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Internet marketing
1,299
Online-Marketing
1,299
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439
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177
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177
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Ratten, Vanessa
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Skiera, Bernd
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Malthouse, Edward C.
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Okazaki, Shintaro
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Schwemm, Markus
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3
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Constantinides, Efthymios
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Leitfaden Online-Marketing ; [Bd. 1]
31
Handbook of research on effective advertising strategies in the social media age
21
Social Branding : Strategien - Praxisbeispiele - Perspektiven
21
E-marketing ; Vol. 1
17
Handbook of research on integrating social media into strategic marketing
17
Internet advertising : theory and research
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
E-marketing ; Vol. 2
13
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
13
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
13
Pervasive advertising
13
The SAGE handbook of digital marketing
12
Cases on strategic social media utilization in the nonprofit sector
11
E-marketing ; Vol. 3
11
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
10
Advanced digital marketing strategies in a data-driven era
9
Customer engagement : contemporary issues and challenges
9
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
9
Marketing in the cyber era : strategies and emerging trends
9
Online-Marketing : Grundlagen - Planung - Durchführung - Messung
9
Contemporary research in e-branding
8
E-marketing in developed and developing countries : emerging practices
8
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
8
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
8
Developing digital marketing : relationship perspectives
7
Digital advertising : theory and research
7
Interdisciplinary management research XVI ; 1
7
Online reputation management in destination and hospitality : what we know, what we need to know
7
Strategic corporate communication in the digital age
7
The Routledge companion to advertising and promotional culture
7
The SAGE handbook of social media marketing
7
Advertising, promotion, and new media
6
Blockchain technology and applications for digital marketing
6
Computer-mediated marketing strategies : social media and online brand communities
6
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
6
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
6
Handbook of research on mobile marketing management
6
New Developments in Online Marketing
6
Word of mouth and social media
6
Advertising in a multimedia age
5
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ECONIS (ZBW)
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51
The process of selecting influencers for marketing purposes in an organisation
Huttula, Tia
;
Karjaluoto, Heikki
- In:
Industry 5.0 : Creative and Innovative Organizations
,
(pp. 27-53)
.
2023
Persistent link: https://www.econbiz.de/10014317822
Saved in:
52
Simple Kaur : the growth of start-ups through the adoption of sustainable fashion, technological innovation, and social media marketing
Sidhu, Navpreet Kaur
;
Bathla, Devesh
;
Sharma, Sandhir
; …
- In:
Cases on the resurgence of emerging businesses
,
(pp. 47-60)
.
2023
Persistent link: https://www.econbiz.de/10014318621
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53
Customer purchase prediction and potential customer identification for digital marketing using machine learning
Sudhakara, Malla
;
Bhavya K. R.
;
Kumar, M. Rudra
; …
- In:
AI-driven intelligent models for business excellence
,
(pp. 95-111)
.
2023
Persistent link: https://www.econbiz.de/10014281338
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54
SME digital content engagement with online customers
Petersen, Nicolaj Hannesbo
;
Knudsen, Gry Høngsmark
; …
- In:
Handbook of research on business model innovation …
,
(pp. 210-221)
.
2023
Persistent link: https://www.econbiz.de/10014281834
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55
Geo-marketing : a new tool for marketers
Saini, Shweta
;
Bansal, Rohit
- In:
Enhancing customer engagement through location-based …
,
(pp. 102-112)
.
2023
Persistent link: https://www.econbiz.de/10014281899
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56
Geo-targeting for enhanced customer experience
Joshi-Gole, Karuna
- In:
Enhancing customer engagement through location-based …
,
(pp. 239-254)
.
2023
Persistent link: https://www.econbiz.de/10014281928
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57
Online reputation management in tourism : emerging themes, theories, problems, and solutions
Rialti, Riccardo
;
Kvítková, Zuzana
;
Makovník, Tomáš
- In:
Online reputation management in destination and …
,
(pp. 3-25)
.
2023
Persistent link: https://www.econbiz.de/10014284874
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58
The electronic word-of-mouth (eWOM) focusing studies on tourism research
Medeková, Kristína
;
Pompurová, Kristína
; …
- In:
Online reputation management in destination and …
,
(pp. 29-49)
.
2023
Persistent link: https://www.econbiz.de/10014284877
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59
Big data and online reputation management in tourism : leveraging the role of entrepreneurship
Vianello, Diletta
;
Marrucci, Anna
;
Ciappei, Cristiano
; …
- In:
Online reputation management in destination and …
,
(pp. 73-90)
.
2023
Persistent link: https://www.econbiz.de/10014284883
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60
Specifics of online reputation management of hotel services intermediaries and their role in reputation creation
Kvítková, Zuzana
;
Petrů, Zdenka
- In:
Online reputation management in destination and …
,
(pp. 91-110)
.
2023
Persistent link: https://www.econbiz.de/10014284888
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61
An essay on digital culture hybridization : a myth or reality?
Malhotra, Rohit
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 26-37)
.
2023
Persistent link: https://www.econbiz.de/10014287110
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62
Metaverse : an innovative platform for digital marketing
Rani, Kavita
;
Singh, Satinderpal
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 215-223)
.
2023
Persistent link: https://www.econbiz.de/10014287132
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63
Digital marketing in cultural heritage : an approach to metaverse
Carignani, Francesco
;
Clemente, Laura
;
Iodice, Gesualda
; …
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 142-163)
.
2023
Persistent link: https://www.econbiz.de/10014287143
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64
Relevance of social media management in online reputation building in tourism and hospitality : case of Finland
Kushcheva, Natalia
;
Eilola, Tiia-Mari
- In:
Online reputation management in destination and …
,
(pp. 163-174)
.
2023
Persistent link: https://www.econbiz.de/10014287193
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65
Reviews on the internet marketing communication of the SPA tourism enterprises in Slovakia
Marčeková, Radka
;
Šebová, L’ubica
;
Malachovský, …
- In:
Online reputation management in destination and …
,
(pp. 175-194)
.
2023
Persistent link: https://www.econbiz.de/10014287195
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66
Triangulating online brand reputation, brand image, and brand identity : an interdisciplinary research approach to design the pathways of online branding strategies in luxury hospi...
Ranfagni, Silvia
;
Rosati, Massimo
- In:
Online reputation management in destination and …
,
(pp. 213-235)
.
2023
Persistent link: https://www.econbiz.de/10014287208
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67
AI and personalization
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Artificial intelligence in marketing
,
(pp. 77-102)
.
2023
Persistent link: https://www.econbiz.de/10014307016
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68
Leveraging AI for content generation : a customer equity perspective
Schweidel, David A.
;
Reisenbichler, Martin
;
Reutterer, …
- In:
Artificial intelligence in marketing
,
(pp. 125-145)
.
2023
Persistent link: https://www.econbiz.de/10014307019
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69
Marketing through the machine's eyes : image analytics and interpretability
Feng, Xiaohang
;
Zhang, Shunyuan
;
Srinivasan, Kannan
- In:
Artificial intelligence in marketing
,
(pp. 217-237)
.
2023
Persistent link: https://www.econbiz.de/10014307154
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70
Online user reviews and goal-directed consumer behavior : a qualitative study
Schulten, Matthias Bernhard
- In:
Dialogmarketing Perspektiven 2022/2023 : Tagungsband …
,
(pp. 195-209)
.
2023
Persistent link: https://www.econbiz.de/10014307656
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71
Using social media for competitive advantage : the case of African public universities
Ohu, Eugene
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 213-238)
.
2023
Persistent link: https://www.econbiz.de/10014289802
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72
The examination of social and service relational aspects on customers' retention
Ramadan, Zahy
;
Farah, Maya F.
;
Bekdache, Salwa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 70-79)
.
2023
Persistent link: https://www.econbiz.de/10014289840
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73
The influence of the Covid-19 pandemic on social media engagement of luxury hotels
Gómez-Suárez, Mónica
;
Veloso, Mónica
;
Quinones, Myriam
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 134-141)
.
2023
Persistent link: https://www.econbiz.de/10014289852
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74
Factors influencing consumer purchase intention in Pakistan
Sattar, Ayesha
;
Khalid, Ifra
;
Awan, Asif
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 227-237)
.
2023
Persistent link: https://www.econbiz.de/10013541988
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75
Brand storytelling, gamification and social media marketing in the "Metaverse" : a case study of the Ralph Lauren Winter Escape
Wanick, Vanissa
;
Stallwood, James
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 35-54)
.
2023
Persistent link: https://www.econbiz.de/10013542104
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76
Skins in the game : fashion branding and commercial video games
Reay, Emma
;
Wanick, Vanissa
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 73-90)
.
2023
Persistent link: https://www.econbiz.de/10013542110
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77
Die Verwischung der Grenzen zwischen Fiktion und Realität : der Einsatz virtueller Models in der Markenkommunikation
Gröppel-Klein, Andrea
;
Franke, Claudia
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 279-301)
.
2023
Persistent link: https://www.econbiz.de/10013555068
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78
Marketingeffizienz durch Attribution in digitalen Customer Journeys
Bathen, Michael
;
Ferreira-Bathen, Katharina
;
Wolf, Tobias
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 385-401)
.
2023
Persistent link: https://www.econbiz.de/10013555084
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79
YouTube-Content-Marketing
Schönborn, Tim
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 405-428)
.
2023
Persistent link: https://www.econbiz.de/10013555085
Saved in:
80
Innovation in neuromarketing and social media marketing
Bojanowska, Agnieszka
;
Kulisz, Monika
- In:
Innovation in the digital economy : new approaches to …
,
(pp. 194-204)
.
2023
Persistent link: https://www.econbiz.de/10014516659
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81
Marketing communication and social media marketing in the social media era
Kurtuldu, Günay
-
2023
Persistent link: https://www.econbiz.de/10014517858
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82
The role of social media on young online consumer behavior
Miháldinecz, Fanni
;
Rua, Orlando Manuel Martins …
- In:
Handbook of research on digital transformation …
,
(pp. 144-168)
.
2022
Persistent link: https://www.econbiz.de/10014438091
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83
Understanding consumer responses towards social media advertising and purchase intention towards luxury products
Ahmad, Amna
;
Khan, Bilal Mustafa
- In:
Integrating new technologies in international business …
,
(pp. 95-117)
.
2022
Persistent link: https://www.econbiz.de/10014382878
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84
Social media marketing and purchase behavior of millennials : a systematic literature review
Kumar, Jitender
;
Dixit, Sweta
;
Maurya, Alka
;
Gupta, Ashish
- In:
Integrating new technologies in international business …
,
(pp. 281-291)
.
2022
Persistent link: https://www.econbiz.de/10014382896
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85
Thirty-four years of online pharmaceutical marketing research : a bibliometric analysis
Boateng, Sheena Lovia
;
Donkor, Paul Owusu
- In:
Digital innovations, business and society in Africa : …
,
(pp. 165-190)
.
2022
Persistent link: https://www.econbiz.de/10012821149
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86
The role of digital marketing in achieving sustainable competitive advantage
Denga, Edna Mngusughun
;
Vajjhala, Narasimha Rao
; …
- In:
Digital transformation and internationalization …
,
(pp. 44-60)
.
2022
Persistent link: https://www.econbiz.de/10012814037
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87
The influence of social media usage on firm performance during the COVID-19 era : an empirical study
Di Virgilio, Francesca
;
Soliman, Mohammad
;
Ul Haq, …
- In:
HR analytics and digital HR practices : digitalization …
,
(pp. 25-50)
.
2022
Persistent link: https://www.econbiz.de/10012872773
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88
Behavioural intentions in the UK fashion industry : the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lov...
Lari, Helnaz Ahmadi
;
Foroudi, Pantea
;
Imani, Saheb
- In:
Building corporate identity, image and reputation in …
,
(pp. 307-346)
.
2022
Persistent link: https://www.econbiz.de/10012609402
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89
How the digital environment and its user experience effects the customer's perception of luxury brands and co-creation of brand value
Richards-Carpenter, Nastaran Norouzi
;
Grantz, Thimo
- In:
Building corporate identity, image and reputation in …
,
(pp. 487-514)
.
2022
Persistent link: https://www.econbiz.de/10012609421
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90
Understanding Big Data and its application in the digital marketing landscape
Singaraju, Stephen Pragasam
;
Niininen, Outi
- In:
Contemporary issues in digital marketing
,
(pp. 9-21)
.
2022
Persistent link: https://www.econbiz.de/10012698265
Saved in:
91
Social media and consumer power : opportunities and challenges for digital marketing activities
Vollero, Agostino
;
Valentini, Chiara
- In:
Contemporary issues in digital marketing
,
(pp. 105-115)
.
2022
Persistent link: https://www.econbiz.de/10012698299
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92
Experiential marketing in a digital era
Torres, Ann
;
Doherty, Áine
- In:
The SAGE handbook of digital marketing
,
(pp. 33-53)
.
2022
Persistent link: https://www.econbiz.de/10013367003
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93
The Consumer Culture Theory (CCT) research tradition and digital marketing
Franco, Paolo
- In:
The SAGE handbook of digital marketing
,
(pp. 118-135)
.
2022
Persistent link: https://www.econbiz.de/10013367074
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94
Qualitative insights for digital marketing
Ferreira, Marcia Christina
;
Scaraboto, Daiane
- In:
The SAGE handbook of digital marketing
,
(pp. 159-177)
.
2022
Persistent link: https://www.econbiz.de/10013367076
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95
Price comparison websites
Laffe, Desmond
- In:
The SAGE handbook of digital marketing
,
(pp. 198-212)
.
2022
Persistent link: https://www.econbiz.de/10013367082
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96
Does generation matter for the use of I4.0 technologies?
Bartosik-Purgat, Małgorzata
;
Jankowska, Barbara
; …
- In:
Diversity in action : managing diverse talent in a …
,
(pp. 97-120)
.
2022
Persistent link: https://www.econbiz.de/10014245751
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97
Digital marketing adoption framework for small businesses in Egypt : a grounded theory approach
Fareed, Ghadir
;
Tantawi, Passent
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 251-268)
.
2022
Persistent link: https://www.econbiz.de/10013174337
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98
Brand worlds : a guide to creating holistic worlds of brand experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
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99
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
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100
The relevance of social media and corporate influencers as potential change agents in corporate communications
Durau, Julia
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Media and change management : creating a path for new …
,
(pp. 211-229)
.
2022
Persistent link: https://www.econbiz.de/10013167356
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