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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
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86
Online-Marketing
86
Social Web
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Konsumentenverhalten
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22
Online retailing
17
Online-Handel
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Technological forecasting & social change : an international journal
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
122
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Springer eBook Collection
87
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
85
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Information systems research : ISR
83
Tourism management : research, policies, practice
77
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Industrial marketing management : the international journal for industrial and high-tech firms
66
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
International journal of technology marketing : IJTMkt
59
Business horizons
57
Cogent business & management
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Psychology & marketing
50
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing
47
Marketing intelligence & planning
47
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
46
International journal of contemporary hospitality management
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
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1
How market pressures and organizational readiness drive digital marketing adoption strategies' evolution in small and medium enterprises
Su, Jingqin
;
Zhang, Yajie
;
Wu, Xianyun
- In:
Technological forecasting & social change : an …
193
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014474378
Saved in:
2
How social networking ties mediate the associations between enterprise social media affordances and employee agility?
Talwar, Shalini
;
Luqman, Adeel
;
Kaur, Puneet
; …
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014478533
Saved in:
3
Digital social engagements and knowledge sharing among sports fans : role of interaction, identification, and interface
Yadav, Jitendra
;
Yadav, Rambalak
;
Sahore, Nidhi
; …
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014478817
Saved in:
4
Mapping the relationship between social media usage and organizational performance : a meta-analysis
Liu, Zhenyuan
;
Geng, Ruoqi
;
Tse, Ying Kei
;
Han, Shuihua
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014328905
Saved in:
5
Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia
;
Boissieu, Élodie de
;
Duchemin, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
Saved in:
6
Social religion : a cross-platform examination of the impact of religious influencer message cues on engagement - the Christian context
Myers, Susan Wesson
;
Syrdal, Holly A.
;
Mahto, Raj V.
; …
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014334832
Saved in:
7
Affiliation rhetoric and digital orientation in crowdfunding appeals
Maurer, Joshua D.
;
Creek, Steven A.
;
Allison, Thomas H.
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014438650
Saved in:
8
Mapping social media engagement in the food supply chain
Luo, Na
;
Wu, Sihong
;
Liu, Yanping
;
Feng, Zhangwei
- In:
Technological forecasting & social change : an …
192
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014441532
Saved in:
9
Linking the potentials of extended digital marketing impact and start-up growth : developing a macro-dynamic framework of start-up growth drivers supported by digital marketing
Rizvanović, Belma
;
Zutshi, Aneesh
;
Grilo, Antonio
; …
- In:
Technological forecasting & social change : an …
186PA
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014250347
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10
Improving the social performance of women-led microenterprises : the role of social media marketing actions
Aracil-Jordá, Jorge
;
Clemente-Almendros, Jose-Antonio
; …
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014287697
Saved in:
11
Research on multi-label user classification of social media based on ML-KNN algorithm
Huang, Anzhong
;
Xu, Rui
;
Chen, Yu
;
Guo, Meiwen
- In:
Technological forecasting & social change : an …
188
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014261176
Saved in:
12
Quantifying the impact of CEO social media celebrity status on firm value : novel measures from digital gatekeeping theory
Bao, Xin
;
Sun, Baiqing
;
Han, Meini
;
Lin, Han
;
Lau, …
- In:
Technological forecasting & social change : an …
189
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014265803
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13
Use of smartphone apps for mobile communication and social digital pressure : A longitudinal panel study
Herrero, Juan
;
Rodríguez, Francisco J.
;
Urueña, Alberto
- In:
Technological forecasting & social change : an …
188
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014266447
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14
Cookiepocalypse : what are the most effective strategies for advertisers to reshape the future of display advertising?
El Hana, Nadr
;
Mercanti-Guérin, Maria
;
Sabri, Ouidade
- In:
Technological forecasting & social change : an …
188
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014266452
Saved in:
15
Eliciting brand association networks : a new method using online community data
Divakaran, Pradeep Kumar Ponnamma
;
Xiong, Jie
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417228
Saved in:
16
How do Fortune firms build a social presence on social media platforms? : Insights from multi-modal analytics
Gandhi, Mohina
;
Kar, Kumar Arpan
- In:
Technological forecasting & social change : an …
182
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013449165
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17
Innovative value-based price assessment in data-rich environments : leveraging online review analytics through Data Envelopment Analysis to empower managers and entrepreneurs
Boccali, Filippo
;
Mariani, Marcello M.
;
Visani, Franco
; …
- In:
Technological forecasting & social change : an …
182
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013449202
Saved in:
18
A social CRM analytic framework for improving customer retention, acquisition, and conversion
Lamrhari, Soumaya
;
El Ghazi, Hamid
;
Oubrich, Mourad
;
El …
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013209542
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19
Student evaluation of online learning during the COVID-19 pandemic
Szopiński, Tomasz
;
Bachnik, Katarzyna
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013204885
Saved in:
20
Transforming consumers' intention to purchase green products : role of social media
Nekmahmud, Md.
;
Naz, Farheen
;
Ramkissoon, Haywantee
; …
- In:
Technological forecasting & social change : an …
185
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014233837
Saved in:
21
Going online : forecasting the impact of websites on productivity and market structure
Rizov, Marian
;
Vecchi, Michela
;
Domenech, Josep
- In:
Technological forecasting & social change : an …
184
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013541833
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22
Impact of the perceived risk in influencers' product recommendations on their followers' purchase attitudes and intention
Cabeza-Ramírez, L. Javier
;
Sánchez-Cañizares, Sandra …
- In:
Technological forecasting & social change : an …
184
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013547818
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23
Solver engagement in online crowdsourcing communities : the roles of perceived interactivity, relationship quality and psychological ownership
Shi, Xiaoxiao
;
Evans, Richard
;
Shan, Wei
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013332264
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24
Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
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25
Investigating the effect of advertising irritation on digital advertising effectiveness : a moderated mediation model
Sharma, Anshuman
;
Dwivedi, Rohita
;
Mariani, Marcello M.
; …
- In:
Technological forecasting & social change : an …
180
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013429235
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26
Impacts of influencer attributes on purchase intentions in social media influencer marketing : mediating roles of characterizations
Masuda, Hisashi
;
Han, Hyunjeong
;
Lee, Jungwoo
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013252649
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27
Pup-ularity contest : the advertising practices of popular animal influencers on Instagram
Jacobson, Jenna
;
Hodson, Jaigris
;
Mittelman, Robert
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013252653
Saved in:
28
Social media-enabled healthcare : a conceptual model of social media affordances, online social support, and health behaviors and outcomes
Lin, Xiaolin
;
Kishore, Rajiv
- In:
Technological forecasting & social change : an …
166
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012694130
Saved in:
29
Scenario building in an interactive environment and online communication
Retek, Mihaly
- In:
Technological forecasting & social change : an …
162
(
2021
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012665171
Saved in:
30
Digital inbound marketing : measuring the economic performance of grocery e-commerce in Europe and the USA
Erdmann, Anett
;
Ponzoa, José M.
- In:
Technological forecasting & social change : an …
162
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012665481
Saved in:
31
The digital transformation of business : towards the datafication of the relationship with customers
Fernández-Rovira, Cristina
;
Álvarez Valdés, Jesús
; …
- In:
Technological forecasting & social change : an …
162
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012665507
Saved in:
32
From my perspective : staying unchanneled
Phillips, Fred
- In:
Technological forecasting & social change : an …
168
(
2021
),
pp. 1-3
Persistent link: https://www.econbiz.de/10012802371
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33
The impact of group polarization on the quality of online debate in social media : a systematic literature review
Landoli, Luca
;
Primario, Simonetta
;
Zollo, Giuseppe
- In:
Technological forecasting & social change : an …
170
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012805398
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34
Dark consequences of social media-induced fear of missing out (FoMO) : social media stalking, comparisons, and fatigue
Tandon, Anushree
;
Dhir, Amandeep
;
Talwar, Shalini
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012807188
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35
Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna
;
Teck Ming Tan
;
Luoma-aho, Vilma
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
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36
Digitalization in container shipping : do perception and satisfaction regarding digital products in a non-technology industry affect overall customer loyalty?
Balci, Gökcay
- In:
Technological forecasting & social change : an …
172
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013174250
Saved in:
37
Social media users' online subjective well-being and fatigue : a network heterogeneity perspective
Kaur, Puneet
;
Islam, Nazrul
;
Tandon, Anushree
;
Dhir, …
- In:
Technological forecasting & social change : an …
172
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013174366
Saved in:
38
Analysis of the social media strategy of audio-visual OTTs in Spain : the case study of Netflix, HBO and Amazon Prime during the implementation of Disney +
Martínez-Sánchez, María Eugenia
;
Nicolas-Sans, Ruben
; …
- In:
Technological forecasting & social change : an …
173
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10013204212
Saved in:
39
Digital social capital and performance of initial coin offerings
Perez, Charles
;
Sokolova, Karina
;
Konate, Malick
- In:
Technological forecasting & social change : an …
152
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012234600
Saved in:
40
Matching the future capabilities of an artificial intelligence-based software for social media marketing with potential users' expectations
Capatina, Alexandru
;
Kachour, Maher
;
Lichy, Jessica
; …
- In:
Technological forecasting & social change : an …
151
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012229722
Saved in:
41
How to improve e-mail click-through rates : a national culture approach
Lorente-Páramo, Ángel J.
;
Chaparro-Peláez, Julián
; …
- In:
Technological forecasting & social change : an …
161
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012533628
Saved in:
42
Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)
Li, Stacey
;
Modi, Pratik
;
Wu, Meng-Shan
;
Chen, Cheng-Hao
; …
- In:
Technological forecasting & social change : an …
139
(
2019
),
pp. 303-310
Persistent link: https://www.econbiz.de/10012132520
Saved in:
43
Understanding the effect of social media marketing activities : the mediation of social identification, perceived value, and satisfaction
Chen, Shih-Chih
;
Lin, Chieh-Peng
- In:
Technological forecasting & social change : an …
140
(
2019
),
pp. 22-32
Persistent link: https://www.econbiz.de/10012132566
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44
Assessing the interplay between crowdfunding and sustainability in social media
Laurell, Christofer
;
Sandström, Christian
;
Yuliani Suseno
- In:
Technological forecasting & social change : an …
141
(
2019
),
pp. 117-127
Persistent link: https://www.econbiz.de/10012132994
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45
How social commerce constructs influence customers' social shopping intention? : an empirical study of a social commerce website
Li, Chia-Ying
- In:
Technological forecasting & social change : an …
144
(
2019
),
pp. 282-294
Persistent link: https://www.econbiz.de/10012133928
Saved in:
46
Stimulating innovation by user feedback on social media : the case of an online user innovation community
Ogink, Timko
;
Dong, John Qi
- In:
Technological forecasting & social change : an …
144
(
2019
),
pp. 295-302
Persistent link: https://www.econbiz.de/10012133929
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47
The role of frames and cultural toolkits in establishing new connections for social media innovation
Richey, Michelle
;
Ravishankar, M. N.
- In:
Technological forecasting & social change : an …
144
(
2019
),
pp. 325-333
Persistent link: https://www.econbiz.de/10012133934
Saved in:
48
Two-way acculturation in social media : the role of institutional efforts
Fujita, Momoko
;
Harrigan, Paul
;
Roy, Sanjit
;
Soutar, …
- In:
Technological forecasting & social change : an …
145
(
2019
),
pp. 532-542
Persistent link: https://www.econbiz.de/10012134624
Saved in:
49
Chat now... examining the variables influencing the use of online live chat
McLean, Graeme J.
;
Osei-Frimpong, Kofi
- In:
Technological forecasting & social change : an …
146
(
2019
),
pp. 55-67
Persistent link: https://www.econbiz.de/10012134649
Saved in:
50
Strategic learning for digital market pioneering : examining the transformation of Wishberry's crowdfunding model
Gupta, Gaurav
;
Bose, Indranil
- In:
Technological forecasting & social change : an …
146
(
2019
),
pp. 865-876
Persistent link: https://www.econbiz.de/10012135452
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