
,
pp. 25-50
Persistent link: https://www.econbiz.de/10011540160
Saved in:
61
Halal endorsements : stirring controversy or gaining new customers?
Schlegelmilch, Bodo B.
;
Khan, Mubbsher Munawar
;
Hair, …
- In:
International marketing review
33
(
2016
)
1
,
pp. 156-174
Persistent link: https://www.econbiz.de/10011540325
Saved in:
62
Enhancing the foundations for theorising through bibliometric mapping
Sinkovics, Noemi
- In:
International marketing review
33
(
2016
)
3
,
pp. 327-350
Persistent link: https://www.econbiz.de/10011486965
Saved in:
63
A critical look at the use of SEM in international business research
Richter, Nicole Franziska
;
Sinkovics, Rudolf R.
; …
- In:
International marketing review
33
(
2016
)
3
,
pp. 376-404
Persistent link: https://www.econbiz.de/10011486986
Saved in:
64
Assessing endogeneity issues in international marketing research
Jean, Ruey-Jer Bryan
;
Deng, Ziliang
;
Kim, Daekwan
; …
- In:
International marketing review
33
(
2016
)
3
,
pp. 483-512
Persistent link: https://www.econbiz.de/10011487079
Saved in:
65
Spontaneity and international marketing performance
Souchon, Anne L.
;
Hughes, Paul
;
Farrell, Andrew M.
; …
- In:
International marketing review
33
(
2016
)
5
,
pp. 671-690
Persistent link: https://www.econbiz.de/10011620305
Saved in:
66
Here, there and everywhere : a study of consumer centrism
Prince, Melvin
;
Davies, Mark A. P.
;
Cleveland, Mark
; …
- In:
International marketing review
33
(
2016
)
5
,
pp. 715-754
Persistent link: https://www.econbiz.de/10011620308
Saved in:
67
International marketing and corporate social responsibility : part 2
Ghauri, Pervez N.
(
ed.
);
Park, Byung Il
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011590259
Saved in:
68
Corporate social responsibility as a marketing strategy in foreign markets : the case of Korean MNCs in the Chinese electronics market
Hadjikhani, Amjad
;
Lee, Joong-Woo
;
Park, Sohee
- In:
International marketing review
33
(
2016
)
4
,
pp. 530-554
Persistent link: https://www.econbiz.de/10011590313
Saved in:
69
Corporate social responsibility in international marketing : review, assessment, and future research
Eteokleous, Pantelitsa P.
;
Leonidou, Leonidas C.
; …
- In:
International marketing review
33
(
2016
)
4
,
pp. 580-624
Persistent link: https://www.econbiz.de/10011590334
Saved in:
70
The impact of brand gender on brand equity : findings from a large-scale cross-cultural study in ten countries
Lieven, Theo
;
Hildebrand, Christian
- In:
International marketing review
33
(
2016
)
2
,
pp. 178-195
Persistent link: https://www.econbiz.de/10011518461
Saved in:
71
Corruption and brand value
Lin, Chih-Pin
;
Chuang, Cheng-Min
- In:
International marketing review
33
(
2016
)
6
,
pp. 758-780
Persistent link: https://www.econbiz.de/10011630120
Saved in:
72
Experience, resources and export market performance : the pivotal role of international business network ties
Ogasavara, Mario Henrique
;
Boehe, Dirk Michael
;
Cruz, …
- In:
International marketing review
33
(
2016
)
6
,
pp. 867-893
Persistent link: https://www.econbiz.de/10011630419
Saved in:
73
International marketing and corporate social responsibility : part 1
Ghauri, Pervez N.
(
ed.
);
Park, Byung Il
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011507074
Saved in:
74
Multicultural marketplaces : new territory for international marketing and consumer research
Demangoet, Catherine
;
Broderick, Amanda J.
;
Craig, C. S.
- In:
International marketing review
32
(
2015
)
2
,
pp. 118-140
Persistent link: https://www.econbiz.de/10011296982
Saved in:
75
Researching the global marketplace : Susan Douglas' legacy
Craig, C. S.
- In:
International marketing review
32
(
2015
)
2
,
pp. 112-115
Persistent link: https://www.econbiz.de/10011296989
Saved in:
76
Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research
Demangeot, Catherine
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011296994
Saved in:
77
Leveraging marketing capabilities into competitive advantage and export performance
Tan, Qun
;
Sousa, Carlos M. P.
- In:
International marketing review
32
(
2015
)
1
,
pp. 78-102
Persistent link: https://www.econbiz.de/10010528934
Saved in:
78
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
79
Cross-cultural research in international marketing : clearing up some of the confusion
Mooij, Marieke K. de
- In:
International marketing review
32
(
2015
)
6
,
pp. 646-662
Persistent link: https://www.econbiz.de/10011517557
Saved in:
80
International brands in emerging markets : the myths of segmentation
Tanusondjaja, Arry
;
Greenacre, Luke
;
Banelis, Melissa
; …
- In:
International marketing review
32
(
2015
)
6
,
pp. 783-796
Persistent link: https://www.econbiz.de/10011517637
Saved in:
81
Online movie ratings : a cross-cultural, emerging Asian markets perspective
Keh, Hean Tat
;
Ji, Wenbo
;
Wang, Xia
;
Sy-Changco, Joseph A.
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 366-388
Persistent link: https://www.econbiz.de/10011342722
Saved in:
82
Cross-cultural and cross-national consumer research : psychology, behavior, and beyond
Michaelidou, Nina
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011342742
Saved in:
83
Global vs local brands : how home country bias and price differences impact brand evaluations
Winit, Warat
;
Gregory, Gary
;
Cleveland, Mark
;
Verlegh, …
- In:
International marketing review
31
(
2014
)
2
,
pp. 102-128
Persistent link: https://www.econbiz.de/10010345204
Saved in:
84
Cross-cultural validation of switching costs : a four-country assessment
El-Manstrly, Dahlia
- In:
International marketing review
31
(
2014
)
4
,
pp. 413-437
Persistent link: https://www.econbiz.de/10010388817
Saved in:
85
Modeling variation in global consumers' participation behaviour intentions using an institutional market index
Schumann, Jan Hendrik
;
Nijssen, E. J.
;
Lentz, Patrick
- In:
International marketing review
31
(
2014
)
4
,
pp. 390-412
Persistent link: https://www.econbiz.de/10010388819
Saved in:
86
Uncovering the influence of the international marketing function in international firms
Gnizy, Itzhak
;
Shoham, Aviv
- In:
International marketing review
31
(
2014
)
1
,
pp. 51-78
Persistent link: https://www.econbiz.de/10010253927
Saved in:
87
How global brands create firm value : the 4V model
Steenkamp, Jan-Benedict E. M.
- In:
International marketing review
31
(
2014
)
1
,
pp. 5-29
Persistent link: https://www.econbiz.de/10010253940
Saved in:
88
Exporters moving toward emerging markets : a resource-based approach
Bortoluzzi, Guido
;
Chiarvesio, Maria
;
Di Maria, Eleonora
; …
- In:
International marketing review
31
(
2014
)
5
,
pp. 506-525
Persistent link: https://www.econbiz.de/10010415263
Saved in:
89
Proactive learning culture : a dynamic capability and key success factor for SMEs entering foreign markets
Gnizy, Itzhak
;
Baker, William E.
;
Grinstein, Amir
- In:
International marketing review
31
(
2014
)
5
,
pp. 477-505
Persistent link: https://www.econbiz.de/10010415266
Saved in:
90
Marketing process adaptation: antecedent afactors and new product performance implications in export markets
Griffith, David A.
;
Lee, Hannah S.
;
Yeo, Chang Seob
; …
- In:
International marketing review
31
(
2014
)
3
,
pp. 308-334
Persistent link: https://www.econbiz.de/10010375154
Saved in:
91
Proximal and distal influences of project creativity in international marketing teams
Suh, Taewon
;
Badrinarayanan, Vishag
- In:
International marketing review
31
(
2014
)
3
,
pp. 283-307
Persistent link: https://www.econbiz.de/10010375164
Saved in:
92
Exploring the landscape of qualitative research in international marketing : two decades of IMR
Andriopoulos, Constantine
;
Slater, Stephanie
- In:
International marketing review
30
(
2013
)
4
,
pp. 384-412
Persistent link: https://www.econbiz.de/10009774273
Saved in:
93
A qualitative approach to understanding brand image in an international context : insights from Croatia and Serbia
Brecic, Ružica
;
Filipovic, Jelena
;
Gorton, Matthew
; …
- In:
International marketing review
30
(
2013
)
4
,
pp. 275-296
Persistent link: https://www.econbiz.de/10009774278
Saved in:
94
Guest editorial: Emerging perspectives in qualitative research in international marketing
Slater, Stephanie
;
Andriopoulos, Constantine
- In:
International marketing review
30
(
2013
)
4
,
pp. 272-274
Persistent link: https://www.econbiz.de/10009774281
Saved in:
95
Emerging perspectives in qualitative research in international marketing
Slater, Stephanie
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009774283
Saved in:
96
The internet as an alternative path to internationalization?
Sinkovics, Noemi
;
Sinkovics, Rudolf R.
;
Jean, Ruey-jer Bryan
- In:
International marketing review
30
(
2013
)
2
,
pp. 130-155
Persistent link: https://www.econbiz.de/10009756252
Saved in:
97
Fashion founded on a flaw : the ecological mono-deterministic fallacy of Hofstede, GLOBE, and followers
McSweeney, Brendan
- In:
International marketing review
30
(
2013
)
5
,
pp. 483-504
Persistent link: https://www.econbiz.de/10009793465
Saved in:
98
Critical issues in the Hofstede and GLOBE national culture models
Venaik, Sunil
;
Brewer, Paul
- In:
International marketing review
30
(
2013
)
5
,
pp. 469-482
Persistent link: https://www.econbiz.de/10009793467
Saved in:
99
A cross-national and cross-generational study of consumer acculturation to advertising appeals
Jimeneu, Fernando R.
;
Hadjimarcou, John
;
Barua, Maria E.
; …
- In:
International marketing review
30
(
2013
)
5
,
pp. 418-439
Persistent link: https://www.econbiz.de/10009793489
Saved in:
100
On the misuse and misinterpretation of dimensions of national culture
Mooij, Marieke K. de
- In:
International marketing review
30
(
2013
)
3
,
pp. 253-261
Persistent link: https://www.econbiz.de/10009759151
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